I Overcomplicated Famous Brands
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- Опубликовано: 13 май 2024
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My Assets are from Adobe Stock ► bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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In this video I use Adobe Photoshop CC to redesign 3 popular Package Designs from famous brands and make them more complex. I used a variety of skills including: Logo Design, Illustration, Photobashing, and Painting to create unique designs.
I had a ton of fun making this one!
Find Me Here
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Discord: / discord
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.) 
Развлечения
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P.S. I'm fully aware the Earth isn't flat. It's actually shaped like a 🐢
Do you actually think the earth is flat? 😂
I wanna hire you
hehe
I love this show!🥰
you are truly the ONE designer that pleases the masses!
You should do an episode where you drastically change the target audience for a product by making alterations to its packaging.
He did that in the captain crunch vid
That would be fun!
Or changing the genre of movie posters and video games!
I love this idea of giving detail back to brand logos, becuase most of them are so oversimplified now.
Good
The Pringles Logo you made gives the pringles guy so much more personality, its almost like he upgraded from his job as a potato chip salesman to his dream job as a performer but still selling his famous chips at the concession stands.
You just gave lore like Lucky Charms or Trix guys in their pursuit of the cereal but better. This is an awesome backstory.
Pringles lore!
So you're saying it lowers the brand recognition value by removing the mascot from chips to entrepreneurship.
The redesign is obviously the better art piece but it makes for a terrible logo.
He's just the Monopoly guy now.
@@HostileAtHeart it aint that deep
@@maximuswillcarry I wonder what "it" is in this circumstance.
The Pringles Logo is just…beautiful.
It feels like it has a soul, and dare I say that I actually prefer it over the original one before the bad redesign.
The other two are good, especially the Land O Lakes one.
The "100 calories" box: am I a joke to you?!
I love how he says the earth is flat, but doesn't make a big situation about it and just continues.
These overdetailed designs genuinely make the products look so much more appealing and would make me actually want to buy them
Yeah i dont understand the oversimplification bullshit, it doesn't make the logo more friendly, it just makes it soulless and boring
I would buy pringles cans on the regular if they had this level of class
@@dumbvillage9253"We aim to make our brands more recognizable - by removing what made them recognizable"
Brands make designs simple because it be easier to make faster production and be more recognizable with the simple design choices over designing may make it to cluttered or less modern like today i hope this helps :>
@@KaylaWolf0408 yet they fucked up the pringles guy by making him less recognizable
The monster one goes so incredibly hard, companies need to hire artists again
For real, graphic designers and their respective companies are so full of crap these days
@@antr_ not all graphic designers 😢
@@antr_ Maybe don't diss all graphic designers like that. As a digital artist myself, I geniunely like to put time into my works.
@@antr_ Don't blame *all* graphic designers my friending. Blame the companies.
@@antr_ its usually the company’s shitty ideas, not the graphic designer
3:25 fun fact: Pringles do not meet the requirements to be classified as potato chips, so they are actually labeled as potato crisps.
Bro be quiet
In the UK this is a null point as everything is labelled as a Potato Crisp
I thought crisps were just the UK term
Fun fact: fun fact is overused overrated
@@Nikit3397Interesting fact: You can use the word „_interesting_” instead of fun
How do you not have a job at Pringles as their logo designer? That was spot on! In a video, can you design for different Lay's flavors? That would be cool.
Y
No way that you made the Pringles design look so good it even outshines the original design even from the pixelated look on the thumbnail.
HOW, that is WILD!!
I think it beats out the _original_ even, these were sick! monster was the weakest but I'd still go "oh, that can looks sweet" if it were a special Halloween-themes flavour
A toddler could outshine the current awful design. What’s more impressive is he outshined the OLD design
Tbf, beating the current design is not a very high bar.
Does anybody know what editor he is using
@@Jinfwjump Adobe CC (its in his description)
Dude! You NAILED the Pringles one! So much better than the original!
* clears throat * Brandon Shepherd demonstrated exceptional talent and creativity during his remarkable redesign of the iconic Pringles logo. With a keen eye for detail and a deep understanding of brand aesthetics, he managed to breathe new life into the renowned potato chip brand. Shepherd's innovative approach seamlessly fused modern design elements with the classic Pringles identity, resulting in a logo that exuded both freshness and familiarity. His use of vibrant colors and clean lines captured the essence of the Pringles experience, evoking a sense of excitement and joy. Through his incredible work, Brandon Shepherd has not only revitalized the Pringles logo but also cemented his reputation as a visionary designer capable of leaving a lasting impact on the world of branding.
