LOGO CRITIQUE: I Think This Holds Designers Back (Real Talk)
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- Опубликовано: 11 сен 2024
- Why are generic logo designs bad? What do you think of the logo designs that I critique in todays video?
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I critique some of the logo designs that were sent into me for the most recent logo design competition. There were some interesting designs but there were a lot of generic designs. In this video I try to demonstrate why generic designs are not a good choice for a concept. Essentially, generic designs become lost in a sea of other similar designs, and thus the brand or company loses any uniqueness and identify.
If you saw your logo in todays critique video and you feel like I was unfair, that isn't the case. This video wasn't made to hurt feelings, quite the opposite. I want to point out some solid technical points about logo designing. I hope that is clear to the viewers today. Hopefully you can learn better how to generate logo design ideas and concepts, for better end results.
If you found todays logo design video enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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• LOGO CRITIQUE: I Think...
If you missed the 3 winners being announced, it was done on this video here: ruclips.net/video/rEcdP-RD_3g/видео.html
If you want to really level up with your logo design skills, checkout my entire playlist here: ruclips.net/p/PL-c9Rq56P4KlrLD_RcvxAEzc490k-tVzs
I'm also a designer and I follow principles of less obvious design. My graphic designer logo isn't even one where you'd thing I'm a designer. It isn't until you read my slogan where it all becomes clear. I avoid by all means to try and have some that's easily forgettable as mentioned to create a unique design feel. Of which that's something My country suffers heavily from in terms of designers. Very few here are memorable
I participated in this one, it was my first logo competition and I learnt a lot while designing the logo... Looking forward for the next one😇
thanks for the feedback and best of luck in the next one
@@SatoriGraphics thanks 😊
Same I learnt a lot from this video and it was a good experience im very thankful
@@SatoriGraphics when is the next one coming up and who's eligible?
Wish to connect with you if possible
#4 is sooooo cool. I actually really liked the TM placement 'cause it kind of balances the top heavy 7>
good point. Not sure the TM placement would 'fly' in the corporate world though. Even if it does provide balance.
I would put the TM inside the squared dot of the far right. Maybe a new way of adding that TM in a logo that is not just the text floating around somewhere like it usually is...
The Design at 1:58 is so amazing. Using "Red Colour" what represents "actions" was a right choice. Also, the "Bold & Urban Typeface" was perfect for this kind of design. The "Hidden letter Z" and "The Dot on right' was a minor detail but made the design more professional.
My problem is that the focus on the 0 & 7 doesn’t tell me anything about the company. There are so generic & blank it could be any company…
I understand that a designer would try to create a unique logo to stand out from all the other concepts. But sometimes a logo should show at least some context information. especially if the company is very small & not widely known. For very big companies it’s total alright to drop this context information idea.
P.S.: don’t get me wrong. I really love your videos & explanations. I’m also an engineer & not a designer. But as a customer I would reject the 0-7 logo designs. Just my humble opinion.
Greetings from Germany & thank you for the great content on your channel 👍🏻 😊
Thanks for the reply.
I would say yes and no. Sure, it can be a good idea to demonstrate what a company or brand represents in the logo, but it isn't essential. A logo is a hook, a way to remain in the consciousness of the consumer, and should be relatable to that group of people. Aspects of the logo can psychologically suggest what the brand is about, for example the Nike swoosh uses forward movement in the psychology of it's shape to suggest motion (great for sports brands). But what does a tick mark have to do with athletics? Or what does an Apple have to do with computer equipment? (I know the theory behind the apple with a bite taken out of it and knowledge etc).
The main objective of a logo is to be simple, memorable, and to stand out from a crowd. Once the logo can be linked to a brand, the brand can roll out other brand assets such as advertising campaigns and other media that will further the extension of the brand and what it does.
A logo DOES NOT need to explain anything about a company. You have marketing for that. Its only job is to identify it. The logo will always come up within the company's context as it should (more important for newer companies). The most unmemorable logos are the ones who try to convey a lot of things when it's not even needed.
