Selling Sample Packs with Facebook Ads (or Beats, Merch, etc)
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- Опубликовано: 27 авг 2020
- In this video i'm going to walk you through selling sample packs with Facebook ads, but this also applies to selling music, beats, or merch with Facebook ads. While you can totally make money with Spotify and Apple Music streams, its much more profitable to sell actual products. I'm using Shopify in this example, but the same process will work for any store platform as long as you can embed a Facebook Pixel.
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From my experience running ads: Always choose 'Purchase' if you're selling. You can separate your audiences into their respective ad sets and name them accordingly. You can make an adset targeting "Ableton Live" then duplicate it later, change the audience to "FL Studio", and rename the adset too. This way you can compare audiences side by side and turn off the ones that don't work and replace them with new adsets targeting a different audience. You can target the top 3 Ecom countries like US, UK, Canada (Australia and New Zealand too if you want to stretch to top 5). Always choose "People who live in this area only" in the drop down above where you enter your countries, especially if you are selling physical items. Knowing which adsets (in other words, audiences) are converting will help you to test other countries where music and producers (if you are selling sample packs) are big and you can duplicate the adset, change the country and add the name of the country in the adset name like "Ableton Live - Germany". As far as placements, I only use FB and IG but if you just leave them as they are, after getting enough data you can click on "See charts" to see which placements have conversions and turn off the ones that have the least/none at all. You can also do this for countries.
You are a man of culture ;)
Yes would love to know more about selling sample packs online!
I'd love to see so many more videos on this. You have such a great way of breaking things down and explaining the process so it would be great to see more detail and more aspects of this chain of things.
That's awesome! Started thinking about beatselling campaign just couple of days ago and this video is a great helper!)
BTW I finally got on the Release Radar following your ad guide. 1st week after release - not playlisted, second week - about 200 plays from release radar, yesterday - 1,7k !)) I'm so glad and excited!) Cheers!)
Thanks for this dude! I'm recording a drum sample library next month so this is a big help!
This is great, thanks for sharing! I'm definitely interested in more videos about selling sample packs, merch, etc.
Would love to hear more on this topic, especially selling t-shirts/hoodies! Curious as to how you would target a wider audience that might not even know about your music, but dig the artwork on your t-shirts. I’m currently setting up a TeeSpring account for some new merch, so bonus points if you could show how to set up ads using them :) Either way I’m looking forward to more!
I really love this! I’ve been interested in creating saxophone sample packs and this is sooo helpful to know. Definitely interested in learning more !
I am definitely looking forward to learning more about this! I have had great success in marketing my music thanks to Andrew and his channel, and I have been flirting more and more with the idea of selling merch once I grow my fanbase more. I am not at that stage just yet but I'm growing steadily, and I want to learn as much as I can now so that once I am ready to hit that stage in my career I can execute properly. I would specially like to explore more the t-shirt/hoodies field, how to set up a shopify, TeeSpring, etc. I have gained so much value and knowledge and I am truly grateful, I can't wait to learn more!
Hey Andrew I would really appreciate it if you could do an update video about selling sample packs/beats with the new iOS updates with conversion ads. This information would be so helpful right now! Thanks for all of your content.
Great video. As a musician I’ve always found it difficult to sell products like sheet music to a cold audience right off the bat though, better to use retargeting campaigns and warm them up slowly, even get them on your list. I’m sure you’ll cover this in a future vid. Thanks for the awesome content :)
Thank you so much for this info, Im in the process of doing vocal packs and seeing other ways to sell other than splice
Subbed, I love your energy. You seem like a super cool guy. Excellent video.
would love to see more content about selling beats with IG,FB and maybe even google ads! Thanks for the tips andrew 👊
Good stuff Andrew I’m nerding out on it!
Great video! Thanks for sharing your expertise! I’ve been testing out your methods for Spotify ads and also used a similar one for RUclips and my band and I are so happy with the results. Thanks again for sharing, it really helps growing musicians. In regards to this topic, I would love to see examples of what kind of ad images/videos you use and does this sort of thing have to focus on on product or can it be the whole store?
