I Overcomplicated Famous Brands

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  • Опубликовано: 22 дек 2024

Комментарии • 10 тыс.

  • @BrandonShep
    @BrandonShep  Год назад +2334

    😈Stay safe from the monsters and get PIA for 83% OFF + 4 EXTRA Months for Free: www.piavpn.com/Brandon
    P.S. I'm fully aware the Earth isn't flat. It's actually shaped like a 🐢

  • @Simon-is2xd
    @Simon-is2xd Год назад +39025

    Dude! You NAILED the Pringles one! So much better than the original!

    • @drawingbearandmoji
      @drawingbearandmoji Год назад +1445

      * clears throat * Brandon Shepherd demonstrated exceptional talent and creativity during his remarkable redesign of the iconic Pringles logo. With a keen eye for detail and a deep understanding of brand aesthetics, he managed to breathe new life into the renowned potato chip brand. Shepherd's innovative approach seamlessly fused modern design elements with the classic Pringles identity, resulting in a logo that exuded both freshness and familiarity. His use of vibrant colors and clean lines captured the essence of the Pringles experience, evoking a sense of excitement and joy. Through his incredible work, Brandon Shepherd has not only revitalized the Pringles logo but also cemented his reputation as a visionary designer capable of leaving a lasting impact on the world of branding.

    • @memes42069lol
      @memes42069lol Год назад +281

      @@drawingbearandmoji wow thats a lot

    • @RandomBritishGuy27
      @RandomBritishGuy27 Год назад +64

      So true

    • @RAMDER007RED
      @RAMDER007RED Год назад +257

      well honestly
      almost anything would be better then the original

    • @antost_
      @antost_ Год назад +171

      I would love to see his design in a store

  • @LeoDeer
    @LeoDeer Год назад +8340

    These overdetailed designs genuinely make the products look so much more appealing and would make me actually want to buy them

    • @dumbvillage9253
      @dumbvillage9253 Год назад +1109

      Yeah i dont understand the oversimplification bullshit, it doesn't make the logo more friendly, it just makes it soulless and boring

    • @acamera367
      @acamera367 Год назад +426

      I would buy pringles cans on the regular if they had this level of class

    • @TrueLadyEvilChan
      @TrueLadyEvilChan Год назад +722

      ​@@dumbvillage9253"We aim to make our brands more recognizable - by removing what made them recognizable"

    • @Kayz_Glitch
      @Kayz_Glitch Год назад +164

      Brands make designs simple because it be easier to make faster production and be more recognizable with the simple design choices over designing may make it to cluttered or less modern like today i hope this helps :>

    • @adam.1111
      @adam.1111 Год назад +281

      ​@@Kayz_Glitch yet they fucked up the pringles guy by making him less recognizable

  • @ToastaToast
    @ToastaToast Год назад +7990

    You should do an episode where you drastically change the target audience for a product by making alterations to its packaging.

    • @dr13sd67
      @dr13sd67 Год назад +291

      He did that in the captain crunch vid

    • @BrandonShep
      @BrandonShep  Год назад +1835

      That would be fun!

    • @tomiwaaina5499
      @tomiwaaina5499 Год назад +202

      Or changing the genre of movie posters and video games!

    • @mati.benapezo
      @mati.benapezo Год назад +54

      I love this idea of giving detail back to brand logos, becuase most of them are so oversimplified now.

    • @vanancio
      @vanancio Год назад +6

      Good

  • @NoUserU
    @NoUserU 6 месяцев назад +117

    Everyone's talking about the Pringles one, but I just LOVE the Land O Lakes redesign! It's just so lively and has so much coloring, it's absolutely beautiful.

  • @maximuswillcarry
    @maximuswillcarry Год назад +4394

    The Pringles Logo you made gives the pringles guy so much more personality, its almost like he upgraded from his job as a potato chip salesman to his dream job as a performer but still selling his famous chips at the concession stands.

    • @aaron-gz
      @aaron-gz Год назад +68

      You just gave lore like Lucky Charms or Trix guys in their pursuit of the cereal but better. This is an awesome backstory.

    • @NaraSherko
      @NaraSherko Год назад +34

      Pringles lore!

    • @HostileAtHeart
      @HostileAtHeart Год назад +7

      So you're saying it lowers the brand recognition value by removing the mascot from chips to entrepreneurship.
      The redesign is obviously the better art piece but it makes for a terrible logo.
      He's just the Monopoly guy now.

    • @maximuswillcarry
      @maximuswillcarry Год назад +27

      @@HostileAtHeart it aint that deep

    • @HostileAtHeart
      @HostileAtHeart Год назад

      @@maximuswillcarry I wonder what "it" is in this circumstance.

  • @thanzileshahulhameed4860
    @thanzileshahulhameed4860 Год назад +2454

    You've totally nailed the pringles design, it could be used in a special edition sold in cinemas.

    • @TheRealLF2
      @TheRealLF2 Год назад +12

      first + TRUE

    • @WohaoG
      @WohaoG Год назад +95

      @@TheRealLF2 nobody cares + TRUE

    • @TheRealLF2
      @TheRealLF2 Год назад +4

      @@WohaoG Bruh they just said nobody cares to me bruh don’t continue this

    • @WohaoG
      @WohaoG Год назад +66

      @@TheRealLF2 If you say first expect a nobody cares

    • @melonlemon8057
      @melonlemon8057 Год назад +15

      @@WohaoG it’s true

  • @abrahamcaro3144
    @abrahamcaro3144 Год назад +1717

    You deserve the title of “Bob Ross of Photoshop”. The whole video gave off a sense of pure comfort and contrast from seeing these recent trendy simplified logos.

    • @CodecrafterArtemis
      @CodecrafterArtemis Год назад +55

      He did go full Bob Ross on the last logo. Complete with happy bushes.

