Changing the world through fashion: Eva Kruse at TEDxCopenhagen
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- Опубликовано: 27 июл 2024
- On the brink of potentially dangerous climate change and with attention on corporate social responsibility soaring to new heights, the world needs innovators -- both people and businesses - who can lead the push toward more sustainable solutions. The fashion industry has the potential to be one such innovator, working proactively to address critical environmental, social, and ethical challenges on a global scale.
Consumers -- you and I - can play a pivotal role in transitioning the fashion industry towards more sustainable business models that significantly reduce the social and environmental impacts of the industry.
My talk is about what every one of us can do to improve our personal footprint and the environmental and social impact of the fashion industry.
Eva Kruse is CEO and President of Danish Fashion Institute and Copenhagen Fashion Week. She is also board member of several organizations and companies among them for instance: Nordic Fashion Association, Wonderful Copenhagen and Birger Christensen. Danish Fashion Institute is behind the world's largest and most important event on sustainability and fashion: The Copenhagen Fashion Summit, the next to be held April 2014. Since she graduated in entrepreneurship and leadership from The KaosPilots, Eva Kruse has worked within the worlds of fashion and media, including positions as editor-in-chief of the fashion magazine Eurowoman and as a TV host with the Danish television. In 2005, Eva Kruse was one of the co-founders of Danish Fashion Institute and Copenhagen Fashion Week.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) 
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Wow, strong powerful speech on fashion and its negative impacts on pollution. This speech should be heard even by the fashionistas in all of us.
thank you Ms Eva Kruse, it is amazing talk, so meangful stories, we are No Waste Vietnam, an Environment Org
Eva thank you for you wonderful speech,persons like you have the strength to push us all to make the changes this planet needs.
Inspiring and encouraging speech! Thank you for leading fashion industry revolution!
Absolutely stunning talk, I am sharing these beliefs and ideas, I created my own blog and vlog and I am now getting involved in ethical Fashion. Thank you so much for your positive energy, positivity and amazing references, this is going to change the world of Fashion. I would love to know more about you. Best Cookie from The Cookie's roomTV
I hope your ethical fashion is truly ethical by not contributing to animal exploitation.
great speech!
Justine Leconte officiel so glad to see your comment here ❤
Hi Justine! ❤️
This is the future, people thinking, doing conscious decisions and the industry following suit.
Always useful to listen. Thanks from Italy.
awesome.awesome.Thanks for this knowledge
What a great TEDx talk!
Feel comfortable in your clothes and comfortable in your skin,
bring out your beauty from within.... Express, Impress & transform your
image with a simple change of Dress.
Awesome!. Soo inspiring.
Very informative, thank you so much!!
that was great speech! join each ideas!
hey, how did you organized your ideas? can you answer in 200-250 words? I am doing this for a friend
How.honest she is
Love it
Hey!
Can I get in written what she said as soon as possible.
Do help! 🙂
Amazing
I want to work with her!
So how much water is used for grinding the clothes into new fibres? and how much energy from machines that does the job? Isn't it just new ways of doing things but just moving the energies around?
I take your point, but it's the start of something that could be extremely effective! At least there can't be as much water used or toxic pesticides used in the process. Also, what if those recycling plants/facilities could be run on sustainable, renewable power? Apple is preparing for a huge 'solar farm' in the Monterey area which will be able to completely power all of its stores throughout California. There are also power cells that have been created which dramatically increase the output of electricity that is put into them, and companies such as Google are purchasing these to help run their own offices and centres. We are not going to be totally neutral, that is true, but in connecting all of our options and possibilities, the changes we make could be tremendous.
Yeah, Apple also starting some buildup here in Denmark I wonder why they don't use the solar ideas. But maybe it's coming later.....I guess we'll have to see where time leaves this issue.
My dream is to go to Fashion industry but I'm afraid to destroy our planet. :'(
I know this post is a little late by now, but i saw your post.. That's exactly why you should go to the fashion industry. Not going doesn't change it, but going and making a change!! :)
Fashion is there to create demand, which in turn fuels the industry. It exists entirely to create obsolescence. Go green, wear your clothes out.
Her advice on wool is totally true. Sure it doesn't wear as long, but it looks good for much longer, and often comes in Classic styles. Also, most wool is just thrown out by sheep farmers. No point wasting time and money recycling old wool garments.
I clicked just so i can laugh at her. Turns out she's 100% right
Pia, I'm all for not hurting animals where it's possible. And I don't wear fur. But wasn't fur the first and most natural thing you could ever wear? And btw, she works for Danish Fashion Industry, which consists of 200 companies in the fashion industry - some with a darker, and some with a brighter perspective on sustainability. She wants to turn things, and it takes guts to say something like this when her salary consists of if the fashion industry likes what she is doing.
Some people are allergic to many things. Some fabrics could become toxic to a few. Some materials should never be used.
The industry should eliminate dry cleaning. That is one thing that could be taken away.
how come tshirt be organic? what about transportation? there is no such thing like organic clothing to be fond at any retailer at all. in machu picchu they do clothing made of lama fur. but its kinda far away.
It takes one step at time to make big changes to our planet.
Each step is valid and necesary.
We shouldn't seek perfection but progress.
She works for the fur trade industri - Kopenhagen Fur!
Now that's what I call false marketing!
The largest fur trade Company in the world want a green image?!
Fur is not green!
The fur trade industri is all about bloody cash, apathy and ignorance!
what is your source? I couldn´t find any fur connection. She is the CEO of the Danish Fashion Institute.