My Cold Calling Script for B2B Sales

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  • Опубликовано: 3 окт 2024

Комментарии • 135

  • @cliffpollard6975
    @cliffpollard6975 3 года назад +105

    Machine gun Kelly, I have verified that this script works. Knowing why I’m calling is on everyone’s mind before i even begin talking. Also, asking them a question that they have to answer yes to, works. Thank you! I’m glad I’ve found your channel. I’m low key becoming a fan. I’ve increased sales to my print shop.

    • @TrentDressel
      @TrentDressel  3 года назад +10

      get those sales up!

    • @thedigitalcontractor
      @thedigitalcontractor 2 года назад +2

      its called the Socratic method but its never that easy

    • @marketingsolutions7
      @marketingsolutions7 Год назад

      socratic method is asking 'why' not neccessarily saying yes.
      @@thedigitalcontractor

    • @Drippin402
      @Drippin402 11 месяцев назад +22

      This man called him MGK 😂😂

    • @yung-krypush565
      @yung-krypush565 11 месяцев назад +7

      "Machine gun Kelly" (MGK)😆.... His good though, Thanks 4 the Vid' Trent.

  • @yessenialoeza5802
    @yessenialoeza5802 2 года назад +51

    Hey Trent I hope your doing amazing. I just wanted to let you know that for a while i´ve been struggling with making good contact with pros.. and after watching this video literally my first call I made, I got a sale! thank you soooo much this is super effective!

  • @antoinettecarpiojoya665
    @antoinettecarpiojoya665 2 месяца назад +2

    I crushed it! And now I am ready to crush my day! ❤💪🏽 Thank you, Sydney!

  • @okabhinv8150
    @okabhinv8150 3 года назад +12

    My cold-call intro: Hey Trent, I'm Abhinav from XYZ. Did I catch you at the bad time? He: No No, go ahead. Trent, the reason I'm calling to you is....

    • @anthonypojoy
      @anthonypojoy 3 года назад

      How effective would you say this line is?

    • @sarinsatya6082
      @sarinsatya6082 Год назад

      What is the contingency if the answer is yes?

    • @georgeskeats6609
      @georgeskeats6609 Год назад +5

      @@sarinsatya6082 hey look, appericate you’re busy i wont be any longer than 30 seconds and if its not relevant to you, you can tell me to get lost! Sound like a deal?

    • @margievlogs8398
      @margievlogs8398 2 месяца назад

      Nice nice

  • @kimdressel7821
    @kimdressel7821 3 года назад +9

    Big value especially the last 10 seconds!

  • @kathyjoseph7625
    @kathyjoseph7625 Год назад +6

    You made an excellent point about the mindset, it's empowering and I m excited.. Thank you

  • @tw1201
    @tw1201 3 года назад +13

    Love the end clip hahaha, golden information here thanks Trent 🙏. Loved the objection techniques would love to hear more on how you answer common objections🕺

  • @mcdonald7jm
    @mcdonald7jm 3 года назад +4

    Trent you need to start a podcast! Or give us some of your favorite podcasts!

    • @TrentDressel
      @TrentDressel  3 года назад +2

      tempting me to get in the ring :)

  • @JoeBen-w1e
    @JoeBen-w1e Год назад +3

    The more examples, the better...Thanks !

  • @affenbattler
    @affenbattler 2 года назад +4

    Dude you really seem to know what your talking about. 💪 Thank you for this video!

  • @amineamine-zh1xk
    @amineamine-zh1xk 4 месяца назад +5

    Thanks and may Allah guide you to islam its the only way to have peace in your heart its simply the truth

  • @JacobRothenberg
    @JacobRothenberg 3 года назад +14

    Well done. I can tell you've studied Grant Cardone's teachings extensively. Cheers!

  • @jonnytheartist
    @jonnytheartist 3 дня назад

    This is like watching the noobs i teach practice on me. It’s extremely entry level. 😅

  • @g_go.p.1563
    @g_go.p.1563 3 года назад +2

    Thank you Trent! Trying out this approach today, sending out the emails now.....

  • @harrygamer7868
    @harrygamer7868 3 года назад +3

    Gonna try it today bro! Thanks!

  • @Repasado1894
    @Repasado1894 2 года назад +4

    A question that begins with the word “is” does not qualify as an open question it’s a yes or no answer. Therefore it’s a closed question.

  • @paullopez2021
    @paullopez2021 3 месяца назад

    I'm trying this out tomorrow. And yes, I'm doing my own research on 4th of July!

  • @slybyer12
    @slybyer12 3 года назад +9

    Curious on your thoughts about more volume/less research vs. more research and targeted/less volume for SDR/BDR roles. Where do you find the balance?