    • @thicc_astley
      @thicc_astley Год назад +14

      omg yes THIS is why i found him so soothing. the bob ross of the digital world

    • @Sulam2490
      @Sulam2490 Год назад +4

      I thought of Bob Ross as well with the last one 👌🏼

    • @Josh-yr7gd
      @Josh-yr7gd Год назад +1

      As soon as he put that tree on the left side, I realized some Bob Ross was about to happen!

    • @ieatteeth5605
      @ieatteeth5605 2 месяца назад

      YESSS

  • @jonathanl1276
    @jonathanl1276 11 месяцев назад +45

    Going to the supermarket and stocking my pantry would be way more pleasurable if packaged products were like small, well-designed works of art like these!

  • @gilliangilliangillian
    @gilliangilliangillian Год назад +584

    The land o lakes packaging is so cute! It would be cool of them to do a campaign where they have different artists draw landscapes that mean something to them for the box art.

    • @BrandonShep
      @BrandonShep  Год назад +76

      That would be super cool!

    • @NeverNader
      @NeverNader Год назад +5

      It looks like cuphead

    • @LGEEZZA
      @LGEEZZA Год назад

      At first I thought: "what a sh..."
      And then: 😳

    • @austinscibby3770
      @austinscibby3770 6 часов назад

      ​@@BrandonShepyou could've brought back the native American dude like in the old version.

  • @Krystalmyth
    @Krystalmyth Год назад +1919

    It's actually insane how much better that Pringles can is now. I wouldn't even call it overcomplicated really. It's so well balanced it honestly looks like it has always been like that it's so perfect.

    • @kaz_393
      @kaz_393 Год назад +8

      too big though

    • @DrinkyMcBeer
      @DrinkyMcBeer Год назад +2

      I'd say it goes original>minimal>this busy mess

    • @deepakbisht4957
      @deepakbisht4957 Год назад +12

      It's overcomplicated, over engineered and too big for a logo.
      Yes it's artistic and it will look great as a collection but not as a logo that will be in millions of packaging...

    • @LLLLL-m8t
      @LLLLL-m8t Год назад +35

      ​@@deepakbisht4957 it will be super recognizable imo

    • @Tracenji
      @Tracenji Год назад +30

      dude, if i saw this Pringles design (but before he added the chips) i would be like "i need to buy some of these"

  • @angelic_aether
    @angelic_aether Год назад +2408

    Every company needs this guy. Imagine if all the basic logos around the world had this kind of detail!

    • @REALITYSANILLUSION
      @REALITYSANILLUSION Год назад +17

      firefox

    • @lunarna
      @lunarna Год назад +102

      ​@@REALITYSANILLUSIONFirefox has the most complicated logo out of all the web browsers right now. Literally all of them are just shapes while Firefox actually represents something

    • @catmachine109
      @catmachine109 Год назад +33

      ⁠@@lunarna right?! i mean, logos are just png’s at the end of the day but i hate it that they just do shapes instead of effort…

    • @Random1254i
      @Random1254i Год назад +14

      in some universe i know that logos started oversimplfied and will eventully reach this kind of level i mean its kind of obvious if there is universes then some whould probably have a reverse logo evolution thing instead of getting simple it gets complicated or something

    • @victoroverangels
      @victoroverangels Год назад +6

      ​@marble maybe they aren't just shapes *looks at the Pepsi logo redesign document

  • @TheAdventuresOfJimiJaden
    @TheAdventuresOfJimiJaden 10 месяцев назад +8

    It ain’t over complicated if this guy can do it for free, it’s just marvelous. I think the reason it’s expensive is because the makers expect good pay out of fine art.

  • @OneTrueGeist
    @OneTrueGeist Год назад +1238

    I feel like illustrated and soft-shaded iconography will make a comeback someday.

    • @SlashProducts
      @SlashProducts Год назад +123

      Probably when the younger generations get in charge of the designs. These simplified designs are more of a Gen X idea and I dont think millenials and gen z are particularly fond of them.

    • @danitron4096
      @danitron4096 Год назад +43

      Most designs and art exist as a reaction to earlier works, take romanticism vs. Modern breakthrough. Gen X grew up with complex logos and are simplying them, millennials and gen a grow up with simple, and change it back to complex. So on and so forth.

    • @lolcat69
      @lolcat69 Год назад +1

      ​@@SlashProducts true

    • @FunCS371
      @FunCS371 Год назад +2

      You can only simply things so much so I think it will get to a point that all the simplified logos will just revert to be more complex

    • @SlashProducts
      @SlashProducts Год назад +5

      As a gen z I truly hope we go back to the more creative complex logos. But more of their own style and not the skeumorphic + woosh everyone seemed to be going for in the 00s

  • @quazarstars637
    @quazarstars637 Год назад +2345

    The monster one goes so incredibly hard, companies need to hire artists again

    • @antr_
      @antr_ Год назад +127

      For real, graphic designers and their respective companies are so full of crap these days

    • @ts4858
      @ts4858 Год назад +51

      ​@@antr_ not all graphic designers 😢

    • @vibrantgleam
      @vibrantgleam Год назад +86

      @@antr_ Maybe don't diss all graphic designers like that. As a digital artist myself, I geniunely like to put time into my works.

    • @DogeyboyThePieChow
      @DogeyboyThePieChow Год назад +61

      ​@@antr_ Don't blame *all* graphic designers my friending. Blame the companies.

    • @4DD3R
      @4DD3R Год назад +49

      @@antr_ its usually the company’s shitty ideas, not the graphic designer

  • @Rhythm162.
    @Rhythm162. Год назад +2603

    I legitimately think thay this will be the new trend in a few years. Everyone is sick of things being simplified, and that pringles redesign in particular made me crave these designs with more personality

    • @oo--7714
      @oo--7714 Год назад +23

      No the simplified pringles is easier on the eyes the overclomplicated one looks like an off brand version

    • @fandroid6491
      @fandroid6491 Год назад +258

      @@oo--7714 I'm sorry, but this is one of the only instances where the simplified design just straight up sucks (let's just admit that we're saturated with one too many minimalist designs). No soul, no personality. Just flat pretty colors. I still can't forgive them making the Pringles man bald and dying his eyebrows black.

