The Philosophy Of Marketing
The Philosophy Of Marketing
  • Видео 20
  • Просмотров 11 682
How Starbucks Transformed Coffee Into a $100 Billion Lifestyle Empire
🌟 How did Starbucks go from a small Seattle coffee shop to a global lifestyle empire worth billions? In this video, we dive into the untold story of Starbucks’ meteoric rise, exploring the strategies and philosophies that turned coffee into more than just a drink-it became a culture and status symbol.
☕ Discover:
How Starbucks created an irresistible brand identity
The secret behind their customer loyalty and “third place” philosophy
How innovation and marketing transformed coffee culture
The risks, controversies, and pivots that shaped their success
Whether you're a marketer, entrepreneur, or just a Starbucks fan, this video offers valuable insights into building a billion-dollar brand that co...
Просмотров: 644

Видео

How Temu Became the #1 Most Downloaded App in America
Просмотров 560Месяц назад
In this video, we dive into the rapid rise of Temu, the e-commerce app that has taken the world by storm. Launched in late 2022, Temu achieved an astonishing feat-becoming the #1 most downloaded app in the United States within just six months. But how did Temu pull off this meteoric success? We explore its unique business model, which blends gamification, social shopping, and a strategic positi...
How Marlboro’s Cowboy Became the Most Iconic Ad Campaign in History
Просмотров 1,6 тыс.Месяц назад
The Marlboro Man is one of the most iconic advertising campaigns of all time, transforming Marlboro from a failing cigarette brand into a global powerhouse. But how did a brand once marketed to women become synonymous with rugged masculinity and freedom? In this video, we dive into the genius of David Ogilvy, the emotional strategies behind the Marlboro Man, and how the campaign redefined brand...
How Coca-Cola’s Santa Defined Christmas and Made Billions
Просмотров 682Месяц назад
Did you know Coca-Cola’s Santa Claus helped define modern Christmas traditions and turned a holiday campaign into a billion-dollar marketing success? In this video, we dive into the history of the Coca-Cola Christmas ads, how they reshaped the image of Santa, and the brilliant strategies that made these campaigns unforgettable. Whether you're a marketer, a business owner, or just a fan of holid...
How Spotify Wrapped Goes Viral Every Year: The Marketing Genius Behind It
Просмотров 1,1 тыс.Месяц назад
Spotify Wrapped isn’t just a year-end recap; it’s a marketing masterpiece. In this video, we break down why Spotify Wrapped went viral and how it became a cultural phenomenon. Discover the secrets behind its personalization, shareability, and perfect timing. Plus, learn actionable tips to create your own viral marketing campaign! If you're a marketer, entrepreneur, or creator, you won’t want to...
Tesla’s No-Ads Strategy: How They Dominate Marketing Without Spending a Dime
Просмотров 520Месяц назад
Tesla spends $0 on traditional advertising yet remains one of the most talked-about car brands in the world. What’s their secret? It’s all about creating remarkable products that market themselves. In this video, we break down Tesla’s no-ad strategy, inspired by Seth Godin’s 'purple cow' philosophy, and reveal how they built a loyal community that spreads the word for free. Discover how you can...
How Old Spice Went Viral: The Genius Behind 'The Man Your Man Could Smell Like
Просмотров 3,1 тыс.Месяц назад
In 2010, Old Spice launched one of the most iconic and viral ad campaigns of all time: "The Man Your Man Could Smell Like." But what made this campaign so revolutionary? In this video, we break down the genius strategy behind Old Spice's bold pivot to humor, their targeting of women as decision-makers, and how they redefined their brand for a new generation. Discover how Old Spice used memorabl...
The Genius of Budweiser's Super Bowl Ads
Просмотров 124Месяц назад
In this analysis of Budweiser's Super Bowl advertising success, we explore how effective branding and marketing 101 principles create lasting impact despite the $7 million price tag. Through strategic content marketing strategy and digital marketing techniques, they've mastered the art of connecting with millions of viewers. Their marketing analytics prove that when executed properly, even expe...
How Google’s SIMPLE Marketing Strategy Changed the Internet Forever
Просмотров 352Месяц назад