More on this topic would be awesome 🙌
I’m looking to set up my merch store now so yeah perfect timing
Insane brother! Continue this chapter!
Thanks for the vid dude
Brilliant video. Would love to see more like this!
thanks man, going to use for merch!
Very interesting video, Andrew! Please make more of this!
Love it! Was thinking of selling some shirts to highly engaged fans after releasing new music. If you got tips on that I’m all ears.
Interested in learning more about selling merch my man!
yes bro keep the great advice going you the man.
Man this is awesome! I'd love to sell sample packs but I don't even know how to do the graphics for them ahaha, awesome content as usual
I didn't know how to do anything when I started haha. I didn't know how to format the packs, file standards, making artwork, writing the names and descriptions of the packs, how to list them online, how to price them, how to market them etc...
You just gotta dive in and start making a pack, you'll figure everything out.
@@AndrewSouthworth Absolutely man, can't thank you enough for your terrific videos 🤟🏻🤟🏻🤟🏻🤟🏻
This is great. I was seriously thinking about doing something like this but for merch I'll be setting up on TeeSpring. Would be good to see how that would differ from pack selling 👍
You're a legend for all this content. Can you get a bit more into facebook ads with sample pack funnels as you mentioned?
Do you find that you convert better using funnels? Also really keen to partner up with somebody for the plugins/vsts that I've coded (unreleased at the present). Give me a shout if you're interested and keep up the good work. So glad I've found your channel!
Yo man, what type of partner are you looking for with regards to the plugins you coded?
The video I needed!!
amazing, thank you
Great video Andrew! I've seen some of your others as well. Would like your thoughts on the best route to go when it pertains to selling beats on FB via ads. I've attempted it in the past from different angles but almost feel like it never quite worked out well for me with FB. I've had better luck with Google Ads, but when it comes to FB, not so much. I've seen angles that show to use carousel videos, others that show to use only one video, and others with different angles. I've also seen different methods of thinking for audience selections. If you've had experience with guidance on FB ads and selling beats, that would be great. Thanks in advance.
Hey Andrew! Can you make a video on how producers can sell their sample packs on Splice and what's the payout and other details if not already? It would be a great video and help a lot of producers.
Hey! Not sure about Splice specifically, but its very standard for distributors like them to take 50%. Some vendors will only take 40% but thats very rare. You also don't get access to any customer list data. Basically you're trading some free traffic for half your profits and the ability to remarket to your customers.
I do sell on other distributors but for the most part i've stopped doing it for new products. It can be a great way to start though because you don't need the website and all that to get up and running, then when you get some money coming in you can use that cash flow to fund the website and marketing.
Man these are dope. Keep am coming.
So both beatstars and airbit do not support events for the FB Pixel. They only track sales.
So i signed up for bandzoogle and put my airbit player on to the site, and it still didnt track anything else but sales.
So what kind of website builders do you recommend thatll actually track every event you need it to track? without trying to jump through like 13 hoops to work around it.?
Shopify is pretty much the standard for online stores, if you need a full store platform. Funnel software will also work great like ClickFunnels or Thrivecart, but thats for funnels and not a store. In my case I use both Shopify and Thrivecart.
Not sure how beats would work on Shopify, or if theirs another option that would have Pixel integration. You can get a 1 month free trial of Shopify to test it.
High quality, insightful content as always! I appreciate the information and have learned even more from your courses I purchased! My question on this specific topic is: How does this strategy change from a detailed targeting perspective when it is band merch you're selling opposed to sample packs? Do you suggest targeting people that like specific bands or clothing companies that my have similar designs? I am in the process of testing out a campaign for my bands new t shirt that has a skull, grim reaper/skeleton type design as well my band's name on it. So far I dropped $40 into the campaign and made only one sale for a $7 profit. Not ideal lol.
