@dukejukem413not really, it's only that much if you factor EXCLUSIVELY the B.O.M. of each phone. I'd say they mark up each phone at about 90-150% depending on if it's a flagship or a more base model
That's the overall cost for the company to make that phone and not for the consumers to pay. How much do you think Samsung S series phone costs for the company compared to what the consumers pay?
@@mikeeisenberg8244 It really pisses me off when people use the wrong punctuation for numbers. 1 million != 1.000.000 1 million = 1,000,000 And 23 and a half million != 23,5 million 23 and a half million = 23.5 million "23,5 million" is nonsensical
@@TheHonouredOne-SatoruGojo you're conflicted with that stuff aren't you? Seek help, repent to God. I used to struggle but thanks to the Lord and all his works, I am no longer conflicted with that stuff as I was before.
Personally my mouse will go faster than you've ever seen before to the "Buy" button (disregard the five kids dead in the middle of the road, that is an *ahem* pre-existing condition)
3rd parties also estimate BOM for various phones. Pretty easy to do as component prices are publicly available. If you were ever curious what the Apple tax is compared to the most popular flagships, its around 0-5% of the final sale price at launch; less where VAT must be added.
@@G-TagLukeyou really don't get what the dude In the video said? 500 is just the components but the R AND D and other process are very expensive especially software and testing
well sd card have its pros and cons tho.. one its really slow compared to internal soldered storage... and puting data on sdcard make it so easy for someone to steal it.. they can just remove it.. same as sim card.. thats why esim its a thing right now..
@@handihasan8823 you put old images, videos and music on sd card. why would somebody steal sdcard and sim card if they can just steal the whole phone? are you ok in the head?
This concept of a custom phone (or maybe not custom but based on expert advice) is really interesting and I do believe IF only it were possible to actually produce it, then it'll easily crush other manufacturers... EASILY
I love Nothing because this company is a cool startup, not some big tech giant. They're really focused on their products and they share their research with us.
you can also say Apple was cool before, they were also product driven company, when Steve Job was the main man. But now they became like that. Everybody went through those stages to build a loyal audience and later they focus on shareholders and profits.
The reason smaller phones don't sell as well is because they always put the damn top specs in the largest phone and force us to get that if we want the best.
@@NothingTechnology Where are you going after you die? What happens next? Have you ever thought about that? Repent today and give your life to Jesus Christ to obtain eternal salvation. Tomorrow may be too late my brethen😢. Hebrews 9:27 says "And as it is appointed unto man once to die, but after that the judgement
There are many big phones already to choose from and that are great, small is where there is a gap. Sony left a big 'nothing' when they went for bigger like all brands. I want smaller, I just bought the S25 for that reason among other things.
I'd buy it. Phones in the 6.0-6.3" range just make the most sense to me. Any larger and you're in tablet territory. I think one of the biggest reasons you don't find more people buying "smaller" phones is that no company is putting 5000-6000 mAh batteries in them. I am surprised, however, that MKBHD didn't request a headphone jack.
Well, the problem with big batteries is that they make the phone thick, and that just doesn't feel as good in the hand. Not that big phones feel good in the hand. I'd rather have a phone that does power saving magic (As sony did with the Z3 Compact, crazy efficient screen on that one) than the latest and greatest. The problem is that in the current market there isn't even any choice anymore. The smallest (android) phone on the market is the Samsung S24/S25 and I will never buy a Samsung, or iPhone for that matter. Xiaomi, Lenovo and Google make somewhat normal sized phones. Every other phone is a phablet. If you can't use the whole screen with one hand it's not a small phone.
@@hmartinlb thick phones don't feel worse in the hand. Width and height are vastly more important metrics because having to move your thumb more causes more strain, along with whether the corners/sides are flat or rounded. Also materials. Phones are already so thin that doubling the thickness of the average phone could give massive battery life with negligible hit to hand ergonomics. The only reason phones are thin is because of techno-fetishism and aesthetics.
@@312bigbeanburrito Maybe. I just don't like the way my zenfone 9 feels in my hand. I got used to it though. It's very thick compared to other phones. Pixel 4a for example has way better ergonomics
MKBHD knows about tech, thats why he didnt request an sd slot or a headphone jack. those are useless features on a phone that only people who dont know about storage solutions and audio equipment want, the casual consumer of technology. which is fine, there are plenty cheap phones that offer those features. sd cards are completely irrelevant in the face of portable storage devices like ssds, especially portable NVME drives, and a headphone jack in a smartphone is pointless if the DAC inside the phone is shitty. 99% of even flagships have a less than decent DAC, because its obviously not something 99% of people even know anything about, or even exists, so it doesnt matter. people who actually care about listening to music with good audio will use a dedicated device for it with a good DAC and amplifiers. everyone else can just use wireless earbuds, like MKBHD does. ALSO, they sell them for like 30 bucks now or less, theres literally less than no point in phones having audio jacks anymore. plus, you can either get a usb-c pair of earbuds, or an adapter to usb-c for regular wired earbuds.
That R & D is for a new company! You already have that knowledge. But still have code issues on your cpu tasks affinity settings. You can do that phone in a small time! Do it!
5:25 Even if 6.1-inch phones might have a smaller market share than 6.7-inch ones, there's literally no budget or midrange compact phone available right now (at least in India). if no one else wants to fill the gap, why not jump in and make a small, affordable phone, especially when people are demanding for it?
A smaller screen compromises on literally everything people look for in a phone just to be slightly easier to hold.. Clearly the people who want a smaller phone are fairly vocal minority but they don't actually have the numbers or the will to buy smaller phones at a large scale for it to be worth it for a company.
The fact is that none of the things MKBHD specified were from Nothing, yet Nothing didn’t take it personally or let ego get in the way and made this video happily
This phone would cost $1300 retail. Minimum. $500 is just the bill of off the shelf materials. That's usually only half of the cost, sometimes less. Add 30% cut for the company and this is an expensive phone.
