@ he did but the F removal was just sad Also he could have placed the name in a better way The end result just looked like someone say a cool vector anf slapped his first name infront of it
@@kaptengranat criticism have to be seen as a way of help/ finding the way from the other person... we all look at our things with our prespective and never think of the others
Unpopular, but in his defense, people who professionally design logos think a little differently. Simplicity is key, versatility is key, clarity is key. - Simplicity: The more simple the logo, the easier it is to recognize and it will match well with other design elements. - Versatility: If your logo is a weird ass shape, you really can't put it into the header of website or on social media effectively and remain consistent with your print marketing material. - Clarity: There really shouldn't be anything that distracts from the main message. What you want to sell should be at the forefront of your design. Fluff is ignored in 2018 as our price of attention rises.
@NOVAHD But that doesn't mean a logo is well made. The original argument referred to making a visually appealing logo that sticks in your head, rather than an eyebleeding logo that sticks in your head. Although the latter is memorable, it wouldn't be fondly remembered.
@NOVAHD Macdonald's, Nike, addidas, Tesla, Amazon, beats headphones, Coco Chanel, Disney etc. What these brands and many more alike have in common (in this context) is their simplistic logos, they make easily identifiable logos that are quick to recall. Logo's are the most important aspect of a brand and the image they want to set, if the logo isn't appealing or too complicated most times it will be forgotten. This isn't about what ways right or wrong it's about how you market yourself to get the maximum attention and sales.
This is the second video i see of this guy with the same content and yes, the only he do to the designs is do 1 or 2 changes to put it more "simple".... and worst. I don't know why people send his designs to this man
@@ThaReP Simplicity is in right now, that's why Pepsi, Mastercard, Microsoft, United Airlines, Google, Firefox and many more changed their logos to minimalist versions, and why brands like Nike and Apple have such successful logos. The less clutter you have and the more immediate recognition the better.
@@ZygimantasA I honestly think that the first version look a bit oldschool. But old design doesnt mean bad design. Some designers created immortal logos, that are still perfect. I like the last version (just surname) most and I will make the blue part even smaller. Bold name+little blue part.
I think it was a super good alternative. The original one looked super common, an easy solution. The alternative look strong, super professional. I think it gives it a more trustworthy look.
Actually, yea. Pretty much LOL. 90% of the time improving a logo means getting rid of all non-essential design elements. You want it to be as simple as possible.
@@static2140 you branding should carry your personality, not your logo. Having a very simple logo that communicates the feeling of that genre of business or company. When it's very simple, it's easy to use it in a million different applications without feeling like your fighting it, and it's also helpful if you decide to change your branding, many great logos have survived multiple brand shifts while keeping their logos pretty much the same because they worked and we're memorable and recognizable. I forget where I heard this but someone said for every three things you add, take away two. Then theres the classic K.I.S.S. "Keep It Simple Stupid" which applies to everything! Lol. This is a friendly debate btw, just making conversation, no I'll intent 🙅😸
1. He simplified the Ergashev logo too much. I liked the way it was better. 2. Green Juice changes were nice. 3. Artistic designing was too simple but its easier to remember. 4. Asterisk changes were cool. 5. Fried Town was spot on! Tilting the pan made the whole picture way more organic.
Kyle Evers I am an architect student and of course I know the principles of design. Regarding the first logo, I think he just went a little too far simplifying it. In my opinion it works if it was a globally known brand (when Kentucky Fried Chicken reduced its logo to KFC, for example). I didn’t say it was wrong, but I think he sacrificed its aesthetics a little in exchange of simplicity. Still works but the original one was very elegant already.
I think what people fail to miss is the fact he said "these are directions I MIGHT explore." I think he was merely suggesting a way that the design could be altered, not necessarily saying his design was the best iteration of the logo.
that's his words. and that's fine. But his presentation screams "look at me, I'm so good and you all are not". Very few people enjoy criticism and/or arrogance (even perceived arrogance) You have to take care to come across as sympathetic and genuinely wanting to help. Or just kick up up to 11 and go for the "I'm a douchebag and loving it" style. This guy is leaning too much towards the second option.
@@omikronweapon No, that's not it at all, it's not his fault because you assume what's he's doing at all, if he says what he's doing, take it for word, don't sit there and think he's lying when he's clearly doing what he's saying. smh, if you don't like him radding on your logo, don't send it to him, it's that simple.
Omikron, you do realise that the people who’s logos he’s working on have been submitted by them? They want him to offer his professional insight on their logo, he lets everyone knows certain suggestions and backs up why he’s made said choices. He’s not saying his is final, or that they even have to. He is simply letting them know, from a professional standpoint, what they’re lacking. Constructive criticism....
@@omikronweapon He asks for commenters perspective literally like 50 times. If you think that tilts towards "I'm a douche and better than you all", then you are delusional. And literally listen to his fucking intro. "Everything I make ain't that great". Are you deaf or something? Neanderthal.
Rookie comment. Original had way too much and colors were jacked. Something Apple and Nike would have not done! Logos are not meant to be illustrations. They are logos and strictly for branding.
You people are so mean, it's a cool video. I don't get why people in design are so elitist, to be quite honest. Ergashev's logo came out nice. it's way more powerful, and it makes you focus on their name, while leaving you lots of space to breathe in. In their case as a web designer, the most important of their personal logo should be their name and the impression. To put it simply, in a business card, that simple design would make me want to turn it around to see Ergashev's contact info. First one would probably not, since it's colors are tame and it seems unclean, full, therefore, amateurish, in a sense that's not what I'd be looking for in a professional.
Because people think their subjective beliefs are the only truth and are objective reality when in reality it's not objective, and it's just subjective territory, he designed the logos how he liked it, he did what he said he was going to do. "But he implied that my logo was shit and acting like his was better than mine", okay hold on, you sent him your logo and then you cry about it? that's like getting Gordon Ramsey to come to your restaurant then cry when he doesn't say your food is great. Bottom line is, this is all personal taste, don't cry because he has a different taste, his taste is simple, that is all. If you don't like him not liking your art, don't send it to him, just to brag about how good your art looks. -__-
I love the way that he's not married to any of the designs. Normally this work would cost SO much money. Being creative and re-thinking something that already has so much effort put into it is harder than it looks!