@@drawingbearandmoji wow thats a lot
So true
well honestly
almost anything would be better then the original
I would love to see his design in a store
Going to the supermarket and stocking my pantry would be way more pleasurable if packaged products were like small, well-designed works of art like these!
0:06 bro these people are calling it bad when they probably don’t even know how to draw a stickfigure lmao
Fr
You deserve the title of “Bob Ross of Photoshop”. The whole video gave off a sense of pure comfort and contrast from seeing these recent trendy simplified logos.
He did go full Bob Ross on the last logo. Complete with happy bushes.
omg yes THIS is why i found him so soothing. the bob ross of the digital world
I thought of Bob Ross as well with the last one 👌🏼
As soon as he put that tree on the left side, I realized some Bob Ross was about to happen!
I feel like illustrated and soft-shaded iconography will make a comeback someday.
Probably when the younger generations get in charge of the designs. These simplified designs are more of a Gen X idea and I dont think millenials and gen z are particularly fond of them.
Most designs and art exist as a reaction to earlier works, take romanticism vs. Modern breakthrough. Gen X grew up with complex logos and are simplying them, millennials and gen a grow up with simple, and change it back to complex. So on and so forth.
@@SlashProducts true
You can only simply things so much so I think it will get to a point that all the simplified logos will just revert to be more complex
As a gen z I truly hope we go back to the more creative complex logos. But more of their own style and not the skeumorphic + woosh everyone seemed to be going for in the 00s
More companies need to overcomplicate their branding tbh. It just looks so much more interesting and fun.
The monster looked so cool and realistic you did such a good job
You've totally nailed the pringles design, it could be used in a special edition sold in cinemas.
first + TRUE
@@TheRealLF2 nobody cares + TRUE
@@WohaoG Bruh they just said nobody cares to me bruh don’t continue this
@@TheRealLF2 If you say first expect a nobody cares
@@WohaoG it’s true
The new Pringles can actually made me hungry for chips. A nice logo really makes you feel like you’re buying something flavorful instead of some kind of rations.
innit same
Hungry for apples?
And that Monster drink looks so cool that I wanna feel like that
@@dislike__button got milk!
SOME RATIONS LOL
This guy needs to get hired #hirebrandon
Thanks for also sharing tips as you go and explaining why you make the choices you do, it helps!!
It's actually insane how much better that Pringles can is now. I wouldn't even call it overcomplicated really. It's so well balanced it honestly looks like it has always been like that it's so perfect.
too big though
I'd say it goes original>minimal>this busy mess
It's overcomplicated, over engineered and too big for a logo.
Yes it's artistic and it will look great as a collection but not as a logo that will be in millions of packaging...
@@deepakbisht4957 it will be super recognizable imo
dude, if i saw this Pringles design (but before he added the chips) i would be like "i need to buy some of these"
Every company needs this guy. Imagine if all the basic logos around the world had this kind of detail!
firefox
@@REALITYSANILLUSIONFirefox has the most complicated logo out of all the web browsers right now. Literally all of them are just shapes while Firefox actually represents something
@@lunarna right?! i mean, logos are just png’s at the end of the day but i hate it that they just do shapes instead of effort…
in some universe i know that logos started oversimplfied and will eventully reach this kind of level i mean its kind of obvious if there is universes then some whould probably have a reverse logo evolution thing instead of getting simple it gets complicated or something
@marble maybe they aren't just shapes *looks at the Pepsi logo redesign document
The pringles one looks so good! You always make these look like some actual brand logos I would see at a store!
I personally think these should be the original one! These are so good!
Holy shit, the pringles overcomplification is actually gold. Bet a lot of people would get the mandella effect due to that.
I love the pringles one
me too but no cures words its not nice if u use it like that ok but no othor way ok cus some one culd report u not like in Amung us like if u gona do that ok
👇🏻
Niko?
You cant tell me pringles guy didnt look like that before!
@@birtalanlorant5572he did but without a body
this man needs to get hired by every company💀
🗿🗿
Hopefully as a marketing director and not just a designer, but still, investors probably be idiots and want ugly stuff
Ikr
YES
true
I never had a problem with the simple Pringles man, so your take made me roll my eyes.
But you absolutely NAILED the Monster can. That looks sick, and I want seventy 12-packs of them.
The Pringle’s guy looks like he’s about to welcome you into an amazing digital circus
I legitimately think thay this will be the new trend in a few years. Everyone is sick of things being simplified, and that pringles redesign in particular made me crave these designs with more personality
No the simplified pringles is easier on the eyes the overclomplicated one looks like an off brand version
@@oo--7714 I'm sorry, but this is one of the only instances where the simplified design just straight up sucks (let's just admit that we're saturated with one too many minimalist designs). No soul, no personality. Just flat pretty colors. I still can't forgive them making the Pringles man bald and dying his eyebrows black.