@@SatoriGraphics Yeah. Good points.
Probably another aspect of context information would be the name of the enterprise. They founded Apple in 1976 as ‘Apple Computer Company’. So the logo didn’t have to transport the information ‘hey guys we make computer stuff’ because the company name already contained that hint. After they established the brand they change the name to Apple Inc (in 2007).
After research I have to say that the first logo of Apple was VERY different to the simple modern approach, we all know today ^^'
Rejecting them just dooms your company, as designers we see generic logos and never think highly of the company compared to designs that make a company stand out. A logo shouldn't tell customers the services of the company, but to evoke a certain emotion and recognition. It is the face of the company and should stand the test of time, its hard to do that and be remmeber if you're genetic.
If you do more Logo Design contests in the future can you please consider doing a community post informing us the winners have been decided or even have the video title mention it. I had no idea it was already decided back in February 23rd and only found out with this video.
Besides that though, great video as always and thank you again for hosting this contest Satori!
Thanks for this. I'd like to offer you real talk as well. I found the delivery of this critique to be unnecessarily harsh. For example, you could have explained common patterns of responses without publishing a wall of shame. In the past, I seen you take a design, describe how it can be improved, make the improvement, then show the differences side-by-side. I believe that approach would be more instructive and less alienating to those who took the time to enter the contest.
Like I said, it isn't to shame anybody whatsoever, so there isn't a wall of shame so to speak of. I had to do that to illustrate the main point of the entire video which is that generic logo design ideas rarely work out. If people, including those who designed the logos, could see how similar their designs looked to other entires, they would then understand why that choice is bad for a concept. Also there were no names given, so it remains anonymous. This did show how people can improve their designs though if you think about it, because it illustrates perfectly the main issue.
Man the editing in the video it self is just awesome 👁️👁️
Thank you 🙌
You definitely nailed it in this video. Competition is fierce out there. I've always tried to be unique in my approach to creating original logos. I may look at other designs for inspiration and all. But at the end of the day, I try to create something original and unique.
inspiration is necessary too. A unique concept is often the result of other concepts blended and digested together
I enjoyed hearing the feedback as well as seeing the different submissions that were made :) Helped me put my own design in perspective and learn how to critique/evaluate it
Damn, I just thought of a dope Seven Zero logo just watching this... The cube one seems out the box for this brief but a number of times I've seen cubed logos recently its something I don't think personally stands out for me...
Normally I am doing concept art and illustrations mainly because I have an art class background. And that is my career path. But I was designing logos as an amateur back in the day and sometimes still my friends want help about logo designs and etc. Nowadays they reached me again and I am glad that I've found your channel. Your consistent and eye candy presentations makes the videos so immersive and relax to watch and helped me a lot. Even though graphic design is not my professional area I am using your insights to help when my friends wants logo designs from me. Much Thanks.
Thanks for the feedback man :)
All the best with your creative endeavours
I participated in this competition! Thanks for the tips...I'll definately work upon the tips you gave and will surely try my best in the next competition you organise🤗
Great to hear and all the best to you
I am always amazed on how you edit your videos especially the use of animation, transitions, and typography. What software or editor do you use Satori?
For real, always so fluid and seems like he didn't break a sweat doing it, meanwhile I go blank everytime I have to open After Effects even with a plan in mind
I absolutely agree with your point of view on this subject. The problem is most of the clients sometimes are stubborn with the generic ideas for their brands because that is what they pictured in their heads since the beginning.
This so much.
Your e-book seems amazing and I'm thinking about getting it soon, but are there still any plans to do a physical, extended version? Because I would buy that immediately!
Awesome tips as usual Satori. Definitely safe to say we've all made some cliche bad logo design choices, but fair play to everyone who participated. There's a lot to be learnt from a concept that doesn't work! Particularly when you've got such detailed feedback and real examples of working logos to take into account. Would love to participate in the next one as a fun lil challenge! Great vid.