I found this video through recommended videos like everyone else, and seeing the like to dislike ratio I wanted to find out what was so bad about it. Honestly, this series is awesome. I really enjoy watching you fix other people's design work, particularly how you tend to concentrate on removing elements and simplifying forms. Good stuff.
People mistaking EGO for structured feedback/critique, lol. Trust me, most CDs would chew you out in a real creative agency based on the logos that were submitted.
100% that was an instant upgrade, love the organic hand drawn tweak... i've got a couple i could kick your way for a future video if you need any submissions :) @@zimrimayfield
I actually love the series, you can learn a lot + It's entertaining to watch. It's not like every logo remake will be perfect nor it has to be. He's just sharing his take on these and some core principles in design so we can learn in the process as well...
I don't understand what deal is about him being egotistical. Wish I knew more people like this guy, absolutely love him. He's upbeat, creative, concise and full of positive energy. Subscribed :)
i know hes so fun and cool! especially for how pretentious and boring design majors can be, hes actually so kind-spirited and everyone is taking his energy amd turn it into something ugly
I didn't like him at all during this video. But after seeing a few more I can tell he's genuine. I think that's what alot of people don't like about him, is his energy. Anyone with even a little fame will have haters.
@zimri don't listen to what people say about your "ego" or "personality" i think you have a refreshing take on the world and your videos always make me smile and laugh
am I the only one who doesn’t understand all the comments critiquing his personality and ego? He seemed ok, I didn’t really notice that he was conceited or whatever I was just watching the screen for the editing and the comments and laughs he made were fine by me? Idk man
Well he needs to be criticized by a professional montage maker on adding too much pressure and chaotic critique at the beginning which leaves a rather unpleasant impression, but after the first logo criticism I think he kinda chilled down a bit.
these comments are whack as hell. this is a guy that clearly just loves his passion for graphic design and enjoys making positive, entertaining, and hilarious videos about his OPINIONS on it. his intro song literally says "well everything i make, ain't that great". this is youtube, quit taking everything so seriously.
IMO 1st logo: Ergashev Farkhod It's really better all in the same blue and without the lines, but that's it. In the end you changed it so much that made it worst 2nd Logo: Green Juice Your changes where small but made the logo way more powerful, maybe I would make it all the same coulor except the leaf, but IDK. Anyway you made a good job! 3rd Logo: Artistic Designing This redesign was def for the better! Simpler, cleaner, nothing to say but congratulations! 4th Logo: Asterisk You made it look more professional with all the angles, which is good, I guess. 5th Logo: Fried Town I'm not very comfortable with this "fun" logos, its hard to make them without they looking poorly made or ridiculous, but you made it great!
IFS95 for the third one, I think they were going for something more colourful and “exciting”? The simplification looked good, but it needed something more
@Sugarstellation and I can't believe you found a way to put a negative spin on a person congratulating another for what they perceive to be a job well done...
@@TheLazySleeperLives Starbucks has changed their logo 3 times in the past 50ish years, with 2 of the changes basically just removing elements. I wouldn't call that continuous, in my opinion. Same for Samsung and Adidas.
Lol Sbux does not need a redesign. The logo was original a naked twin-tailed Siren in the 70s. Then in the 90s, she got some liposuction and a face lift, and was showing much less of her hoo-ha. Then a few years ago, the words were taken out of the logo because the Sbux Siren is already an iconic image. People don't need to be told "this is Starbucks" - they already know.
Your videos have helped me so much through this difficult period of my life. The meaning of your logos has given new meaning to my life. You are the true design champion Zimri! Always be you, don't ever change XOXO
I think it’s just his personality that rubbed people the wrong way. I don’t think his intentions are bad. Like he’d say these are his suggestions and thanked people for sending stuff in. I assume people know he’s going to criticise their logos and want his honest opinions/critique so that’s why they send them in. Just feel bad for him that his RUclips persona is one that people may not like.. Good designs tho
Actually I really loved this video. As a designer with over 8 years industry experience, I really respect this guys opinion and design efforts on each of these logos. Come on guys, it's just his opinion and even if you don't like it, it's just his perception of thins. We all have our own views. And I've learnt a lot from him.
i graduated in may with a bachelor's in media arts and science and i focus on graphic design. i had to put a hold on finding a career because my mom has a lot of health issues, and so i've been trying to do freelance stuff while teaching myself new tricks. designing logos isn't my forte, but dealing with typography is. your leaf idea being a bit more organic was really nice! loved this video and it inspired me a bit! thanks!
I agree with the direction you took the first in, but you took it too far in my opinion. I'd have stopped having changed the colour and removed the lines. The second is a massive improvement, overall loads cleaner. It bugged me that you used the brush tool to add the leaf etc, but I get that this is quick and just to bounce ideas. The third was awful to begin with, very word-art and just too busy. You simplified it well but lost the personality of the logo in the process. The fourth was actually my favourite, I think you did a good job on that. The fifth was ok, the angled pan laid behind the text makes it pop more so I think from an impact viewpoint you improved it :)
Agree, except with the third one, Asterix I think? The original logo was almost good as it was. The letter A looks better now but overall it just looks empty, too much white space.
Oh my god I legit sent in another like literally at 2 am last night because I figured the tarot cards got lost in your inbox 😅 thank you so much for your kind words!
Hey Julianne, not sure if you are going to see this, but I would love to buy a set of your Tarot Cards if they ever hit the market. I am not much of a tarot guy, but those illustrations are amazing and I would love to get my hands on something like that. Is there any place where you are going to showcase them? :D
@@AleksOfficialChannel Hey! I'm really glad you like them and thanks! I did those for a class a few quarters ago, so I currently only have those two cards. I have been considering finishing the deck, and if I do the first place I'll post about it would be my twitter (I'm @Juli_Aria)
I loled at you the first redesign when you cut out so much, but after I calmed down and thought about it, it was actually better. Also, I like your personality, I thought you were funny. Great vid
I would find this so much fun. In my school (yes im 12 so basically a baby) all the teachers (and students) are awful at making presentations/logos and it frustrates me a lot. rly happy i found ur channel !!