    • @TrentDressel
      @TrentDressel  3 года назад +12

      Volume over everything. Sales is a numbers game

    • @corilawson16
      @corilawson16 3 года назад +3

      @@TrentDressel but if you have sent an email before every call. Do you not do research before that email ? Or you just use a copy and paste method.
      Also if you know who your supposed to speak with that also entails researching the correct person and going threw the channels to get them on the phone ?
      Starting bdr for a company on Monday I’ve already been an AE but in marketing. I decide to take the pay cut because I believe tech sales will be the most lucrative field with most growth potential

    • @TrentDressel
      @TrentDressel  3 года назад +6

      @@corilawson16 little to no research, make the call and figure out what to say after

  • @aveardofficial
    @aveardofficial Год назад +2

    A gazel just needs to be faster than the slowest one and a lion needs also to be faster then the slowest gazel but I get your point. But to survive you could summary this and say: don't be the slowest gazel :D

  • @jailorejo2888
    @jailorejo2888 11 месяцев назад +2

    thanks for this, Trent!

  • @mackdine
    @mackdine Год назад +1

    thank you so much, I needed this

  • @chaabraa1955
    @chaabraa1955 Месяц назад

    Ive been an account manager for 6 years. Only dealing with existing customers. I started cold calling for the first time last week to generate new customers. And it is tough. I was told no 20 times in a row. I tried to adjust each time. But no one, absolutly no one wants to be sold over the phone. I dont blame them. I say no to all cold callers who call me.

  • @nativenickenglish43
    @nativenickenglish43 Год назад +1

    you're so personable man, keep grinding

  • @OkaforSabinaUkamaka
    @OkaforSabinaUkamaka 3 месяца назад

    wow this is simple. I learnt new thing .thank you

  • @freefaller67
    @freefaller67 7 месяцев назад +14

    Never ask a client how they're doing on a cold call. That is a waste of their time and your time...A) they know that you don't care how they're doing, and B) you don't care how they're doing. A better approach is...Hi, my name is (your name) and I'm calling with (name of company). I know I just called you out of the blue and your time is valuable so I promise I'll be brief. The reason for my call is....

    • @JohnRichard77777
      @JohnRichard77777 Месяц назад +1

      How are you today may work for B2C Clients not for B2B Clients. The minute you say that to C-suite clients in B2B they will know you are a new sales kid in town...

  • @user-nx5tr4bf1l
    @user-nx5tr4bf1l 3 года назад +3

    Do you call into enterprise/strategic accounts with this script? - Also, are you able to make a video on how you would call an existing customer in a different BU? (I’m currently selling multiple capabilities that stretch across all BU’s within the enterprise)

    • @TrentDressel
      @TrentDressel  3 года назад

      the call script works for all levels

  • @susanjones5905
    @susanjones5905 Год назад +1

    Awesome video, thank you!

  • @willsheppard2858
    @willsheppard2858 5 месяцев назад +1

    Thank you!

  • @mdougf
    @mdougf Год назад

    Great stuff, thanks man. The one thing I don’t love is: “Is increasing revenue or setting more meetings important to your sales reps?”. The reason I say this is because I think it’s kind of condescending. Like obviously this is important to them. That’s their job. Can we maybe say instead: “As the head of sales at xyz company, I know that generating revenue and setting meetings is important for your reps. I’m calling because my company…(insert how our company helps them increase revenue)”?
    I understand the value of getting them to start saying yes, but I don’t want to do it in a way that makes them look stupid, like having to answer such an obvious question.
    By the way, I love the part where you say “it sounds like there is alignment…”.
    Another part I don’t like is by saying “what is your availability to set up a meeting”. I think that is disrespectful to speak to somebody like that and just assume they want a meeting without asking. Can we do this any other way?

    • @TrentDressel
      @TrentDressel  Год назад +1

      Important not to be condescending but it's also important to simply things and validate what you are trying to sell is relevant to them

    • @mdougf
      @mdougf Год назад

      @@TrentDressel okay. Thanks Trent.

  • @BenjaminStanley-si4nm
    @BenjaminStanley-si4nm 2 месяца назад

    There is a lot of Gazelle's, you can miss some, surive, learn and eventually catch more.

  • @zishanmei9188
    @zishanmei9188 Год назад

    Great video Trent. Thanks for putting this out there!
    Other than that, I noticed the mic was picking up a lot of movement from your nylon sports jacket. Just wanted to help you out for future recordings!

  • @AshDesai-k9z
    @AshDesai-k9z 8 месяцев назад +1

    Thanks again for tips!

  • @Jbarth13
    @Jbarth13 3 года назад +2

    Trent, what are your thoughts on Chris Voss’s dislike for working towards a yes? He has some really interesting points about trying to get them to say no. He’ll say things like “given [previously discussed value prop] it a ridiculously idea that we meet and discuss this further” or something like that. Any thoughts from your position in the field?