Thanks for the feedback and have yourself a great day
Yessur I was just watching the other videos with tips for logo design! What timing my guy
Perfect, and first 🏅
I've always LoVed the idea of one Brand different concepts. This is one of my favourite videos!
Thank you so much Mr. Satori for taking your time to break down and constructively criticize the entries. Seeing my logo here alone is such a big deal for me because this is my first logo design contest. Your critique of my logo has definitely made my day. Thanks so much!
For one side, familiarity communicate immediately what the brand is about, so people exploring cliche ideas think that is good.
But a real brand represented by a real logo and visual identify is so much more that the type of business itself. If you look to MacDonald's logo for instance you can't figure out that is about food. Starbucks doesn't seems about coffee. A brand is made of a lot of different values but the business niche.
In another examples, the business niche of Nike or FedEx are there at plain sight, but implicit or hidden.
Yes the logo is one small aspect of the entire brand identity
Those were cool to see. I couldn’t get my concept working enough to submit, but I was messing around with 7 0 as a green and red play and record button.
I mostly agree with what you said about generic logos but sometimes using subtle details (that isn’t too obvious) that reminds the business in question is a pretty neat and smart touch especially when it’s graphically coherent and doesn’t mess up with the overall balance. What i mean by subtle detail is for example having a part of an object used as a pattern, a continuity of a letter or a fusion with it. It doesn’t always work of course but when done correctly it can really stand out.
Thank you, for this video, very informative and inspiring.
Glad it was helpful!
I bought the logo guide, found it very interesting. It’s now saved to my phone in ‘books’ as a reference guide. Do you have one on creating social media content and things like banners?
Thanks for the purchase and great to see you find it useful.
I haven't made any others yet no.. but I likely will in the future :)
Oops, I missed the contest!! No worries. Next time. I'd love participating such kind of competition in the future!
Great to hear man, thanks for the comment
Even though I appeared in this video as one of the losers of the contest, I won the one prize that money can’t buy: The feedback from the professional l admire the most. Thank you Tom
I wouldn't say you are anybody is a loser in this :)
Thanks for the comment
I really appreciate your videos. Thanks a lot. Would you please make a tutorial for all the text animation you make in your videos?
Another classic mistake is using a camera for a photographer. It screams "I got a camera for my birthday!", spanners for mechanics and the worst one ........ a house for a builder or estate agent (relator I think in the US but correct me if I'm wrong) .... well done for doing the contest and this valuable feedback for people who want to learn in this dog eat dog world.
It is a dog eat dog world, and it's one reason why things shouldn't always be sugar coated.
Another one is a light bulb for an electrician
I love this type of info that elevate us to upper level with short videos.👏🏻❤️🙇
Saw my logo. First time doing something like this and really just wanted constructive criticism and was grateful to get it (how else do we grow). Working through the process was very helpful and I would encourage anyone new to design to enter a competition.
I am definately gonna try my best in the next one 🔥
Hope you succeed 👍
Great stuff Sir Tom. Keep the helpful hints coming.
Thank you sir, stay well 💪
Using a "old film camera" is not a bad idea. In the film industry it has a special meaning, and nowadays if it is used well it generates a fresh touch. So it's not outdated as you think...
I'm happy that I didn't notice when you started the competition so I couldn't even enter the competition. Because I'm not sure if I could handle that kind of public roast. Usually the good news is given first to soften the blow.
No names were shown and I wasn't slamming the designs :)
I agree with you about generic logos, but that's only true 90% of the time. I think sometimes having a logo that screams "this is what this business is!" in the overt way possible is needed, and in that case going generic or with the first and most obvious idea, is the best course.
This is a reply that I gave to someone else that I will paste below.