The crazy thing about this, at this quoted figure, using my own low guess (emphasis on low) of a phone like this being sold at $1200 full price, $800 on sale; they would only need to sell between 33,622 to 78,450 units to recoup all their costs, which sounds so attainable (right??).
They did ignore several factors too like how they talked about the fact that factories don't trust newer companies leading to higher costs and also stuff like marketing and advertising was completely ignored. It's not really as ez as it looks
Marketing, advertising, distribution, contracts with networks and other retailers, international distribution and tariffs, and various taxes per device and on total profits. Failed units, stolen units and broken units on arrival needing free replacement, warranty program supporting the phone for free repairs and replacement, ongoing staff costs for the support length of the phone. This was purely how much the baseline to develop and get a single example handset from idea to physically existing.
Mkbhd wanted the Apple processors and the android os of google pixel with the cameras of google pixel for photos and iPhone for videos once in a podcast.
And it will be good if you can introduce a super AI feature in the phone. If you can add some features like introducing cyber punk model things to the recorded video, like insta 360 ace pro 2 trying to do
This is a very cool piece of community outreach. I really like seeing it. It makes a ton of sense to embed yourself in the community, and talk with us like this, even if it is through videos.
Its a fun concept thinking about people's dream phones. I know no one cares about but here is my dream phone specs. SoC: Snapdragon 8 Elite Memory: 16GB RAM and 512/1TB memory. Screen: 6.5 to 6.7 inch QHD 144HZ Oled Camera: 1 inch main camera, 50MP 3X Zoom, 50MP 10X Zoom, 50MP Ultra-wide, 16MP front camera with auto focus. Battery: 6000mAh It would be kinda weird having a lot of cameras but with a design like Xiaomi 14 Ultra it could be great, I love to use all of the cameras when taking my photos and I use zoom a lot when travelling or watching an event, since I also play a lot recently, having a bigger screen with 144hz is perfect (for me) to have a good gameplay also with competitive games.
@@TheAzraf123 Screen is just $35 so about 7% of the total cost of the phone hardware. A bigger screen (6.9") might be $40 - $45 depending on the negotiations and the number of phones geting manufactured.
@ Yeah, obviously, but you can't stick with the same design. The human mind naturally searches for some change and innovation. That's why a lot of people shifted from iPhone to Samsung in early 2022, but Samsung is just doing the same.
i dont think so, because Samsung have more hype and company reputation than nothing. Nothing need to bring something others don't have. We need a change.
ok wait not gonna lie, that phone design with acceptable specs is actually like unique already; probably even one of the best designs right now in the market. I'd buy that.
Whatever, make a phone with a silicon carbide battery so that the phone can be slimmer, with 120W fast charging. Flat screen with thin (almost no) bezels. With a Snapdragon top tier battery. The display must be bright as heaven. With 120Hz refresh rate. Hi res audio must be there with stereo speakers. Z axis vibration is a must. With a titanium body. Sandwiched between the glasses. The Gliph is a must. With the best camera. Front camera must be hidden under the screen. With IP 69 resistance
*Nothing, if you're listening:* Make this phone. Why? People like marques basically "decide" in a way what makes a phone good or not. He's literally giving you the formula to make a better phone than apple, or samsung, or oneplus. This phone will win all the awards, get all the headlines. If not, don't say someone didn't tell you 🤷
No it won't, he's just stating he's preferences which I don't share, I would never buy this phone, the screen size is an instant deal breaker, 6,7-6,8 inch screen or kick rocks
@ He's right. S24's camera hardware is one of the best around, better than say the iPhone. But the iphone still takes better videos for example because of better processing. Which is why he said samsung's hardware with apple's processing.
@@andrewmarin3941 he's not right. The S24 Ultra has pretty poor camera hardware. It's mostly saved by the software. You could name at least 5 phones with better camera hardware than the S24 Ultra.
The ones that do very little to nothing but put together other people's work, or throw together aosp builds and just double check it? And even then regularly have a long list of bugs that never fully get fixed?
Actually no some of the OG ones were top tier OS with very few bugs and used Android as a base model while combining all the good features of various Brands Cant say that now cwuse havent really used any in a while but i am sure they haven't degraded that bad@@wyterabitt2149
@@wyterabitt2149And its not wrong to use other people's work as long as you have permission or reverse engineer it using your own skill you cant expect Custom roms to compete with big brand OS if they had to build from scratch
I switched from 14 PM to RedMagic 10 pro cause the touch rate is around 2000 whereas iphones is around 150. Gaming is sooo much smoother. Obs sorry for bad English
Why would he put the camera hardware of the s24 Ultra with the 10MP 3x and the 12MP UW. The camera hardware of the Vivo x100 Ultra is the best in my opinion, but Xiaomi 14 Ultra or Oppo x7 Ultra are also great.
Mkbhd has not been in touch with smartphones in quite some time, his team writes the scripts and tests the devices, he clearly missed out on more than a few things but its his dream phone I guess he dreams small 😂
I thought they'd at least touch on the marketing and distribution as well. People think a device can just magically teleport from the parts store to the factory and then into their hands with an at-cost price lol, the manufacturing will be the cheapest part. Cost per unit will depend on the scale though. *Things I can think: - making commercials - buying TV spots - buying billboard ads - tarifs for international retail - sponsorships, brand ambassadors - keeping social media active around current products Strangely, in the past it felt like only a couple of companies would innovate and the others would copy (saving cost in R&D) but nowadays interesting things come from any company lol, even if rare
@@filbao8113 camera tech in Chinese brands has been more interesting for example (pop-up camera & other form factors, collabs with camera companies for better features etc), everything Nothing is doing, extra folding devices, gaming phone tech. It was also Xiaomi that first did the edge-to-edge screen phones that are now standard. Many of these aren't exactly new but they're in the latest era of Android development (before ai anyway).