Discover how Google's commitment to strategic thinking and marketing 101 principles led to their remarkable success story. Through focused business development and a deep understanding of their target markets, they built an enduring competitive advantage in business that propelled their growth to unprecedented levels. 🚀 Learn how their journey from startup to tech giant demonstrates the power o...
Why Simplicity Wins in Marketing (And How to Apply It)
Просмотров 108Месяц назад
Does complexity hurt your marketing campaigns? In this video, I explore why simplicity is the secret weapon for creating impactful and memorable marketing strategies. Drawing from real-world examples and insights, I’ll show you how stripping down the noise can improve customer engagement and boost your results. Discover actionable tips to simplify your marketing efforts and stand out in a clutt...
Is a College Marketing Diploma REALLY Worth It?
Просмотров 50Месяц назад
Are traditional marketing degrees worth the investment, or are online courses the smarter choice for aspiring marketers? In this video, I share my personal journey through college marketing programs and online courses, breaking down the pros and cons of each option in detail. I will discuss the experiences I had during my time in university, including the valuable skills I gained, the networkin...
The Rise And Fall Of Barnes & Noble (And What's Next?)
Просмотров 517 месяцев назад
Join us as we delve into the captivating story of Barnes & Noble, the iconic bookstore chain that once dominated the American retail landscape. From its humble beginnings in 1886 to its peak as the largest bookstore chain in the United States, Barnes & Noble has seen it all - the highs, the lows, and the dramatic turnarounds. In this video, we explore: 📚 The founding and early years under Charl...
The Rise and Fall of GameStop (And How They Made The Right Decisions But Still Failed)
Просмотров 2477 месяцев назад
In a world where retail giants rise and fall, GameStop's story stands out as one of the most thrilling sagas in the gaming industry. From dominating the gaming and electronics market to facing unprecedented challenges, GameStop's journey is a rollercoaster of triumphs and trials. 🌟 Join us as we delve into: The digital disruption that reshaped the gaming landscape The impact of the COVID-19 pan...
The Rise and Fall of Sears (And What Needed To Change)
Просмотров 3928 месяцев назад
Discover the fascinating journey of Sears, once a retail giant that revolutionized shopping with its catalogs, only to face challenges and ultimately file for bankruptcy. Join us as we delve into the rise, struggles, and eventual downfall of this iconic American brand. Learn about the innovative beginnings, the expansion into department stores, and the setbacks that led to its decline. Through ...
The Rise And Fall Of SEGA (And How The Downfall Could Have Been Stopped)
Просмотров 1,1 тыс.8 месяцев назад
Join us on a journey through the rise and fall of Sega, one of gaming's most iconic companies. From its humble beginnings as a pioneer in the arcade industry to its groundbreaking success with the Sega Genesis console and Sonic the Hedgehog franchise, Sega captivated audiences worldwide with its innovative games and bold marketing strategies. However, as the gaming landscape evolved, Sega faced...
The Rise And Fall Of Toys "R" Us (And What Needed To Be Changed)
Просмотров 488 месяцев назад
The Rise And Fall Of Toys "R" Us (And What Needed To Be Changed)
The Rise And Fall Of Segway (And How It Could Have Been Saved)
Просмотров 3228 месяцев назад
The Rise And Fall Of Segway (And How It Could Have Been Saved)
The Failure Of Bud Light (How It Could Have Been Avoided)
Просмотров 1408 месяцев назад
The Failure Of Bud Light (How It Could Have Been Avoided)
The Rise and Fall of Zune (And How They Could've Saved It)
Просмотров 456Год назад
The Rise and Fall of Zune (And How They Could've Saved It)
The Rise and Fall of Blockbuster (And What Was Needed To Stop The Collapse)
Просмотров 142Год назад
The Rise and Fall of Blockbuster (And What Was Needed To Stop The Collapse)

Комментарии

  • @sieraclayton1503
    @sieraclayton1503 2 дня назад

    The Old Spice ad is Hilarious! "Two tickets to that thing you like." "I'm on a horse." LOL It is one for the Ages! Wiping tears of mirth.

  • @infamousboxer
    @infamousboxer 12 дней назад

    Thanks 🎉

  • @jamila2957
    @jamila2957 13 дней назад

    Great video and very spot on! When I was a coffee drinker, I experienced this. I'm sure Howard Schultz thought he could tranfer his experiences in running for president as well. Truth be told, Starbucks is a cult...

