How Heineken Became a Global Sensation

Have you ever wondered about the captivating journey of Heineken, the ground-breaking brand that transformed the beer industry and garnered acclaim on a global scale?
Let’s all discover the inspiring story of Gerard Heineken, a fearless young entrepreneur who defied the odds to create an iconic brewery, paving the way for Heineken's greatness. From their commitment to quality and innovation to their international expansion with Tiger Beer and more, uncover the secrets behind Heineken's triumph.
From Gerard Heineken and Henry Heineken, to Freddy Heineken and Charlene de Carvalho Heineken, the company evolved through four generations of unbelievable success, hard work and even a kidnapping. Heineken’s story is truly extraordinary, it’s the brand that has shaped the beer industry worldwide.
#businessinsider #inspiringbusiness #businessstories #businessstorytelling
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Disclaimers
• This video contains information not to be considered the truth, rather theories and information found on the internet or broadcasted by news outlets and journalists. Dutch Business Stories does not have the intend to slander or discredit any of the persons or entities mentioned. This video does not contain financial advice, it is for entertainment purposes only.
• We use images and content in accordance with the RUclips Fair Use copyright guidelines
• This video could contain certain copyrighted video clips, pictures, or photographs that were not specifically authorized to be used by the copyright holder(s), but which we believe in good faith are protected by federal law and the fair use doctrine for one or more of the reasons noted above.

[@Iris_and_or_George]

7:05 35,000,000 Guilders is waaaay more than $1,740,000. Closer to $17,000,000 even before including inflation!

[@remcoholierook7879]

I seriously doubt that 35 million guilders translates to 1.7 million dollars in today’s money.
Back in 1983 it was about 11 million dollars. So it’s more like 33 million dollars I think.

[@536767676533766]

it is around 15 million usd

[@jaystar2596]

35 million guilders / 2.2 = 16 million in euros ( even if it didnt exist by that time). then you have to understand that it increased by the years and after using a simple calculator on the internet it tells us that you can compare it with a ransom of 36 million euros in the year of 2022. so you are more then right!

[@jaystar2596]

@@536767676533766 its more the double baby ;)

[@Iris_and_or_George]

Ofc I find this right after I comment the same😂

[@Iris_and_or_George]

​@@536767676533766in 1983

[@Challenger540i]

Excellent and informative vid. An amazing family

[@user-sl4fu9pr4m]

Cheers to Him!

[@DutchDesires]

Me and a lot of people I know get an early hangover from drinking just 1 heineken with dinner for example. After 4 hours or so of drinking just one heineken the headache will begin.

[@ooluta7578]

Heineken 💯👌🏾

[@will0705]

why the star is red??

[@successsystem2468]

Enjoyable video 👍

[@DutchBusinessStories]

Thanks!

[@coenvandenaardweg8723]

U should search HOW they came up with the “Red Star” 👀

[@536767676533766]

the grandmother of heineke is russian thats why the red star

[@st33Npuist]

Nice one..

[@erikgrgula4128]

last year they bought into the Namibian brewing NBL....now as we speak ,.they are acquiring distell to operate on wines and ciders.

[@will0705]

no alcohol mean 0,0 & not 0,01

[@Jammo1978]

Must have been dying for a beer 🍺 to go to that extreme 😂😂😂

[@laurapettinelli8365]

And why didn't you tell what happened with the kidnappers...

[@will0705]

you don't know much about marketing??

[@TheRealEmpowerMent]

Such a intresting video for such a trash beer! look what it became Noble Ones....... Gar-bageee.

[@bryansteele832]

Is heineken considered to be a shit beer even by europeans? I think its fine.

[@rosalind1635]

Heineken is only outdone by Budweiser is nasty flavor

[@jamesfarmer6878]

My two favs 😊

[@ooluta7578]

Heineken and Budweiser are my go-to beers.

[@rosalind1635]

@@ooluta7578 This makes me sad.

[@E_O_S_]

It's a shite beer

[@henrysonnemann2597]

Knap gedaan. Zeker met dat NIET te zuipen UILENZEIK.