Mock Live Session: The Digital Marketing Revolution

In this session, Professors Aric Rindfleisch and Steve Raquel will provide an overview of their course, The Digital Marketing Revolution. This session will discuss the distinction between the analog and digital worlds and outline 4 key ways in which these two worlds interact (i.e., Domination, Resistance, Synergy & Transformation). In addition, this session will provide participants with the opportunity to engage in a team-based exercise in which they can apply these concepts in a real-world setting.

[@nora-ch9dq]

thank you

[@saurabhseth3649]

Very informative