14 Ways To Create An Iconic Brand and Business
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- Опубликовано: 13 окт 2024
- All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this video I survey some of the world’s most iconic brands and and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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"Imagine: How Creativity Works", Jonah Lehrer amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
“Change By Design”, by Tim Brown amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
“Art + Design” by Rex Ray amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson amzn.to/2zEDOBT
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Great Overview topic Philip. Thanks once again.
I see that your channel is growing, you deserve it. Keep the good content coming.
A2Matos, Growing thanks to people like you! I'm sure you have a great network of creative pros who might like what I do - can you share a vid of mine on social somewhere? I'd be forever grateful! Ciao bro. Hope to see you back around soon.
Thanks again for breaking these concepts down. There is a LOT of focus on product-based business. Can these principles apply equally to service-based brands/businesses?
hey LaDon, yes they do.
@@PhilipVanDusen perfect. thanks for your feedback. excited to apply these ideas.
good video again with interesting examples and explanations. Thanks a lot :)
Thanks Bruce - great avatar BTW. nicely minimalistic!
I subscribed! I watched a few videos and I didn’t want to keep mooching I wanted you to know I appreciate your channel/information
Sharde - ah - a lurker comes out of the shadows..lol..;-) Thanks for saying hi - I really appreciate your watching my stuff and taking the time to comment - and to subscribe! Cheers!
It is good to know about the better Branding through from the well experienced person.
This video also very helpfull to me. Thanks dear
I am your fan! As usual, the best! Thank you so much for your work!
Thanks Alona - and thanks for connecting on LI..
@@PhilipVanDusen I am so grateful to you for the connection and thank you for the list of recommended books. Now I know which books will increase my library.
Great list! Def helps me brainstorm around my own brand attributes. Thanks! ❤🙏
Glad it was helpful!
Thank you for this video! Very very timely again.
Thanks Winston! Good to see you!
His videos are very helpful and give me alot of information that I never knew about....!!
Thanks Dashia! Great to see you back! Merry Christmas!
Short. Useful and memorable. Thank you for sharing your knowledge and experience. You are iconic 👍🏻
Glad it was helpful! Thanks for thinking I'm iconic!
Amazing video again, I always watch your videos.. super helpful
Thanks Sid Diaz!
Another great video! Love it
Thanks Lady.
Great video! Thank you so much!
Faith - glad to see you are taking in more of my vids! This was a fun one to do. Lots of value-bombs in it.
Awesome as always. Great info! :)
Thanks Thyago Brito!
my fav channel on yt
Thanks!
Great video thank you! Just a small piece of feedback - the background music is a bit distracting from the great quality of content being presented :) thank you!
Thanks for the great comment, that's why I stopped using background music in my videos now! Music is too divisive, there's always someone who doesn't like some genre. I appreciate your feedback.
Hi Phillip, Thank you so much for this very informative video. It is just the boost I needed to do some up-skilling. So having said that, what application is generally used for the kind of animation you showed in the Moto Logo and Moving email segments? Are we talking Photoshop or is a there a less clumsy platform that I should learn. What's the industry standard? I work in print at the moment, but really want to add some new work to my portfolio before going job hunting.
Zel, scroll down through the comments- this question has been asked a few times. Daniel Scott - the genius behind BringYourOwnLaptop.com training offers online training on this stuff - affiliate link: www.byol.me/philip - but we recommend Adobe After Effects - great for logo animation and knowing that program will help your design career.
Thank you - I will check him out!
Your sharing are really helpful for me, thanks.
Hey Lê! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Well done. I learned a lot.
Hey Brandon! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Great video, thank you for the content ✨
Thays Lopez, Thanks so much!~ Can you do me a favor and share my video on one of your social channels? I'm trying to build my subscribers. More to come!
I don't pass a day without watching Philip's video. * * * * *
You rock גיא נאמן!
Super interesting! Thank you!
Hey Christian! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in! Question: did you find the music in the background annoying? I'm taking a poll.
Philip VanDusen Hi Philip, thank you for your feedback to my appreciation, well yes maybe because it’s a bit to short repetitive music, to me it wasn’t so disturbing even I put my headset because your voice was clearly up the background sound. I hope it help you ?
Hi Philip, thank you for your appreciation of my feedback. Well to me it wasn't so disturbing or annoying, even I was watching and listening it with my headset. Maybe a it's bit repetitive music, but frankly I was focus on what your explained.
Christian, Thanks for letting my know - very helpful. If you can let me know what you think of the music in the next couple videos too. I publish Mondays at 10:30 AM (GMT -5)
Thanks again Philip!
Thanks Rudy👊
You are a great gentleman, best regards and respect.
Thanks Gusto!
I know I'm late to the party, but over here in the UK we tend to say Hoover instead of vacuum cleaner!
Thanks for the video! Just one correction, The old model Volks Wagen beetle is not being produced in Mexico, and has not been for a long time.
Thanks Alejandro Anaya! Apologies...thx for the correction.
It’s awesome observations.
Hey SRILIL S L! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
I need a meet up 🤦🏾♀️ I luv this 👀🤓💅🏾
🕉😎
Great stuff!
Colby, Thanks so much for continuing to watch my stuff!~ Can you do me a favor as a small thank you and share this video on social media? I'm trying to build my subscribers. More to come!
Great video.
🕉👊🚀
Good content! New subscriber here
Excellent Kiles - happy to have you in my tribe!
The symbol thing some of the brand name are just plain, shadow like ( Nike, DD's, Apple) etc. What if a person didn't know these brands at all, how are they gonna know ??
Dashia, Brands usually don't brand themselves with only an icon unless they are already incredibly well known. And if someone doesn't know about them - it makes them curious to find out more.
Yay! you hit 100L already, 🙌🙌 thank you for useful stuff 😀
Mai, Thanks so much - I owe it all to you folks - my loyal tribe - I love you all.
Iconic Brand✅ Customer Focused.✅
He are your roots from the Netherlands ? Your name VanDusen sounds like that
My family came to the US from Holland in 1623 and helped settle New Amsterdam (now Manhattan) . Read this: philipvandusen.com/whats-verhaal/
@@PhilipVanDusen hence the Verhaal name (story)
Is it safe to put your name on your brand...especially if you wanna make your brand iconic...?? I just wanna play it safe.
Start with your name - then elevate to a "company" name later and attach your name as a "sub-nomen" - ie. ""Company name"- with Dashia James... get it?
@@PhilipVanDusen got it
The background music is soooo annoying and you have so many tool to teach please next time without that
I hardly ever use background music - and people are very split on it - some love - some hate - which is why I hardly ever do. It was an experiment. But thanks for weighing in - I appreciate the feedback.