How much do you think people would pay for the newly designed items versus the old ones? Here’s the link to the portfolio of REALLY old work, if you want to check it out: raccoon-nonagon-eyft.squarespace.com
I was thinking something similar lol. Also, since I’m replying here I felt lead to share the gospel. Please consider the message I write. To anyone reading this, There is a loving God who wants to know you and save you. Jesus died on the cross and resurrected so we can be forgiven of our sins and be saved. Repent and believe the Gospel! Please consider the state of your soul. Believe in Jesus, turn away from your sin and follow Him so you may have salvation. Life is short, please make the right choice today!
It would be SO awesome if any of these brands adopted one of these designs even just for a temporary marketing campaign. They could even pair it with some sort of artist appreciation effort 🥰🥰
When you say that, do you mean he presents his technique in an approachable way like Bob did, or that he is a great designer, just as Bob was a great painter?
The first one reads less as "more expensive" and more as "Brandon Shepherd designed the packaging" LOL Your flat, 2D designs are very distinct and recognizable
The mcdonalds logo doesnt have the 'caution hot' on it. Bad design. One of the dots he added is way out of a place and looks horrible. M logo is wrong color and doesnt have R. These logos are bad. SO many bad details
@@scoper7897 I kinda agree with the subway one its um not my type to say the least I prefer the old one but its definitely something that is NOT bad, like I cant even do something as good as that, and the mcdonalds one its not bad like I like it but could've been better but the taco bell one was an absolute masterpiece I kinda think you went a bit extra harsh tho because you mentioned the bad sides of the logos but never the good ones.
the problem with the subway one is that the paper they wrap it in is just a continuous roll of paper that is always a different length that the workers fold it in, so it wouldn’t actually be possible.
The first time I ever watched one of your videos I was eating a cheeseburger from a local place, and now everytime I get that cheeseburger, I watch whatever video you've put out. Thanks for being so cool
I just scrolled to a point I thought would be interesting, right at the end of a segment, and I managed to land right into the ad-read. Then I saw the heatmap of the video and I noticed there was a HUGE bump right above the ad-read. HOW did you manage to know that's where EVERYONE was going to click? Pretty amazing to me how you managed to put the ad-read right at the point where people instinctively scroll to. Kudos to you for that, insane insight.
It's impossible to express through a comment how much I enjoy and love watching your videos, even the way you edit and present them. I know the process takes a lot of time, whether it's the editing or designing part, but you nail it every time 10 out of 10. It's like the feeling of lying down in bed after a hard day. Thank you for sharing your art.
I love these videos because they aren't just simple content like many others do, Brandon explains us everything and we even learn miscellaneous things along the way like the fact that there are 300+ species of cacti in Mexico! Great video as always!
way too much detail on the first design for such a small space. the look of the packaging takes away from the look of the food. it's distracting. 2:30 was perfect for the taco bell design
@@Red-jl1qr u don't understand my point anyways. regardless how big the wrapper is. there is too much detail. it detracts from the actual food you are eating. u can scale the food and the wrapper up proportionally and id still say the same thing
@@picorrow what do you mean by it distracts from the food Do you think people aren't gonna know it's a taco or that people aren't gonna want to eat the food after seeing the cool wrapper? Don't really know what you mean by that.
I agree he could of adding some more traditional triangle sort of designs down at the bottom but that's it, way too complicated for packaging that you are just going to throw away anyways.
That was actually pretty clever and insightful. At least for me. It's another new perspective to cram into my repertoire BTW you forgot the serif on the Subway S
It's funny you roasted Taco bell and compared it to SpongeBob, but I have to say I think your design look exactly like it's taken from SpongeBobs world 🤣 But super dope design otherwise. Love your vids man. One love!
I am so curious to know where your inspiration comes from when coming up with a (re)design. Take this video for example: do you walk around a grocery store and take note of all the details on the packaging of healthy foods, or do you just come up with it at the spot? You always nail it! 🤠✨
I'm sorry to be a critiquing nerd, but I don't think the Subway wrapper redesign would work for, well, a wrapper. You've done it before with Steamed Hams, right? This looks more like a design for a box the sandwich would be kept in. Also, the Taco Bell design IS better, don't get me wrong... but it feels more like Taco Bell during an event than a more expensive Taco. You'd need a more painted style like the murals you see all around a Mexican restaurant. And this is optional, but making the brand name something like "Bell de Taco" would sell the authentic (and more expensive) feeling far better. Fortunately, the Apple Pie box looks just fine. You're still a great brand designer. Keep at it!
im gonna be honest, this doesnt work that well and has a bit of the opposite effect ironically enough, a lot of "cheap" brands use excessively fancy and "expensive" looking designs to make themselves look better than they really are while im not the biggest fan of the original designs, a simplistic and abstract looking style can in some sense appear more luxurious and avant garde
The Subway design is great, however, I don't know many subways out in the countryside. The Subway font is also supposed to mimic the iconic font used in the NYC subway. But the Serif does look nicer.