I imagine it'll have something to do with removing every single component from the motherboard and attaching/soldering it onto the new one. Plus the chip/RAM/Memory is probably affixed to the motherboard, so it'll probably be easier just to source a brand new motherboard with all of that already attached. I imagine that's where the cost is coming from. Same issue with laptops.
@@TheMightyHams Based on my experience, the reason why I think it's so expensive to replace a logic board at official tech support for these devices is because it costs them more money to actually fix them, simple as that. Replacing a logic board is far easier (needs techs with lower skill levels = cheaper labor), and it's faster than having a motherboard diagnosed and fixed by a more experienced tech (again, they don't need those if they just replace them). Technically, it might bring some more peace of mind, given that the device leaves with a whole new board. I'm sure the fact that they have to build extra logic boards that instead of going for whole devices, they're spares for warranty repairs (which they don't get paid for) plays a role. And they'd rather you just buy a new phone. lol I've worked as an electronics repair tech, at a shop that was doing official warranty repairs for a big tool supplier in Europe. For walk-in customers, we'd diagnose and do board repair, for them, 90% of repairs were whole board swaps.
What an amazing phone it's gonna be, but I was expecting to see like 120W fast charge rather than the one you guys used. Just make it perfect at once 🤷
Mkbhd dreamed way too small. Dream phone should be as follows -6000mah (I'd prefer even bigger but for most people it'll be enough) -Snapdragon 8 elite -S25U display with TOF sensor (3d face scanning) -Dual speakers (big and equal size top and bottom), I don't care if it takes up some space in the front of the phone. Allow for 2.5mm/3mm top and bottom to dedicate for front facing speakers. This has the benefit of protecting the screen from drops too. You can also fit the front facing camera and TOF sensor there too instead of using a hole punch. No hole punches. Just clear uninterrupted display with speakers top and bottom. -Headphone jack -Microsd slot + dual SIM -1 inch sensor for main camera (using Vivo software), same sensor used for ultrawide, another big sensor for the telephoto. -Camera button that doubles as an alert slider so I can switch phone to silent/sound when I slide it and when I press it functions as a shortcut/camera button -removable back cover where I can easily swap out batteries and easily customise my phone similar to lg G4 where I can have leather if I want or plastic. You can add metal options and glass options too. -pass through charging -big vapour chamber -16gb ram DDR(whatever is highest I think we're on 7) -1TB storage of your fastest UFS -large under display fingerprint sensor (having both face ID and fingerprint at the same time is perfect for me because sometimes I wear a mask at work and sometimes I wear gloves. It's good to have both it makes my life easier) -satellite connectivity for SOS calls and texts. -upgraded radios for better signals. If someone made a phone like the above, I'd be happy to purchase it for £2000. I wouldn't even need to upgrade the bloody thing ever again.
@sarkasticc custom software ideally based on the pixel experience but with a better functionality on top. I love Niagara launcher, I would have that as the main launcher. I also like Dex so it would be nice to have that. I wouldn't want to add too much since it would only bloat the phone. Although if I'm paying £2000 I suppose there will be a solid team for the software 🤣
“Smaller smartphones don’t sell as well as big ones” - is this $ market value, number of units or something else? 5:25 I used to get the big phone because it was the only one with all the features, since that’s not the case anymore I can happily use something smaller. To be clear I’m not talking about iPhone mini smaller - that’s too small for me. More like base model or non-max pro.
iPhone tested this theory with the iPhone Mini and it totally failed in sales, but it's really cool they tried. I'm surprised he wants a 6.1in phone... It'd prob need to be 6.5 to compromise with what most people want in order to be successful.
I think Marques is now putting together all $23,525,500 so you can R&D and produce this phone.. he doesn't care how many, but he wants at least 1. Love the design btw...
Look, I truly appreciate the nothing phone ethos. But they haven’t made a phone for me yet. I have a jailbroken 13 mini and love it. But what I truly admire is that the content on here is just great entertainment. It’s not just marketing. It’s genuinely good content. And I appreciate that. You guys get to advertise your brand and I get entertainment. It’s not easy to pull off.
@@DoniStunts Nope, the latency in wireless is garbage compared to wired and as for sd card, it just feels good to have a storage unit which is "Physical" in state.
A thin phone (around 7.5mm), curved sides, and also non sharp corners but not tooo big round, glass glossy back, side button fingerprint sensor, can add underscreen too instead, atleast 1tb space - amazing if 2tb (so that you almost never ever have to worry about space - this should be a minimum amount of space norm nowadays but its baffling that it isnt), expandable storage, dual sim, aluminium polished frame (not titanium one), headphone jack (can skip if you really want), one ui like ui, android/samsung level customization and features, smoothness of iphones, if possible to somehow do it - cloud phone automatic cloning so that losing phone isnt a problem, ofcourse flagship level camera and performance, superfast charging, screen of samsung. oh ofcourse, charger in the box. OH and internally openable sim card tray, I LITERALLY DONT UNDERSTAND WHY NO COMPANY HAS DONE IT - IT INCREASES SECURITY TOO AND YOU DONT HAVE TO GO LOOKING AROUND FOR A SIM EJECTOR TOOL.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
MKBHD's next video: So I've been using my custom Dream Phone by Nothing for a month now...
😆😆
@@forhadrh exactly lol
MKBHD's next video: So I've been testing the camera on my custom Dream Phone by Nothing while driving 100 mph through a school zone...
I read it with his voice in my head XDDDD
@@hvglaser outdated joked , get over it punk
Clever way to warn us about how expensive Phone 3 will be
Delulu
Even more clever way of showing us how companies like Apple and Samsung are marking their flagships up by over 200%
True and I'm here for it! 😁✨
@dukejukem413not really, it's only that much if you factor EXCLUSIVELY the B.O.M. of each phone. I'd say they mark up each phone at about 90-150% depending on if it's a flagship or a more base model
@dukejukem413that’s what I was thinking when I saw the cost
"what are you watching"
"nothing"
what are you talking about?
