I Oversimplified Popular Packaging Designs
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- Опубликовано: 19 авг 2024
- Thank you to Bombas for sponsoring this video! One Purchased = One Donated, so head to bombas.com/bra... and use code brandon at checkout for 20% off your first purchase.
The Process
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In this video, I use Photoshop 2024 to simplify package designs from products you know and love! There's quite a bit of painting, illustrating, photo manipulation, and lighting in this one, so strap in and enjoy the ride.
My Tools
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10 Free Images from Adobe Stock ► bit.ly/AdobeSt...
Tools Used ► Adobe CC : bit.ly/AdobeCC...
Find Me Here
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Instagram: @thebrandonshepherd
Twitter: @designerbran
Discord: / discord
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)
Thank you to Bombas for sponsoring this video! One Purchased = One Donated, so head to bombas.com/brandon and use code brandon at checkout for 20% off your first purchase.
Nice
awesome. i cant believe im late to this video.
31 views in 1 minute brandon fell off
Help, my feet are hurting! Take me to a hospi- *Bombas Sock hits my face*
Wassup your vids are just what I need on a day like this
The reason the green skittle gets so much attention is this: Back in the day, it used to be lime. However, they changed it to sour apple once. People preferred lime, so Skittles brought it back, and decided to market it.
Just like that other brand which sells chocolate gift boxes. They removed one of the item which would come inside the box and people demanded it back so the brand introduced a whole new box which has many of just that one chocolate lol
Skittles lore. Nice
The story unfolds…
Wait, so they're actually NOT all the same flavor?
@@darkwoodmovies apparently not :/
That lays call-out was brutal💀
Also could you do simplifying iconic movie posters? I feel like that could be a great video
Good idea!
Someone did that
@@SpeedyXeoWho
@@HazelRBLX just search
Sonic 2
Inside Out
Oversimplified Lay’s packaging ❌
Hyper realistic chip with extra honey and fire ✅
Frfr the Red Bull was the only good one
@@chrideefer Not from a business perspective, people can see that RedBull design a mile away and it catches their eye among the 100 other Energy Drinks. The new one will blend right in selling less over all.
@@chrideefer nah the energizer is good
@@chrideeferenergizer was fire too
Minimalist vs simple. The new design still has a lot of detail, but it's less busy. Minimalist, but not simple
Great video, you're a really talented graphic designer. Incidentally, the reason that the Energizer bunny has a drum is because it was introduced in the 1980s as a toy rabbit beating a drum (powered by Energizer batteries of course) that never stopped because the batteries were so good. They did a series of commercials where there would be fake products being advertised and then the Energizer bunny would suddenly walk through the fake commercial beating his drum with narration "He keeps going...and going...and going."
The bunny toy was a parody of the Duracell bunny in the 70s!
I love these! The Red Bull redesign is cool, but I think the point of the blue/silver check pattern is so that it is clearly identified at a distance and amongst other cans. It stands out and is pretty iconic at this point, and I think a lot of that gets lost in a simplified redesign. But that bull you drew was sick. Would be cool to see a version with your logo but the checker pattern intact.
Yeah but I really think it would be good if he added the yellow sun to it
Just copy paste the 2016-2019 toro rosso f1 livery onto the can
It just felt like something should be in the background, the solid silver can just doesn’t feel right.
@@D_YLON14 Agreed. The sun and the two bulls represents the history of the drink connected to Muay Thai fighters and their discipline and determination. Basically, it's already iconic and simple
Blue bg would've been perfect
The Energizer one was insane
yeah they should just buy the logo from him. It's 🔥🔥🔥
@@MattRose30000IK
It’s so good 😭
-ly good
I love it so much 😭😭😭
I love love love this series man!! Coming from a graphic design background, I've been craving good graphic design content like this! It's so enjoyable and educational!! Always more tricks to learn!!
no replies???
Thanks a lot! These types of videos are a lot of fun to make cause the designs are a tad more simple and I can just do a bunch of them haha
hi
Weird to find you somewhere that isnt sdmp
i haven't watched you in years
I can't lie, some of the oversimplified logos seem WAY more detailed than the official logos, I think you accidentally improved them 😂
the bunny with the drum makes sense because the whole percussion section of a marching band (that marches on the field) is called the battery! the bunny part not so sure, but the drum makes sense because the bunny is literally in the battery
in portuguese (or at leas here in brazil) batery is also the name for drums (bateria)
Bunny’s are known for speed hares whatever
@@gisela_oliveiraBoa observação, tentei pensar em um motivo para a marcha nos Estados Unidos se chamar "battery", sendo que o instrumento seria "drums", e ser algo engraçado comparado ao português. Infelizmente não achei nada.