    • @TrentDressel
      @TrentDressel  3 года назад +5

      I read his book and think he has great knowledge & perspective, I doubt he has made 40k cold calls so I am sharing what actually works

  • @abouahmed1031
    @abouahmed1031 4 месяца назад

    Amazing value, waow.

  • @ineedmore_catvideo
    @ineedmore_catvideo Год назад +3

    As someone who runs a business and takes calls all day, I can tell you that as soon as someone says how are you? I know they're going to waste my time. This is hot garbage.
    Also, you don't understand what an open ended question is.

  • @moses9894
    @moses9894 3 месяца назад

    one objection i hear from businesses i call is we are all good don't need anything right now

  • @parasoldat66
    @parasoldat66 Год назад +6

    Asking "How are you" While you've never spoken to the person before is just ridicuoous and feels fake.

    • @TrentDressel
      @TrentDressel  Год назад +1

      Good point

    • @rosaritobeachmexicorosarit687
      @rosaritobeachmexicorosarit687 3 месяца назад

      I been using how are you and they stay in the phone longer i had more calls that stay in to listen to what i have to say they will tell you how they are doing when they say im doing really bad today we just had a tornado you are not talking to that person or my husband is in the hospital they are not taking to you in sorry but it does let them know you are concerned with their well-being

  • @monterosemusic
    @monterosemusic 5 месяцев назад

    Hi Trent. I'm recently retired but helping a friend part-time for his commercial landscape maintenance company in business development. I've NEVER been in sales or sold ANYTHING. A total rookie. You mentioned you sent emails prior to your calls, do you have an email script you use? Enjoying your videos, very informative and helpful. thanks.

  • @BrianNeal
    @BrianNeal 3 года назад +5

    It's interesting that some sales gurus say "how are you" while others absolutely are 100% against it! I was taught not to use and never really did, but then I get another position years later where in the script, it says how's your day going? I think using that line is disingenuous, and it wastes time of the people who are already aggravated that you called them at all! I would use the line when calling a warm lead. Someone who is already a client and I am calling to resell them or sell them some other things after I know they bought from me in the past. I would not do it the very first time I call someone.

    • @TrentDressel
      @TrentDressel  3 года назад +2

      It’s all about humanizing the interaction so to me it’s most natural

    • @Netmamuh
      @Netmamuh 3 года назад +4

      Hey how's your day going? was on my company's script too. It led to some awkward responses lol. .

    • @g_go.p.1563
      @g_go.p.1563 3 года назад

      Yeah It’s painful

    • @anthonypojoy
      @anthonypojoy 3 года назад +3

      What would you personally use instead of the typical “how are you” if you don’t mind answering

    • @TrentDressel
      @TrentDressel  3 года назад

      @@anthonypojoy ^^^ agreeed, let's hear it Brian

  • @HGarach
    @HGarach 3 года назад +4

    Great video!! Very valuable! I will implement everything except the "How are you?" - not a fan of that opening.

  • @sabikvlogs5979
    @sabikvlogs5979 Год назад +1

    Thank you so much bro

  • @wuwuisaac
    @wuwuisaac 7 месяцев назад +1

    how long do you wait between emails and calls?

  • @jaybinks871
    @jaybinks871 Год назад +1

    Great video. My most frequent objection is hearing "you're gonna have to go through corporate."
    Do you have any tips to navigate this? Thanks, Trent.

    • @TrentDressel
      @TrentDressel  Год назад

      go direct to your buyer in corporate

    • @ccdman4909
      @ccdman4909 10 месяцев назад

      If you run into this, a great way to get to that person is to say “great can you assist with an introduction to that person who makes that decision” or “can you get me connected with the right person” or as Trent has said, you need to find the economic buyer. I recommend reading the new strategic selling book by miller and Heiman. It discuses all of the buying influence that can be within the corporation who is buying and it teaches you great concepts for selling any complicated b2b sales.

  • @4godandcountry663
    @4godandcountry663 Год назад +1

    It’s called a tiedown

  • @mindofnobility7554
    @mindofnobility7554 Год назад

    Thank you!

  • @gamingguru1807
    @gamingguru1807 Год назад +1

    Hi Trent - liked the video! Quick question - what if you DON'T have the email to follow up on/use like you mentioned? That is my case 95% of the time - I unfortunately don't have that luxury

    • @TrentDressel
      @TrentDressel  Год назад +1

      follow up until you get what you want

  • @aighthen4217
    @aighthen4217 Год назад +1

    Also how do you structure it if your company lives by one call close?

