Elite SEM CEO Ben Kirshner on Digital Marketing, SEO, and PageRank: GLG

Ben Kirshner sits down with GLG (Gerson Lehrman Group) to discuss digital vs. traditional advertising, data, and the elusiveness of PageRank on Google Search.
Ben Kirshner is the founder and CEO of Elite SEM, an award-winning performance-driven digital advertising agency, specializing in search engine marketing (SEM), search engine optimization (SEO), mobile advertising, social media marketing, and display advertising. Kirshner serves as an adjunct professor of SEM strategies at NYU. He is also the CEO of CoffeeForLess.com, an e-commerce coffee company founded in 1998, which ranked on the Internet Retailers Top 500 list for six consecutive years between 2008 and 2013.
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