I remember watching these videos religiously when i was studying design in college. I've made it so far in my career since! Thank you, learned so much from these
It's your logo. Do whatever you want with it. But, I love his ideas. He's got a flair for simplifying design. Excellent aesthetic sense! Funny commentary too!
I don't understand why people are mad about Ergashev's redesign, His original design was very generic but Zimri simplified it, made it unique (and memorable). Logo doesn't always have to be so literal. I think people will be ready to pay more to the designer with redesigned logo 😂.
Having studied graphic design I actually do agree with all but the first one, I find the first one just throwing the name out to the left made it seem disconnected. Might have been nice to try and align it to the bars but on the right hand side, and that would even give you the chance to use both names if that was important for the user. But everything else was definitely improvements I would have made as well.
rewatching your old vides working on a logo for my brand. thank you for all your inspiration from over the years. youre a great teacher. i learned so much about design from you! the style of your old videos also have a nice nostalgia to them now. you always have great video ideas! i hope youre doing well! ps also insane how much hate you got in this vid lol you can tell who actually watches you
Zimri, I'm not commenting as much as I used to do since you are back, I've been traveling a lot lately! I still never miss any of your video either I'm in Cali or visiting my parents in France. I'm Following you religiously. I have to confess one thing though: I'm always snapping, clapping and all that stuff behind my phone whenever you're asking for it. Today my little brother witnessed me jaw clapping while eating a banana. That was a little bit sketchy to explain the situation to him. "IM CONGRATULING AND SUPPORTING VAN DAMME WITH HIS START UP" The cringiness in his eyes made me feel great.
Yea, for Ergashev, and then Ergashev sent his own logo to Zimri, and then Zimri made it how he likes it, that's it. It's just personal preference, it's all subjective, there is no objectively right way to go about art. ¯\_(ツ)_/¯ If Ergashev didn't want people to rad on it, DON'T SEND IT TO A RUclipsR WHO DOES THIS AS A PROFESSION AND THEN CRY ABOUT IT. That's like me going to Gordon Ramsey, getting him to review my restaurant that I think is really good, then have him complain about how shit it is, and then me getting mad about it.
Well fuck it, let's critique the critiques: Ergashev - I like the original too much. I know it's not good to have that much variety, but the only thing I'd change is have the three lines drop inward like the logo did. Juice logo: the stem should follow the curvature of the C - Parallel shapes/lines are more readable. So is making the leaf a shape instead of lines. Artistic design: Yup. Cleaner. Asterisk: S is too hidden in both cases. That unparalleled line irks me. I assume the extra line in the A is supposed to make it look like AI, but the tilt doesn't make that readable, and just messes up the A. Also don't know if you want the word risk associated with AI even if it's buddied with aster. Fried town - Good contrast, but but the brown got too orange - think it's supposed to have pancakey colors. Bottle label - what's the color of the glass that's going with? Good design, but not sure clean lineless pastels goes well with stark reflective brown and the inevitably added text.
Waaay to sensitive folks. I loved it and his personality helped with the critique. I think his goofy side helped make the video quite enjoyable and entertaining! Good Job! His advice was right on point as well, IMHO. We are not all going to see eye to eye, but the reasons for his changes in the logos had good merit. I feel he improved on all of the logos that he changed and gave advice for.
You work to improve the logos of the others in a very explicit, confrontative and courageous way. You actually share a lot of knowledge ... for free !! and actualy may end up by doing the same but for big money. Thank you ... you are an enrichement for this world.
I don't get all the hate. Honestly, never watching this guy before, he's a little strange. But strange IS personality and he's giving very professional critique. Going above critique and offering insight on how to make it better WHILE showing his own examples. This is a very good video and the people hating clearly don't understand professional design. I know you won't see my commend but keep being yourself dude. Personality is what this community lacks and you've got a good thing going.
the fried town enhancements were amazing, definitely blown away by how much better the same design became through small adjustments. also highly appreciated the darkening of the border to make the colors pop. and changing the yellow border of the pan to black and connecting it to the words made the whole design feel more unified. loved it.
@@isaacg.1185 Isaac G. No thanks to you, 'cause you are the one giving illimited material to prove lack of brain cells. By the way since I don' t wanna go on listening to your so called 'edutcated' convo forever I leave the chat, and your last whatever words. I guess you're happy, ignorance has more place now.
Whats with all the negativity in the comments...this guys personality is fun and most of his logo redesigns are great!!!!! He didn't just pick them up from random places people sent those IN so he could critique them.
You got a cool personality man! Its very unique and totally different from most RUclipsr'$ (which I like). I got some good insight from this video keep up the good work. I think ill use some of the things from here to work on my own logo a bit. I'm still learning tho so I appreciate the vid.
There is a lot of comments hating the Ergashev logo he revised. Personally, I think he did a wonderful job simplifying and emboldening it more. To me, the original logo does have a nice sharp feel but it's too centered and yet feels unbalanced to me, it's being too descriptive...I don't know but I would find it rather difficult to place and allign the original Ergashev logo to the right and left side on websites or even printed products.The whole point of making a logo in my opinion is to make it universal anywhere and timeless if that makes sense, I think that's why you see large companies and great designers look for that simplified approach. It's a lot harder than you think to simplify something to beauty. Zimiri I think you did a wonderful job!
Clearly people complaining about his ego in the comments have never gone through art school. This is about as friendly and positive as critiques get. I actually think he does a good job of criticizing in an encouraging way without being degrading
Why is there negative comments on this video? Honestly people can be so horrid online. Honestly thought it was such a good video and then looked down at the comments and was genuinely shocked. Keep doing what you're doing I loved it and so did 20,000 other people!!xx
Hey Mid Hunter :) most of these were illustrator - one was photoshop. I jump between them depending on if the project is an image or has a vector file :D stay awesome man!
Guys, the graphic design industry is brutal. You will constantly receive feedback and sometimes it's not so gentle. The logo is to represents their company a way they can relate to after all so people will be honest about how you've portrayed it. I actually really love that Zimri explained what he liked as well as what he didn't. Lots of people don't!
T1J , too many people get offended. If they think this guy is offensive, don't go check out Robeto Blake, he will rip them a new one. I'm a new subscriber to this channel and I think this dude is funny as hell.
