The Failure Of Bud Light (How It Could Have Been Avoided)

[@f-150yeti2]

“Competitor” Modello. They’re the same company, just different brands

[@ThePhilosophyOfMarketing]

Modelo is owned by Grupo Modelo and Bud light is owned by Anheuser-Busch both companies are separate

[@jaymarshall365]

You are spot on.

[@ThePhilosophyOfMarketing]

Thanks :)

[@matttiberius1900]

They were conciously trying to appeal to a tiny group of ultra progreasives who hate their customer base. Anyone could have told them this outcome but they were more interested in preaching.

[@jimrothers7282]

It's hard to lose the #1 spot.... Bud light..."hold my beer"

[@ThePhilosophyOfMarketing]

😂😂😂

[@phil-spinelli]

yea that was really stupid of them lol

[@ThePhilosophyOfMarketing]

Agreed lol