  • @jamila2957
    @jamila2957 13 дней назад

    Another great video! I think I'm the only person that hasn't ordered rom Temu, LOL. For some reason I just don't them....

  • @JesusCaminoGarcia
    @JesusCaminoGarcia 14 дней назад

    Great video ;)

  • @JesusCaminoGarcia
    @JesusCaminoGarcia 14 дней назад

    Don't give up on making these videos, growing up is difficult but your content has a lot of potential

  • @Solitaire001
    @Solitaire001 16 дней назад

    I think a factor in the Zune's failure was that it wasn't fully ready when it was released. It included features that didn't fully work, and likewise with the desktop software. It might have fared better if it has been released as just a music player at first that works perfectly, and the same for the software. Then, provide updates that add features when they are ready.

  • @bugsbunnywearingasmoking801
    @bugsbunnywearingasmoking801 28 дней назад

    Quite interesting. So sad that Mad Men didn't explore this

  • @AndoverIT
    @AndoverIT Месяц назад

    Another great video and love that you summarise the lessons from it.

  • @AndoverIT
    @AndoverIT Месяц назад

    Great ad and it’s a shame the new one is so damn awful 🤦‍♂️

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      Completely agree!

    • @AndoverIT
      @AndoverIT Месяц назад

      @@ThePhilosophyOfMarketingWill take a look through the channel but memorable campaigns for me have been: Mac vs PC (Apple) Wasuuup (Budweiser) Girls Don’t Poop (Poo Pouri) Want a flake with that (Boddingtons) The Boddingtons and John Smith ones were great.

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      Thanks for all the recommendations! I've never heard of Boddingtons or John smith but I'm going to read up on them now

  • @whodatboy4459
    @whodatboy4459 Месяц назад

    At some point it will get banned as "enemy" by large sellers lobby, same way they did with tiktok. Anyway, great channel man! Keep it up!

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      I've got the same feeling about them getting banned. Thanks so much for the support! :)

  • @VenGolub
    @VenGolub Месяц назад

    The stock footage makes me want to stop watching

  • @jeancorzo4755
    @jeancorzo4755 Месяц назад

    Holy i found a gem, i didnt realize this was a small channel

  • @joostvandervelde
    @joostvandervelde Месяц назад

    I find the positioning of Centraal Beheer an insurance company in the Netherlands a fine piece of corporate storytelling. It has simplicity by using simple cause and effect situations. It's un expected with funny plotwists. They are concrete youknow after seeing one how the rest are going to end. The characters are believable they represent the everyday man. They use emotion on a human level where we feel their pain because the characters are believable. And there's a story within each ad... what else do you want from a campaign This link shows their ads: ruclips.net/user/results?search_query=even+apeldoorn+bellen

  • @reneev1010
    @reneev1010 Месяц назад

    Never even knew this existed😂

  • @jamila2957
    @jamila2957 Месяц назад

    Thank you so much for this great video- it seems like what we are seeing with "alpha" males is a resurgence of the Marlboro man to an extent. It's interesting that the ad campaign indirectly involved women and treated them as consumers, just like the Old Spice campaign. Looking forward to your next video!

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      No problem! And yeah it seems that "alpha" males come and go over the years. Maybe It's a culture change. Thanks so much for the continued support

  • @legomickeymouse5462
    @legomickeymouse5462 Месяц назад

    Great video, love hearing about cigarette marketing, it's like "how can we sell this health risk as a cool product?" Also in the same vain as The Marlboro Man is Joe Camel. That could be an interesting campaign to look at.

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      Glad you liked it! I just googled Joe camel and that's awesome. I'll definitely do a video on him!

  • @ai-g472
    @ai-g472 Месяц назад

    In 1:26 you said - "Imagine this, your friends are all sharing their wrapped highlights but you don't have one because you don't use Spotify, suddenly you're left out of the conversation, that's a powerful motivator to start using Spotify so you can join the excitement for next year" - That is literally the exact reason I got Spotify in December 2022😂😅

  • @CordeliaWagner1999
    @CordeliaWagner1999 Месяц назад

    You can sell everything to men when you promise them access to women. And then they get angry at women when they realize that using that shower gel doesn't do it.

  • @CordeliaWagner1999
    @CordeliaWagner1999 Месяц назад

    Why date a man that cares so litte about himself that he doesn't buy his cosmetics????