"nothing"
@@iuliancalin22"what are doing"
"Nothing"
more like P0rn HUB ad😂
"What did you understand ?"
"Nothing"
"Nothing?"
:Yes, Nothing.
it isn't easy to start a smartphone brand respect nothing
chinese factories be like:
你在开玩笑吗？？？
Nothing to it !
Nothing but respect
Ok I won't..
23 and a half million??? That's " Nothing " :)
lOl
23,5 million / + 500 :P
😂😂 that's "Nothing"
That's the overall cost for the company to make that phone and not for the consumers to pay. How much do you think Samsung S series phone costs for the company compared to what the consumers pay?
@@mikeeisenberg8244 It really pisses me off when people use the wrong punctuation for numbers.
1 million != 1.000.000
1 million = 1,000,000
And 23 and a half million != 23,5 million
23 and a half million = 23.5 million
"23,5 million" is nonsensical
These guys are doing everything except launching a phone 🤳🏻😂
Exactly, Etu kwa roo.
Exactly same thought
Exactly Exactly
It is still good if they launch phones once in two year
💯
Dad: What phone do you want for next Christmas?
Son: I want nothing.
😂😅
bot
whos that girl in the picture, Her name ? Asking for a friend 🙂🙂
@@TheHonouredOne-SatoruGojo you're conflicted with that stuff aren't you? Seek help, repent to God. I used to struggle but thanks to the Lord and all his works, I am no longer conflicted with that stuff as I was before.
@@Mixer001 that supposed to be a joke bro, I know its fake. They use these kind of pictures for attention, so chill 😉
Nothing is just a RUclips tech channel that makes phones for fun.
*generic phones with useless led lights
Man, if these guys manage to fit a 6000mah battery in a 6.1" phone, I'll pay S24 Ultra money for it!
You do know that there's new battery tech in the market which can pretty much enable this thing.
Buy any Chinese brand. Vivo, Xiaomi, Oppo...
you can fit large battery capacity as much as you want, it only affect the thickness of the phone not the size of the screen...😅
vivo x200 pro mini 6.31 in with 5700mah
You definitely did not need to say that
That rectangular design. If nothing makes it, I'll buy it without a second thought
Idk, that's not very practical
He requested the screen of the S24 Ultra, and Nothing put in curved display 🤦♂😅
same tbh
@@Gabik1 practical? Because it's a rectangle? What?
Personally my mouse will go faster than you've ever seen before to the "Buy" button (disregard the five kids dead in the middle of the road, that is an *ahem* pre-existing condition)
shout out to nothing for explaining the cost of production and why phones cost what they do.
3rd parties also estimate BOM for various phones. Pretty easy to do as component prices are publicly available. If you were ever curious what the Apple tax is compared to the most popular flagships, its around 0-5% of the final sale price at launch; less where VAT must be added.
It's clever marketing for their upcoming phone! I like what they've done here.
and you believe them haha
500for a phone then apple and samsung charge you 1400$
@@G-TagLukeyou really don't get what the dude In the video said?
500 is just the components but the R AND D and other process are very expensive especially software and testing
Such a cool transparent video!
Thank you for enlightening us with your information sharing 🙏🏻😄 👍🏻
So 1TB of storage AND 16GB of RAM is 90 dollars. But when you buy a phone that has a 256GB base storage and upgrade to 1TB it's like 300 dollars extra
That's how they get you, the SD card was removed to allow for this kind of upselling.
well sd card have its pros and cons tho.. one its really slow compared to internal soldered storage... and puting data on sdcard make it so easy for someone to steal it.. they can just remove it.. same as sim card.. thats why esim its a thing right now..
Do you guys watched the video ? It’s not that simple
@@handihasan8823 you put old images, videos and music on sd card. why would somebody steal sdcard and sim card if they can just steal the whole phone? are you ok in the head?
@@handihasan8823 are you just arguing with these bad points for fun
If you make it, I'll buy it in pre-order! #upvote
hashtags don't work on YT lol
@@reallyryan_ They do. Click on his hash tag and see for yourself.
@@reallyryan_they do??
You got 20mil?
@@reallyryan_ they do (at least on laptops/pc's)
6:13 haha the fact that the video is on the opposite side
He literally says in the video, I’m going to put it on the other side…
@@s.b.7167 hahah yeah i just realised after I wrote the comment, but i still thought it was funny so sorry
😂😂
This concept of a custom phone (or maybe not custom but based on expert advice) is really interesting and I do believe IF only it were possible to actually produce it, then it'll easily crush other manufacturers... EASILY
Nothing phone making company❌
Nothing professional youtubers ✅
are u autistic?
I love Nothing because this company is a cool startup, not some big tech giant. They're really focused on their products and they share their research with us.
Thats what old oneplus did
you can also say Apple was cool before, they were also product driven company, when Steve Job was the main man. But now they became like that. Everybody went through those stages to build a loyal audience and later they focus on shareholders and profits.
Wait for a couple of years
Lets hope that it doesn’t become apple in the future
We can still have hope they will remain this passion driven and transparent
The reason smaller phones don't sell as well is because they always put the damn top specs in the largest phone and force us to get that if we want the best.
also smaller phone always have limited battery capacity makes it unattractive for people🥲 even though im okay with it
THIS!!!
@@EduardCB I use s23+
I always wished it had that 100x zoom camera and no stylus and that big screen
Asus did what you wanted. Did you buy one?
@@atul7173bro stylus is one of most important aspect of Android , so good you are not manager of Samsung ,you are gonna piss of 90% of fanbase🙏💀
I reckon £1,200-1,600 for the consumer would be viable with a decent profit margin.
i reckon £799 would be a good price
@@Darkest_matter This is my guess for nothing phone 3. Either that or 849
They would be around 1+ numbered series next gen.
I saw the title and thought they announced phone 3 , got so happy
Yeah, 😭 but now I 'm Happy that this is not phone 3 . The phone design in this video is so ass
@@Joe_goldberg12samsung gonna copy that so...