    • @semnejlepsi8983
      @semnejlepsi8983 Год назад +23

      @oo--7714 when i first saw the new pringles logo, i was kind of conflicted if whether it was a retro version pointing to how awful the logo was in the past or if it was actually offbrand, it just fucking sucks

    • @Ahrimas
      @Ahrimas Год назад +36

      Every trend is a cycle, it'll come back round eventually

    • @lozza7
      @lozza7 Год назад +6

      i think designs are so simple because it costs less to use less ink when print the logos which sucks 😭 i hate simple logos

  • @SebastianRamirez-i5s
    @SebastianRamirez-i5s 2 месяца назад +12

    0:38 HE’S RIPPED!

    • @williamheinrich4659
      @williamheinrich4659 Месяц назад +2

      You gotta pause at the right moment to get that image.

  • @Pironesia
    @Pironesia Год назад +832

    The texture photomashing on the monster one is actually super inspiring.

    • @anabras7031
      @anabras7031 Год назад +6

      I agree

    • @zeflowerdemon8866
      @zeflowerdemon8866 Год назад +9

      The definition of trust the process

    • @JaysBoi
      @JaysBoi Год назад +5

      It looks like an advertisement for a horror movie.

    • @prod.gods_laptop
      @prod.gods_laptop Год назад +2

      Oh my god when he used the eyelid as the base of the claw I shed a tear and started a new project

  • @UnableToGiveContext
    @UnableToGiveContext Год назад +469

    I love how he actually takes the time to not only not just take random png’s off of google and crop them on but he also gives us some tips to improve our editing.
    no offense to anyone that takes png’s, especially when you wanna make it looks ultra realistic

    • @superxavxii421
      @superxavxii421 Год назад +14

      True, this tips on shadowing and editing are really insightful.

    • @ethanm.redacted3985
      @ethanm.redacted3985 Год назад +3

      You're tellin' me!
      I jus got a whole shading/highlighting lesson on the Pringles one already!

    • @Twimare0
      @Twimare0 Год назад +2

      @@ravennahblack8522 ????

  • @sonopogroio694
    @sonopogroio694 Год назад +1086

    as a pringle fan and as someone who studied graphic design and marketing, your pringle logo? it isn't overcomplicated, it's balanced, the texture looks soft, the details aren't too small to see, and the shading it's just perfect.
    in other words, it's perfect

    • @hziebicki
      @hziebicki Год назад +31

      Hm, and the shiny gold text makes it feel much more premium...

    • @clydu91
      @clydu91 Год назад +11

      as a pringle fan

    • @sonopogroio694
      @sonopogroio694 Год назад +12

      @@clydu91
      There's the heavy metal fan, there's the marvel fan, there's the fan, and then there's me: the Pringle fan :)

    • @neonzplayz5060
      @neonzplayz5060 Год назад

      If there was something that didn’t add much, would it still be perfect?

    • @sonopogroio694
      @sonopogroio694 Год назад +2

      @@neonzplayz5060 well, usually a logo is simple because it's a small logo, like an application or a mark, but this type of logo is printed on a chip bag, so it's pretty big for a logo.
      in case there was a mistake or an imperfection in the logo (or like you said something too simplified), it would easily draw the eye of the viewer to it, and once you see it you cannot unsee it... like the beak of the duck that looks like a dog.
      so no, it would not be still perfect; small mistakes can be more devastating than what expected when we talk about sponsoring something

  • @alziteq5367
    @alziteq5367 11 месяцев назад +22

    I love how he says the earth is flat, but doesn't make a big situation about it and just continues.

    • @CapitanJorge24
      @CapitanJorge24 6 месяцев назад +4

      didnt he say that as a joke

    • @DeluxianYT
      @DeluxianYT 6 месяцев назад +1

      I know it was kind of offensive that he said ALL of us know the earth is flat, like bro you do realize what an Opinion is right???

    • @CapitanJorge24
      @CapitanJorge24 6 месяцев назад +2

      @@DeluxianYT again, its probably a joke

    • @showan3339
      @showan3339 5 месяцев назад +4

      It was for the joke

    • @showan3339
      @showan3339 5 месяцев назад +3

      ​@@DeluxianYTlooks like no one invites you at their house parties

  • @sicklysweetdenouement
    @sicklysweetdenouement Год назад +1385

    Most people are talking about that slick Pringles design, but I'm personally just infatuated by that Monster design. Something about the glow and the rocky texture just makes it feel so alive.

    • @RafaelMunizYT
      @RafaelMunizYT Год назад +67

      the claws are questionable but I agree with the glow, looks radioactive and fits the image of the brand

    • @Dexzler
      @Dexzler Год назад +6

      It should be the best one of them but of course second being pringles

    • @stunlockedirl
      @stunlockedirl Год назад +27

      really not a fan of the nails. i think it looks good aside from the nails. he really tried to give them texture and i think it missed the mark

    • @mrdreamy1747
      @mrdreamy1747 Год назад +2

      Alive? Like a... monster?

    • @sunrise-friendyboi64
      @sunrise-friendyboi64 Год назад +2

      They nailed the monster design

  • @TheRealNeck0
    @TheRealNeck0 Год назад +2157

    im starting to see why they didn't do stuff like this.
    just imagine the art work is so damn fire that you wouldn't want to throw it away when its done

    • @goodskiruski
      @goodskiruski Год назад +143

      Honestly the reason they go oversimplified is because it’s probably WAY cheaper

    • @Stickmon_
      @Stickmon_ Год назад +229

      @@goodskiruskino, its just because it makes their brand more easily recognizable

    • @internetguy7319
      @internetguy7319 Год назад +76

      ​@@Stickmon_ mfers would see Kirby and go "that's too simple we gotta change it" lmao

    • @andyroobrick-a-brack9355
      @andyroobrick-a-brack9355 Год назад +51

      ​​@@internetguy7319 The difference is that Kirby has a whole Universe of fun, colorful characters and ideas. Brand logos are specifically designed to catch the eye and be as appealing as possible. Efficiency is one thing, stripping every brand of its individuality and artistry actually could cause harm to the cultural landscape, at risk of sounding too overdramatic.

