Is NIL a good thing or a bad thing? Sports industry expert weighs in

We’ve recently seen athletes like Caitlin Clark, Livvy Dunne and Bronny James become millionaires while still in college thanks to changes in name, image and likeness (NIL) rules. In our latest faculty explainer, Temple University Professor Thilo Kunkel discusses the ins and outs of NIL, its impact on college athletes, and the future of college sports. He also answers the big question on everyone’s mind: Is NIL a good thing or a bad thing?
Kunkel is an associate professor at Temple’s School of Sport, Tourism and Hospitality Management, where he has led extensive research on NIL and its impact. #NIL #NCAA
0:00 Intro
0:48 What is NIL?
1:52 What is the NIL legal landscape?
2:52 What are NIL collectives?
4:09 Is NIL a good thing or a bad thing?
5:19 What drives value in an NIL deal?
8:05 Outro
Read the full interview with Kunkel to continue learning about the legal landscape of NIL, the role of collectives and the implications of these changes for college sports: news.temple.ed...