@@Joe_goldberg12classic shea moment if i do say so myself
maybe they did ;)
@@Joe_goldberg12 what are you saying? The phone looks hella cool
Dad: what phone you want for Next Christmas
Son: I want Nothing
🙃🙃
Ok then. I appreciate that you care about my pockets and dont ask for much son 💸
Son: 💀
i'll give you 13 dollars. take it or leave it
Deal!
epic
@@NothingTechnology Nah, I'll give you 20
epic
@@NothingTechnology
Where are you going after you die?
What happens next? Have you ever thought about that?
Repent today and give your life to Jesus Christ to obtain eternal salvation. Tomorrow may be too late my brethen😢.
Hebrews 9:27 says "And as it is appointed unto man once to die, but after that the judgement
I like how clear and upfront this company is 💯
Consider offering at least two size options, such as 6.1 inches and 6.7/6.9 inches so many consumers will buy it.
Huh I want to purchase 7 inches 😅
Like Sony Back in the day they had the mini version with the same spec as the big version
Exactly! I have not bought a flagship for years, even though I can well afford it, beacuse they are just too big for my hands
5.9 is perfect size
There are many big phones already to choose from and that are great, small is where there is a gap. Sony left a big 'nothing' when they went for bigger like all brands. I want smaller, I just bought the S25 for that reason among other things.
I'd buy it. Phones in the 6.0-6.3" range just make the most sense to me. Any larger and you're in tablet territory. I think one of the biggest reasons you don't find more people buying "smaller" phones is that no company is putting 5000-6000 mAh batteries in them. I am surprised, however, that MKBHD didn't request a headphone jack.
Or SD card
Well, the problem with big batteries is that they make the phone thick, and that just doesn't feel as good in the hand. Not that big phones feel good in the hand. I'd rather have a phone that does power saving magic (As sony did with the Z3 Compact, crazy efficient screen on that one) than the latest and greatest. The problem is that in the current market there isn't even any choice anymore. The smallest (android) phone on the market is the Samsung S24/S25 and I will never buy a Samsung, or iPhone for that matter. Xiaomi, Lenovo and Google make somewhat normal sized phones. Every other phone is a phablet. If you can't use the whole screen with one hand it's not a small phone.
@@hmartinlb thick phones don't feel worse in the hand. Width and height are vastly more important metrics because having to move your thumb more causes more strain, along with whether the corners/sides are flat or rounded. Also materials. Phones are already so thin that doubling the thickness of the average phone could give massive battery life with negligible hit to hand ergonomics. The only reason phones are thin is because of techno-fetishism and aesthetics.
@@312bigbeanburrito Maybe. I just don't like the way my zenfone 9 feels in my hand. I got used to it though. It's very thick compared to other phones. Pixel 4a for example has way better ergonomics
MKBHD knows about tech, thats why he didnt request an sd slot or a headphone jack. those are useless features on a phone that only people who dont know about storage solutions and audio equipment want, the casual consumer of technology. which is fine, there are plenty cheap phones that offer those features. sd cards are completely irrelevant in the face of portable storage devices like ssds, especially portable NVME drives, and a headphone jack in a smartphone is pointless if the DAC inside the phone is shitty. 99% of even flagships have a less than decent DAC, because its obviously not something 99% of people even know anything about, or even exists, so it doesnt matter. people who actually care about listening to music with good audio will use a dedicated device for it with a good DAC and amplifiers. everyone else can just use wireless earbuds, like MKBHD does. ALSO, they sell them for like 30 bucks now or less, theres literally less than no point in phones having audio jacks anymore. plus, you can either get a usb-c pair of earbuds, or an adapter to usb-c for regular wired earbuds.
Imagine a phone brand launching a new phone 🤯🤯
😂😂😂
That R & D is for a new company! You already have that knowledge. But still have code issues on your cpu tasks affinity settings. You can do that phone in a small time! Do it!
Great timing, was just looking for a Nothing video to watch
missed opportunity for "was looking for Nothing to watch"
@09labss I was gonna comment that but now I chanced upon this, a little of me gets disappointed every time I open the internet 🥲
@09labss frm
@09labss istg u took the words from ma mouth
5:25 Even if 6.1-inch phones might have a smaller market share than 6.7-inch ones, there's literally no budget or midrange compact phone available right now (at least in India). if no one else wants to fill the gap, why not jump in and make a small, affordable phone, especially when people are demanding for it?
Nah there's moto edge 50 neo compact n budget friendly
No one wants to sell in that segment because they don't sell well. Small phones are not preffered by most
@@chennupatikalikrishnachait8459 pretty decent difference between 6.1 and 6.4
small form smartphone become a niche product... it only sell to few people... not enough demand of it... so it costly to make one...
A smaller screen compromises on literally everything people look for in a phone just to be slightly easier to hold..
Clearly the people who want a smaller phone are fairly vocal minority but they don't actually have the numbers or the will to buy smaller phones at a large scale for it to be worth it for a company.
The fact is that none of the things MKBHD specified were from Nothing, yet Nothing didn’t take it personally or let ego get in the way and made this video happily
Clearly they care
@@eckofame I mean, it's 90% apple, just with a snapdragon, a samsung screen and a google OS...
@@Adrian-wd4rn It's more S24 Ultra than Apple. It's maybe 30% iOS but hardware wise it's very much S24 Ultra which is justified.
I love the transparency in this video. It's rare in the tech world
I just like how Nothing Company is roasting phone industry. What a time to be alive!
(Now, what about standardising chipset design?)
I love these videos. Great to see a company with an actual personality and not generic corporate.
Can’t wait to see the details for the phone 3
5:45 ayoooo...that was personal🤣🤣....that's why I love Nothing😌😉
A dig at a certain PLUS company that used to be ONE step ahead of the competition.......🌚
Love these kind of videos, breakdown of the BOM and the development costs puts everything into perspective.