Wth is he getting so much hate and criticism on this video? He has the sweetest most humble personality. He’s always mentioning how he could be wrong and people have different opinions even though most of the time he really does make an improvement on people’s designs. How do people look at him and say he has a big ego like wth are we watching the same person?
okay RUclips, I finally watched... but seriously you turned that first dudes cool ass logo into an airline
daniel wiles its crap. ow stfu its the majority’s opinion
@ he did but the F removal was just sad
Also he could have placed the name in a better way
The end result just looked like someone say a cool vector anf slapped his first name infront of it
Exactly what I thought xD
It wasn't perfect but it was an improvement. He only had a few minutes to suggest some things, not define what the end result should be.
@ if the triangle was flipped horizontally it would have been better
I’m majoring in graphic design and the way he critics is the way our profs critic our design.
so.. do you not hate your profs?
@@naes123 No, grown ups knows that they can learn from critics. Getting critique is not a personal attack on your frail ego
usually as a student you think, "How did I not see that"
@@kaptengranat criticism have to be seen as a way of help/ finding the way from the other person... we all look at our things with our prespective and never think of the others
I want zimri to bring back YGR
Ergashev has left the chat
ruclips.net/video/I1vd-QcofDM/видео.html
imao
LMFAO
LMFAO
AHAHAHHA
redesign your ego next
Oof, Couldn't have said it better myself
Actually hes just bored af
PleaSe
lol wtf he is so humble
@@nonk6441 lolol ... i think he's buddhist
I want to give him a design SOOOO minimal that Zimri would have to add to it! :D
How do we submit designs?
@@GoryGaming Please make it ultra minimal XD
@@izaihpaponette4366 he will just make it a semi circle, he's a step ahead of us
@@izaihpaponette4366 he will add text... i swear he is too good
@@izaihpaponette4366 you got me, xD.. its perfect idea... but he would just zoom in and half that dot tho
Unpopular, but in his defense, people who professionally design logos think a little differently. Simplicity is key, versatility is key, clarity is key.
- Simplicity: The more simple the logo, the easier it is to recognize and it will match well with other design elements.
- Versatility: If your logo is a weird ass shape, you really can't put it into the header of website or on social media effectively and remain consistent with your print marketing material.
- Clarity: There really shouldn't be anything that distracts from the main message. What you want to sell should be at the forefront of your design. Fluff is ignored in 2018 as our price of attention rises.
well put
Fuck off Tanner
@NOVAHD I believe logos become memorable due to the fact that they follow these keys.
@NOVAHD But that doesn't mean a logo is well made. The original argument referred to making a visually appealing logo that sticks in your head, rather than an eyebleeding logo that sticks in your head. Although the latter is memorable, it wouldn't be fondly remembered.
@NOVAHD Macdonald's, Nike, addidas, Tesla, Amazon, beats headphones, Coco Chanel, Disney etc. What these brands and many more alike have in common (in this context) is their simplistic logos, they make easily identifiable logos that are quick to recall. Logo's are the most important aspect of a brand and the image they want to set, if the logo isn't appealing or too complicated most times it will be forgotten.
This isn't about what ways right or wrong it's about how you market yourself to get the maximum attention and sales.
To be honest I think the first one actually looked nicer originally, your version of it was way too simple
This is the second video i see of this guy with the same content and yes, the only he do to the designs is do 1 or 2 changes to put it more "simple".... and worst. I don't know why people send his designs to this man
@@ThaReP bc people are stupid^^
@@ThaReP Simplicity is in right now, that's why Pepsi, Mastercard, Microsoft, United Airlines, Google, Firefox and many more changed their logos to minimalist versions, and why brands like Nike and Apple have such successful logos. The less clutter you have and the more immediate recognition the better.
RomuX yeah and looked like adidas
@@G1NZOU I mean yeah but there's a point when too much minimalism (is that a word?) or too simple logos get hard to look at
Ergashev sweetie I'm so sorry.
big corporation logos are simplified quite often. less to say easier to remember.
It ended up looking more like an airline
It started off looking like a Pharmacy logo with that wing-like appearance.
@@wanderbread4217 but it was mentioned to be a personal logo, not a logo of simply mass corporation, more like showing you and your capabilities
personal logo should show what are you doing or your identity, and in the end you have private law firm or whatever. This is just.. *ucked.
Ya'll do realize that you're supposed to take criticism as a graphic designer...
right?
Unfortunately, not all of us do
@@niiphoart8823 Unfortunately, most watchers here do not know anything about design and they're just blabbing out shit.
Is he not meant to take any?
Who doesn't realize that
hey.... bbg.....
when i saw the first one, i thought he was joking
But hey - the second and third version (matched colors+deleted lines, blue+black) are looking great compared to original..
@@mod8 No it doesn't. It looks like it was made in 1970's.
@@ZygimantasA I honestly think that the first version look a bit oldschool. But old design doesnt mean bad design. Some designers created immortal logos, that are still perfect. I like the last version (just surname) most and I will make the blue part even smaller. Bold name+little blue part.
Zygimantas Adomavicius How is that not a compliment?
I thought the first one was perfect before
Omg you completely butchered Ergashev. It was cool, you made it kinda bad..
Bruh he salvaged that logo lmao the boc and color comp was all wrong
@@flyingmingo Maybe it was on purpose. He made it worse to test us. You know the way he says "whether we improved it or made it..... worse"
He was right about too many blues
He doesnt need 4 different blues
It was a train wreck.
I think it was a super good alternative. The original one looked super common, an easy solution. The alternative look strong, super professional. I think it gives it a more trustworthy look.
"Constructive" Criticism! it makes you better. i dont see an ego. i see an experienced logo guy giving suggestions.
STRAIGHTP tysm dude the other comments made me real sad for him!!
Why was this in my recommended... still watched the entire thing!
Jay & Rengin ikr same here
same
It is annoying that so many people find YT suggestions odd... while PEWDIEPIE IS DYING
sameeeee
Because AI
*ergashev submits a logo*
So yeah I’m just gonna get rid of like 75% of your logo and that’s how I made it way better LOL
The change of colour, and removal of the lines made a big improvement. But everything after that was too much.