  • @Singsangsung2345
    @Singsangsung2345 Год назад

    Why not do the call right then and there instead of setting a future date because they may flake

  • @basilisk5620
    @basilisk5620 4 месяца назад +1

    Sounds like Jordan Belfort

  • @HVACGurus-dq1lp
    @HVACGurus-dq1lp 3 месяца назад +1

    9 times out of 10 they are going to say, I'm busy i will call you back or they will just hang up on you!

  • @121edits-w2g
    @121edits-w2g Год назад

    The customer can hang up the call after listening we're energy's consultant what can i do

  • @efrasworld7290
    @efrasworld7290 Год назад +1

    But what happens when you got 50 other people calling

  • @tripshitrajput7889
    @tripshitrajput7889 2 месяца назад

    What if we don't have their email address?

  • @David-fe8dv
    @David-fe8dv Месяц назад

    First two minutes is worth thousands

  • @laymensgrowing2032
    @laymensgrowing2032 3 года назад +5

    No, no, no. Don't lead, convince. "Hey Jim, I'm Mike and I can change your life, if I can't, I'll send you gift" Then state how, without leading or lying.

  • @ido3480
    @ido3480 7 месяцев назад

    Thanks Trent. Much love from Israel ❤

  • @rnootebos
    @rnootebos Месяц назад

    The gazelle only needs to be faster than the slowest gazelle.... and the lion needs to be faster than the slowest gazelle....

  • @charlowalliset1484
    @charlowalliset1484 2 года назад +2

    Can you attach a sample of your script so I can download please?

    • @TrentDressel
      @TrentDressel  2 года назад +1

      I don't have it typed out, couple other cold call vids breaking it down on the channel

  • @MananJaved
    @MananJaved 3 года назад +2

    I have heard not interested more than anything over the phones and emails. Do you recommend giving them a call to continue the conversation since they won't reply when asked why?

  • @ReneMcLaren
    @ReneMcLaren Год назад

    How come no captions?

  • @margievlogs8398
    @margievlogs8398 2 месяца назад

    I'm not Interested . Why you keep calling?

  • @bobbykay485
    @bobbykay485 Год назад

    Im just apying for my first SDR role. Just curious, is this meeting you ask for direct to the AE? Or you're having a second call yourself to expand before getting an AE to talk to them?

    • @TrentDressel
      @TrentDressel  Год назад

      the CTA all depends on what the sales cycle is

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 10 месяцев назад +1

    every day call..
    problem no one

  • @aighthen4217
    @aighthen4217 Год назад

    I work for angi leads and I’m brand new into cold calling, my hard objection is the prospect is booked for years and isn’t interested in my lead service.

    • @TrentDressel
      @TrentDressel  Год назад

      Check out softwaresalesguide.com for my cold call guide

    • @Yancyik
      @Yancyik 10 месяцев назад

      Is angi any good? I heard their awful

    • @aighthen4217
      @aighthen4217 10 месяцев назад

      terrible stay away@@Yancyik

    • @Yancyik
      @Yancyik 10 месяцев назад

      @@aighthen4217 didn’t go to the interview, you got hired any where else?

  • @mrnewton86
    @mrnewton86 Год назад +1

    I tried cold calling, but it gave me way too much anxiety, I was just curious as to how b2b selling works.
    I think I'd be too intimidated to even talk to some swanky high caliber business type whose probably far too important and thinks everyone is wasting their time or some BS.

    • @TrentDressel
      @TrentDressel  Год назад +1

      It takes time

    • @realhxnz
      @realhxnz Год назад

      The key is to not overthink. As Trent said in the video, cold calls is to make a meeting (in: 6:37)

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 10 месяцев назад

    reason for me back is good man

  • @corazonesoterico
    @corazonesoterico Год назад

    We already have a service provider we are happy with them

    • @TrentDressel
      @TrentDressel  Год назад +1

      "I don't expect you to change today" - Let's meet to talk about what you might be missing

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 10 месяцев назад +1

    I like help me only my passport

  • @Z-Mrinal
    @Z-Mrinal Год назад

    I don't have money how can I handle this objection?

    • @TrentDressel
      @TrentDressel  Год назад

      "We aren't talking about money today, just want an intro meeting"

  • @rickc.3552
    @rickc.3552 Месяц назад

    Jeremy Miner hates this approach

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 10 месяцев назад +1

    because no one man

  • @armandoorta
    @armandoorta 2 года назад +2

    #880

  • @MuhammadNaeem-fs4ng
    @MuhammadNaeem-fs4ng 3 года назад +2

    Grant cardone content

  • @Mid-LifeChrisis
    @Mid-LifeChrisis 3 года назад +2

    Slowest gazelle*ET

  • @walkerhospitality9692
    @walkerhospitality9692 2 года назад

    The lion needs to be faster than the slowest, not the fastest, gazelle