3:01 I guess this is the phone 3..!! Nothing is hinting at it... what do you guys think?🤔
Kinda agree with you on this , Soft launching the 3 .
This phone would cost $1300 retail. Minimum. $500 is just the bill of off the shelf materials. That's usually only half of the cost, sometimes less. Add 30% cut for the company and this is an expensive phone.
Nothing is like redbull but in mobile phones
Ha ha..one comment which i thought of commenting
Red Bull has you convinced lmao
I'm very confused! Please explain! 😅
The crazy thing about this, at this quoted figure, using my own low guess (emphasis on low) of a phone like this being sold at $1200 full price, $800 on sale; they would only need to sell between 33,622 to 78,450 units to recoup all their costs, which sounds so attainable (right??).
They did ignore several factors too like how they talked about the fact that factories don't trust newer companies leading to higher costs and also stuff like marketing and advertising was completely ignored. It's not really as ez as it looks
Marketing, advertising, distribution, contracts with networks and other retailers, international distribution and tariffs, and various taxes per device and on total profits.
Failed units, stolen units and broken units on arrival needing free replacement, warranty program supporting the phone for free repairs and replacement, ongoing staff costs for the support length of the phone.
This was purely how much the baseline to develop and get a single example handset from idea to physically existing.
This company channel doesn't feel like a company channel
Mkbhd wanted the Apple processors and the android os of google pixel with the cameras of google pixel for photos and iPhone for videos once in a podcast.
Hardware and software change over time so his needs/wants would also change over time.
5:28 You can keep ignoring it, but we will keep saying it: Make smaller phones
"Ignoring it"
You link to a timestamp of them acknowledging it...
Hell no.
but i bet you wont pay a single dollar more than for the regular, even if the smaller phone will cost more to make.
@@kedprobably How?
And thicker ones! Stop with the razor thin phones that can't be held comfortably. No camera bump, bigger battery.. All for the cost of just a few mm.
Thankyou for the video. You guy's are cool. It takes too much courage for a phone company to reveal the manufaturing costs.
And it will be good if you can introduce a super AI feature in the phone. If you can add some features like introducing cyber punk model things to the recorded video, like insta 360 ace pro 2 trying to do
I love the transparency and thanks for the insights!
Maybe its smart to add a nothing speedometer app.......
LOL
*speedometer widget
@@kL_07-A yea exactly, but it stops working when you drive into a school zone
@jasperstehouwer8898 what about changing colour when the speed reaches 96mph :)
@@kL_07-A good idea, you are promoted
This is a very cool piece of community outreach. I really like seeing it. It makes a ton of sense to embed yourself in the community, and talk with us like this, even if it is through videos.
Its a fun concept thinking about people's dream phones. I know no one cares about but here is my dream phone specs.
SoC: Snapdragon 8 Elite
Memory: 16GB RAM and 512/1TB memory.
Screen: 6.5 to 6.7 inch QHD 144HZ Oled
Camera: 1 inch main camera, 50MP 3X Zoom, 50MP 10X Zoom, 50MP Ultra-wide, 16MP front camera with auto focus.
Battery: 6000mAh
It would be kinda weird having a lot of cameras but with a design like Xiaomi 14 Ultra it could be great, I love to use all of the cameras when taking my photos and I use zoom a lot when travelling or watching an event, since I also play a lot recently, having a bigger screen with 144hz is perfect (for me) to have a good gameplay also with competitive games.
First video I have seen from this COMPANY. I will subscribe. 👍🏽
Marques asking for a 5800mah battery when I'm about to buy a phone with a 6600mah battery lmao
At this point we should have haved 10000 mah phones and 40000 mah tablets, but our dreams were denied
@madalinradion we don't have the battery technology to do so
@ yea not yet
Optimization > big numbers, your 6600mah phone can run worse than a lot of phones with 5800mah 💀
If you guys made it and sold it at the cost of the S25 Ultra, most people would go for this one
definitely but a little less since screen small
@@TheAzraf123 Screen is just $35 so about 7% of the total cost of the phone hardware. A bigger screen (6.9") might be $40 - $45 depending on the negotiations and the number of phones geting manufactured.
Yeah right. Most people go with what they know. And they know samsung.
@ Yeah, obviously, but you can't stick with the same design. The human mind naturally searches for some change and innovation. That's why a lot of people shifted from iPhone to Samsung in early 2022, but Samsung is just doing the same.
i dont think so, because Samsung have more hype and company reputation than nothing. Nothing need to bring something others don't have. We need a change.
got jumpscared thinking it was nothing 3a 😅
I can't wait to see what the future brings; I am a big fan of Nothing's work.
ok wait not gonna lie, that phone design with acceptable specs is actually like unique already; probably even one of the best designs right now in the market. I'd buy that.
2:55 I would have added a headphone jack.
True, also sus how mkbhd didn't mention an SD card slot, which he praised in modern flagships that included it
Boohooo dead tech
@@crimsonguy1613 "dead" yet exists in a lot of devices outside of phones
@@crimsonguy1613 lol, are you 12? Cabled gives more options, like higher quality than when using bluetooth.
@@crimsonguy1613ragebait failure
We really want a 6.3 inch smart phone from nothing.
IF YOU MAKE THIS PHONE, I WILL BUY IT WITHOUT THINKING TWICE!
for 20.3 Milions? Done!
1:26 A little bit of what!! A pinch of salt ?? Or a squeshy ball??😂😂😂
Definately a bit of squishy ball
Does the dream phone come with wallpapers, or do you have to pay extra for that?
Marques can arrange his own wallpaper app.
They have to charge because MKBHD hit a child going fast in his car so they gotta pay the lawsuit out somehow.
@@hopperbopper I was referring to panels
@@hopperbopperif you don't get the joke "you have a serious skill issue at minimum"
You guys are the only people who has no beef with any other company and u guys are the only people who have the courage to do such marvelous thing ❤
This was actually very educational, thank you so much!