    • @KobeLoverTatum
      @KobeLoverTatum Год назад

      @@andyroobrick-a-brack9355 lmfao dude smoke some weed

  • @Korgano
    @Korgano Год назад +1719

    The new Pringles can actually made me hungry for chips. A nice logo really makes you feel like you’re buying something flavorful instead of some kind of rations.

  • @dylanherrera5395
    @dylanherrera5395 11 месяцев назад +6

    3:30 _technically_ they're branded as potato _crisps_ because they're made of a batter/dough (i forgot) with potatoes as an ingredient

  • @Neptune-Ghost
    @Neptune-Ghost Год назад +975

    This really make me appreciate old company designs. Especially in this new age of minimalistic design.

    • @UsTube.
      @UsTube. Год назад +5

      Fr

    • @Serai3
      @Serai3 Год назад +34

      Minimalist design is fun as a lark. But it's an enthusiasm killer when it comes to things like this. They end up looking generic and flavorless.

    • @Ehaellie
      @Ehaellie Год назад +9

      I hate minimalism sm

    • @shark_girl
      @shark_girl Год назад +8

      some of them literally just became text in Ariel font

    • @CoolRanchPropaganda
      @CoolRanchPropaganda Год назад +9

      @@Ehaellieminimalism isn’t always bad. The original logos however are bad and I agree that his are way better

  • @okmentalhammer
    @okmentalhammer Год назад +539

    i literally exclaimed "wow" when i saw that sketch for the butter, all the designs you did are absolutely stunning

    • @dantecontreras887
      @dantecontreras887 Год назад +11

      dem trees came straight out of Gravity Falls

    • @quincius8638
      @quincius8638 Год назад

      @@dantecontreras887 yeah it looks great

  • @austinhuber3131
    @austinhuber3131 Год назад +1112

    You should make this a series, it's very comforting somehow

    • @TheFiteShow
      @TheFiteShow Год назад +9

      i agree

    • @HypaJaguar
      @HypaJaguar Год назад +16

      I agree aswell. It's just so relaxing and satisfying (some how?

    • @elvancor
      @elvancor Год назад +9

      I could watch this stuff all day. it's so beautiful

    • @brainloading5543
      @brainloading5543 Год назад +1

      Very true, though i may add it made me want to start to learn to draw

    • @WumboLifts
      @WumboLifts Год назад

      agreed. i just ate my dinner while watching this. his voice is soothing too.

  • @BeatBassBros
    @BeatBassBros 6 месяцев назад +3

    They should hire this guy to make every logo for every brand because these are perfection

  • @mitwodlemi
    @mitwodlemi Год назад +1147

    This video taught me more about lighting and texture than any of my art classes

    • @michaelchen1046
      @michaelchen1046 Год назад +34

      yes i was thinking the exact same thing. Using the blue light for shadows never dawned on me even though ive seen so many examples with it.

    • @Mr.SAVAGECow
      @Mr.SAVAGECow Год назад +3

      i like how you are o hare

    • @jammydinos5479
      @jammydinos5479 Год назад +3

      @@michaelchen1046 You can also use light pink ora ny colour really aswell, just dependso n what you like

    • @RealValkor
      @RealValkor Год назад +3

      @@jammydinos5479 also depends on the atmosphere and time of day you want to represent!

    • @NoahJamesGaming
      @NoahJamesGaming Год назад +1

      o hare

  • @rafalsitar
    @rafalsitar Год назад +2638

    Holy shit, the pringles overcomplification is actually gold. Bet a lot of people would get the mandella effect due to that.

    • @Muba8763
      @Muba8763 Год назад +14

      I love the pringles one

    • @shirleyschalkwijk132
      @shirleyschalkwijk132 Год назад +1

      me too but no cures words its not nice if u use it like that ok but no othor way ok cus some one culd report u not like in Amung us like if u gona do that ok
      👇🏻

    • @HowdyDarkOne.
      @HowdyDarkOne. Год назад +5

      Niko?

    • @birtalanlorant5572
      @birtalanlorant5572 Год назад +26

      You cant tell me pringles guy didnt look like that before!

    • @mistyeyes6439
      @mistyeyes6439 Год назад

      @@birtalanlorant5572he did but without a body

  • @colbyjackc
    @colbyjackc Год назад +812

    That monster logo was the epitome of “trust the process.” These vids never fail to impress

  • @MasLaw-h7g
    @MasLaw-h7g 20 дней назад +1

    People put hate comments and hurtful things and this man was so calm

  • @ЗавьяловДаниил-н4р
    @ЗавьяловДаниил-н4р Год назад +247

    I love the Monster Energy redesign. Not only it looks more pleasing with the gradients and particles, but also feels quite monstrous (in a good way) with the claws and energetic with the neon-like glow from the logo.

  • @CricetoFunni
    @CricetoFunni Год назад +300

    Compared to how most branding is nowadays, this is "overcomplicated" in comparison, but it's still very digestible and has so much more character. Like everyone is saying, that Pringles one is absolutely fantastic, watch out in your inbox for an email from Kelloggs asking if they can use your design lol.

    • @Maxify120
      @Maxify120 Год назад +5

      ​@@YHXYZ ???

    • @YHXYZ
      @YHXYZ Год назад

      @@Maxify120 i didnt even reply to the right comment

  • @ScarComfy
    @ScarComfy Год назад +471

    As an artist, I find it very sweet that you gave some shading tips for white and black colors in the middle of designing Pringles. Good stuff!

  • @Feather-OSC
    @Feather-OSC 6 месяцев назад +7

    The land o lakes one was beautiful

  • @MacheteToothpick
    @MacheteToothpick Год назад +1243

    This isn’t the artwork we need, but the artwork we deserve

  • @trevorm751
    @trevorm751 Год назад +428

    You somehow manage to make both oversimplified and overcomplicated designs look good

    • @spoookley
      @spoookley Год назад +25

      well, it’s cuz he’s not *over* doing anything. he’s just a good artist that can make good complex designs and good simple designs!