@@gisela_oliveirain French too!
Has nothing to do with that, it has to do with the original Energizer Bunny commercial, where they took a subtle jab at Duracell ruclips.net/video/iJTAbYGrYDc/видео.html
"or maybe it's a balloon since half the bag is full of air" BHAHAHAHAHA i can't
Fr that cracked me up 😂
.......There is a scientific reason for that... it's like crying about a lid on a bottle that contains liquid. Do some research and a bad joke isn't funny.
@@Kanoog 🤓
@@lemonbreadut ur bullying him for being smart 💀
@@Kanoog "erm ackshually 🤓☝" ahh comment
I love all but the red bull one, their can is just iconic and i really love the symmetry. The one you created looks great for a Chicago Bulls' special edition.
The tic tac simplifies logo at 8:43 looks like the sprite logo 😂
No is payless shoe source
@@TRISTAN_HERNANDEZ515what?
7:45 The reason the green Skittle is getting special treatment in the official packaging is because the original Skittles flavors in the US (and other countries except for Europe) were orange, lemon, lime, grape, and strawberry. In 2013, Skittles changed its original flavor line-up and replaced the lime one to green apple, causing a consumer backlash. So they recently went back and needed to notify consumers with this particular packaging that its the original "lime-up", and not green apple.
Yeah in the uk it never changed and has always been lime but our purple one in Europe is blackcurrant instead of grape which I personally think is so so so much nicer
@@maybeloisyeah I love the purple
dude I wish we had lime Skittles in France
i loved the green apple... we already have lemon, why lime in the same package 🙁
8:30 I think the leaf is supposed to be a mint leaf
It is
I think he meant it was pointless because the packaging already has mint leaves, so like why have another on the logo itself?
@@COMMANDR.0IDprobably
i dont think it is, its the logo they use on all their packaging, including non-minty flavours
@@Kamilxd yet mint is the "default" flavour, so it makes sense they would use it in their branding
You know what would be cool to see him do? Pick a product and design 3 different designs for their packaging based on different art styles/time periods. Like, "what if pizza hut had a Victorian era packaging? Or pizza hut with a Rococo era box?" "Subway meets ancient Greece, meets ancient Egyptian packaging " lmao
OMG I LOVE THIS IDEA
4:36 Duracell also has a pink bunny
Wait, I'm just now realizing that Duracell and Energizer are not the same company! Because of the pink bunny thing, I always assumed that they're the same, but Duracell is the name they use in Europe and Energizer is the US one
@@victoriab7148The mascott of Duracell is a bear in Turkiye. So I didn't have this problem. We normally don't use Energizer either😀
WHAT!?
I love the redbull design! I just wish there was a sort of blue circle line at the top, that is the same shade as shadows
Not sure I do. It looks like a goat milk can.
@@chocolateearrings now i can’t unsee it
I think I would have put a yellow circle behind the bull, like the one on the original design, just to break up the silver. But I'm half sure that if I saw it done, I'd probably change my mind 😅
@@MaverickMyth oh dude thats literally exactly what i was thinking
@@MaverickMythtoo many colors, not too pleasing to the eye like the one he did
Eating Food + Brandon Shep vids = REAL PLEASURE
thats literally what im doing at this moment, eating supper, watching Brandon, and checking comments. wat are the chances
@@AndrewEfendi lmao same
As always 😂
Super for me it 9:50 am what time is it for you @@AndrewEfendi
Real.
I believe the leaf on the Tic-Tac box behind the text was to represent the mint flavor, like how strong it is, so extra mint leaf. It's that good at freshening breath.
Pretty sure the leaf on the Tic Tac package is peppermint or spearmint. Thanks for the new content. Missed you bud.
Your videos are so great because you explain everything you are doing, which is much more enjoyable to watch than just someone doing it without explaining
I’d love to see you revisit your old designs and re do them with a new perspective! I think it would be so cool!
00:49 bro☠️
This Is FACTS
I think the original Lay's package design is already well thought out.
