My Next Chapter... *Making of Parallel Apparel
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- Опубликовано: 5 июн 2021
- Welcome to my next chapter. Here is the making of #ParallelApparel , our new sustainable and inclusive fashion brand. Launching June 10th 2021 12:00pm PST www.parallelapparel.com
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Parallel Apparel offers sexy and elite basics for modern creatives, all at an affordable price. Designed for people of all sizes, and identities, our made-in-LA collections are created to make you feel unapologetic and empowered - sexy as is. Each piece is versatile and luxe - we believe in making investment pieces without the price tag because everyone deserves expertly made clothing that doesn’t date - clothes thoughtfully designed to stand the test of time with a fashion forward take that they truly love. Our collections are made for anywhere and everywhere, for today and tomorrow, and for all. Remember you are #sexyasis
BUY MY MERCH: shopalishamarie.com/
Vlog: / vlogbby11
Instagram: @Alisha
Twitter: @AlishaMarie
Snapchat: LidaLu11
PRETTY BASIC PODCAST
Apple Podcasts: apple.co/2Pgp7jV
Stitcher: bit.ly/2PTkJEw
TuneIn: bit.ly/2EK2Ruv
Spotify: spoti.fi/2PTBwHz
RSS: bit.ly/2O4nMYE
*IF YOU'RE READING THIS* comment "bo$$"
Business: alishamarie@mattermediagroup.com 
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![Megan Thee Stallion - BOA [Official Video]](http://i.ytimg.com/vi/TKQY2ZlIEjY/mqdefault.jpg)
literally crying reading all your comments...your support means the world! ash and i are excited to start this journey and having you next to us is even better. i love you all and cant thank you enough for giving me so many amazing opportunities over the years. it means the absolute world!! sign up to be notified for all things parallel www.parallelapparel.com
💕💕
you deserve the world miss Alisha Marie !
YOU DESERVED EVERYTHING!!
So happy for you❤.
I forking love this. You Queens killed it and I can’t wait to see where this takes everyone involved with it 💕💕👑👑
But why am I crying? Ugh I didn’t know I could feel so proud of someone I don’t even know!
Same
Frrr literally love the message of it put me in tears
Same
Saaaame
Me too !!!
this video still gives me chills
how does it feel to have someone like alisha in your life! what does this brand mean to you? ❤️
hahaha ilysm!!!
This is so amazing
Same this is the best video ever super excited for the drop.
How tk its awesome. Also I ❤ ur style
Thank you for the feature!!!! ILY both so much!! Congratulations!!!!
ur an icon 🤍🤍 we love u and appreciate everything
The thing I love and found the most interesting is the fact Alisha and Ashley did their research, they showed the process of making the brand instead of other influencers who throw something new without saying and showing how passionate they are for making a brand or creating something. This took two people but a whole lot of work and that is what captures me the most.
Wow the wording can tell you thought through what you wanted to write beforehand completely agree with this the process of the brand the passion that went into creating the line; the clothing collection the time and effort of the team involved really made an impact!♥️💫
“Sexiness and confidence is not a destination. It’s already there.” ❤️❤️
Girl, I love you, but these clothes are wayyyyy too expensive. 😢. The clothes are advertised as “affordable”, but I don’t think 116 dollars for a zip up hoodie or 95 dollars for a crop top is in anyone’s price range. Please know that this is in no way intended to be hateful. Just constructive criticism. I’m proud of you ❤️
Totally agree
I can’t say thank you enough to you being size inclusive from the beginning with PA! So often I feel excluded when a new influencer brand comes out because they only go up to a size large 🙄 I couldn’t stop smiling when you had the fitting with your plus size model and taking her feedback on how things should fit someone larger. Can’t wait to buy the pieces and review them!!! 💛💛💛
Hello Vanessa hope you’re having a wonderful day?
..
Hello 👋 how are you doing
Hey
Hey
Congrats Alisha i love yoooou!! ❤️❤️❤️
omg i love you both
@AlishaMarie you are amazing and ily can’t wait for Thursday to come so I can see all the options thank you so much! You are so inspiring. xxx
🤍🥺
@@AlishaMarie also bo$$
@@AlishaMarie Are these clothes going to be super over priced? Like aspyn ovard's clothes?
As a plus size woman, seeing how much time you took into the plus size pieces...I'm crying! I'm so proud of you guys!
GIRL👏🏽 the storytelling, the intricacies WOW! My calendar is set for tomorrow. THANK YOU, for taking us along for this ride ✨
QUEEN!!
ily!!!
