Jaguar Responds to Blowback After Man-in-a-Dress Car Ad

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  • Опубликовано: 3 дек 2024

Комментарии • 244

  • @SpencerEarley
    @SpencerEarley 15 часов назад +143

    Jaguar has essentially killed its reputation to its target demographic....

    • @katkameo6413
      @katkameo6413 14 часов назад +10

      @@SpencerEarley you mean what WAS their demographic.

    • @hangmanhands5826
      @hangmanhands5826 10 часов назад +4

      Boomers mad they're not the target demographic anymore

    • @yvrytry5rc
      @yvrytry5rc 10 часов назад

      The ceo is raw dong lover 😂😂😂

    • @gokscarmel
      @gokscarmel 9 часов назад

      Doesn't matter. Their target demographic let them go bankrupt.

    • @wanaced6
      @wanaced6 9 часов назад

      @@hangmanhands5826 Oh really? Boomers own TRILLIONS of dollars in wealth, more than any other generation. Go Google: Boomers Wealth Transfer but i will do it for you: Baby boomers and the silent generation will bequest a total of $84.4 trillion in assets through to 2045, with $72.6 trillion going directly to heirs. The transfer of wealth from baby boomers will account for $53 trillion or 63% of all transfers,

  • @hisham031170
    @hisham031170 7 часов назад +23

    The new target audience is the people in the pride parade, like they can afford Jag 😂

  • @theweakthemightythecrazy
    @theweakthemightythecrazy 8 часов назад +21

    The guy and the entire marketing dept needs to be fired.

  • @aaronbrown6890
    @aaronbrown6890 15 часов назад +111

    This is their Bud Light moment.

    • @yvrytry5rc
      @yvrytry5rc 10 часов назад

      The ceo is raw dong lover 😂😂😂

  • @SJ-lt6yf
    @SJ-lt6yf 15 часов назад +100

    Do you think any man want to be associated or driving Jaguar anymore?

    • @emersonfab2010
      @emersonfab2010 14 часов назад

      if i had money kkk, i would by a corvet with a big big gas engine, lots of noise and all black

    • @gc2234
      @gc2234 13 часов назад +8

      Nope. Driving one now is basically making a political statement, which most people don't want to do.

    • @kerb.
      @kerb. 12 часов назад +9

      @@SJ-lt6yf I would. I drive one now and might drive one in future although I don't like the design of the front of this one. My ego isn't that fragile that I'd care what anyone else thought IF I liked the car.

    • @justafreak15able
      @justafreak15able 12 часов назад

      @@kerb. He said man, so you good babe.

    • @hangmanhands5826
      @hangmanhands5826 10 часов назад

      Is a jaguar exclusively a man’s car?

  • @d.wagnerRE
    @d.wagnerRE 6 часов назад +11

    If they thought 66,000 was a low sales number just wait…

  • @Icarus477
    @Icarus477 14 часов назад +47

    So all future jaguars are going to be shitty woke bullshit ?

    • @yvrytry5rc
      @yvrytry5rc 10 часов назад

      The ceo is raw dong lover 😂😂😂

    • @robertjamesonmusic
      @robertjamesonmusic 19 минут назад

      Whats woke? 😂 A made up term for bigots to use?

  • @THBek
    @THBek 49 минут назад +2

    Why they don’t understand that their problem was never in the design, it is in the QUALITY of their cars…

    • @wikath449
      @wikath449 28 минут назад

      Totally agree. Their design was top. They had all the ingredients. But when you compete with the likes of PORSCHE you have to provide top service, up-to-date infotainment, long lasting parts, and a committed dealership. All these were Jaguar‘s weak spots. It’s like being the most handsome guy, but having trouble to get a straight sentence out of your mouth.

  • @KhoiNguyens
    @KhoiNguyens 14 часов назад +19

    xj220 rolling in its grave

  • @lol99209
    @lol99209 14 часов назад +24

    They're really living in La La Land.

  • @porksandbean
    @porksandbean 14 часов назад +28

    Jaguar is done until they don't admit this error.

    • @Ginbaubabe
      @Ginbaubabe 8 часов назад +1

      Jag is done regardless. No new product for last 6 yrs

  • @jezbear1972
    @jezbear1972 14 часов назад +28

    Been an XJ6, Sovereign, XK, XKR, XF owner.... only jags all my adult life.... this geezer is totally delusional.... never touching them again.... DEAD TO ME.