It's way easier for consumers to glance over the shelves and spot a familiar design that they associate with their favourite flavour. Having it signified simply by the color and a piece of text would be a bad design choice. There simply aren't enough colors for every flavour they may produce, and reading text quickly becomes annoying and kicks the consumer out of the impulse of buying a treat.
(also there are color blind people)
The Lays one is NOT simple lol, that chip is way too detailed! Anyways, great video Brandon!
You're confusing "simple" for "minimalist", it's a very simple design, it just isn't abstracted to oblivion
@@cruncyartwhich is much better imo
@@cruncyartwell said!
LOL I AGREE
@@cruncyartOHHHH
11:23 add a yellow circle behind the bull
As someone who redo a single line over and over again, It's so satisfying to watch you make it so smooth.
My favorite ones has to be the tic tac and redbull. Great work as always Brandon!
G R E A T E
@@trollsansofficial oh shi-
I love the Red Bull design! I like it a lot more than the current one!
You have to THINK about it on the shelf with 100 other energy drinks. The RedBull one was designed to pop out of the crowd, the new one will fade away.
redbull’s current design is iconic, he made it look like a generic energy drink
@@9.8.so true
i think you could cooperate the sun on the original redbull can by placing it behind the bull or put it behind the text so it's not to flat
I can't decide whether I like your Lays or Red Bull design more.
The Lays one is SUPER clever, combining all those complicated elements into a single chip, making it easier to read without sacrificing anything at all. but I just LOVE the bull you made for the Red Bull can. It's so freakin creative,
7:35 The reason they put the "Original" text there is because there are different variations of Skittles. For example: Sour and wild berry (is that what it was called?)
yes, wild berry, thats my favourite
I loved this video even more than Brandon's normal ones, and that's saying a lot! I love his new quips and him sharing his opinions more often.
0:49 "or maybe it's a balloon since half the bag is full of air" Lay's got roasted there but it is completely true
If you and Jazza did some sort of drawing challenge mixing your video styles I'd watch the hell out of it
i like how you designing something that is simple or detailed and whatnot, it's so awesome! (love your vid btw)
The Skittles packaging since they changed green apple back to lime is so funny to me. Just the arrow going "It's lime!" is hilariously desperate while also being super tiny and hard to see at a distance. Also a fan of the Barq's root beer cans with the absolute lack of confidence in their slogan, "It's good."
This man is too good. He could make millions of his talent, but instead he chooses to bless us with incredible videos and beyond real designs. Thank you Brandon, you're amazing, keep it up. Also have you ever made art for a game? I think a game with your design style would look really incredible.
Millions? Bro graphic designers earn good amount but millions is a bit of stretch
@@kedrprao Yeah, you're right. Millions is definitely an exaggeration. Still tho, he could make a lot of money, instead he chooses to share his content online for free. (not fully instead, he makes money off of this too, just like not has much has he could if he wanted to really try).
8:33 the leaf is for mint💀
Yup
He knows that it’s a mint leaf, he means that he doesn’t understand why they have to have three different mint leaves in the design. 8:42
10:00 red bull, minimal in design but maximum in advertising.
Yes! The adds are fun and pickup lines are easy to remember.
5:40 now it just looks like a pink pikachu
8:28 bro forgot where does mint comes from
Grammar fears this man
Nah foreal
Guys, he knows that it’s a mint leaf, he means that he doesn’t understand why they have to have three different mint leaves in the design. 8:42
“Why are there two bulls when it’s, RED BULL??” The things he notices 😂😂
Pringles taking notes.
0:02 starbucks and chrome still look good, and chrome looks better with the new design
7:44 the green skittle is getting so much extra treatment because there was lime than green apple but people were complaining that it said original even though it was not so they changed it back to lime
Making oversimplified packaging designs look different looks freaking amazing good job man good job 😉
6:30 never had a skittle? Ever? How is that possible
omg frr I eat skittles all the time, one of my fave candies.
5:58 perfect right there
I love what you did with the energizer especially the bunny 😮❤
On the Energizer logo him playing the drums is really funny because in Spanish batteries are called "Baterias" and the drums are called "Bateria".
Your understanding of lighting and blend modes is 👌🏻
fr !!!