@oo--7714 when i first saw the new pringles logo, i was kind of conflicted if whether it was a retro version pointing to how awful the logo was in the past or if it was actually offbrand, it just fucking sucks
Every trend is a cycle, it'll come back round eventually
i think designs are so simple because it costs less to use less ink when print the logos which sucks 😭 i hate simple logos
im starting to see why they didn't do stuff like this.
just imagine the art work is so damn fire that you wouldn't want to throw it away when its done
Honestly the reason they go oversimplified is because it’s probably WAY cheaper
@@adios5399no, its just because it makes their brand more easily recognizable
@@Stickmon_ mfers would see Kirby and go "that's too simple we gotta change it" lmao
@@internetguy7319 The difference is that Kirby has a whole Universe of fun, colorful characters and ideas. Brand logos are specifically designed to catch the eye and be as appealing as possible. Efficiency is one thing, stripping every brand of its individuality and artistry actually could cause harm to the cultural landscape, at risk of sounding too overdramatic.
@@andyroobrick-a-brack9355 lmfao dude smoke some weed
the amount of work you put into the land o lakes one is very understated. amazing work!!
The land O lakes you made looks so good!
I swear to god if packages looked like your redesigns, I'd keep every pack I buy
yeah!
same
Dude, just found your channel. I'm so impressed. You're so talented. Blown away.
Dude I love you man
You're awesome keep doing this!
This is really awesome!!
The texture photomashing on the monster one is actually super inspiring.
I agree
The definition of trust the process
It looks like an advertisement for a horror movie.
Oh my god when he used the eyelid as the base of the claw I shed a tear and started a new project
Compared to how most branding is nowadays, this is "overcomplicated" in comparison, but it's still very digestible and has so much more character. Like everyone is saying, that Pringles one is absolutely fantastic, watch out in your inbox for an email from Kelloggs asking if they can use your design lol.
@@LittleKidMolester ???
@@Maxify120 i didnt even reply to the right comment
The monster one was pretty smart, when I first saw the logo I had no idea what it was. With the claws it looks perfect!
you made those designs so good they need to use these
This isn’t the artwork we need, but the artwork we deserve
here before this blows up
We need it
No we really needed this
bro did it wrong
@@sippysipsip 🤓
The land o lakes packaging is so cute! It would be cool of them to do a campaign where they have different artists draw landscapes that mean something to them for the box art.
That would be super cool!
It looks like cuphead
At first I thought: "what a sh..."
And then: 😳
I've been looking at Pringle my whole life and the fact you made it better is kinda cool
You’re a genius and and artist! All of these turned out amazing :D
You should make this a series, it's very comforting somehow
i agree
I agree aswell. It's just so relaxing and satisfying (some how?
I could watch this stuff all day. it's so beautiful
Very true, though i may add it made me want to start to learn to draw
agreed. i just ate my dinner while watching this. his voice is soothing too.
You somehow manage to make both oversimplified and overcomplicated designs look good
well, it’s cuz he’s not *over* doing anything. he’s just a good artist that can make good complex designs and good simple designs!
There's a thin but very important line between simple but tasteful design and just bland design
A lot of companies nowadays doing the bland redesigns
Okay, the Gravity Falls styled Land O Lakes packet looks *absolutely gorgeous!*
Your skills are SICKENING. I am truly in awe of your work!
Most people are talking about that slick Pringles design, but I'm personally just infatuated by that Monster design. Something about the glow and the rocky texture just makes it feel so alive.
the claws are questionable but I agree with the glow, looks radioactive and fits the image of the brand
It should be the best one of them but of course second being pringles
really not a fan of the nails. i think it looks good aside from the nails. he really tried to give them texture and i think it missed the mark
Alive? Like a... monster?
They nailed the monster design
That monster logo was the epitome of “trust the process.” These vids never fail to impress
brandon is so responsible , hes creating mountains so the water doesnt run off the edge
This is so good and informative in your commenting that i added it into my drawing guides playlist
This video taught me more about lighting and texture than any of my art classes
yes i was thinking the exact same thing. Using the blue light for shadows never dawned on me even though ive seen so many examples with it.
i like how you are o hare
@@michaelchen1046 You can also use light pink ora ny colour really aswell, just dependso n what you like
@@jammydinos5479 also depends on the atmosphere and time of day you want to represent!
o hare
as a pringle fan and as someone who studied graphic design and marketing, your pringle logo? it isn't overcomplicated, it's balanced, the texture looks soft, the details aren't too small to see, and the shading it's just perfect.
in other words, it's perfect
Hm, and the shiny gold text makes it feel much more premium...
as a pringle fan
@@clydu91
There's the heavy metal fan, there's the marvel fan, there's the fan, and then there's me: the Pringle fan :)
If there was something that didn’t add much, would it still be perfect?