    • @Жойлес
      @Жойлес Год назад +16

      There's a thin but very important line between simple but tasteful design and just bland design
      A lot of companies nowadays doing the bland redesigns

  • @WaveChallenge
    @WaveChallenge Год назад +724

    I swear to god if packages looked like your redesigns, I'd keep every pack I buy

  • @thefandomjumble_0696
    @thefandomjumble_0696 10 месяцев назад +12

    YOOO that monster looks SO REAL!
    Great job 👏
    Also The Pringles Guy and Caine are friends now since they both are ringmasters lol

  • @C0oI_Ducky
    @C0oI_Ducky Год назад +343

    Okay so the Pringles logo he made is PERFECT and should be the new logo.
    I cannot describe how amazing it looks. It’s got so much detail and should be turned into h current logo

    • @Quackers123
      @Quackers123 Год назад

      They can’t do that,you see. These were made with a art app,I think.the reason they can’t is because it’s too complicated.

    • @skrimper
      @skrimper Год назад +1

      ​@@Quackers123 you're joking right 😂

    • @Quackers123
      @Quackers123 Год назад

      @@skrimper no,I’m not.

  • @Xaero188
    @Xaero188 Год назад +457

    As someone who is absolutely sick and tired of this ubiquitous corporate minimalism that companies tend to force practically everywhere these days, I really find these "overcomplicated" designs much more distinctive and appealing. Great job!

    • @mrperson1738
      @mrperson1738 Год назад +37

      They think “simplified” is “more modern and appealing” which is a lie.

    • @Tudas
      @Tudas Год назад +2

      @@mrperson1738 You aren't the average consumer tho, a minimal design and logo just helps for so many things.

    • @quntface1518
      @quntface1518 Год назад +2

      Stop getting pressed over the packaging of a packet of potato chips and you'll be a lot happier.

    • @Destructocorps
      @Destructocorps Год назад +9

      ​@@TudasI've never seen anyone outside of the corporate space say anything positive about the simplified designs, most average consumers seem to find the simplifications confusing as they are no longer distinctive

    • @Tudas
      @Tudas Год назад

      @@Destructocorps You won't see the average consumer or interact with them tho, because they don't say anything about it. Also saying something and your brain reacting on something else, is a different thing.

  • @fluff_nupkin
    @fluff_nupkin Год назад +559

    if i ever created a well known brand or something along those lines i would definitely want someone like you working on the branding, this is sick

  • @CharlieGibson-l9w
    @CharlieGibson-l9w 2 месяца назад +3

    3:45 🥹 I love him

  • @Wjhowler10
    @Wjhowler10 Год назад +216

    I used to think that simple designs were better, but you can make anything hyperdetailed and have it look amazing!

    • @BLET_55artem55
      @BLET_55artem55 Год назад +23

      Depends. You really do need to have that feeling of "that's enough" to simplify/complicate something and make it look good. Otherwise it's gonna be either too much stuff clumped together or little to emptiness

    • @Wjhowler10
      @Wjhowler10 Год назад +9

      @@BLET_55artem55 that's why I like it. Unless he's trying to make it too detailed, he knows when to stop

    • @BLET_55artem55
      @BLET_55artem55 Год назад +3

      @@Wjhowler10 exactly

    • @Wjhowler10
      @Wjhowler10 Год назад

      Woah how'd I get so many likes?

  • @flipadoodles8677
    @flipadoodles8677 Год назад +493

    The monster design is not only iconic but lends itself incrediblt well to variations. Each flavour has a very unique style that isnt just a different colour. The entire range is worthy for an art gallery compared to most other beverages

  • @lolapersonal1701
    @lolapersonal1701 Год назад +224

    Honestly please make this into a series its so refreshing to see actual details in things

  • @alejandrograciano9789
    @alejandrograciano9789 14 дней назад +3

    This NEEDS TO BE THE NEW LOGO 7:59

  • @xuchenzhang7356
    @xuchenzhang7356 Год назад +669

    Man this guy is not only entertaining us but also giving us a small art lesson

  • @ARDIZsq
    @ARDIZsq Год назад +278

    Adding more detail and personality into these products makes me actually WANT to buy them. That new Pringles mascot? Perfection, love the whole vibe he's got going on there. The claws on the Monster can? Awesome, makes me feel like drinking it would actually give me the energy to rip through some stone, or just whatever projects I'm working on. The butter one? It gives a nice cozy yet friendly and adventurous vibe, like "what will you bake today?" Absolute perfection on these. Hope we get more in the future.

  • @GreenStreamDev
    @GreenStreamDev Год назад +358

    Never seen a random online guy make logos better than the originals, absolutely beautiful!

  • @cgk1276
    @cgk1276 3 месяца назад

    It’s a bit depressing how relatively easy it was for you to make the designs 100000% better and companies still won’t do it. Good work.

  • @Wayhoo
    @Wayhoo Год назад +662

    Finally someone doing this instead of just making it realistic

    • @REALLY-cool-guy
      @REALLY-cool-guy Год назад +5

      ikr edit: please don’t spark a pronoun war, i’m changing my pfp cuz of this shit

    • @mack-n-cheez
      @mack-n-cheez Год назад +21

      I’m getting tired of the realistic ones

    • @mickaleisca3520
      @mickaleisca3520 Год назад

      omg are you a jellybean fan i love him

    • @Everythingelixir
      @Everythingelixir Год назад

      @@mickaleisca3520 You mean her?

    • @CallieSqueakz
      @CallieSqueakz Год назад

      +​@@Everythingelixir
      i thought they went by “them”???

  • @jakipop3397
    @jakipop3397 Год назад +873

    I've always thought the Monster slashes were made from the inside, like the monster from the can wants out. Would have been cool to see like a scary eye peering through the slashes.