  • @CordeliaWagner1999
    @CordeliaWagner1999 Месяц назад

    Women choose groming oroducts because m8st men in a relationship are to lazy to do the grocery shopping I have many reasons to be Single by Choice. All the extra work men dump on women is in my top 5.

  • @Joshuaaa245
    @Joshuaaa245 Месяц назад

    I hope your RUclips channel gets far. Keep up the originally and hard work and you’ll get far. At first I thought this was a big channel due to the high quality content and then I saw the views and comments I wouldn’t be able to distinguish this from another big channel. Keep up the hard work!:’)

  • @zedawing
    @zedawing Месяц назад

    Do the dos equis most interesting man in the world

  • @MargaretTurner-n8q
    @MargaretTurner-n8q Месяц назад

    I really appreciate your efforts! I need some advice: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?

  • @AnotherSaltyEngineer
    @AnotherSaltyEngineer Месяц назад

    its giving modern MBA w/ marketing focus. RUclips needs this channel, keep it up🙌🙌🙌

  • @jamila2957
    @jamila2957 Месяц назад

    Hi- can you do a deep dive in the Marlboro Man advertising since you mention it in your videos?

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      You got it! I'm doing a coca cola one next. The following will be the marlboro man

  • @jamesh97
    @jamesh97 Месяц назад

    Terry Tate Office Linebacker.....classic

  • @jamila2957
    @jamila2957 Месяц назад

    No lies

  • @jamila2957
    @jamila2957 Месяц назад

    I've been a Rhapsody user since back in the day and hated that it it was brought by Napster. I always wished I could go to Spotify but this video made me realized I'm good. I just wanted to listen to good music. It was never about me, it was the artist.

  • @jamila2957
    @jamila2957 Месяц назад

    I'm so glad this video came up on my feed! This commercial was so innovative and eye catching for me. I love the fact that you stated your premise in the beginning and proved it throughout the video with me nodding my head the entire time. I remember the Hertz ads with OJ and the Coca Cola ads back in the day as iconic. You got a new subscriber!

  • @IntrepidRobot
    @IntrepidRobot Месяц назад

    Some memorable phrases come to mind such as Apple’s Think Different, Chevrolet’s Find New Roads, and Samsung’s Everyone is Invited. They’re memorable to me as they ties the brand with an ideal (critical thinking, exploration, and inclusion).

  • @Starlon-m3g
    @Starlon-m3g Месяц назад

    Ladies look at your ad, now back to me, now back to your ad, now back to me. Does your ad have a horse? Didnt think so

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing Месяц назад

      😂😂 "Have a horse" needs to be an advertising rule

    • @Starlon-m3g
      @Starlon-m3g Месяц назад

      @@ThePhilosophyOfMarketing Look at these pickles now look at your pickles. Wow horse

  • @Starlon-m3g
    @Starlon-m3g Месяц назад

    I thought this was like a 350k views vid before. This is very good👍👍👍

  • @KarlLetcher
    @KarlLetcher Месяц назад

    The cybertruck is not genius.

  • @JatiIID
    @JatiIID Месяц назад

    Nice!! I like your new channel!!!

  • @JatiIID
    @JatiIID Месяц назад

    In my opinion, Elon himself is "the advertising." Look at what he's been doing in the cryptocurrency world.

  • @JatiIID
    @JatiIID Месяц назад

    This is awesome, Matt!!! I love this channel!

  • @Banyone88
    @Banyone88 5 месяцев назад

    Would you mind making a video on the Iron Giant. I know that its a movie and not a business. It was an exceptional movie though. It almost didn't make any money because of its terrible marketing. I guess this would be a lesson about how you can have a great product and not sell any of it because of your marketing.

  • @mexicarspotter
    @mexicarspotter 6 месяцев назад

    Great and nostalgic video 🎉

  • @InsaneBuizel
    @InsaneBuizel 6 месяцев назад

    I remember after my High School Anime club we would cross the street to our local Barnes and noble and hang out in the Manga section if not at the cafe. However, at times we would get told by a security guard that we can't loiter in any of the sections and that's what ruined it for us. This was a decade ago and now I see Barnes and Noble disorganized in all their genre sections and some areas are just used for storage, but at least they still have a cafe. They really should have expanded upon the Barnes and Noble experience and made lounges near some aisles so if you are just with friends to read the next issue of My Hero Academia you could just chill there. Instead they're letting it rot like a corpse and that's coming from someone who is more of a Math guy than a reading guy.