Its similar for merch, but you may want to focus more on retargeting funnels. Sample packs have an inherent value to people if you target the right ones, band merch has no inherent value unless the person knows your band and likes your music (in most cases). So you'll likely want to run some video view campaigns and warm people up to your music, retarget people that watch deep into the video.
Its easier said than done, but thats likely the best approach. Another thing to consider is that these campaigns get better over time in most cases until you saturate your audience. If i'm selling a $10 product i'll likely spend $100 before deciding if its good or bad, and even at that point i'm not looking for a profit. After $250 or so if i'm not breaking even or close i'd probably stop it.
@@AndrewSouthworth Your insight is invaluable, I appreciate you brother!!
I would love to see how you set up your infrastructure!
Could you do some more of these types of videos on selling products with conversion campaigns?
I really want to learn more about this 💯💯
can you do a video on how to set up pixies on shopfity in your course pls
Merch I’m interested to learn more about.
Hi Andrew, I’m running some Facebook ads and I know they are up and running but I don’t get any notifications in my Facebook page app. Am I doing something wrong?
I have to mention one important thing. When it comes to testing various creatives/landing pages/products, campaign based optimization will kinda screw up your data, because you're not driving the exact same budget to everything that you are testing.
Thats a great point. I use CBO a lot to let FB figure out whats best, but for this case where I knew i'd be spending a few thousand dollars it probably would have been ideal to do some type of A/B test ahead of time and narrow down some of these choices. While I can still look at the data with CBO and learn something, I probably won't get as accurate of an answer.
Hey Andrew!
Quick Question:
I want to run a Facebook Conversion Campaign for my new Spotify Release.
Unfortunately you can only start testing the Ads and Audiences when you have a Spotify Link for the new Release.
Does it make sense to test my Audience and Creatives for the new single with a link to a different (old) Spotify song so when I release the new Single I already know what works best. Instead of wasting time and optimizing the Ads in the first 3-4 days?
Yeah if you can use an old song to test and figure all this stuff out before your new song drops that'd be a great strategy.
hey man i have been running Ecom stores for the past 2 and half years now and I see you have built some data on your pixel profitably , i could help you scale this upwards of 500 - 1k+ days . if your interested . even if you have stopped running this for what ever reason
Hey dude do you still do a lot of sample pack sales? What is your biggest seller, sample pack or otherwise?
How about selling through my beatstars account
how much is usa cpc?
Do a video on funnels plssss!!
Hey man! Just wanted to know if selling sample packs is actually profitable. I'd like to make some money from spellings samples but I feel like the market is too oversaturated.
Yeah for sure! You just have to find your niche and avoid doing styles that are overdone. For example, don't release a generic EDM sample pack haha. Instead you might go for a pack that mixes trap and EDM into one style, or do a pack thats guitar loops that are all made for a super mellow R&B genre.
Cymatics can afford to go super broad because they're the king of sample packs right now for the most part, but as a small creator you'd have to niche down to avoid getting washed out in the noise.
@@AndrewSouthworth Awesome, thank you! I personally love sound design so I may aim for the dubstep niche. Although it's a very huge niche lmao but i'll do some research
@@Vuxone HMU when you get started. I've done a pack with Zenhiser in the past and starting my own company next year
Would love to hear more on the topic.
Have you been profitable since the beginning of selling sample packs?
Yeah, but at the start I went on a lot of distributors as well so I didn't spend money on marketing for a while. It definitely wasn't making good money at first, but since I had almost no expenses it was in the green.
@@AndrewSouthworth awesome video, can you recommend any distributors ?
Do these same techniques still apply today?
The techniques and concepts all apply, but the interface of Facebook ads has changed a good amount. At some point i'll be covering this topic again, i've had it on my to-do list for a while.
@@AndrewSouthworth 100 percent! Would love a in depth video on how to sell merch through Facebook ads!
Merch I’m interested to learn more about.