Ritson is at a level of mktg that we need to aspire to. His early academic models are deigned to make you think. Totally agree with the 4p's, although very simple the concept needs a lot of study, application and continued study. In mktg our models are our tools, just like how a tradesman carries his tools, the mkter carries the concept of models. The beauty about mktg is the more models you learn and hack to your own enviroment the bigger/better the toolkit you have. Emmert Wolf wrote that "a man is only as good as his tools" this holds true for any trade including mktg. On another note... I'm wondering if bothism as a word is another take on gestalt psychology? That is , "the whole is greater than the sum of its parts"
There’s a phrase which is, I think, “all models are wrong, but some are useful.”! But knowing that, and understanding how to apply them can make it much easier to be a marketer! As for the gestalt reference, it’s not something I know a huge amount about, but the way you explain it… yep!
Mark, thanks so much for watching and taking the time to comment. It means a lot. Interview Mark was easy and difficult... working out what questions to ask was difficult, but once I'd done that, just ask and shut up... easy! Andi
Ritson is at a level of mktg that we need to aspire to. His early academic models are deigned to make you think. Totally agree with the 4p's, although very simple the concept needs a lot of study, application and continued study. In mktg our models are our tools, just like how a tradesman carries his tools, the mkter carries the concept of models. The beauty about mktg is the more models you learn and hack to your own enviroment the bigger/better the toolkit you have. Emmert Wolf wrote that "a man is only as good as his tools" this holds true for any trade including mktg. On another note... I'm wondering if bothism as a word is another take on gestalt psychology? That is , "the whole is greater than the sum of its parts"
There’s a phrase which is, I think, “all models are wrong, but some are useful.”! But knowing that, and understanding how to apply them can make it much easier to be a marketer!
As for the gestalt reference, it’s not something I know a huge amount about, but the way you explain it… yep!
Amazing interview...
Thank you!
very down to earth. Thanks
He's a good un! Thanks for listening :)
Well done with the conversation. Host and Mark. Always illuminating.
Mark, thanks so much for watching and taking the time to comment. It means a lot. Interview Mark was easy and difficult... working out what questions to ask was difficult, but once I'd done that, just ask and shut up... easy! Andi
Thanks for uploading this
Love Mark!
He’s great! Just ask a question and shut up was all I needed to do!
Great insight !
So much useful info from him that day.