@@neonzplayz5060 well, usually a logo is simple because it's a small logo, like an application or a mark, but this type of logo is printed on a chip bag, so it's pretty big for a logo.
in case there was a mistake or an imperfection in the logo (or like you said something too simplified), it would easily draw the eye of the viewer to it, and once you see it you cannot unsee it... like the beak of the duck that looks like a dog.
so no, it would not be still perfect; small mistakes can be more devastating than what expected when we talk about sponsoring something
That land o lakes one is so cool to look at the colors pop at you
Love your design of Pringles!
Man this guy is not only entertaining us but also giving us a small art lesson
fr
yea ik
honestly so helpful!
"small"💀
Fr
You didn't over complicate them, you gave them charisma and life
That monster energy redesign is amazing, but the Land O Lakes is my favorite
YOOO that monster looks SO REAL!
Great job 👏
Also The Pringles Guy and Caine are friends now since they both are ringmasters lol
This really make me appreciate old company designs. Especially in this new age of minimalistic design.
Fr
Minimalist design is fun as a lark. But it's an enthusiasm killer when it comes to things like this. They end up looking generic and flavorless.
I hate minimalism sm
some of them literally just became text in Ariel font
@@Yuubolinhominimalism isn’t always bad. The original logos however are bad and I agree that his are way better
i literally exclaimed "wow" when i saw that sketch for the butter, all the designs you did are absolutely stunning
dem trees came straight out of Gravity Falls
@@dantecontreras887 yeah it looks great
The Pringles man who lost his hair and the shine to his eyes has been reborn! 🤭😆 I am ALL about the cartoonish yet dramatic effect of the land o lakes! As for the monster… while I don’t drink it… surely made me want to try it 😅
It ain’t over complicated if this guy can do it for free, it’s just marvelous. I think the reason it’s expensive is because the makers expect good pay out of fine art.
Finally someone doing this instead of just making it realistic
ikr edit: please don’t spark a pronoun war, i’m changing my pfp cuz of this shit
I’m getting tired of the realistic ones
omg are you a jellybean fan i love him
@@mickaleisca3520 You mean her?
+@@Random_elixir
i thought they went by “them”???
I used to think that simple designs were better, but you can make anything hyperdetailed and have it look amazing!
Depends. You really do need to have that feeling of "that's enough" to simplify/complicate something and make it look good. Otherwise it's gonna be either too much stuff clumped together or little to emptiness
@@BLET_55artem55 that's why I like it. Unless he's trying to make it too detailed, he knows when to stop
@@Wjhowler10 exactly
Woah how'd I get so many likes?
You nailed the monster one definitely my favourite loads of company’s should hire you t design packets
The Pringles one is so good honestly
As someone who is absolutely sick and tired of this ubiquitous corporate minimalism that companies tend to force practically everywhere these days, I really find these "overcomplicated" designs much more distinctive and appealing. Great job!
They think “simplified” is “more modern and appealing” which is a lie.
@@mrperson1738 You aren't the average consumer tho, a minimal design and logo just helps for so many things.
Stop getting pressed over the packaging of a packet of potato chips and you'll be a lot happier.
@@TudasI've never seen anyone outside of the corporate space say anything positive about the simplified designs, most average consumers seem to find the simplifications confusing as they are no longer distinctive
@@Destructocorps You won't see the average consumer or interact with them tho, because they don't say anything about it. Also saying something and your brain reacting on something else, is a different thing.
Okay so the Pringles logo he made is PERFECT and should be the new logo.
I cannot describe how amazing it looks. It’s got so much detail and should be turned into h current logo
They can’t do that,you see. These were made with a art app,I think.the reason they can’t is because it’s too complicated.
@@Quackers123 you're joking right 😂
@@skrimper no,I’m not.
The Pringles one is PERFECT. I would say if it was a tiny bit more minimal it would be pretty cool tho.
I love the pringles one, is wonderful and I love him
The Monster design had no right to be THAT GOOD 🔥
How come? Their logo and name literally describes what it's supposed to look like😅
So you're saying it's good- too good?
@@Murillos1U are now my homie whether u like it or not😂
That Monster design!!! They need to make that can...even if the product taste like what imagine antifreeze tastes like, I'd buy a can of that illustration any day.