I love that part where he actually shows the phone.
Tell me you are dumb without telling me you are dumb
Sure, they spent 20 million dollars to create the phone just show it in a RUclips video 😂
All i want is the OnePlus 7 Pro made by Nothing
that's a great idea. sent from my 7pro.
Great idea
Imagine relaunching older phone designs with current gen hardware. I would buy one immediately
@@jsutrov Still can't find anything thats better, many phones that have some better features but non that are overall better
MKBHD'S dream phone ❌
Nothing Phone 3 reveal ✅
Nah. Nothing Phone (3) won't be 6.1"
This so educational and entertaining👍👍 thanks you for sharing.
man as a developer, I would do anything to work for nothing, such a cool company
"Stickers in the box? Stickers in the box"
💛
Waiting for nothing tablet 👀
i like the fact that NOTHING is open about everything. they really passionate about what they are doing.
Where's nothing phone 3 bro? 😭 Is it even real? 😭
Announcement coming tomorrow
Can You buy it in the first place? If not, then stop hating
@@ChestaYtbro wants something to look at
They are launching nothing
@@raid3n1117 finally omg I've waited for too long my S23 is showing age
Whatever, make a phone with a silicon carbide battery so that the phone can be slimmer, with 120W fast charging. Flat screen with thin (almost no) bezels. With a Snapdragon top tier battery. The display must be bright as heaven. With 120Hz refresh rate. Hi res audio must be there with stereo speakers. Z axis vibration is a must. With a titanium body. Sandwiched between the glasses. The Gliph is a must. With the best camera. Front camera must be hidden under the screen. With IP 69 resistance
nah I ned 240hz phone at this point.
*Nothing, if you're listening:* Make this phone. Why? People like marques basically "decide" in a way what makes a phone good or not. He's literally giving you the formula to make a better phone than apple, or samsung, or oneplus. This phone will win all the awards, get all the headlines. If not, don't say someone didn't tell you 🤷
No it won't, he's just stating he's preferences which I don't share, I would never buy this phone, the screen size is an instant deal breaker, 6,7-6,8 inch screen or kick rocks
Marques said that he wants S24 Ultra's camera hardware. His opinion is not worth anything.
@ He's right. S24's camera hardware is one of the best around, better than say the iPhone. But the iphone still takes better videos for example because of better processing. Which is why he said samsung's hardware with apple's processing.
@ It's not uncommon for phones to come in different screen sizes, I don't see why this one would have to be any different.
@@andrewmarin3941 he's not right. The S24 Ultra has pretty poor camera hardware. It's mostly saved by the software.
You could name at least 5 phones with better camera hardware than the S24 Ultra.
You make that phone exactly like it was pictured, I’ll buy it!!
4:43 solo custom rom devs laughing in rhe background
The ones that do very little to nothing but put together other people's work, or throw together aosp builds and just double check it? And even then regularly have a long list of bugs that never fully get fixed?
Actually no some of the OG ones were top tier OS with very few bugs and used Android as a base model while combining all the good features of various Brands
Cant say that now cwuse havent really used any in a while but i am sure they haven't degraded that bad@@wyterabitt2149
@@wyterabitt2149And its not wrong to use other people's work as long as you have permission or reverse engineer it using your own skill you cant expect Custom roms to compete with big brand OS if they had to build from scratch
If this comes out realistically, I will buy it in a heartbeat.
if i'm gonna buy another android phone, it's definitely gonna be nothing. i love how open they are to their audience/consumers
I switched from 14 PM to RedMagic 10 pro cause the touch rate is around 2000 whereas iphones is around 150. Gaming is sooo much smoother. Obs sorry for bad English
Why would he put the camera hardware of the s24 Ultra with the 10MP 3x and the 12MP UW. The camera hardware of the Vivo x100 Ultra is the best in my opinion, but Xiaomi 14 Ultra or Oppo x7 Ultra are also great.
Mkbhd has not been in touch with smartphones in quite some time, his team writes the scripts and tests the devices, he clearly missed out on more than a few things but its his dream phone I guess he dreams small 😂
I thought they'd at least touch on the marketing and distribution as well. People think a device can just magically teleport from the parts store to the factory and then into their hands with an at-cost price lol, the manufacturing will be the cheapest part. Cost per unit will depend on the scale though.
*Things I can think:
- making commercials
- buying TV spots
- buying billboard ads
- tarifs for international retail
- sponsorships, brand ambassadors
- keeping social media active around current products
Strangely, in the past it felt like only a couple of companies would innovate and the others would copy (saving cost in R&D) but nowadays interesting things come from any company lol, even if rare
Interesting things like?
@@filbao8113 camera tech in Chinese brands has been more interesting for example (pop-up camera & other form factors, collabs with camera companies for better features etc), everything Nothing is doing, extra folding devices, gaming phone tech. It was also Xiaomi that first did the edge-to-edge screen phones that are now standard. Many of these aren't exactly new but they're in the latest era of Android development (before ai anyway).
Mother board cost $15 here. But if you go to get your Mother board changed. 90% of phone cost
I imagine it'll have something to do with removing every single component from the motherboard and attaching/soldering it onto the new one. Plus the chip/RAM/Memory is probably affixed to the motherboard, so it'll probably be easier just to source a brand new motherboard with all of that already attached. I imagine that's where the cost is coming from. Same issue with laptops.
If it's already designed, tested, and ready to mass produce, sure. But all the pre-launch costs don't come for free
@@TheMightyHams Based on my experience, the reason why I think it's so expensive to replace a logic board at official tech support for these devices is because it costs them more money to actually fix them, simple as that. Replacing a logic board is far easier (needs techs with lower skill levels = cheaper labor), and it's faster than having a motherboard diagnosed and fixed by a more experienced tech (again, they don't need those if they just replace them). Technically, it might bring some more peace of mind, given that the device leaves with a whole new board. I'm sure the fact that they have to build extra logic boards that instead of going for whole devices, they're spares for warranty repairs (which they don't get paid for) plays a role. And they'd rather you just buy a new phone. lol
I've worked as an electronics repair tech, at a shop that was doing official warranty repairs for a big tool supplier in Europe. For walk-in customers, we'd diagnose and do board repair, for them, 90% of repairs were whole board swaps.