I would say yes and no. Sure, it can be a good idea to demonstrate what a company or brand represents in the logo, but it isn't essential. A logo is a hook, a way to remain in the consciousness of the consumer, and should be relatable to that group of people. Aspects of the logo can psychologically suggest what the brand is about, for example the Nike swoosh uses forward movement in the psychology of it's shape to suggest motion (great for sports brands). But what does a tick mark have to do with athletics? Or what does an Apple have to do with computer equipment? (I know the theory behind the apple with a bite taken out of it and knowledge etc).
The main objective of a logo is to be simple, memorable, and to stand out from a crowd. Once the logo can be linked to a brand, the brand can roll out other brand assets such as advertising campaigns and other media that will further the extension of the brand and what it does.
@@SatoriGraphics Like I said, I think you're on the nose 90% of the time. If I were in a shoe store, I think having a shoe for a brand logo would be less interesting and rememberable than nike's swoosh tick, which as you said speaks to being more than just being a pair of shoes.
But let's say if a local dentist wanted a logo, and he was the only dentist in town, I think having a big tooth would be perfectly fine as the logo, as it just immediately affirms to everyone who sees it what the business is, with little ambiguity. They're not selling a life style, nor are they really competing with anyone as most will just go to their local dentist, so the biggest hurdle is just immediately inferring what the business is; A dentist.
Things would change though if there were many dentists in said town though, but correct me if I'm wrong.
I'd also argue that simplicity isn't a necessity per say, I think it's just the modern visual trend. I think we'll eventually see something of a backlash trend with more complex logos (lately I've been seeing a lot of graphic designers doing logos with this kind of idea, that seem more inspired by heavy metal bands logos and are over the top. They're cool, though whether clients would ever be happy with them is another thing all together).
I might be totally wrong on this though, and it's no doubt better to be overly simple than overly complex in logo design.
this channel is really demanding. That's sometimes hard but so good for progress !!!
The graphic design world is a pretty competitive place to operate in. I think sometimes it's necessary
sometimes the client just want generic, they dont want unique out of the box design
I taught him about this challenge. I made the logo, but I swapped it between the two numbers. It became more beautiful and I used strong colors, sports colors
Trying, experimenting and being open to learning will build up skills in designing a logo. I believe the most important part of creating a logo is to be in and enjoy the process, because if you don't enjoy creating one what is really the point in designing in the first place?
Badly I missed this competition 😭
I am sorry we didn't submit a design. We had ideas that we bounced around, but we were suddenly overwhelmed with local projects. Is there a forum (not like Fiverr, somewhere where great design is high-priority) similar to this contest??
Thank you for your work! I've already downloaded your guide. We don't even need to check whats inside. We already know this is going to be masterpiece and yep, i was right!
I sometimes add the segments (you mean chapters).
Thanks for guide purchase though, hope you manage to make some use of it :)
@@SatoriGraphics oh right.. thanks :D Not sure if U remember my comments (about me learning English&Design at the same time), but It makes me laugh because you do this to me by comments too. 🤨🤣
Thank you for this reminder
Any time!
The 7 in the red and white logo looks very similar to the logo of the German TV channel "ProSieben"
hello Satori , i am Jubril from Nigeria. Am a graphic design, focussing majorly on Logo designs, i have to say i have been enjoying your videos. I need to join the contest or whatever it is that you do to review logo designs from people. what do i have to do?
This has been very helpful
Dear Sir ! As a Freelancer how do you proof the custom that you been working 8 hours ? cause custom will need the proof for that.
Film Cameras are not "outdated technology" that is exactly what is still being used, it is just digital now instead of analog. The cameras are relatively the same in outward appearance tho since the original shape and design worked. The film real on the other hand is indeed long gone
Depends on the perception of your target market. If people perceive it as old, then you really have no say if it's outdated or not. You're trying to sell here so it's better to shape the perception around what the target market thinks than trying to change it.
So what were the top 10? The video seemed cut off.