It allways blows me away what good designs can make for your product. after seeing this video i just would buy these things just to have the packages :D
The second I see a food company change to more expensive looking packaging I automatically become weary of it because I already know they’re overcompensating and the quality has likely gone down. Cost less to make but they’ll sell it for more More on topic, the redesigns are pretty cool! I like that the Taco Bell one still had personality in it, in fact it has more personality than the original packaging 😂
Love the Taco Bell design, but as someone who did the pricing/cost for a very large packaging company, the printing would be a complete nightmare to complete, and would cost a significant amount of $/1000 prints. Most commercial paperboard prints can have 6, maybe 7 colors + a coating per pass, and an additional color pass nearly doubles the cost. With all of the intricate design on it, spoilage would also cut into cost. The paperboard carton for the taco would cost more than the ingredients for the taco itself.
This is actually a fascinating take. So many comments here imply that brands are dropping the ball or are bad at design, when reality is the the commenters don't have the full picture. Would enjoy seeing Brandon try a "business friendly" design challenge once day and show how tough it might be.
@@leftear99 That sounds like a fantastic idea! I could easily give him some parameters that are industry standard, and see if he can make another masterpiece using those. A lot goes into packaging other than just design and material. Sometimes designs just aren't possible without specialty equipment.
It would be SO awesome if any of these brands adopted one of these designs even just for a temporary marketing campaign. They could even pair it with some sort of artist appreciation effort
When designing the wrap or whatever, the company always keeps their colors in mind as it’s their identity so for example for McDonald’s whenever you see red and yellow u instantly think of McDonald’s, same for subway that is why u should keep their original logo colors
How much do you think people would pay for the newly designed items versus the old ones?
Here’s the link to the portfolio of REALLY old work, if you want to check it out: raccoon-nonagon-eyft.squarespace.com
No idea
$20-$40
i think 20 dollar tip
2:09 orange that’s orange
i bought fake jordans
2:36 honestly loved this more than the final product simple but very aesthetically appealing
I was thinking something similar lol.
Also, since I’m replying here I felt lead to share the gospel. Please consider the message I write.
To anyone reading this, There is a loving God who wants to know you and save you. Jesus died on the cross and resurrected so we can be forgiven of our sins and be saved. Repent and believe the Gospel! Please consider the state of your soul. Believe in Jesus, turn away from your sin and follow Him so you may have salvation. Life is short, please make the right choice today!
Mykal06 God bless you
@@Mykal06come on not everyone is christian and i wish you could understand how annoying it is to see these everywhere
imagine being an adult and still believing in fairy tales
@@bugfan9109are u an atheist or what
Book covers would be a sick video
Ohhh yes!
book covers would be so dope
Fr
100%
Yes, you are very much correct
The subway design looks dope, but I think it looks like a food that was packed in a factory, not freshly made in store.
I think he should have added a faded green and yellow color to the text.
subway is probably the LEAST fresh sandwich store 🤣🤣🤣
Yeah but it definitely looks more expensive
@@MCL66BABFTuh I like it
@@XmanD5you can still like it whether or not it’s fresh or not nobody’s stopping you I have had it in the past and enjoyed it
You should make food brands that are generally more expensive look cheap.
Btw you did amazing King, keep up the good work
the taco bell art its SUPER COOL i like it
It would be SO awesome if any of these brands adopted one of these designs even just for a temporary marketing campaign. They could even pair it with some sort of artist appreciation effort 🥰🥰
that would be cool!
@@BrandonShepdo a collab with oat jeankins
*jenkins*
@@TJnpgtag Oat's videos are great
@@BrandonShep can you do one where you rebrand BOARD games?
I showed one of my friends a video of yours and they called you the bob ross of photoshop
When you say that, do you mean he presents his technique in an approachable way like Bob did, or that he is a great designer, just as Bob was a great painter?