  • @tpop3723
    @tpop3723 14 часов назад +35

    The Teletubbie of car brands.

  • @SPi160
    @SPi160 12 часов назад +5

    This concept car looks like it was designed during the 90’s

  • @pummppkinn
    @pummppkinn 4 часа назад +3

    All Jaguar employees: Prepare for not having having a job soon.

  • @EverydayCats1994
    @EverydayCats1994 3 часа назад +1

    99% negative. They still think it is a good design. WTF this guy is working as an MD.

  • @CAK10111
    @CAK10111 15 часов назад +33

    What a load of insulting nonsense.

    • @yvrytry5rc
      @yvrytry5rc 10 часов назад

      The ceo is raw dong lover 😂😂😂

  • @franciscovarela7127
    @franciscovarela7127 14 часов назад +6

    Never mind the ludicrous ad. Ridiculous car for the very wealthy.

  • @sonicd7106
    @sonicd7106 7 часов назад +5

    It looks like my toaster with wheels strapped on.

  • @WillieSam
    @WillieSam 15 часов назад +27

    He is so wrong..

    • @yvrytry5rc
      @yvrytry5rc 10 часов назад

      The ceo is raw dong lover 😂😂😂

  • @matthewbeverly8509
    @matthewbeverly8509 14 часов назад +17

    Jag bud lighted themselves into oblivion.

  • @kyleaustin2728
    @kyleaustin2728 12 часов назад +11

    They have concepts of a car

  • @ayushnaryal9371
    @ayushnaryal9371 3 часа назад +1

    TATA please stop funding this new JAGUAR

  • @80SWoods
    @80SWoods 12 часов назад +4

    I have to imagine that most of Jaguar’s core customers have not even heard all of this PR stuff. I asked my wife if she heard and she hadn’t at all. Unless you are subscribed to anti woke posts, you may never hear.

  • @Sebally
    @Sebally 6 часов назад +1

    Rawdon Glover = raw dong lover. It’s literally his name. What a wrong move they’ve made. The male host was absolutely spot on with his comments. Raw dong lover is clueless.

  • @freewheeler8924
    @freewheeler8924 6 часов назад +1

    2:45 "We think the US clients are gonna love it." If I know anything at all about reading people, he *knows* he's not telling the truth.

  • @BulletProofBrain
    @BulletProofBrain 13 часов назад +8

    It’s a really really boring design with nothing that acknowledges the history of the brand.
    A sad ending.

  • @oliverlondon5246
    @oliverlondon5246 9 часов назад +3

    I know it’s childish, but i can’t make Raw-Dong-Lover unseen once someone pointed it out. Sorry 😂

  • @Dasspapirfly
    @Dasspapirfly 12 часов назад +4

    Hate the new logo, what's the point of a rebrand where the only thing carrying over is the name? They also seem to have rejected all of their sporting pedigree and the understated luxury the brand carried. Also funny that they come out with the slogan "copy nothing" and the shape and style has clear inspirations.
    By all means, this can turn out successfully financially (I could see rappers and actors that like to bring attention to themselves buying a blingy car that stands out) but they've taken everything the brand was behind the shed and put a shotgun to its neck.

  • @markdc1145
    @markdc1145 14 часов назад +14

    I suggest that Mr Glover update his LinkedIn profile soon.

  • @KrisToCool
    @KrisToCool 12 часов назад +3

    RIP Jaguar 😂 also that concept car looks like shit, no one wants an electric car bro.

  • @HotarusLens
    @HotarusLens 7 часов назад +3

    The Managing Director Rawdong Lover is literally saying it's just so they can charge more.

  • @KevinTewksbury
    @KevinTewksbury 11 часов назад +4

    I predict that Jaguar will be gone within 18 months 👋

  • @juanplazas4593
    @juanplazas4593 11 часов назад +5

    Jaguar pulled out a 'Bud Light'. Who was the marketing genious who thought about going full woke? 😂

  • @ddt77ta
    @ddt77ta 12 часов назад +6

    RIP Jaguar

  • @bhslefty
    @bhslefty 13 часов назад +3

    This is the stupidest thing I have ever seen. They are killing the brand and dont even know it. I really want to see the marketing team.