@@AlishaMarie ilysm
Natalie when are you gonna post a new video?
Hello 👋 how are you doing
Shit I was so exited for this drop but its sO eXpeNsiVe 😭
Ever thought of using men (like Ollie)as models as well? The clothes look ambiguous and I love that!
I was thinking the same thing too!! It’d be really cool!
GREAT IDEA
talk about being inclusive! that would be so cool
Hope they see thiss
The fact that she made this video to show behind the scenes is something people as business owners don’t really do until their brand succeed... she is really introducing us not only to the brand it’s self but everything it takes to make one that is actually good quality and different from other clothing lines
“If all we have is this bodysuit, we’re about to shoot in this bodysuit.” THE GOOSIES OMG
THIS. KEEPS. GETTING. EVEN. BETTER. Love everything about this!!!!!
It works on me 👊👊
I can recommend you to the man who helped me 👊👊👊
What>sapp himxx
+2 3 4 9 0 6 5 7 4 2 9 4 2👏👏
joslynnnn stop ima cry 😭😭
this felt like a movie wow. so professionally filmed and edited. i can't wait for PA! i keep commenting this, but powerful women create powerful brands. i look up to you and ash so much, and have for so many years! congratulations on this huge project. it's all so exciting.
Couldn’t have said it better myself!!
The fact that she was doing all of these things behind the scenes plus RUclips, I’ve been watching her since is was I a kid and now seeing this as a teen is inspiring, ash and Alisha really are living proof that you can do so much, you just need to let go of the fear that is holding you back. 🤍🤍🤍🤍
When I saw that plus size model walk out in the bodysuit I literally almost cried I was getting so teary eyed because I wish me younger could’ve seen that, that’s what we need to see in brands!
as a midsize wasian who was always told " omg you look so pretty.... if you lose weight" the intro made me cry
“i look like an egg, an actual hard boiled egg” lmaoo but i’m sooo excited for this and sooo proud 😩😩🤍
Kinda looks like poot lovato
S/O to Patrick star for being a real one to alisha and giving her insight , we love a supportive queen 👏🏼
As a plus size woman I cried watching this video. Thank you for being SO inclusive and caring so much about it. I had actual tears when I saw the plus size models - they look more like me than other models I see and it’s such a good feeling
Now tell ya icon to make this more affordable.
Hello 👋 how are you
I would not say they are "SO inclusive". They only carry up to a 3X...
@@allysonwrigley7419 better than most companies
As a beautiful plus size woman, I was sooo happy when you brought your gorgeous friend in to get her opinion on how the plus size should look and sit on the body. So many times creators try their best to make plus size clothing but because they aren’t plus size themselves; it’s not always the best fit. I really enjoyed how you ladies had that moment and showcased it.❤️
I love that even though this is a line of very basic pieces, the way you guys made sure the fit was different for each body type is what makes me cry happy tears! A lot of the time clothes like this are one fit even if there are different sizes, and I feel so unseen and unworthy to feel as good in my clothes as smaller women do. Thank you for breaking this barrier that is still so prominent in the fashion world. I can't wait for the release day!
Your content never fails to impress!
This whole video was flawless and your brand looks SO freaking incredible! The pieces you’ve chosen are literally everything!😍
I can’t wait to see where this goes and also order a few pieces!! 😍😍😍
❤
i love this!! i just wish some of the pieces weren’t as expensive :’(
Its probs because of the first launch and kinda wanting atleast profit its probs gonna go down or on sale at some point. And its also maybe because its self funded
For all of us who cant afford it maybe we can wait for a sale,or something i guess:(
Hello 👋 how are you doing
coming from an eating disorder recovered 17 year old girl, I will be supporting this brand. thank you for putting this out into the world.
DID ANYONE ELSE GET CHILLS ON THE SEXYASIS PART IM DEAD
Me it's literally ICONIC
Bro I legit said it to myself like five time , I just love it
that got me!
SAME
Yes! Made me feel better about myself
when Alisha mentioned some of the samples were missing, I thought someone stole them 😂the editing in this was so good, it felt like I was watching a movie
sameeee
Quick reminder that God will never put weight on your shoulders that He knows you can’t handle. Whatever your going through just be patient and see why God made you wait. It may be hard but it’s all worth it 🙌🏾
I'm not trying to be that online hater or anything, i LOVE you, ive been watching you since the pink room, the story, the video, all of this is amazing and im happy for you .. your items may be great quality but who doesn't sell these pieces? If i wanted a good quality pair of leggings for 90 bucks id go to lululemon.. ya know? i hope to see a bit of a cheaper side to your brand in the future with some original pieces. You're an icon of style, i hope to see that come through eventually!
again, not being a hater, just being an honest (yet still supportive) fan!