    • @MajorOctofuss
      @MajorOctofuss Год назад +33

      The eye belongs to your middle school PE teacher, but dont worry he only wants to know wich one in your gym class hit puberty first because he cares about you

    • @EmSpro
      @EmSpro Год назад +119

      @@MajorOctofuss are u ok?

    • @Whatever_man
      @Whatever_man Год назад +41

      @@MajorOctofuss Projecting or remembering?

    • @MajorOctofuss
      @MajorOctofuss Год назад +26

      @@Whatever_man i was the teacher

    • @lukyluk_py
      @lukyluk_py Год назад +30

      @@MajorOctofuss bro what are you even saying??

  • @ItsMyQuantMyQuantitative
    @ItsMyQuantMyQuantitative Год назад +630

    Your redesigns are so good that you converted me away from being a “simple design”-enthusiast. Insane work.

    • @croust1501
      @croust1501 Год назад +13

      Agree

    • @WGGplant
      @WGGplant Год назад

      im one of those ppl whose been so disappointed by the simplification trend. and my feelings have just been strengthened, lolol

  • @meddler-gz1ks
    @meddler-gz1ks 18 дней назад

    A lot of times I see people do overcomplicated logos as borderline hyperrealism, which is a fun gag but obviously doesnt work as a logo. But that Pringles and Land O Lakes one was perfect

  • @3km143
    @3km143 Год назад +179

    You didn't over complicate them, you gave them charisma and life

  • @datboiwithcats8338
    @datboiwithcats8338 Год назад +860

    this man needs to get hired by every company💀

    • @ozboz-roblox363
      @ozboz-roblox363 Год назад +2

      🗿🗿

    • @sweetcorm
      @sweetcorm Год назад +27

      Hopefully as a marketing director and not just a designer, but still, investors probably be idiots and want ugly stuff

    • @TieZeeGuy235
      @TieZeeGuy235 Год назад +2

      Ikr

    • @SilmCat
      @SilmCat Год назад

      YES

    • @WolfNoblett
      @WolfNoblett Год назад

      true

  • @theaces3697
    @theaces3697 Год назад +491

    your pringles one looks so much better, it makes the normal one look like a knock off, simple is fine in some cases but when you have a character branding you need it to have personality

    • @KS-vo3hf
      @KS-vo3hf Год назад +3

      the brand is too big for people to forget the product. simpler means less ink use. meaning cheaper production cost and enviro friendlyness. no one really cares about the box it gets thrown away.

    • @gabrielfmm
      @gabrielfmm Год назад +24

      @@KS-vo3hf i see a lot of people here caring so you're wrong.

    • @Wesley.Alegre
      @Wesley.Alegre Год назад +4

      @@KS-vo3hfyeah they don’t have the money to make a cool model 💀

    • @DrinkyMcBeer
      @DrinkyMcBeer Год назад +2

      Do people really decide whether or not to buy products because of the mascot on the packaging rather than because they enjoy the product?

    • @granite3845
      @granite3845 Год назад +1

      ​@@DrinkyMcBeerFor first impression, yes. Especially when I don't know anything about that brand. If the design look appealing, I'm more likely to give it a try.

  • @Parkdum
    @Parkdum 21 день назад

    I loved the butter design, one small thing I would've added was maybe add Mia (the lady) fishing in the lake on a boat or something along those lines.

  • @uAaronn
    @uAaronn Год назад +1113

    The world would legitimately be a better place if we just had Brandon as a designer for everything fr

    • @Firecracker51
      @Firecracker51 Год назад +29

      Well one person cant make everything, so just have clones of brandons

    • @fuwooo
      @fuwooo Год назад +2

      Ikr

    • @TheBrandicus
      @TheBrandicus Год назад +7

      Let’s go Brandon!

    • @Dadood.
      @Dadood. Год назад +4

      @@TheBrandicuswhy did I know someone would say this

    • @TheBrandicus
      @TheBrandicus Год назад +4

      @@Dadood. cause my name is Brandon and I’m VERY popular and loved by many

  • @kentslocum
    @kentslocum Год назад +363

    Google app logos have gotten so simple at this point, they're practically unrecognizable. I'd love to see him redesign the logos for Google Gmail, Docs, Sheets, Play, etc.

    • @jonathancullis9155
      @jonathancullis9155 Год назад +26

      I find the most annoying change is they now all have the same colours so you have to identify them by shape instead which makes them harder to find quickly. For example, Gmail was red, docs was blue etc.

    • @DonaldFranciszekTusk
      @DonaldFranciszekTusk Год назад +1

      Probably they wanted to make their apps 'default' apps for the whole world.

    • @leila_de_hautjardin
      @leila_de_hautjardin Год назад +2

      Yeah a 10 year old could have done them on paint

    • @llothar68
      @llothar68 Год назад +1

      So simple that a court might take the trademark away

    • @miss.truffle5587
      @miss.truffle5587 15 дней назад

      Idk what your yapping about but you can clearly easily tell which logo is which, unles your literally legally blind I dont understand how google logos are "practically unrecognizable"

  • @someguy_
    @someguy_ Год назад +55

    3:48 Looking at these side-by-side I would DEFENITELY pick the right one every time!

  • @DerpyLaron
    @DerpyLaron 10 месяцев назад +1

    all of these are so much more interesting then the minimalism cloud chasing we've been doing

  • @CyberShark97
    @CyberShark97 Год назад +736

    The Monster design had no right to be THAT GOOD 🔥

    • @Murillos1
      @Murillos1 Год назад +4

      How come? Their logo and name literally describes what it's supposed to look like😅

    • @drawingbearandmoji
      @drawingbearandmoji Год назад +14

      So you're saying it's good- too good?

    • @trapezium6376
      @trapezium6376 Год назад +5

      ​@@Murillos1U are now my homie whether u like it or not😂

    • @lostsoldier212
      @lostsoldier212 Год назад +19

      That Monster design!!! They need to make that can...even if the product taste like what imagine antifreeze tastes like, I'd buy a can of that illustration any day.