7:11 bro tried to make the rainbow straight lol
The "rounded dots" on the tic-tac sticker are miniature spearmint tic-tacs
Everyday one this guys birthday, the company should post his logo on there social media and make a few of their products with his logo
i am OBSESSED with the redbull design
5:32 that bunny looks like the playboy bunny
The energized bunny is actually a nod to classic marching band toys. The idea is that the marching bunny with keep marching forever because he’s powered by energizer batteries instead of a wind up spring or duracells lol
Interviewer: What Does The Word "Simple" Mean To You?
Him: Yes
i love how this man can complicate and simplify packaging designs👍
*Simply* outstanding!
Are you moroccan?
@@RedaMouhib-uv3gf 5tk
Guys i think he is a moroccan
@@smaker6451 5tk 5tk
@@RedaMouhib-uv3gf quite
The kind of video i watch a night before the most important exam of my life
Brandon: I’ve never actually had a skittle before.
Me: WhAtTt!?
Love your vids, man ❤
Normal people looking at tic tacs- “ooh those look good”
Brandon- “the gradient on the leaf could use some work”
Brandon: Let's simplify!
Also Brandon: proceed to talk about shadowing techniques
this guys content is so good that I missed my class by 3 minutes 👏 new subscriber
3:18 simplified?
PETA? 5:36
0:57 it was actually a chip irl-
2:41
8:26 that is the mint leaf to give it the 🍃mint🍃
i love how he not only made a better logo for lays, but also roasted them 😭
also great job i love ur videos ❤❤
The balloon joke at around 5:00 genuinely made me laugh
0:48
No 5:00
@@Zephyr-lg5ne where?
5:00
@@Zephyr-lg5ne0:49
YOU’VE NEVER HAD A SKITTLE?
😂😂
i hate them so much. the first time a friend of mine gave one to me i thought they were like rocklets or m&ms.. biggest disappointment in my whole entire life
@@0000zz2 what? There’s something wrong with you
@@messibessi11 I mean stfu you like Taylor swift
Skittles are very good :)
"It could also be a balloon"
"Since half the bag is full of air"
I actually really love the battery design would be so saving if they actually did use that design
3:52 bro 🤣😂
6:17 goes hard
i like how you're simplifying the package designs instead of the logo
Red Bull and the lays one were really guuddddd
ok but that redbull design was CLEAN
I absolutely love what you did with the Energizer bunny! The Redbull redesign looks so sleek too!
Love the Red Bull and Tic Tac design, you should be a rich man
I just can't get enough of your videos man. This stuff is golden.
I actually really liked that design on 2:10
Yeah same I don’t know why he did that
THE CIRCLE ON LAYS IS A CHIP LOL
Did any of these companies hire you yet?? The Red Bull redesign was SICK!!!
Why did you turn red bull into a diet can😭11:28
…the leaf in the Tic Tac logo was a mint leaf. Because they’re mints.
I thought I'd not like simplified logos for these things but they're so freaking fantastic
bro that red bull design is actually FIRE they should hire u fr
Today I had a class trip to the bowling alley and he just said that in 8:10
4:20 “hello homeless man, the person who ordered those socks returned them. Ans I know how much you need them, but they returned them so I’ll be taking them. Thanks:) have a great day” homeless man’s feet get cold 😭😭😭😭
Huh
Godzilla had a stroke reading this
How don’t people understand this comment…
@@creativesparks2164 I understand it but there’s no context and it’s not related to the video at all so it’s just confusing😭
Those simplified logo's look incredible, companies should really use your logo ideas
The chips used into the logo is so simple and yet so clever
Wish it was a real packaging💯
10:05 Red Bull gives you wiiings
😯
🪽 👕🪽
🩲
🦵 🦵
Does anyone know what kind of tool Brandon uses for brushes? The stroke follows his cursor along in a slow, almost laggy way but it doesn't follow it perfectly - if he changes direction mid-path, the brushstroke changes direction accordingly before completing the original trajectory (11:06). Makes me think there's some sort of smoothing setting going on?
You can use any brush; it looks like his is just the default hard edge brush. The way you achieve the slow moment is with your brush selected, the tool bar at the top has an option called "Smoothing" and Brandon has his at 100% when the default is 0%.
What software do are good ones? @@holographic80s
7:43 it has original because there are other kinds of skittles like there’s a smoothie flavor pack and some tropical flavor pack!
Could never get enough of a tiny rim light and a touch of shading 🙌Haha
Lays was NOT oversimplified
Yeah
i agree
Fr
Correct
Agreed