“Different People Value Different Things” Ron Kaufman Explains the Four Categories of Value

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The action steps you design and take are intended to create more value. But in our complex and diverse world, different people value different things. How do we solve for that? In this segment of the SWIFT Operational Forum Asia event in Singapore, I explain the Four Categories of Value that contribute to your customers’ experience.
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For decades Ron Kaufman has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your organization.
His methodology is easily customized to the needs of each organization, including all team members from leadership to frontline employees. Ron is also the author of 15 books on service, business, and inspiration, including the New York Times bestselling “UPLIFTING SERVICE: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet”.
You can catch Ron speaking about establishing customer relationships, value marketing, customer communication, and more by visiting our RUclips Channel at: / ronkaufman .
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