I totally agree.
i love alisha but she is def not a style icon
And she is NOT a style icon
Hello taylormarie hope you’re having a wonderful day?
i am in TEARS watching this. this is so beyond happy & made me feel so damn confident. i am so excited to support you guys & can not wait to buy something once it launches.
Wow, i am so so so happy for you/ash and your team. Your work ethic is so inspiring.
@Alishamarievlôgs it’s funny because literally no one believes that this is alisha
@Alishamarievlôgs “joined 5 days ago” lmao nice try
Patrick is like everyone’s RUclips house mom, love him!! Honestly queer people in general prioritize friendships and connections so much because a lot of us really rely on our chosen families. This is the reason we need to uplift more queer POC in entertainment, creative, and influencer spaces.
"all at an affordable price" Homie the sweatpants are 118 dollars...
@@justezemaityte4791 most of her viewers cannot afford this BULLSHIT
Wait WHAT REALLY
please it is always quality over quantity
When you said that the problem wasn't you but the clothing, I felt that. As a person who is neither a plus size completely nor sometimes fits in the regular sizes it's hard for us to find something that fits properly. So thank you for trying so hard!!
SIGN ME UP BABY I’M READYYYY 😭 congratulations Alisha and Ashley! This is incredible 🥰
I love “sexy as is” it brought tears to my eyes knowing that the love, passion and true acceptance of self really shines through in your brand. So proud of you and ash !
As someone who's following you guys for years.. litterally 6 or7, i'm SO SO SO PROUD ❤❤⛓⛓ love seeing strong women being boss ass bitches. love you girls. ❤all the love from brazil
Baby.. When Allie popped out in that bodysuit!! YES MA’AM!! This video was so nicely done.
amen to that. she is so powerful they’re all queens
“I’d rather try, than not do it because I’m scared”
- Alisha Marie, Parallel Apparel Co-Founder
Congratulations to the both of you Alisha and Ashley! I literally am crying while watching thisl!!!
As an endomorph, I struggle so much finding clothes that would fit or look good on me. The fact that you have considered all body types and sizes is just 💯👏🏻.
Can’t wait to try the pieces!! 🤗❤️
Hello 👋 how are you doing
The editing reminds me of keeping up with the kardashions like this is the MOST AMAZING EDITING. And props to both you and Ashley for going through this process because it’s hard. I can only imagine!
td1uyryr6
There’s no way they are making a clothing line for the basic things they wear everyday
THIS
she did all that while recording PB, vlogging, putting up main channel videos and editing. I SALUTE YOU ALISHA MARIE
I'm actually so proud of Alisha and how she's not letting fear stop her from doing what she wants to do!! I can't wait until it drops. I was screaming this whole entire video!!!!!!
i like how you put a lot of thought into it for bigger girls but you didn’t think about the people who can’t afford stuff either… and before anyone says “quality” i’m sorry but only LA mfs can afford 120 dollar pants and gucci shit everyday. sad. i expected better Alisha.
Omg right! I said the same thing!!
its a pretty good price considering the costs of other sustainable clothing brands
Its probs because of it is the first launch and i think they are thinking atleast a profit yk
maybe you should express yourself more respectful
you have to take into account that this is not merch, this is a clothing line and the prices may seem very high, but just think about the clothing itself , plus the cost to make it sustainable and stuff.
wow, you are such an inspiration.
fake
Ikr
@@pterodactyl8117 uhm pardon ?
Not me full on sobbing within the last minute of the video, I've never been so proud of two people I've never met, here's to the future and success of your brand! 🥰
Omw same!
omfg sorry about the dates 😭😭😭😭😭 my perfectionism is CRINGING
I have been watching you for almost 6 years and I have always been self conscious and never loved myself. I struggle with self love but after just watching this video I feel like I can accomplish anything and I started think of things in a different way. I am so happy for the both of you!! Congratulations!!!!!
Literally crying, so proud of you ash! Ive been watching for 4 years and I’m so happy to see u do big things!
So proud of you two!! Loved seeing your journey behind the scenes
Alisha Marie you are an INSPIRATION!!! I lost my job right before the pandemic. Since then, I’ve started a RUclips Channel on Money…and it is GROWING! Thanks for all of your great content, and to everyone else…NEVER GIVE UP!!!