The transparency on those prices is respectable
What an amazing phone it's gonna be, but I was expecting to see like 120W fast charge rather than the one you guys used. Just make it perfect at once 🤷
Exactly 😂
Mkbhd dreamed way too small.
Dream phone should be as follows
-6000mah (I'd prefer even bigger but for most people it'll be enough)
-Snapdragon 8 elite
-S25U display with TOF sensor (3d face scanning)
-Dual speakers (big and equal size top and bottom), I don't care if it takes up some space in the front of the phone. Allow for 2.5mm/3mm top and bottom to dedicate for front facing speakers. This has the benefit of protecting the screen from drops too. You can also fit the front facing camera and TOF sensor there too instead of using a hole punch. No hole punches. Just clear uninterrupted display with speakers top and bottom.
-Headphone jack
-Microsd slot + dual SIM
-1 inch sensor for main camera (using Vivo software), same sensor used for ultrawide, another big sensor for the telephoto.
-Camera button that doubles as an alert slider so I can switch phone to silent/sound when I slide it and when I press it functions as a shortcut/camera button
-removable back cover where I can easily swap out batteries and easily customise my phone similar to lg G4 where I can have leather if I want or plastic. You can add metal options and glass options too.
-pass through charging
-big vapour chamber
-16gb ram DDR(whatever is highest I think we're on 7)
-1TB storage of your fastest UFS
-large under display fingerprint sensor (having both face ID and fingerprint at the same time is perfect for me because sometimes I wear a mask at work and sometimes I wear gloves. It's good to have both it makes my life easier)
-satellite connectivity for SOS calls and texts.
-upgraded radios for better signals.
If someone made a phone like the above, I'd be happy to purchase it for £2000. I wouldn't even need to upgrade the bloody thing ever again.
software?
@sarkasticc vivo software 💀
@@unitt731 it uses funtouch os, and its good
Bro no one will pay 2000$£ for phone 📱 unless if Apple sell it
@sarkasticc custom software ideally based on the pixel experience but with a better functionality on top. I love Niagara launcher, I would have that as the main launcher. I also like Dex so it would be nice to have that. I wouldn't want to add too much since it would only bloat the phone. Although if I'm paying £2000 I suppose there will be a solid team for the software 🤣
Small Nothing Phone is coming for sure
Incredibly cool video, thanks for the insights. Great humor too :D
Can you please also make Nothing Community's Dream Phone
4:51 I would assume he would want stock android (aka pixel version) or the one from nothing. There is no other good android option
One UI 7 looks pretty good to be honest
One UI is unparalleled
2:40 use the body made by nothing
nice, useful and transparent video i love it
ask him so you can make his dream car also 0:02 , he struggles in keeping his speed controlled
Can it auto blur a speedometer?
For 23 million? God damn, it better could!
💀
“Smaller smartphones don’t sell as well as big ones” - is this $ market value, number of units or something else? 5:25
I used to get the big phone because it was the only one with all the features, since that’s not the case anymore I can happily use something smaller. To be clear I’m not talking about iPhone mini smaller - that’s too small for me. More like base model or non-max pro.
iPhone tested this theory with the iPhone Mini and it totally failed in sales, but it's really cool they tried. I'm surprised he wants a 6.1in phone... It'd prob need to be 6.5 to compromise with what most people want in order to be successful.
Epic collab of 3 great creators 🔥
his dream phone wouldn't come with a built in speedometer
😂lol
Boring now.
I think Marques is now putting together all $23,525,500 so you can R&D and produce this phone.. he doesn't care how many, but he wants at least 1. Love the design btw...
To be really honest that phone design was really awesome.
Look, I truly appreciate the nothing phone ethos. But they haven’t made a phone for me yet. I have a jailbroken 13 mini and love it.
But what I truly admire is that the content on here is just great entertainment.
It’s not just marketing. It’s genuinely good content. And I appreciate that. You guys get to advertise your brand and I get entertainment.
It’s not easy to pull off.
If your "dream smartphone" doesn't include a headphone jack and an sd card, then it's a nightmare phone
PREACH
Move on bro, people use wireless buds
/Headphones and cloud storage, it's 2025 not 2013
@@DoniStunts you shouldn't have to charge your fucking earphones man
@@DoniStunts Nope, the latency in wireless is garbage compared to wired and as for sd card, it just feels good to have a storage unit which is "Physical" in state.
Which cloud storage do you use?@@DoniStunts
A thin phone (around 7.5mm), curved sides, and also non sharp corners but not tooo big round, glass glossy back, side button fingerprint sensor, can add underscreen too instead, atleast 1tb space - amazing if 2tb (so that you almost never ever have to worry about space - this should be a minimum amount of space norm nowadays but its baffling that it isnt), expandable storage, dual sim, aluminium polished frame (not titanium one), headphone jack (can skip if you really want), one ui like ui, android/samsung level customization and features, smoothness of iphones, if possible to somehow do it - cloud phone automatic cloning so that losing phone isnt a problem, ofcourse flagship level camera and performance, superfast charging, screen of samsung. oh ofcourse, charger in the box. OH and internally openable sim card tray, I LITERALLY DONT UNDERSTAND WHY NO COMPANY HAS DONE IT - IT INCREASES SECURITY TOO AND YOU DONT HAVE TO GO LOOKING AROUND FOR A SIM EJECTOR TOOL.
2TB should be minimum storage amount? What are you on?
@ariamh823 we are in 2025, are you awake?
we need more of Mr. Rob
I need a smaller 6.1 inch or at least 6.3 inch... Nothing OS in it just lit man 🔥
dayummm what a collab! 👌