The video wasn't to show the top 10 as some sort of race. It was meant to demonstrate a teaching about logo design, while showing some of the entries
Also the 3 winners were announced here ruclips.net/video/rEcdP-RD_3g/видео.html
Yeah it’s a bit short ☹️
Very great animation are you making it yourself or it's templates?
That "7zero" design you first brought up reads as "7 ero". Sorry it's a bad design because of that.
Nice information.
I would've done a film gradient similar to a film
How can join in the future competitions like this...?
Where was this contest posted? How do someone enter the next one?
Follow and turn on bell notifications. It was posted to my community page, and mentioned in a couple of videos
Great content! Please can you share the link of logo design process kit please? Its free?
Please I can't find the link to the 45 paged logo kit
the front part of the logo at 2:07 is a copy of the german logo from "pro7"
Why is it in the top 3 if it's a copyright infringement?
It wasn't in the top 3, it was being considered for the top 3. Also, it's impossible for anybody to know every single logo every made.
Logo guide is not free anymore? :(
Please When would the next logo competition hold?
You should head into my Discord server, that is where I am going to hold them mainly. One per month and there is going to be one launched later this week. discord.gg/RA5DYDPe
How to participate in the next competition ?
So helpful, big up
Please which design app do you use
I feel like clients won't appreciate simplistic, memorable logos... Idk, but I often see the most generic logos win design contests. 🙄🙄🙄
It depends on the calibre of client you have. There is a big difference in mentality from a person who is spending $25 on their logo to spending $2,500
@@SatoriGraphics You're right. And thank you for that... I appreciate your expert opinion a lot.
I remember a contest where the client would hammer on the fact that they wanted a house incorporated into their logo... They were a realtor company... How cliche can it get? I have to say, I get so easily discouraged from encounters like that where a client doesn't see the ingenuity (if I do say so myself)... How do you deal with that if I may ask?
I want to send it to you do you have a behance page
You are my best
Thank you Yayee, stay well :)
Dear designers, in design there are no rules! It’s all about your creative path to come up with a fitting solution to a designproblem. That might take a lot of practice and a little bit of experience, but you won’t become a better designer if you follow rules. Actually, it will kill your creativity. So contrary to what is told in the video, you don’t need to stay away from clichés if they work! Just try them out, or get them out of your system at the start. That’ is how the creative process works best. Actually sometimes a cliché will do the trick because a cliché is recognizable and relatable for people who’ll see the logo/branddesign. It just depends how creative you are to make the design stand out. A brand design as a total needs to communicate a story. In this video, and this assignment, the typographical logos are shown to be the ones that stand out. But you can argue with that as well. These logos might be well designed and they might work in the over all brand design, but as a stand alone product they don’t tell anything about the specific business. So, did they nail the assignment? Next to that there are uncountable typographical logo’s. So they won’t stand out on their own and they don’t tell what business it is. That tells us we should not focus too much on logo design alone.
That said, it is always nice to have a good critical discussion about our work! But don’t let it hold you back! Keep having fun in trying out everything! :-)
Things aren't so black and white actually. You seem to be approaching things from the perspective of an artist as apposed to a corporate designer. Yes, rules are very important and rudimentary in design. Rules help beginners and novices understand how a design interacts with the target audience from a psychological standpoint. Once a designer understands and masters the rules, then they can be broken here and there with an educated approach.
Having rules doesn't mean you harm your creativity, a good designer knows how to be creative while making functional design. A logo is not an expression of art, it's a targeted design which has only one purpose, to become a hook in the minds if the consumer that reminds them of a brand whenever they see it.
I saw my design 😃😃😃
👍👍👍
3rd
Happy Monday
I shared my design on Twitter I added your name to me see the logo
Sand Serif 😂
A truly sandy serif
Dude you picked the top 3 logos with full on website presentations when that wasn't required for the contest and even worse you never told any of us about the winners so you're trying to get your viewers into watching your videos just to get an answer. You don't care about the integrity of the contest you want video views and likes.
Also first lol