Lol you say this on like every youtuber
@@kylemoening3321 so? Let her/him day that!!
@@julianneh.wathne i wasn’t hating i was just saying to him that i see his account on other peoples channels
I’m sorry but over 100 bucks for sweatpants is insane
not for sustainable clothing!
@@mariabauer902 Looks like the average price for sustainable sweatpants is 50-75 dollars. Not to mention Alisha branded this clothing line as ‘affordable’ HA
@@mariabauer902 it’s barely sustainable lol
@charlie No, I won’t be quiet. I will voice my opinion if I feel the need to. Which I did here cause the price of these clothes is embarrassingly out of touch. Thought she might want to know
I like that only her influencer friends are leaving little “supportive” comments.
I feel like seeing the whole behind the scenes makes me appreciate the clothing brand so much more and how much work they actually put into it all :)
Me being a girl who has to wear sizes bigger than what society has chosen for us...this really makes my wanna cry and I’m so happy to know that people like you are out here doing things that should be done. You are an icon❤️ tysfm😭
This gave me CHILLS! So so glad to have an influencer who truly cares about people and is as good of a role model as you
This is absolutely one of the best videos I have ever seen… I couldn’t look away and I listened to everything. This right here is why she needs to stay relevant and I pray y’all make it big this is truly inspirational!
this really is gonna be the best thing that has happen in the world. some clothing lines are only for a certain body which is amazing, and then there are others that aren’t for some body types. this clothing line is not only going to be showing off every body but making everyone feel comfortable, love you so much alisha
Literally crying. This is so big and so magical and the meaning is everything. No brand deserves to soar more than Parallel Apparel. I can’t wait to fill my closet with your line.
I love how they actively reached out to Lexi, when they realized that they don't fully understand everything about plus size fashion and what us larger gals prefer in our clothes. I'm definitely excited to try out some of these pieces
@@flaniganroger5384 haha for a second there I actually thought Alisha replied to my comment. You aren't fooling anyone, so why don't you stop impersonating other people on the internet and damaging their reputation
@@summerluver94 finally someone is saying something! there are about 2 people impersonating alisha under every single comment. its seriously disgusting!
thus video made me cry. all your hard work is beaming and you and ashley are so incredible. i’m so inspired. i’m crying. wow
I have been watching Alisha since 2013 and I literally grew up watching her schools hacks and hauls. Seeing this growth, not only in her ability to open A WHOLE BRAND but also seeing her mentality change and the confidence she’s gained in herself is so beautiful to me, I am so proud of where she’s going and I aspire to be like her truly. Once this drops YOU BEST BELIEVE EVERYTHING IS GONNA SELL OUT! Love you so much Alisha and keep thriving as the badass queen u are 💖
I feel like I’m part of history watching an empire being built 🤍 This really is something like no other xx
I literally don’t care about any brand launches, however, I CAN NOT WAIT FOR THIS
Oh my god. I cannot even contemplate how I feel about this. You have spoken up for bigger girls like no other brand or even a person I know. Thank you for speaking for us bigger girls, thank you for speaking for all of the girls that feel insecure and isolated, not knowing how to express themselves in a confident/sexy way as you are saying it. I really hope that this does not flop because everyone who has worked on this, absolutely deserves the world. You deserve this Alisha. 🖤🖤🖤
I live for how hardworking you are. Many people just feel that being a social media influencer is not a professional job that doesn’t require determination. But even after 13 years she is still there making vlogs , videos, Merch and a whole ass brand now. Love you Alisha! Was 13 when I started watching you. I’m now 17❤️
Now this is an “influencer” brand I will actually give my money too 🤩🤩🤩
Why does this make me wanna cry. Like it literally feels like I’m watching my older sisters create a clothing line together all for me. I love
Same
Except you have to pay for it xD
Parasocial interactions
Also love you been following you for almost I guess 7 to 8 YEARS!!!! and THATS INSANE can’t even believe so much time has passed
I've grown up watching alisha and shes always been one of the biggest role models in my life and seeing her style mature as i get older is so insane. Im so proud of you alisha and thank you for everything
I’m literally so proud of Alisha and Ashley!!! They’ve grown to become amazing powerful woman and have accomplished so much. They went from sitting in their rooms doing hauls and reviews on clothing, to owning their own clothing line! So excited and proud of you!🤍🤍🤍
only Parallel Apparel have made me feel so welcome and support by my size and everything. and I really wanna thank Alisha and Ashley for that. the entire message and vision for this brand is so inspiring for many people including my myself. It's so crazy what Alisha achieve big things because in a way we grew up together. anyways, I wish the best for both of you. I love you 😭🖤
this feels like a netflix documentary and i love it🤍
Why am I emotional!!!!’
