ELC U.K. & Ireland 2019 Breast Cancer Campaign 2019 Film

For the 2019 Breast Cancer Campaign, The Estée Lauder Companies U.K. & Ireland released new research which found that one in five (21%) U.K. women under the age of 40 have never checked their breasts for signs of cancer. Therefore, this year a short film featuring friends of the company has been released, discussing the survey findings, whilst encouraging women to be mindful of their breast health, regularly check their breasts for changes and to talk about self-checking with others. Hope for a cure unites us all. #TimeToEndBreastCancer