Actually, yea. Pretty much LOL. 90% of the time improving a logo means getting rid of all non-essential design elements. You want it to be as simple as possible.
fluffywhitemanju thats why its uninviting and dull now
ruclips.net/video/I1vd-QcofDM/видео.html
@@static2140 you branding should carry your personality, not your logo. Having a very simple logo that communicates the feeling of that genre of business or company. When it's very simple, it's easy to use it in a million different applications without feeling like your fighting it, and it's also helpful if you decide to change your branding, many great logos have survived multiple brand shifts while keeping their logos pretty much the same because they worked and we're memorable and recognizable. I forget where I heard this but someone said for every three things you add, take away two. Then theres the classic K.I.S.S. "Keep It Simple Stupid" which applies to everything! Lol. This is a friendly debate btw, just making conversation, no I'll intent 🙅😸
1. He simplified the Ergashev logo too much. I liked the way it was better.
2. Green Juice changes were nice.
3. Artistic designing was too simple but its easier to remember.
4. Asterisk changes were cool.
5. Fried Town was spot on! Tilting the pan made the whole picture way more organic.
@Spanish Moustache lov u
2. Green Juice was totally wrecked after redesign... Before the line with leafe nicely followed shape of "O" and in his version it's just chaotic.
@Rhynder Prod. what
You must not be a designer in any fashion lol. The first logo was a complete mess.
Kyle Evers I am an architect student and of course I know the principles of design. Regarding the first logo, I think he just went a little too far simplifying it. In my opinion it works if it was a globally known brand (when Kentucky Fried Chicken reduced its logo to KFC, for example). I didn’t say it was wrong, but I think he sacrificed its aesthetics a little in exchange of simplicity. Still works but the original one was very elegant already.
This guy has got to be high every video.
Dragon Energy
Of course, he's an artist after all.
its a character.... kinda hate it, but is good to learn logo design
U hit 420 likes, so Im leaving a comment to not ruin the count ! Perfect !
Edit: 1 minute later some fucker ruined it R.I.P :'(
You have to watch the video at 1.25x for him to talk at like, any type of normal speed 😅
I think what people fail to miss is the fact he said "these are directions I MIGHT explore." I think he was merely suggesting a way that the design could be altered, not necessarily saying his design was the best iteration of the logo.
that's his words. and that's fine. But his presentation screams "look at me, I'm so good and you all are not". Very few people enjoy criticism and/or arrogance (even perceived arrogance) You have to take care to come across as sympathetic and genuinely wanting to help. Or just kick up up to 11 and go for the "I'm a douchebag and loving it" style. This guy is leaning too much towards the second option.
@@omikronweapon No, that's not it at all, it's not his fault because you assume what's he's doing at all, if he says what he's doing, take it for word, don't sit there and think he's lying when he's clearly doing what he's saying. smh, if you don't like him radding on your logo, don't send it to him, it's that simple.
Omikron, you do realise that the people who’s logos he’s working on have been submitted by them? They want him to offer his professional insight on their logo, he lets everyone knows certain suggestions and backs up why he’s made said choices.
He’s not saying his is final, or that they even have to. He is simply letting them know, from a professional standpoint, what they’re lacking. Constructive criticism....
@@omikronweapon He asks for commenters perspective literally like 50 times. If you think that tilts towards "I'm a douche and better than you all", then you are delusional. And literally listen to his fucking intro. "Everything I make ain't that great". Are you deaf or something? Neanderthal.
Honestly this video would have much less dislikes if the Green Juice and Fried Town logos were played first
i totally agree
Fried Town ended up really good >
Lesley’s logo redesign was better, but damn Ergashev.. Poor dude..
is this guy like super high
dude weed lol haha omg so funny lawl weed joke haha!
@@ForestWizardLookingForPotion lol what
this is not how a high person acts
Beat everyone acts differently when high
5:06 proof
ergashev did not deserve this
the f looks weird, cut off to not make it visible as an f
The logo was shitty and looked amateur.
Ah..he Improved it
@@pip6293 now his logo looks like a bank logo
Rookie comment. Original had way too much and colors were jacked. Something Apple and Nike would have not done! Logos are not meant to be illustrations. They are logos and strictly for branding.
The positivity and encouragement is so addictive, I'm binge watching these...
comments are whack, this dudes hilarious and has actual helpful critique.
@thatperson You're right, this guy is funny as hell, I'm subscribed today because of this one video.
Nigga tf
You people are so mean, it's a cool video. I don't get why people in design are so elitist, to be quite honest.
Ergashev's logo came out nice. it's way more powerful, and it makes you focus on their name, while leaving you lots of space to breathe in. In their case as a web designer, the most important of their personal logo should be their name and the impression. To put it simply, in a business card, that simple design would make me want to turn it around to see Ergashev's contact info. First one would probably not, since it's colors are tame and it seems unclean, full, therefore, amateurish, in a sense that's not what I'd be looking for in a professional.
Because people think their subjective beliefs are the only truth and are objective reality when in reality it's not objective, and it's just subjective territory, he designed the logos how he liked it, he did what he said he was going to do.
"But he implied that my logo was shit and acting like his was better than mine", okay hold on, you sent him your logo and then you cry about it? that's like getting Gordon Ramsey to come to your restaurant then cry when he doesn't say your food is great.
Bottom line is, this is all personal taste, don't cry because he has a different taste, his taste is simple, that is all.
If you don't like him not liking your art, don't send it to him, just to brag about how good your art looks. -__-
People design are ugly af
I love the way that he's not married to any of the designs. Normally this work would cost SO much money. Being creative and re-thinking something that already has so much effort put into it is harder than it looks!
I found this video through recommended videos like everyone else, and seeing the like to dislike ratio I wanted to find out what was so bad about it. Honestly, this series is awesome. I really enjoy watching you fix other people's design work, particularly how you tend to concentrate on removing elements and simplifying forms. Good stuff.
Sure. Some people are way too sensitive!
People mistaking EGO for structured feedback/critique, lol. Trust me, most CDs would chew you out in a real creative agency based on the logos that were submitted.
I love the Green Juice improvement!
Yay! Thanks Drew, glad you liked it : ) Hope you have a good weekend man!
100% that was an instant upgrade, love the organic hand drawn tweak... i've got a couple i could kick your way for a future video if you need any submissions :) @@zimrimayfield
Nice move!