  • @TheToolBoxWhisperer
    @TheToolBoxWhisperer 14 часов назад +7

    I still have not had a bud light. I’m in the market for a new car but it won’t be a cross dressers car.

  • @davidfarkas5012
    @davidfarkas5012 13 часов назад +5

    He looks like an intellectual hobo who wears a jacket from 30 years ago. How is he running Jaguar?

    • @robertjamesonmusic
      @robertjamesonmusic 16 минут назад

      😂 I didn’t know “intellectual hobos” have a look… Can you send me more images of these intellectual hobos?

  • @Ginbaubabe
    @Ginbaubabe 8 часов назад +2

    Is Jag planning to enter the pleasure toy market?🤣🤣🤣

    • @jackwilson1818
      @jackwilson1818 5 часов назад +1

      No, but the pleasure toy market entered them.

  • @fredlacroix6865
    @fredlacroix6865 7 часов назад +4

    go woke go broke

  • @The145Club
    @The145Club 14 часов назад +6

    Jaguar’s reputation was destroyed when FORD bought them over 20 years ago. The beautiful legacy died a long time ago, stripped of all the things that made it special. Calling this new thing a Jaguar is an insulting joke. It’s now a Tata. An Indian owned product.

    • @scottworth6705
      @scottworth6705 14 часов назад +1

      It has been 15 years since Ford owned Jaguar. Believe that ship has sailed. 1999 Ford bought Jaguar, 2008 Ford sold Jaguar. Must have been a great 9 year legacy in your mind.

    • @The145Club
      @The145Club 13 часов назад

      @ 👍🏼👍🏼 Thank you. 🙏 Wasn’t sure when Ford sold them. Result the same: no longer the same car the reputation was built on.

    • @alfa-q
      @alfa-q 13 часов назад +1

      Ya it's owned by TATA but i think the whole concept is made by UK and US counter part

  • @gc2234
    @gc2234 13 часов назад +2

    The car looks good, but the branding had ruined it for me. Such a shame, grasping defeat from the jaws of victory.

  • @aaronbrown6890
    @aaronbrown6890 15 часов назад +11

    Add horrible... car looks like a stack of burnt toast!!!

  • @duneriderdominion4168
    @duneriderdominion4168 9 часов назад +1

    My favorite part of this car design is knowing I would never ever ever want to be seen driving it. This is the worst car design I've seen

  • @shev1970
    @shev1970 14 часов назад +3

    Not eye balls.. just balls 🎱

  • @abcntmnded
    @abcntmnded 13 часов назад +3

    It’s fascinating how much attention is given to a concept and a hypothetical future driven by an ad campaign, especially when compared to Tesla, which runs no ads and focuses on real innovation.

  • @eliwhaley4804
    @eliwhaley4804 15 часов назад +12

    Based Bloomberg youtube admin.

  • @arminius6506
    @arminius6506 5 часов назад +2

    Paid content for a dead carmaker.

  • @Tuaregoxffff
    @Tuaregoxffff 9 часов назад +1

    Guy is delusional and he feels it

  • @Canon1968
    @Canon1968 Час назад

    Face it, people hate both the advert and the cars. Period.

  • @Goku_sama322
    @Goku_sama322 6 часов назад +1

    And for this new product they just had to put a man in the dress. How is this relevant to Ev car?

  • @Assenayo
    @Assenayo 8 часов назад +1

    RawDongLover tripling down here.

  • @rudra_gupta7578
    @rudra_gupta7578 7 часов назад +1

    RawDongLover
    -JLR Ceo

  • @davidblick2192
    @davidblick2192 Час назад

    Absurd advertisement. Nighty Nite Jaguar.

  • @RajeshSharma-zx7gb
    @RajeshSharma-zx7gb 2 часа назад

    We don't care if everyone hates us because we are very pleased to see the response. Do you have cash in the bank to go next decade without making sales?

  • @harrymillon3340
    @harrymillon3340 13 часов назад +1

    Using gender concepts for a concept car

  • @SuperPerfectMan
    @SuperPerfectMan 13 часов назад +3

    They will go bust !

