How do you find Customers for Your Product? - w/ Melinda Livsey Ep. 17
HTML-код
- Опубликовано: 9 июн 2024
- How do you find your audience? How do you find and convert cold leads? How can you do research to find your audience? How do you educate your customers on what their problems are?
In this episode, Melinda learns how to utilize her story and background to better understand who her product is for.
00:15 - Melinda Update
03:30 - How to change someone’s mindset? Problem, solution, then product
06:24 - The problem and solution is told through your stories
11:10 - I have the story, what do I do next?
12:30 - The funnel breakdown
17:00 - Melinda’s research on her strategy sessions
20:10 - Who is Melinda’s product for?
29:46 - Just Give
Video mentioned:
Turn Cold Prospects into Hot Leads - How to Get Clients
• Convert Cold Leads int...
Books mentioned in this episode can be found on our booklist:
kit.co/TheFuturIsHere/essenti...
Pre-Lance: academy.pre-lance.com/
Melinda Livsey
www.marksandmaker.com
Are you interested in creating your own knowledge product or content? Download our free workbook to help you identify your valuable skills, who your audience is, and how to publish it: www.thefutur.com/resources/sh...
#promotion #customerconversion #sales
--
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
🎙 Futur Podcast: thefutur.com/podcast/
✍️ Futur Blog: thefutur.com/blog/
-
Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor- Jona Garcia
Editor- Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music - Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song- Adam Sanborne
these Melinda episodes have been SO insightful into what it really looks like to grow in a design business, being able to listen in on your conversations about Melindas struggles and growth is helpful to me and I'm not anywhere near where I want to be but I'm making moves and this really helped!
Melinda thank you for such open and transparent questions you have asked in all these sessions. Chris thank you so much for being great Mentor 🤠
Melinda is my spirit animal at this point.
Hehehe
I am an Ecommerce VA from the Philippines 😁 though this channel is more on designers but i applied what I learned in here in my online services 😂 As of now, iam doing training VAs and upon watching this channel, i got so many ideas on what to deliver to my students 😂 So, so helpful 😀
Still amazed to the fact they some people can give these videos thumbs down 🤦🏽♂️ but why 🤷🏽♂️ who else is dropping knowledge like this?
Maybe people are looking for substance and not easy answers. When something this long turns into a sales pitch, people might feel manipulated. There's a lot of talking, little substance.
@@BAwesomeDesign lol a sale pitch? I must have missed something... You have two people that make enough money that don't to share their expertise for free, spending their time to help educate and some how theirs not enough substance or not enough that someone would give the content a thumbs down?
Wow, all this content with Melinda is sooo timely! Can't wait to watch.
Thanks Nathan!
A fan of both of you and The Futur stuff from Taiwan~
I am learning so much from these videos and I like Melinda’s hat🎵🎤❤
in min 23 Melinda sold me her project!
Im speaking for myself here but I don't think its reciprocity why people purchase your products... We have learned so much from you guys to the point where you have established yourself as the expert through sharing all this information with us. So when we purchase a product from you, we already have the expectation of learning so much more and now that were paying for it, the information will be even better and more focused. Not only that but you have already shown proof of concept through the type of business your already doing so we know we are learning the correct way to do it to get those kind of results. Love this channel!
Fantastic message of giving, giving, giving and not expecting something in return.
I love seeing Chris happy, it makes me happy lol! Can't wait to tell you my Story Chris.
Aww. I’m mostly happy.
Great episode. Give, give, give!
I love how she is rocking the Chris Do hat look. 😀
Haha 😆. And I didn’t wear a hat.
I'm glad we weren't twins :P
Chris was spot on in discerning that there is a distinction between the designer and strategist and that by interchanging the two terms confuses the clarity of each solution.
I like these kinda interview
Real experience i love it !
Thanks Kelvin!
6.00
"sprinkle lessons throughout the timeline" On page 149 of “Creative Strategy and the Business of Design” Douglas Davis says “Target Audiences are becoming more dynamic everyday.”
On page 150 he talks about listing the barriers to buy in the brief. The four examples he uses are: Aren’t aware, Don’t understand, Don’t believe, Don’t think the brand is for them.
That’s actually enough to use for most projects. Melinda’s comment about going back into her own user journey gave me the idea that we should map onto the user journey those 4 objections listed above from page 150.
Print out the map and post on our wall so we are reminded of our barriers and solutions.
So let’s call it “The User Journey Objection Map” or just the “Objection/Solution Map”.
Aaron Fletcher probably already has a framework for this. He’s vying to be the Framework King! If the insights from the Davis book can’t be translated into a framework then it’s not actionable or memorable in my view.
One more super great conversation and advices!
Thanks for watching!
Awesome! Love the Melinda vids
Thanks!
I'll be watching this while doing my daily exercise! Just created a new IG profile so that's perfect timing!
stretch your body and your mind.
Great!
Her hat is on point!