Every time he laughed:
0:16
0:31
1:47
1:55
2:54
3:20
5:00
5:05
5:27
6:36
7:30
8:42
10:06
10:25
10:41
Just what I needed 😂
Thanks, I skipped those parts.
Who gives a fuck
*every time he tried
JTP Covers
thanks, his laugh is sexy as fuck, I gonna watch them over and over xD
This dude's personality... well its not for me.
Haha, yeah...
Perfectly said lol
In my opinion, I find him fun, Hes excited about what he does, its really sweet to see someone passionate.
I really don’t think it’s for anyone 😂
Just curious, but what irks you in particular?
@@destiny-crew "autism" lol wth, person who says stuff like that is the one who's suspect...Can't handle him, or what even is this? xD
I actually love the series, you can learn a lot + It's entertaining to watch. It's not like every logo remake will be perfect nor it has to be. He's just sharing his take on these and some core principles in design so we can learn in the process as well...
You improved the Fry Town really gooooood.
He did some good stuff, but tweaking that orange made it scream "DORITOS" to me
Looks like cigarette butts
the original looked like pizza huts wing street logo
Luke Jack wtf, he didnt do anything except add contrast
I don't understand what deal is about him being egotistical. Wish I knew more people like this guy, absolutely love him. He's upbeat, creative, concise and full of positive energy. Subscribed :)
some people like me are sad and gay and can't understand happy people
Agree with all of that except the egotistical (which i think u mean egotism)thing, it’ll never be a positive thing to be arrogant
i know hes so fun and cool! especially for how pretentious and boring design majors can be, hes actually so kind-spirited and everyone is taking his energy amd turn it into something ugly
Same! And egotistical people repel me like two opposing magnets.
I didn't like him at all during this video. But after seeing a few more I can tell he's genuine. I think that's what alot of people don't like about him, is his energy. Anyone with even a little fame will have haters.
@zimri don't listen to what people say about your "ego" or "personality" i think you have a refreshing take on the world and your videos always make me smile and laugh
am I the only one who doesn’t understand all the comments critiquing his personality and ego? He seemed ok, I didn’t really notice that he was conceited or whatever I was just watching the screen for the editing and the comments and laughs he made were fine by me? Idk man
Anna Maria glad I’m not the only one
He's got panache. Totally cool.
@Senan Kelly fr, people literally want feedback so they submit it. He's giving genuine brutally honest advices so i don't get the hate
Then you can’t recognize a fake laugh.
Well he needs to be criticized by a professional montage maker on adding too much pressure and chaotic critique at the beginning which leaves a rather unpleasant impression, but after the first logo criticism I think he kinda chilled down a bit.
these comments are whack as hell. this is a guy that clearly just loves his passion for graphic design and enjoys making positive, entertaining, and hilarious videos about his OPINIONS on it. his intro song literally says "well everything i make, ain't that great". this is youtube, quit taking everything so seriously.
IMO
1st logo: Ergashev Farkhod
It's really better all in the same blue and without the lines, but that's it. In the end you changed it so much that made it worst
2nd Logo: Green Juice
Your changes where small but made the logo way more powerful, maybe I would make it all the same coulor except the leaf, but IDK. Anyway you made a good job!
3rd Logo: Artistic Designing
This redesign was def for the better! Simpler, cleaner, nothing to say but congratulations!
4th Logo: Asterisk
You made it look more professional with all the angles, which is good, I guess.
5th Logo: Fried Town
I'm not very comfortable with this "fun" logos, its hard to make them without they looking poorly made or ridiculous, but you made it great!
IFS95 for the third one, I think they were going for something more colourful and “exciting”? The simplification looked good, but it needed something more
@@romeoa.6634 Yeah, I only think it was better because I really disliked the original logo. The one he made was still pretty far from *it.*
@Sugarstellation and I can't believe you found a way to put a negative spin on a person congratulating another for what they perceive to be a job well done...
@Sugarstellation for real though lmao
I love how you redesigned fried town. it became more focused and the connection really paid off.
i love how people who don't know shit about graphic design spout crap out of their ass. dude improved ergashev's design a lot.
pls redesign famous brands logos (maybe StarBucks, Samsung, Adidas, ...)
There's a reason brands like those don't mess around with their designs. Don't fix what's not broke.
@@emilyb.8219 Starbucks continuously changes their logo, same with samsung. Adidas has to a lesser extent as well
@@TheLazySleeperLives Starbucks has changed their logo 3 times in the past 50ish years, with 2 of the changes basically just removing elements. I wouldn't call that continuous, in my opinion. Same for Samsung and Adidas.
Lol Sbux does not need a redesign.
The logo was original a naked twin-tailed Siren in the 70s. Then in the 90s, she got some liposuction and a face lift, and was showing much less of her hoo-ha.
Then a few years ago, the words were taken out of the logo because the Sbux Siren is already an iconic image. People don't need to be told "this is Starbucks" - they already know.
Wait this isn’t satire?
My exact thoughts...
@latschospezial Yea I was getting a Jacksfilms vibe
he ruined some of those logos!
Random = funny
I think it is
Your videos have helped me so much through this difficult period of my life. The meaning of your logos has given new meaning to my life. You are the true design champion Zimri! Always be you, don't ever change XOXO
Alex Wells Hello! I invite you to my channel, I uploaded a video to design a poster. Cheers!
that fried town change was PERFECTO
Agree - Fried Town edits were spot on.
But, maybe got a bit lost with the other logos
Micah Powch wtf he just gave it more contrast
I think it’s just his personality that rubbed people the wrong way. I don’t think his intentions are bad. Like he’d say these are his suggestions and thanked people for sending stuff in. I assume people know he’s going to criticise their logos and want his honest opinions/critique so that’s why they send them in.
Just feel bad for him that his RUclips persona is one that people may not like..
Good designs tho
Actually I really loved this video. As a designer with over 8 years industry experience, I really respect this guys opinion and design efforts on each of these logos. Come on guys, it's just his opinion and even if you don't like it, it's just his perception of thins. We all have our own views. And I've learnt a lot from him.
i graduated in may with a bachelor's in media arts and science and i focus on graphic design. i had to put a hold on finding a career because my mom has a lot of health issues, and so i've been trying to do freelance stuff while teaching myself new tricks. designing logos isn't my forte, but dealing with typography is. your leaf idea being a bit more organic was really nice! loved this video and it inspired me a bit! thanks!