@@lukafilm all and voice
Thank you it mean a lot
@@joeldeendayal3755who r u 😭🙏
@@joeldeendayal3755 wtf you're not him
Brandon: *Adds part to Taco Bell logo
Also Brandon: *Covers it up with the letters
Fair point
@@Ultra_Blader facts
I immediately came to the comments to find u😂😂
It's about the principle
The first one reads less as "more expensive" and more as "Brandon Shepherd designed the packaging" LOL
Your flat, 2D designs are very distinct and recognizable
This guy gets it
I just thought the original package looked like a $0.25 taco. I'm thinking mine is at least worth a $1 🙃
@@BrandonShep2.5$.
@@BrandonShepdw bro he’s just a hater I think they look great !
@@BrandonShep Don’t listen to these haters. Your packaging looks way more premium
2:06 "Amd frankly, we should paint this bell yellow"
*Proceeds to paint it orange*
THATS WHAT I WAS THINKING 😂
@@raynatolbert24 fr fr
Exactly what I said
I would be so happy if a brand just comments on this video saying can i use that 😂
4:05 this design is GORGEOUS. the walls in their stores should look like this
These brands NEED to hire Brandon
Well isn't that why his name is Brand-on /unfunny
yea nah. That subway new brand looks horrible. Disgusting even
The mcdonalds logo doesnt have the 'caution hot' on it. Bad design. One of the dots he added is way out of a place and looks horrible. M logo is wrong color and doesnt have R. These logos are bad. SO many bad details
@@scoper7897 I kinda agree with the subway one its um not my type to say the least I prefer the old one but its definitely something that is NOT bad, like I cant even do something as good as that, and the mcdonalds one its not bad like I like it but could've been better but the taco bell one was an absolute masterpiece I kinda think you went a bit extra harsh tho because you mentioned the bad sides of the logos but never the good ones.
@@scoper7897 Make something better.
For Subway I kept thinking about returning to the OG Subway interior branding with the subway patterns/art.
the problem with the subway one is that the paper they wrap it in is just a continuous roll of paper that is always a different length that the workers fold it in, so it wouldn’t actually be possible.
The first time I ever watched one of your videos I was eating a cheeseburger from a local place, and now everytime I get that cheeseburger, I watch whatever video you've put out. Thanks for being so cool
Do book covers based on descriptions
Great idea
I was looking for something to watch for hours.
Then I see a notification from Brandon.
Thank you so much. You saved me.
Those companies should send you sponsor checks for free advertising lol
I agree 😂
It wouldn't be free if they send him the check lol but I get what you meant 😂
@@bachhongoc6461 Yes, I know lol
@bachhongoc6461 shut up.
@@SH-jb9oojeez get a life. the guy wasn‘t even rude and you come with „ShUt Up“
5:38 Wow that’s amazing
0:45 taco bell is like, the least mexican taco place you can go to, even in the US.
Taco Bell tacos are so bad
@@theraccoon1246 everything else is pretty good
THE GOAT HAS RETURNED
Yes he has 😁
He didn't leave you Just haven't been watching his newer videos
did you know the average Taco Bell eater produces enough gas to send a spaceship to the moon and back?
😅bruh😅
Thats not that suprising.
2:09 brandon: i think we have to make this bell yellow *Continues to make it orange*
It looks good tho
Exactly!!
helpp i literally screamed THATS ORANGEE!!!!
I just scrolled to a point I thought would be interesting, right at the end of a segment, and I managed to land right into the ad-read.
Then I saw the heatmap of the video and I noticed there was a HUGE bump right above the ad-read. HOW did you manage to know that's where EVERYONE was going to click?
Pretty amazing to me how you managed to put the ad-read right at the point where people instinctively scroll to. Kudos to you for that, insane insight.
4:04 actually so sick I would buy Taco Bell just for that no lie
7:45 "I've had no knowledge and no skill"
Meanwhile these designs looking 10 times better than mine:
5:06 bro gave the A Shoes
Blud got them Nikes 🔥🔥🔥
Bruh
@@GreenyWaltzingOfficialBBrruuhh
@@EenPaarBlokjesKaasZijnLekker among us with nikes
I always watch these Videos to relax. They are so calming 😌
7:33 alright I just finished eating, now I'm hungry again. You know how to make us hungry Brandon, I'm gonna say that, but it looks so good.
how does a wrapper make you hungry
@@yonosaboluis I don't know, maybe cuz it has to do with food.
“And frankly I think we have to make this bell yellow” proceeds to make it orange
12:20 you forgot to shade underneath the crumbs.
Bro what💀
@@Braindump-i5j?? He’s basically saying he forgot sonething.
It's impossible to express through a comment how much I enjoy and love watching your videos, even the way you edit and present them. I know the process takes a lot of time, whether it's the editing or designing part, but you nail it every time 10 out of 10. It's like the feeling of lying down in bed after a hard day. Thank you for sharing your art.