:)
I’m with @Melinda as far as overwhelm, and nice reframe by @ChrisDo (it’s overwhelmed designers aspiring / learning to become strategists-its all new-not overwhelmed [born] strategists)
The last few sentences of Chris were so pure 👌
I am a struggling beginner but I will definitely give back one day
Great video!!!❤️
Thanks!
Rockin' the hat! Love it.
Thank you :)
Damn, I just can't skip even one of these!
Don’t. Why would you ;)
Good.
I love these videos! A lot of time was spent here clarifying what offers, but I don't remember a lot on the outreach part of finding customers (I watched in small bits, so maybe I missed it). Would love to see a video that breaks down how you put teach to the funnel. You probably do this with your course, but maybe a taste would help us viewers and also move people a notch on your funnel towards buying that course.
Sure
I’m too distracted by the hat. That thing rocks!
Me too 😄
She is vibing on the same frequency and the hat flew from master to student
=)
Brad Rowlison 1000%
Great video!
Thanks!
@@melindalivsey1 Lettuce snow when you launch your brand strategy course. I think I might be your ideal client!
@@itajac80 Yay! I will!!!
Hi Chris and Melinda! I love the vlog and all of your content. Really amazing golden nugget material honestly. Thanks for being an awesome source of pertinent information. I am currently struggling with how to start a graphic design business from home in terms of finding my niche, finding clients/ how to market correctly and just overall how to even start. I can relate with Melinda in that I get overwhelmed easily. I just recently found your channel and was wondering do you offer to consult ppl like me that need help getting themselves off the ground so to speak? If so what is the package/ pricing like? Thanks!!!
*wow Mel I dig the hat, nice talk guys !* ;)
Thanks!
JUST GIVE!!! 😉😉😉
Amen!
I think Chris had a unspoken lesson in this one. If you want to make a product for a less trained “you” then we need to also make ourselves a Persona of what we looked like 5-10 years earlier to keep reminding ourselves that we are not selling to how we feel now but also remember when we didn’t know.
that was what we discussed on the last episode.
“Just give and wonderful things will happen to you” -And you say you’re not an optimist!!
haha. I guess I am.
Where do we go to hear the first part of her sessions?
I love the hat Melinda has on
Available for purchase.
Hi Chris! When you are talking about how funnels work, there's something you said that got me a bit confused: "every time you ask people to do something else you lose a % of them". I know that funnels are incredibly useful tools, and I know they work, but maybe is because I still don't completely understand the idea behind them, when I hear you say that, I think: "Well, then why ask them to do those extra steps? Why add all those extra steps that make you lose people instead of trying to convert them into sales earlier on the process?"
When I ask you to watch a video, some of you will. you experience drop off. Then in that video, I ask you to hit like and subscribe. fewer do. that's the drop off. but complex, high ticket sales can't be had in one go. this is why it's important to have a large top of the funnel awareness.
i think Melinda actually wants to have a similar wearing with Chris by wearing a hat. But this time for Chris was like "no this time, i have this headphone, dude!" LOL
Haha
:P
AI recommended me this channel for developing my art printing business 💡
looking goood
:D
when you are sitting with your clients in the discovery phase, and you've identified the brand attributes, figured out their user, etc, i still don't understand how you make the connections between the direction your sales funnel should go? like how you know what to do with that information? I guess i''m really asking for myself. I'm trying to come up with my own brand strategy and i know my voice, and my ideal user but i don't know the direction to take or how to make my website reflect it without being all over the place and not disconnected. also melinda, how has twitter ended up for you? and pinterest?
Do you think that based on the way people think they will gravitate to strategy or is it purely a learned process? To become a Jedi like Chris do I need to have the force?
no midi-chlorian levels required.
What is the problem with state schools and UC's in teaching design?
Who did you say the manager article was by?
time stamp please.
@garyvee says it all the time. Instagram adds and linkedin are open for business, triple down on them . best of lucks @melindalivsey
20:40 This!!! Strategists are never satiated for information. I don't think i've ever had the problem of too much empirical information... it's always too little.
Bring her back
I'm still waiting for my Pocket Full of Do
This week.
20:40
Intriguing to see Melinda wearing a cap instead of Chris
Switcheroo
31:31
Im going to be selling 11x17 word art prints of christian spiritual affirmations called Daily Reminders online. How should i market for something like this? I havent sarted selling yet because ive yet to finish one but i just want to hit the ground running.
is anyone aware of you or your work? do you have an audience?
@@thefutur No i do not.
“Well what if someone comes out with 6 minute abs?” -something about Mary
you caught that.
The Futur “you’re dreaming about gorgonzola cheese when it’s clearly Brie time baby” 😂
Silly and for this question is make a video on Chris 's channel
Haha Melinda is wearing a cap.
:)
Why 1 dislike? 🤔
A good chance to turn the negative into positive by smashing the "Like" button
@@7xkyn87 Dislikes are likes from the Upside Down.
How did you post 12 hours ago?
@@nepkire time travelling 👀
please take the hat off!
I give up
Once again you're talking about the same thing over and over....Buuffff...
Why do trendy, creative Americans drink out of vases?