I agree with the direction you took the first in, but you took it too far in my opinion. I'd have stopped having changed the colour and removed the lines.
The second is a massive improvement, overall loads cleaner. It bugged me that you used the brush tool to add the leaf etc, but I get that this is quick and just to bounce ideas.
The third was awful to begin with, very word-art and just too busy. You simplified it well but lost the personality of the logo in the process.
The fourth was actually my favourite, I think you did a good job on that.
The fifth was ok, the angled pan laid behind the text makes it pop more so I think from an impact viewpoint you improved it :)
Agree, except with the third one, Asterix I think? The original logo was almost good as it was. The letter A looks better now but overall it just looks empty, too much white space.
Simple is good... To a certain extent
Oh my god I legit sent in another like literally at 2 am last night because I figured the tarot cards got lost in your inbox 😅 thank you so much for your kind words!
Of course! They are awesome Julianne : )
Hey Julianne, not sure if you are going to see this, but I would love to buy a set of your Tarot Cards if they ever hit the market. I am not much of a tarot guy, but those illustrations are amazing and I would love to get my hands on something like that. Is there any place where you are going to showcase them? :D
@@AleksOfficialChannel Hey! I'm really glad you like them and thanks! I did those for a class a few quarters ago, so I currently only have those two cards. I have been considering finishing the deck, and if I do the first place I'll post about it would be my twitter (I'm @Juli_Aria)
I loled at you the first redesign when you cut out so much, but after I calmed down and thought about it, it was actually better. Also, I like your personality, I thought you were funny. Great vid
I would find this so much fun.
In my school (yes im 12 so basically a baby) all the teachers (and students) are awful at making presentations/logos and it frustrates me a lot. rly happy i found ur channel !!
👍YES to a whole week of YGR. I love your work
Is this guy on speed?
First video I watched and I put it on 1.25 speed. A little too extreme for me.
Hahah he's on something :D
I remember watching these videos religiously when i was studying design in college. I've made it so far in my career since! Thank you, learned so much from these
I don't know what am I doing watching designing videos but I loved it lol. Your vibe is so bright gosh
It's your logo. Do whatever you want with it. But, I love his ideas. He's got a flair for simplifying design. Excellent aesthetic sense! Funny commentary too!
I don't understand why people are mad about Ergashev's redesign, His original design was very generic but Zimri simplified it, made it unique (and memorable). Logo doesn't always have to be so literal. I think people will be ready to pay more to the designer with redesigned logo 😂.
They aren't designers they don't know shit about logo design so they just bash
Having studied graphic design I actually do agree with all but the first one, I find the first one just throwing the name out to the left made it seem disconnected. Might have been nice to try and align it to the bars but on the right hand side, and that would even give you the chance to use both names if that was important for the user. But everything else was definitely improvements I would have made as well.
fried town improvement actually looked really good
rewatching your old vides working on a logo for my brand. thank you for all your inspiration from over the years. youre a great teacher. i learned so much about design from you! the style of your old videos also have a nice nostalgia to them now. you always have great video ideas! i hope youre doing well! ps also insane how much hate you got in this vid lol you can tell who actually watches you
Zimri, I'm not commenting as much as I used to do since you are back, I've been traveling a lot lately!
I still never miss any of your video either I'm in Cali or visiting my parents in France. I'm Following you religiously.
I have to confess one thing though: I'm always snapping, clapping and all that stuff behind my phone whenever you're asking for it. Today my little brother witnessed me jaw clapping while eating a banana. That was a little bit sketchy to explain the situation to him.
"IM CONGRATULING AND SUPPORTING VAN DAMME WITH HIS START UP"
The cringiness in his eyes made me feel great.
ahahah chui mort
Is Zimri the guy from Ratatouille?
You made it all worse
what is jaw clapping
Fried town one you literally perfected. The first one made me think you had no idea what you were doing tho tbh 😭
thisss hahahaha
RUclips has been suggesting this for months and I’m so happy I finally gave it a watch! You have the cutest personality! Your laugh is infectious❤️
K, that Miley C wrecking ball reference followed by that laugh got me hooked to the video before he even started with the content 😂
Honestly the ergashev logo was ok with just common blue colour without shades
Yea, for Ergashev, and then Ergashev sent his own logo to Zimri, and then Zimri made it how he likes it, that's it.
It's just personal preference, it's all subjective, there is no objectively right way to go about art. ¯\_(ツ)_/¯
If Ergashev didn't want people to rad on it, DON'T SEND IT TO A RUclipsR WHO DOES THIS AS A PROFESSION AND THEN CRY ABOUT IT.
That's like me going to Gordon Ramsey, getting him to review my restaurant that I think is really good, then have him complain about how shit it is, and then me getting mad about it.
@@AzusaNym Why you talk so much shit? Ergashev same colour logo was good until this guy removed everything from the logo.
@@AzusaNym Zimri himself wanted to know which logo do we prefer better, so who is crying lol
Well fuck it, let's critique the critiques:
Ergashev - I like the original too much. I know it's not good to have that much variety, but the only thing I'd change is have the three lines drop inward like the logo did.
Juice logo: the stem should follow the curvature of the C - Parallel shapes/lines are more readable. So is making the leaf a shape instead of lines.
Artistic design: Yup. Cleaner.
Asterisk: S is too hidden in both cases. That unparalleled line irks me. I assume the extra line in the A is supposed to make it look like AI, but the tilt doesn't make that readable, and just messes up the A. Also don't know if you want the word risk associated with AI even if it's buddied with aster.
Fried town - Good contrast, but but the brown got too orange - think it's supposed to have pancakey colors.
Bottle label - what's the color of the glass that's going with? Good design, but not sure clean lineless pastels goes well with stark reflective brown and the inevitably added text.
Waaay to sensitive folks. I loved it and his personality helped with the critique. I think his goofy side helped make the video quite enjoyable and entertaining! Good Job! His advice was right on point as well, IMHO. We are not all going to see eye to eye, but the reasons for his changes in the logos had good merit. I feel he improved on all of the logos that he changed and gave advice for.
