I think a factor in the Zune's failure was that it wasn't fully ready when it was released. It included features that didn't fully work, and likewise with the desktop software. It might have fared better if it has been released as just a music player at first that works perfectly, and the same for the software. Then, provide updates that add features when they are ready.
Wrong sir. You should always go after number one. Otherwise this would be a story of Microsoft's failed attempt to dethrone Sony. Which is a whole fumble in itself. How to blow a first to market advantage? Its not just bad marketing, its more complicated than that. Microsoft failed because of the same reason Sony failed. What do all of these companies have in common? They all have a stable of products. Sony has been making consumer electronics for decades. MP3 players became the new thing at the tail end of the 90's. They were front and center but they had one product that took up most of their R&D. That was the PlayStation. Their resources where poured into keeping their newly found strangle hold on the gaming market. They ruled supreme until the 2010's. During that period Microsoft launched its first console the Xbox and was well received. Then their second generation console the Xbox 360 released to monumental success. Unfortunately that success came at a price to the tune of billions. The dreaded red ring of death that was bricking many Xbox 360 first gen cost them so much that they had to not just cannibalize any and all R&D for Zune. That included the Windows Phones (they were solid) and you see further proof from the lack of Zune integration that the Xbox 360 had that is not found in the Xbox One. They could have afforded to pour money into R&D and marketing until they got it right and competed along side them just like every Android manufacturer did. What they could not do is dump all that money while they were bleeding cash like a stuck pig. That 360 cost them a lot. I also forgot two last things and they're most damning. Zunes where notorious for bricking. Lastly our music experience was migrating to our phones making MP3s obsolete. Really looking back on it this really was a case of Microsoft being in their way every step of the way in so many ways.
Thoughts?
Great and nostalgic video 🎉
I think a factor in the Zune's failure was that it wasn't fully ready when it was released. It included features that didn't fully work, and likewise with the desktop software. It might have fared better if it has been released as just a music player at first that works perfectly, and the same for the software. Then, provide updates that add features when they are ready.
No lies
Wrong sir. You should always go after number one. Otherwise this would be a story of Microsoft's failed attempt to dethrone Sony. Which is a whole fumble in itself. How to blow a first to market advantage? Its not just bad marketing, its more complicated than that. Microsoft failed because of the same reason Sony failed. What do all of these companies have in common? They all have a stable of products.
Sony has been making consumer electronics for decades. MP3 players became the new thing at the tail end of the 90's. They were front and center but they had one product that took up most of their R&D. That was the PlayStation. Their resources where poured into keeping their newly found strangle hold on the gaming market. They ruled supreme until the 2010's.
During that period Microsoft launched its first console the Xbox and was well received. Then their second generation console the Xbox 360 released to monumental success. Unfortunately that success came at a price to the tune of billions. The dreaded red ring of death that was bricking many Xbox 360 first gen cost them so much that they had to not just cannibalize any and all R&D for Zune. That included the Windows Phones (they were solid) and you see further proof from the lack of Zune integration that the Xbox 360 had that is not found in the Xbox One. They could have afforded to pour money into R&D and marketing until they got it right and competed along side them just like every Android manufacturer did. What they could not do is dump all that money while they were bleeding cash like a stuck pig. That 360 cost them a lot.
I also forgot two last things and they're most damning. Zunes where notorious for bricking. Lastly our music experience was migrating to our phones making MP3s obsolete. Really looking back on it this really was a case of Microsoft being in their way every step of the way in so many ways.
Great points. Any recommendations for marketing lessons or companies you want to see me make a video on next?