It looks like it's from 2008 and I absolutely love it
Never seen a random online guy make logos better than the originals, absolutely beautiful!
All of these look so good!
this is really cool, everything looks like its actually 3d rendered
Your redesigns are so good that you converted me away from being a “simple design”-enthusiast. Insane work.
Agree
im one of those ppl whose been so disappointed by the simplification trend. and my feelings have just been strengthened, lolol
if i ever created a well known brand or something along those lines i would definitely want someone like you working on the branding, this is sick
Dude ! That's the real meaning of an art. ❤
THE PRINGLES LOOKS AMAZING!! 🤩🤩
As an artist, I find it very sweet that you gave some shading tips for white and black colors in the middle of designing Pringles. Good stuff!
The monster design is not only iconic but lends itself incrediblt well to variations. Each flavour has a very unique style that isnt just a different colour. The entire range is worthy for an art gallery compared to most other beverages
Monster is the most disgusting shit I have ever tasted ever in my life the main reason I don't like energy drinks
NGVBHXDT
monster is crap rockstar is better
@@gmodiscool14 ok
@@gmodiscool14 ghost absolutely slams both
MAKE THIS MAN MAKE EVERY LOGO!
YOU ARE AMAZNGGGG
Brandon can literally turn anything imaginable 10X better🤯🤯
Honestly please make this into a series its so refreshing to see actual details in things
I love the Monster Energy redesign. Not only it looks more pleasing with the gradients and particles, but also feels quite monstrous (in a good way) with the claws and energetic with the neon-like glow from the logo.
Bro literally u nailed it 🤙🏻🙌🏻🙌🏻
U did so good on the Energy drink❤❤
your pringles one looks so much better, it makes the normal one look like a knock off, simple is fine in some cases but when you have a character branding you need it to have personality
the brand is too big for people to forget the product. simpler means less ink use. meaning cheaper production cost and enviro friendlyness. no one really cares about the box it gets thrown away.
@@KS-vo3hf i see a lot of people here caring so you're wrong.
@@KS-vo3hfyeah they don’t have the money to make a cool model 💀
Do people really decide whether or not to buy products because of the mascot on the packaging rather than because they enjoy the product?
@@DrinkyMcBeerFor first impression, yes. Especially when I don't know anything about that brand. If the design look appealing, I'm more likely to give it a try.
Google app logos have gotten so simple at this point, they're practically unrecognizable. I'd love to see him redesign the logos for Google Gmail, Docs, Sheets, Play, etc.
I find the most annoying change is they now all have the same colours so you have to identify them by shape instead which makes them harder to find quickly. For example, Gmail was red, docs was blue etc.
Probably they wanted to make their apps 'default' apps for the whole world.
Yeah a 10 year old could have done them on paint
So simple that a court might take the trademark away
3:48 dude I’d buy that. That looks amazing! I buy just the can for that graphic design!
Companies need these type of logos! I'd really like it
I've always thought the Monster slashes were made from the inside, like the monster from the can wants out. Would have been cool to see like a scary eye peering through the slashes.
The eye belongs to your middle school PE teacher, but dont worry he only wants to know wich one in your gym class hit puberty first because he cares about you
@@MajorOctofuss are u ok?
@@MajorOctofuss Projecting or remembering?
@@Whatever_man i was the teacher
@@MajorOctofuss bro what are you even saying??
The world would legitimately be a better place if we just had Brandon as a designer for everything fr
Well one person cant make everything, so just have clones of brandons
Ikr
Let’s go Brandon!
@@TheBrandicuswhy did I know someone would say this
@@Dadood. cause my name is Brandon and I’m VERY popular and loved by many
I LOOOOOOOVVVVEEEEE THEM ALL!!! DUDE YOU WERE BORN WITH MAGIC!!!!! YOU SHOULD BE THE ARTIST OF EVERY COMPANY!!!!!!
I love how you did the pringleman
Adding more detail and personality into these products makes me actually WANT to buy them. That new Pringles mascot? Perfection, love the whole vibe he's got going on there. The claws on the Monster can? Awesome, makes me feel like drinking it would actually give me the energy to rip through some stone, or just whatever projects I'm working on. The butter one? It gives a nice cozy yet friendly and adventurous vibe, like "what will you bake today?" Absolute perfection on these. Hope we get more in the future.
I agree
The Pringles re design is not over complicated, it’s what it should have been. Really harks back to the original good logo away from the awful new logo.
Brandon you are a GENIUS. Definitely out of this world. 🤩🤩🤩🤩
The monster one was EPIC! YOU SHOULD MAKE SOME MERCH LIKE THAT!