Amazon Semantic Search & Google Indexing with Leo Sgovio | SSP

In this episode, we've got one of the top minds in Amazon space back on the show, and he'll talk about what he’s up to, the benefits of getting your listings indexed on Google, intent-based search, and more!
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Join us in this episode as we sit down with Leo Segovio, a top expert in the space, to discuss a wide range of topics that are essential for E-commerce sellers. Leo shares his unique insights on how optimizing Amazon images can significantly impact indexing and ranking. He also opens up about his recent ventures, including a software project for influencer and affiliate marketing, and an intriguing Airbnb project in Italy. Additionally, Leo provides valuable tips for Amazon sellers looking to diversify their income by investing in real estate, highlighting the importance of strategic investments to complement a thriving Amazon business.
Listen in as we explore the evolving landscape of influencer and affiliate marketing strategies. We discuss how leveraging platforms like TikTok, Instagram, and RUclips can empower brands by building robust affiliate networks. We highlight successful brands and share advanced techniques for optimizing listings to ensure better visibility on Google and Amazon. Practical tips for using press releases on high-authority domains to improve Google indexing are also discussed, offering listeners actionable advice to enhance their marketing efforts.
Finally, we talk about the significance of Google indexing for Amazon sellers and the benefits of driving traffic from Google to boost Amazon rankings. We discuss the theory that paid traffic may hold more weight and the value of optimizing images with keywords to enhance discoverability. Additionally, we examine Amazon's evolving search algorithms and how intent-based optimization is changing the way products are discovered on the platform. This episode is packed with valuable insights and strategies to help Amazon sellers navigate the complexities of e-commerce and achieve greater success.
In episode 568 of the Serious Sellers Podcast, Bradley and Leo discuss:
04:14 - Investing In Real Estate Investments
09:41 - Leveraging Creator Marketplace for Affiliate Networks
15:56 - Google Indexing for Amazon Sellers
18:16 - Google Traffic Boosts Amazon Ranking
24:01 - Google Indexing Boosts Product Visibility
26:46 - Search Algorithm Evolution and Intent-Based Optimization
29:13 - Optimizing Amazon Listings for Intent-Based Search
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