Hello! Thanks for the video. I have off top question as M19 user - why some products have Ad sales revenuer bigger than total sales? So it shows sometimes that share of ads sales is 500% or 1000% and it happens with products with no existing variation and parent ASIN. Thank you!
Can I insert my own negative keywords in m19 campaigns ? Can I make a ASIN targeting campaign where I use my own ASIN targets and m19 adjusts the bids to achieve certain ACOS?
I am confused how you determine your TACOS because I cant find any data sets where all my sales are attributed (let me expain). When I use Amazon's SQP weekly and monthly data, it does not have all my sales and it never shows when 1 order has multiple sales in a single order. At best, the SQP records a quarter to half of my total sales. Perhaps this is because I get a lot of sales from product ads, and less from direct keyword search, so maybe that is a factor/explanation? Is there a better way to attribute all my sales then looking at Ad attributed sales and Amazon's SQP Report?
For example January 2024, I sold just over 300 units. When I add up all the units sold from the search funnel purchases (in search query performance) , it adds up to 111 units sold attributed to various KWs. So I have no data on how the other 200 units sold. Though I know from my ad data, I sell well as product ads vs competitors around 20% ACOS. I am aggressively advertising against my main competitors Keywords, but tend to run much higher ACOS against those KWs.
Hello! Thanks for the video. I have off top question as M19 user - why some products have Ad sales revenuer bigger than total sales? So it shows sometimes that share of ads sales is 500% or 1000% and it happens with products with no existing variation and parent ASIN.
Thank you!
Great video, thanks for sharing!
Can I insert my own negative keywords in m19 campaigns ?
Can I make a ASIN targeting campaign where I use my own ASIN targets and m19 adjusts the bids to achieve certain ACOS?
yes you can do both in m19
I am confused how you determine your TACOS because I cant find any data sets where all my sales are attributed (let me expain). When I use Amazon's SQP weekly and monthly data, it does not have all my sales and it never shows when 1 order has multiple sales in a single order. At best, the SQP records a quarter to half of my total sales. Perhaps this is because I get a lot of sales from product ads, and less from direct keyword search, so maybe that is a factor/explanation? Is there a better way to attribute all my sales then looking at Ad attributed sales and Amazon's SQP Report?
For example January 2024, I sold just over 300 units. When I add up all the units sold from the search funnel purchases (in search query performance) , it adds up to 111 units sold attributed to various KWs. So I have no data on how the other 200 units sold. Though I know from my ad data, I sell well as product ads vs competitors around 20% ACOS. I am aggressively advertising against my main competitors Keywords, but tend to run much higher ACOS against those KWs.
Can I set Tacos of 10% for m19 , and not aCoS?
No you can only set ACOS targets