Another absolute banger, branding branches of companies, hire this man and let him cook, I say, LET HIM COOK
You are very creative and I really enjoy listening to your thinking process 😮
If you squint your eyes, the subway design kind of looks like a wrap 😂
i love these, i genuinely hope they actually start using them
2:01 reparing the logo just to hide it lol😂
"i'll add shaking lines to the maraca so people don't think it's a weird easter egg"
_moments later adds squiggly lines to the maraca_
I love how Brandon's video is so simple and easy to follow.
Good job! A+ on the grammar, you must’ve studied this year.
😆
I take that as a compliment.
@@Eugenedickerson-d2x8y It is
The Subway design really reminds me of the tile art they sometimes have on the side of the counter, definitely fits the aesthetic!
I love these videos because they aren't just simple content like many others do, Brandon explains us everything and we even learn miscellaneous things along the way like the fact that there are 300+ species of cacti in Mexico! Great video as always!
way too much detail on the first design for such a small space. the look of the packaging takes away from the look of the food. it's distracting. 2:30 was perfect for the taco bell design
I think you're overestimating how small the taco packaging is
@@Red-jl1qr the wrapper is pretty small imo. i've had em before
@picorrow we've all had em before, they're not small enough to not be able to see any detail. It's not like phone app sized.
@@Red-jl1qr u don't understand my point anyways. regardless how big the wrapper is. there is too much detail. it detracts from the actual food you are eating. u can scale the food and the wrapper up proportionally and id still say the same thing
@@picorrow what do you mean by it distracts from the food
Do you think people aren't gonna know it's a taco or that people aren't gonna want to eat the food after seeing the cool wrapper?
Don't really know what you mean by that.
I'd love to see you show more of your old works and critique them or remake them to showthe difference 😊🙏
'CAUTION HOT' should not have been removed from the packaging
Your beautiful new designs emphasize how dog-doodoo the food inside is, and I'm here for that
I don't know why but the old subway design looks expensive.
that’s what I was thinking
Giving the bold curvy font serifs was an interesting choice and I like it!
They look great i would take a picture of the designs if i got them at fast food
The Taco Bell one was overdesigned in my opinion, I would have stopped after adding the logo. It didn’t need the plants or maraca or flags
Yea it felt kinda cheap and overkill imo.
looks like an limited edition off brand taco munch for 100 dollars that aint even taste good
Agree to disagree
I agree he could of adding some more traditional triangle sort of designs down at the bottom but that's it, way too complicated for packaging that you are just going to throw away anyways.
Yeah everything after the logo was overkill and made it feel cheap and 90's
5:29
cheese man wearing clothes of lettuce holding a tomato
12:07 you made it so fancy that i forgot it's from Mcdonalds till you putted the logo. bravo 👏👌
That was actually pretty clever and insightful. At least for me. It's another new perspective to cram into my repertoire
BTW you forgot the serif on the Subway S
7:35 OPINION ALERT! I actually think that their logo looks more expensive
No?
@@WRLDOfSad You can’t just say “No” to an opinion.
Definitely
FINALLY U POSTED 😭😭
It's funny you roasted Taco bell and compared it to SpongeBob, but I have to say I think your design look exactly like it's taken from SpongeBobs world 🤣 But super dope design otherwise. Love your vids man. One love!
I’ve been waiting for a new video! Thanks for sharing your amazing work and process!
You're back! Great video. Not sure we need even more expensive fast food
I am so curious to know where your inspiration comes from when coming up with a (re)design. Take this video for example: do you walk around a grocery store and take note of all the details on the packaging of healthy foods, or do you just come up with it at the spot? You always nail it! 🤠✨
That McDonalds edit is so goddamn beautiful
AHHHHHHHHHH THE SOUNDDD I CANT TAKE IT ANY MORE THE - THE SOUNNNNDDDDDDDDDDDDD 0:00
7:25 my inner kendrick lamar almost let out when he said “certified”
The subway wrappers are dissing drake now 😭
This guy makes designing look easy
3:47 this is way too much already
Nah it’s good!
Brandon is like the duolingo bird, but instead of making sure you do your Spanish lessons, it’s making sure you add drop shadows
I'm sorry to be a critiquing nerd, but I don't think the Subway wrapper redesign would work for, well, a wrapper. You've done it before with Steamed Hams, right?
This looks more like a design for a box the sandwich would be kept in.