I would've put the words 'fried town' in the pan as if the name was being fried.
That would have been awesome! : )
But then the "Town" part would be lost completely
You work to improve the logos of the others in a very explicit, confrontative and courageous way.
You actually share a lot of knowledge ... for free !! and actualy may end up by doing the same but for big money.
Thank you ... you are an enrichement for this world.
ur just weird but not in a bad way
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what the fuck
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😂😂😂😂 love your vids bro
ohhh snap it's Will
How many Will Paterson’s would Zimri give Will Paterson?? 🤔
He’d get all of the 👌🏻will is amazing
I give you three Will Patersons for that 👍🏻
I don't get all the hate. Honestly, never watching this guy before, he's a little strange. But strange IS personality and he's giving very professional critique. Going above critique and offering insight on how to make it better WHILE showing his own examples. This is a very good video and the people hating clearly don't understand professional design. I know you won't see my commend but keep being yourself dude. Personality is what this community lacks and you've got a good thing going.
Sorry commenters, I love his suggestion to Ergashev. He's right on everything he said about Ergashev's logo. looks odd
@kepala kentang Absolutely. I really hate it. looks like a logo from 70's. then when you look it from far, it's just an inverted triangle. lol
Wait, this is bugging me. On the Hourglass Brewing one... isn't the word BREWING off center to the left? How was that missed??
now I can't unsee that
the fried town enhancements were amazing, definitely blown away by how much better the same design became through small adjustments. also highly appreciated the darkening of the border to make the colors pop. and changing the yellow border of the pan to black and connecting it to the words made the whole design feel more unified. loved it.
Why is everyone dissing him? He did great.
1st: worse
2nd: improved
3rd: improved
4th: improved
5th: improved
6th: n/a
7th: n/a
@@isaacg.1185 You obviously don't get the logo style nowadays.. And good manners too
@@jkitty95 You obviously don't understand credibility.... And that you're also a dumbass
@@isaacg.1185 Well thank you for proving once again my already obvious points
@@jkitty95 Well thank you again for proving you lack the brain cells for an educated discussion.
@@isaacg.1185 Isaac G. No thanks to you, 'cause you are the one giving illimited material to prove lack of brain cells. By the way since I don' t wanna go on listening to your so called 'edutcated' convo forever I leave the chat, and your last whatever words. I guess you're happy, ignorance has more place now.
Whats with all the negativity in the comments...this guys personality is fun and most of his logo redesigns are great!!!!! He didn't just pick them up from random places people sent those IN so he could critique them.
You got a cool personality man! Its very unique and totally different from most RUclipsr'$ (which I like). I got some good insight from this video keep up the good work. I think ill use some of the things from here to work on my own logo a bit. I'm still learning tho so I appreciate the vid.
I think the green juice you made was good idea with the leaf, but from too thin, your logo was too thick in my opinion.
1 million views, congrats man, always liked your vids
There is a lot of comments hating the Ergashev logo he revised. Personally, I think he did a wonderful job simplifying and emboldening it more. To me, the original logo does have a nice sharp feel but it's too centered and yet feels unbalanced to me, it's being too descriptive...I don't know but I would find it rather difficult to place and allign the original Ergashev logo to the right and left side on websites or even printed products.The whole point of making a logo in my opinion is to make it universal anywhere and timeless if that makes sense, I think that's why you see large companies and great designers look for that simplified approach. It's a lot harder than you think to simplify something to beauty. Zimiri I think you did a wonderful job!
Love learning everyday with you Zimri, you are really creating a world of Design Champions!! haha
Clearly people complaining about his ego in the comments have never gone through art school. This is about as friendly and positive as critiques get. I actually think he does a good job of criticizing in an encouraging way without being degrading
Aesthetics improved but I don't like the corners. Liked the first rounded A more :-)
Nobody:
Random Dude: LET'S BUTCHER THESE LOGOS!! YEAH!! HAHAHAHAHAHA. 2.3 MILEY CYRUS!!!
Why is there negative comments on this video? Honestly people can be so horrid online.
Honestly thought it was such a good video and then looked down at the comments and was genuinely shocked.
Keep doing what you're doing I loved it and so did 20,000 other people!!xx
I kinda like that this guy makes himself laugh so much.
Wish I could do that.
Please kill me.
Where do you live
@@semiloreomoyinmi6398 lmao
:(
Can do boss
What software is he using? It looks so simple AF.
I just use Photoshop for literally like everything...
I think it's Illustrator
Hey Mid Hunter :) most of these were illustrator - one was photoshop. I jump between them depending on if the project is an image or has a vector file :D stay awesome man!
We did the same pfp with Photoshop
Don’t use PS for logos. Please.
@@GoryGaming why? You can do everything you want with Photoshop. Its better then every other programm
Guys, the graphic design industry is brutal. You will constantly receive feedback and sometimes it's not so gentle. The logo is to represents their company a way they can relate to after all so people will be honest about how you've portrayed it. I actually really love that Zimri explained what he liked as well as what he didn't. Lots of people don't!
why does this have so many dislikes, video is great. youtube numbskulls really confuse me sometimes
T1J , too many people get offended. If they think this guy is offensive, don't go check out Robeto Blake, he will rip them a new one. I'm a new subscriber to this channel and I think this dude is funny as hell.
People are too serious now a days i guess
I love your videos so much! And you literally are like a fountain of light brightening up everyone’s day! 💫
Wth is he getting so much hate and criticism on this video? He has the sweetest most humble personality. He’s always mentioning how he could be wrong and people have different opinions even though most of the time he really does make an improvement on people’s designs. How do people look at him and say he has a big ego like wth are we watching the same person?
the first logo is definitely the logo of cosplayfabrics.com
hendrvh true
It's also like the Crossfire's Logo. If you play video games you prolly know what I mean
Weeb
@@jh3xgaming not at all
wait im so confused why is everybody hating on him?
@Funka Punka what?
You're a magician, seriously. Your editing style is soooo on point!
I think you made the first one worse tbh, i liked the lines & the all capped letters. The only thing u were right about was switching the blues
I liked the redesigns mostly, but the dude is crazy af hehe.
Man, I love the execution and idea of the series!!! My first episode. Just subscribed and ring the bell !
am I tripping or are his eyes two different colours?