Chips: Classic American to Exotically Foreign

Lay's begins sharing with American consumers some of their popular chip flavors normally only available to locals and travelers. And Tom shares his fondness for the classic thin cut chips of his childhood. He ponders the marketing strategy of Trader Joe's Classic chip that claims it brings back memories of your Dad's Ford wood paneled station wagon of the early 1950s. Well Tom does, 'cause his family had a "Woody" back in 1950. He has the photo to prove it. Perhaps the package copy should refer to one's grandfather which would more accurately include a wider segment of Trader Joe's customers.