Also, the Taco Bell design IS better, don't get me wrong... but it feels more like Taco Bell during an event than a more expensive Taco. You'd need a more painted style like the murals you see all around a Mexican restaurant. And this is optional, but making the brand name something like "Bell de Taco" would sell the authentic (and more expensive) feeling far better.
Fortunately, the Apple Pie box looks just fine. You're still a great brand designer. Keep at it!
Totally agree! The Subway one is just a bit too complex for a wrapper.
They should actually incorporate this into their brands! They're always so good!
im gonna be honest, this doesnt work that well and has a bit of the opposite effect
ironically enough, a lot of "cheap" brands use excessively fancy and "expensive" looking designs to make themselves look better than they really are
while im not the biggest fan of the original designs, a simplistic and abstract looking style can in some sense appear more luxurious and avant garde
Your Baked Apple Pie definitely looks like something one would find in a grocery store. Nice! Great work all around! :)
HOW about luxury brands turned into food brands
Like GUCCI Burger 💰 🍔 ✨
Come on, that video idea has good potential
The Subway design is great, however, I don't know many subways out in the countryside. The Subway font is also supposed to mimic the iconic font used in the NYC subway. But the Serif does look nicer.
Maybe you should redraw book covers, next? Love your videos!
Loved these designs! You should make a video redesigning your old novice designs. That’ll be interesting to see your experience .
2:40 those flags on strings are called bunting.
It allways blows me away what good designs can make for your product. after seeing this video i just would buy these things just to have the packages :D
Skip sponsor 8:43
Love the process, fantastic job!
6:02 Really? Greek yogurt? It's a joke, really.
Why?
It doesn’t matter how bad of a day I’m having, whenever Brandon posts it becomes the best day ever!
Who else Thinks Brandon is the best Designer Ever?
Edit: this is the highest amount of likes i ever got 😱
Beandon? is he a bean
Me
Bean
I think Beandon is not the best designer ever, I think Brandon is better
Me
The second I see a food company change to more expensive looking packaging I automatically become weary of it because I already know they’re overcompensating and the quality has likely gone down. Cost less to make but they’ll sell it for more
More on topic, the redesigns are pretty cool! I like that the Taco Bell one still had personality in it, in fact it has more personality than the original packaging 😂
7:30 this is packaging worthy of a $17 footlong sub
3:23 looks amazing 😮
10:35 facts.
Bro the taco bell one looks so good they should change it to your design4:04
Love the Taco Bell design, but as someone who did the pricing/cost for a very large packaging company, the printing would be a complete nightmare to complete, and would cost a significant amount of $/1000 prints. Most commercial paperboard prints can have 6, maybe 7 colors + a coating per pass, and an additional color pass nearly doubles the cost. With all of the intricate design on it, spoilage would also cut into cost. The paperboard carton for the taco would cost more than the ingredients for the taco itself.
Damn but the idea of the video make it look expensive
This channel is all about dreams, not reality 🤣
This is actually a fascinating take. So many comments here imply that brands are dropping the ball or are bad at design, when reality is the the commenters don't have the full picture. Would enjoy seeing Brandon try a "business friendly" design challenge once day and show how tough it might be.
@@leftear99 That sounds like a fantastic idea! I could easily give him some parameters that are industry standard, and see if he can make another masterpiece using those. A lot goes into packaging other than just design and material. Sometimes designs just aren't possible without specialty equipment.
@@BrandonShep hey bro plz reply i want to ask you something
You know it’s a good day when Brandon uploads 😀
11:53 You should’ve put some apples on it somewhere since it IS apple pie.
Can you do a series where you redo fans small businesses?
0:02 YOOO THATS ME!!
Lmao
thank you for being in my video 🙏
It would be SO awesome if any of these brands adopted one of these designs even just for a temporary marketing campaign. They could even pair it with some sort of artist appreciation effort
The Apple Pie Design Was SO Fire!
2:00 i like how he adds that piece back only to hide it seconds later
6:04 I was literally eating chobani 😂😅
I was gonna say that the subway design didnt have the iconic green and yellow, then i remembered that there was lettuce and chees
When designing the wrap or whatever, the company always keeps their colors in mind as it’s their identity so for example for McDonald’s whenever you see red and yellow u instantly think of McDonald’s, same for subway that is why u should keep their original logo colors
We can judge whether his video is good or bad by the cover... cuz we all know, it will always be good... thankyou brandon
7:06 I’m sorry, but what is his face- 😭😭
Bowler hat guy
What in the Willy Wonka is that Taco Bell packaging. Love it tho!!
4:04 this is EPIC