  • @Laz3rCat95
    @Laz3rCat95 7 месяцев назад

    Seems like Microsoft may be going the way of Sega in gaming. Xbox 360 did great but it's been downhill for console sales ever since. They should also abandon the console ship and just focus on making games for multiple platforms moving forward.

  • @cooper1056
    @cooper1056 7 месяцев назад

    The dream cast was the best system i ever had to this day. MvC2, power Stone, soul caliber, Sonic Adventures. Come on guys it was just crazy at the time. Me and my friends have hours logged on that game system

  • @Gametester110-qf8vs
    @Gametester110-qf8vs 7 месяцев назад

    The Sega Saturn is my all-time favorite game system. Sadly, it arrived during a time when Sega was too busy being it's own worst enemy, to properly compete in the console wars. It still had a fantastic library.

  • @Roeclean
    @Roeclean 7 месяцев назад

    needs some background music

  • @jaggas
    @jaggas 7 месяцев назад

    Cool video. I thought this was gonna be a video essay style though. Could use some music too.

  • @nathanielenochs1843
    @nathanielenochs1843 8 месяцев назад

    Unfortunately now Microsoft and SIE are the ones that are giving us the middle finger and are refusing to abandon ship when EVERYONE is already moving over to PC Gaming

    • @zexalsrevenge511
      @zexalsrevenge511 8 месяцев назад

      “Piss off you PC nazi! Consoles FTW, PCs SUCK!!!🖕” - some console fanboy who sees PC gamers as their enemies. I can imagine the two gaming races going to war with each other. How about you?

  • @MaxAbramson3
    @MaxAbramson3 8 месяцев назад

    The real, fundamental problem, as someone who bought the Master System right away, the Genesis (also when it came out), the Sega CD, the 32X, and lots of controllers, games, accessories, was the ever changing hardware roadmap that no one could possibly keep up with. Retailers, devs, and gaming enthusiasts keep getting the rug pulled out. In the end, Sega boosters would've had to spend over $2,000 (almost five grand in today's dollars) just in consoles if you tried to buy everything from 1989-99, when the doomed Dreamcast was launched to a confusing ad campaign. By 1995, every new, expensive piece of hardware hit stores as a ticking time bomb waiting for that terrible word from SoJ: "discontinued." Not one piece of hardware was ever released based on Sega of America nor consumers asking for it. What was amazing was that SEGA managed to dominate North America, Europe, and Latin America under the Kalinske team in spite of the insanity coming out of Japan. SoJ was in no position to support yet another console and more confusion for gamers and third party devs. The Sega CD+SVP (for only $49.95 with six games already developed for it: Daytona USA, Virtua Racing, Virtua Fighter, and Star Wars Arcade) was exactly the platform that 1994 needed, yet SoJ again pulled the rug out and rescued defeat from the jaws of victory. None of the guys at the game stores knew what SEGA was doing when the Saturn was just a few months off. Then, without warning, it was released for $400 in only a few stores with almost no games!

    • @ThePhilosophyOfMarketing
      @ThePhilosophyOfMarketing 8 месяцев назад

      Wow, thanks for that amazing insight. I completely agree, a lot of the stuff the Sega's executives did was very confusing and often lead to a confused message to the end consumer. Well researching the video I couldn't find a reason as to why they did this, but it does seem to me like most of the decisions were very reactive instead of proactive and well thought out. It does seem like there was quite a bit of bureaucracy at the time. Do you have any insight into that?

    • @MaxAbramson3
      @MaxAbramson3 8 месяцев назад

      @@ThePhilosophyOfMarketing Not enough colors, fear of the Jaguar, then fear of SONY.

    • @MaxAbramson3
      @MaxAbramson3 7 месяцев назад

      ​@ThePhilosophyOfMarketing Tom Kalinski said that before he would take the job, he needed to have complete control over the international market. He said that Japanese management was infamous for micromanaging their foreign divisions and that this would lead to a failure of the company overseas. Once SEGA of America lost their autonomy, the arcade giant quickly collapsed.

  • @jimrothers7282
    @jimrothers7282 8 месяцев назад

    Very interesting. I like the lessons learned part.