    • @NASCARRebirth
      @NASCARRebirth Год назад +1

      It looks like it's from 2008 and I absolutely love it

  • @mrf4308
    @mrf4308 Год назад +101

    As a designer for over 20 years you still manage to blow my mind, your talent and vision are just incredible, as is your content. Keep up the great work 👍 👏

  • @JDNProductions
    @JDNProductions Год назад +435

    Bro this is insane!
    You NEED to be hired by every company
    These are so much better than the originals! 🔥

  • @ImJustAnArtsyWeirdo
    @ImJustAnArtsyWeirdo 2 месяца назад

    This man will say, "So I did some slight lighting adjustments.." All the while, the design just when from stiched together stock images to realistic enough to fool me into thinking its real.

  • @veebxrry2815
    @veebxrry2815 Год назад +119

    I could totally see all of those designs being in stores as rebrand or limited edition! I cannot describe how good these designs are.

  • @pauljakeman
    @pauljakeman Год назад +321

    The Pringles re design is not over complicated, it’s what it should have been. Really harks back to the original good logo away from the awful new logo.

  • @CuberBeats
    @CuberBeats Год назад +381

    The Pringles Logo is just…beautiful.
    It feels like it has a soul, and dare I say that I actually prefer it over the original one before the bad redesign.
    The other two are good, especially the Land O Lakes one.

    • @GB_primo
      @GB_primo 10 месяцев назад +3

      The "100 calories" box: am I a joke to you?!

  • @Lyn-jg9en
    @Lyn-jg9en Месяц назад

    The original monster can is simple but icon
    BUT BUT BUTTTTT!!
    the other flavors have their own can design which normally look absolutely stunnin mate^^

  • @erusdearest
    @erusdearest Год назад +127

    I LOVE overcomplicated packaging. And I feel like the cooler the packaging - the more likely I am to go out of my way to try something new.

  • @lyanreehan
    @lyanreehan Год назад +166

    After discovering binging all your videos the other week, I have been craving a new video. The production quality and effort is million subscribers worthy.

  • @AuroraFlari
    @AuroraFlari Год назад +100

    Someone needs to hire this guy for making the company logos more detailed this is actually amazing.

  • @Minecraftxpo
    @Minecraftxpo 11 месяцев назад

    these look so much more appealing. The detail is more eye catching and its one of those things where if it caught the corner of your eye it would easily stand out from all the bland simplistic style brands go for now.

  • @Flame---
    @Flame--- Год назад +383

    This will probably be the next brand logo trend, looks great!

    • @HintOfBlues
      @HintOfBlues Год назад +26

      They better do so.

    • @caligusto
      @caligusto Год назад +10

      Oh god they'll be going in circles forever

    • @Flame---
      @Flame--- Год назад +6

      @goosenine remember googles old 3D logo 😬😬😬😬

    • @caligusto
      @caligusto Год назад

      @goob 💀

    • @astraha.
      @astraha. Год назад

      Sadly no since that will cost quite the amount but would be cool indeed.

  • @suhail7330
    @suhail7330 Год назад +253

    This dude is INSANE. He’s officially my favourite RUclipsr by far. He definitely deserves more credit. Well done man 😁😁😁😁

    • @drawingbearandmoji
      @drawingbearandmoji Год назад +6

      you mean.. This dude is INSANE! His content on RUclips is absolutely mind-blowing, and I can confidently say that he has become my all-time favorite RUclipsr. The creativity and dedication he brings to every video is unparalleled. It's astonishing to see how he consistently pushes the boundaries and delivers such captivating content. He deserves so much more credit for his hard work and talent. Well done, man! Your passion and skill shine through, and I can't wait to see what you come up with next. Keep up the amazing work! 😁😁😁😁

  • @SuperDogeProductions
    @SuperDogeProductions Год назад +240

    Companies need to hire this man, definitely will make their company get better.

    • @ScottEproductions
      @ScottEproductions Год назад +8

      The problem with this statement, is it implies the artists that get hired at these companies are not equally, if not more talented. The issue lies with the executives that make the demands of how the product looks.
      This guy has the fortune of not being subject to corporate executives changing and disagreeing with all his choices before the final design is shown to the public.

    • @Just-Creation
      @Just-Creation Год назад +1

      ​@@ScottEproductions ffs man *WE JUST LIKE HIS ART!*

    • @Merasus
      @Merasus Год назад

      @@ScottEproductions what

    • @ScottEproductions
      @ScottEproductions Год назад +5

      @@Just-Creation I do too, I'm just pointing out the statement "companies should hire this guy" is empty and misplaced. I just got tired of seeing the same copy paste statement all the time

    • @ScottEproductions
      @ScottEproductions Год назад

      @@Merasus what?

  • @Alyks_the_Emerald_Sage
    @Alyks_the_Emerald_Sage 6 месяцев назад

    Here's how I'd rank them:
    1. Monster: you NAILED it perfectly!
    2. Pringles: I just liked it, it's very eye catching
    3. Land O Lakes: it looks more like an art piece than something you would see in a grocery store.

  • @aidensivilay8504
    @aidensivilay8504 Год назад +220

    I cannot belive people hate your drawings, I never seen drawings like this! This is a good complement

    • @Acespins7
      @Acespins7 Год назад +12

      IKR? I HATE PEOPLE LIKE THAT

    • @bletnerries
      @bletnerries Год назад +2

      I cannot believe people hate your drawings, I never seen drawing’s like this! This is a good compliment.

    • @Ian-lf4do
      @Ian-lf4do Год назад +2

      Bro is copying (I’m talking to black robotic)

    • @omargaming5688
      @omargaming5688 Год назад +4

      @@Ian-lf4do I think he's correcting the comment

    • @addisonNFL1
      @addisonNFL1 Год назад

      @@Ian-lf4do💀 so?