I’m so damn proud of you two!
Been watching you for years and I can’t waaaaaait to wear Parallel Apparel at work, in the gym, at home, going out.
this is so fucking dope. i’m so stoked for you guys and the CHANGE you’re making to fashion ✨
The dates being wrong messed with my head. I was like they're all wearing masks and the pandemic wasn't a thing yet 🤯 but then at the end they showed the same videos with the correct year of 2021. Lol so excited for the drop!!! 💞💞💞
Just noticed there’s no check mark by her name on this comment reply. Be careful
@@flaniganroger5384 spam
Literally crying watching this, to see this from watching you when I was 12 to now when I’m 20, it’s just insane and I’m so proud of you guys for this 🥺💗
I kid you not but I have been rewatching this vid since the release - the journey, hardwork, creativity, the vision, the ppl behind it + the bomb ass editing sums up the goal of this brand. 💓
I was literally crying throughout this video!! Your words are so true and I love it . I’m so glad you launch after my payday 🥺🙌🏻 will definitely be picking up a few pieces
I can’t wait for the line to come out, I literally have my eyes on the white sweater ashley had on
Yall this ain't the real one
@@flaniganroger5384 what will u get being fake
@@natalie4769 lmao I notice
@@flaniganroger5384 ?
not me crying and having chills up and down my body b cause of how proud i am of alisha and ashley 🥺🤍✨
Oh my gosh. I’ve been watching y’all for 7 years and seeing this become what it is is crazy and I’m so proud of y’all and cannot wait to see this amazing project become the future. Love it. Love y’all.!!!!!!!
It feels so emotional to see her here today. Seeing her grow has been the most beautiful things I ve seen. The small little lida our schoolisha is now a co-founder of parallel apparallel cannot believe 😭😭😭😭😭❤️
Imagine knowing Alisha in High school or school years back, these people are probably so shocked and suprised rn (Imagine). WE LOVE YOU ALISHA MARIE!!!!!
This makes me literally so happy and proud of you!! I felt so appreciated and loved the fact you put so much attention into the bigger sizes and that was your main goal and even though you were getting so stressed out and upset that the bigger size samples weren't in for your models that made me so happy that you cared so much about us bigger gals! I'm so excited to see what's to come and to look at the website you two created and to possibly wear the clothes UGH can't wait😫💕
I love how this isn’t just another youtuber dropping a new company or merch but it has such a deeper meaning behind it...love it!!!!
not only are the clothes so perfect and inclusive, but I think this is one of the best edited videos I have ever watched. Insane. So proud of you two and I don’t even know you. ❤️
this might be one of the coolest videos i’ve seen from an influencer. everything from the editing, behind the scenes, interviews it was perfect and seeing all the hard work and dedication behind this makes me want to buy it even more🙌🏼😍
im crying rn im so proud of you alisha i’ve been with this channel since... 2019??? 2018? (i watched your old videos too) and i’ve seen u grow so much since then :’))))) so proud of you, keep on going queen
Alisha I am genuinely proud of you!! I may not know you in person but what I do know is you are so passionate in what you do and you truly are one of my biggest inspirations. Keep striving!
not even a minute in and the water works came on! i’m so excited for this drop🖤🤍
She a businesswoman now, granted she always was but now it's a diffrent level!👏
As a plus size woman- I can honestly say I am always looking for black and white basic pieces like this. They are absolute staples to have in my wardrobe. Of these fit right I’ll end up buying one of everything. This is so mature and different from so many other creators. Love love love this
CHILLS THE WHOLE TIME. And TEARS!!! Why am I crying?!!
Quote for today: Life imposes things on you that you can’t control, but you still have the choice of how you’re going to live through this.
As someone who’s been struggling with body image lately, the brand message has me crying. I needed to hear that. So ready for this launch!
Alisha I would like to say that this has all helped me a lot. I have always struggled with self confidence, and with my relationship with food. So I appreciate everything you have done, and you are such an inspiration. This really is helping me especially recently as I have been struggling with myself confidence, accepting myself, my relationship with food, all of it. You have been a huge help. Thank you💖
yall this made me tear up sooo much, i’m so excited and moved. the meaning behind it 😩 and how much supports she has. i have sooo much hope that this’ll turn out AMAZING