  • @leojinadu2127
    @leojinadu2127 Год назад +84

    This is so cool! Artists usually stick to one style of art but each of these logos looked like a different vibe

  • @robloxtrivias
    @robloxtrivias Год назад +126

    this dude can literally turn any companies logo to 10x better.. very appreciative

    • @Nikit3397
      @Nikit3397 8 месяцев назад

      Hm they 10x ur likes

  • @nathancaunce5555
    @nathancaunce5555 6 месяцев назад +2

    WAAAAAIT the Pringles one looked like Caine from the amazing digital circus

  • @thearousedeunuch
    @thearousedeunuch Год назад +316

    All of these are a massive improvement. They look like heart and soul was put into them, rather than them being approved by a committee.

    • @EugeneOneguine
      @EugeneOneguine Год назад +2

      Yeah, it's not even a competition between the original and the "complicated" ones.

  • @Wolf-or8ck
    @Wolf-or8ck Год назад +135

    These are incredible!! Soooo much more visually interesting than the current packaging. These would make me want to grab them right off the shelves. (My only note is that Pringles are not technically "chips." They are "crisps" since they are made from dried potatoes and not sliced potatoes, lol.)

    • @unoriginalpersonALT
      @unoriginalpersonALT Год назад +13

      i think its cuz hes american, they call them chips right? welp, i wouldnt know, im british

    • @SuperiorChaotic
      @SuperiorChaotic Год назад +4

      Chips

    • @insertherealotofeyeemojis2185
      @insertherealotofeyeemojis2185 Год назад +38

      So you call these things “chips”? Instead of crispity crunchy munchie crackerjack snacker nibbler snap crack n’ pop Westpoolchestershireshire Queen’s lovey jubily delights?
      That’s rather bit cringe, innit bruv

    • @unoriginalpersonALT
      @unoriginalpersonALT Год назад +10

      @@insertherealotofeyeemojis2185 LMAO as a brit, this comment is approved, i laughed this is definitely what we call them

    • @inevitabley
      @inevitabley Год назад +2

      Yeah, compared to our current products, Japanese snack products look much more appealing!!! Bring back the old logos :(

  • @w.a.pworshipaprayer
    @w.a.pworshipaprayer Год назад +62

    Ok ngl, all these designs would pass off as collab designs. ITS SO GOOD. It's even better than actual collab designs

  • @SmoothBrain-YT
    @SmoothBrain-YT Месяц назад

    7:27 nice work on the claws, but you should make up and down cracks to match the other textures you put

  • @anilemrac
    @anilemrac Год назад +162

    Timestamps for the finished thing:
    3:44 Pringles
    7:59 Monster
    11:05 Land OLakes

    • @NikoPeludo
      @NikoPeludo Год назад +1

      4:37 “that one character that leaves the group”. He was finished when Patrick got him

    • @adddddddxs
      @adddddddxs Год назад +1

      ​@@NikoPeludothats the sponsor

    • @justinkerkvliet2613
      @justinkerkvliet2613 Год назад +1

      Thank you for this. I am not patient.

    • @sentientidiot
      @sentientidiot Год назад

      ty! This helped a lot

  • @thesidecharacterr
    @thesidecharacterr Год назад +82

    7:59
    I am literally speechless. There is nothing to say except that you HAVE to become hired by that company. Their company would get SO much more love if this design was on their actual product. Look at the way it's glowing!🔥

    • @gaIIowsCaIibrator
      @gaIIowsCaIibrator Год назад +1

      It looks trash wdym.

    • @liamrc3087
      @liamrc3087 Год назад +14

      ​@basedandpoggers it looks amazing wdym

    • @XeptorKingGG
      @XeptorKingGG Год назад +12

      ​@@gaIIowsCaIibratorBro probably struggles by making stickmen

    • @dangolfishin
      @dangolfishin Год назад +2

      Nah the monster one was pretty bad. The claws were garbage

    • @X-Red-200
      @X-Red-200 Год назад

      ​@@dangolfishin Are you dumb the claw is amazing wdym

  • @sirsamiboi
    @sirsamiboi Год назад +23

    Awesome video! I love your content and your designs are always fantastic. You deserve much more attention, please don't stop making these videos! 😄

    • @CraZyK1d
      @CraZyK1d Год назад +1

      Well done for the Super Thanks to him!!👏

    • @BrandonShep
      @BrandonShep  Год назад +1

      My first Super Thanks, heck yeah!!! 🔥 Appreciate it 🙏

  • @jrjgames
    @jrjgames 10 месяцев назад

    Dude, just found your channel. I'm so impressed. You're so talented. Blown away.

  • @frstwhsprs
    @frstwhsprs Год назад +49

    Please, please, please, do more of these! I'd love to see you overcomplicating more famous packaging, and we definitely need a lot more of this complicated stuff, because even if it's complicated, at least it has personality!

  • @sockmonkey758
    @sockmonkey758 Год назад +77

    All your overcomplicated logos looked really cool! Especially the pringles it looks much better now!

  • @MazAMaTaz
    @MazAMaTaz Год назад +88

    I think the similarly bright tone of the Monster claws ends up visually lengthening the Monster logo at a quick glance, but that’s such a cool idea. Definitely agree with some other comments on how the rip could be coming from the monster inside of the can somehow. Great work as always!!

  • @tttITA10
    @tttITA10 11 месяцев назад

    Monster one looked AWESOME. So much better than the original, yet still completely on brand. I could see the company buying this design.

  • @kingacrisius
    @kingacrisius Год назад +72

    These are all awesome! The claws on the monster logo are a bit too textured imo but everything else is amazing! Graphic designers that think everything looks better with less detail, less color, less edges, etc need to look at this video! Everyone in the comments is agreeing that this is great, and also were agreeing that simplifying logos usually looks bad.

  • @y-adouradou446
    @y-adouradou446 Год назад +31

    Man the Pringles one..... is right on perfect. Love it. (and actually the whole designs you did are so much better than part 1, well done)

  • @hoodie7659
    @hoodie7659 Год назад +31

    THESE ARE PHENOMENAL!! As a huge Gravity Falls fan, I absolutely love that last one! Please continue this series! Maybe throw Mountain Dew in if you do another video like this? I've always loved their old 1970s logo