  • @ROSCO608
    @ROSCO608 13 часов назад +3

    Is that his real name or is he taking the piss?

  • @danielcobb8886
    @danielcobb8886 5 часов назад

    I remember in 1990 Jaguar pretty much dismissed Giorgetto Giugiaro's lovely Kensington concept.
    Jaguar's current management must have shares in perfume advert agencies.

  • @AESvis
    @AESvis 8 часов назад +1

    Did jaguar copy Rolls Royce Spectre. I asked AI its told me yes. (picture from Rolls Royce Spectre)

  • @volfan615
    @volfan615 12 часов назад +2

    Jaguar is dead to me.

  • @trs8696
    @trs8696 4 часа назад

    "well, i feel like the response has been almost universally negative" 🤣🤣🤣

  • @benplus2053
    @benplus2053 12 часов назад +3

    4:35 "all electric" this director has been living under the rock for the past few years. Electric cars are awfully unpractical, people are fed up with them, same goes for the woke garbage they used in the commercial.

    • @ralphhofmeier8840
      @ralphhofmeier8840 3 часа назад

      Seven years electric and never ever go back to a fossil car …..

  • @wono88
    @wono88 7 часов назад +1

    Thanks Rawdong Lover

  • @sflxn
    @sflxn 9 часов назад

    I think these guys who are so pleased will be even more pleased to get their pink slips.

  • @bernob9770
    @bernob9770 10 часов назад +1

    The future for Jagua is to see men wearing dresses. LOL

  • @freewheeler8924
    @freewheeler8924 6 часов назад

    No one has ever done a scrap of work using that yellow sledge hammer. I guess it would be a shame to get it dirty.

  • @Sam-nb1rm
    @Sam-nb1rm 57 минут назад

    The marketing guy can keep talking and no one is believing 😂

  • @davidblick2192
    @davidblick2192 Час назад

    Absurd advertisement.

  • @Youtube_deleted_my_favourites
    @Youtube_deleted_my_favourites Час назад

    Its not about the cares, its about going down the tesla route, getting rid of dealerships and buying online only

  • @MichaelSemer
    @MichaelSemer 9 часов назад

    They’re reversing what the Germans and Italians did when MB, Porsche, et al added SUVs to the lineup so as to not lose those sales to other makers. These won’t be Jags as much as they are really Land Rover sedans and coupes that will give LR customers something to pair with their Defenders and Velars. The concept styling reminds me of the luxe-fashion look they gave the LR line. The existing Jag line wasn’t closing that retention loop for them.

  • @jerryfeng1875
    @jerryfeng1875 9 часов назад +1

    Rawdon Glover eh

  • @RenzoTx
    @RenzoTx 13 часов назад

    I had totally forgotten about Jaguar. Didn’t realize they still existed. This is NOT a comeback. 😂😂😂

  • @bhavikshah5016
    @bhavikshah5016 9 часов назад

    When an AH is in complete denial

  • @Aaron-q7e
    @Aaron-q7e 8 часов назад

    Electric luxury cars, like the Mercedes EQS and Audi e-tron GT, have struggled globally due to low sales, signaling limited space in this segment. Jaguar's all-electric pivot by 2025 and Rolls-Royce's Spectre face similar risks, with buyers hesitant to equate electric innovation with traditional luxury. This could mark a turning point or the decline of iconic brand if they fail to align electric offerings with their legacy appeal.

  • @cornerstoneboxingpromotion3120
    @cornerstoneboxingpromotion3120 14 часов назад

    Okay- 4 door concept, two seats. From first glance, it looks like it's putting the old XJS chassis back to work. Wouldn't surprise me, they've done that over the past 30 years

  • @markmedley6849
    @markmedley6849 14 часов назад +1

    Doesn’t Cadillac have a bunch of concept cars that look just like this? Why isn’t this an SUV like Range Rover which is what buyers who have a lot of money want. This car is so low, you’re sitting on the floor.

  • @everetteborr
    @everetteborr 4 часа назад

    The E was exceptionally well received, the 00 is NOT being well received because the E was stunningly beautiful and the 00 is ugly.
    Forget the ad, the 00 is ugly.
    Jaguar has left beauty out of its 00 concept car.

  • @simewood2040
    @simewood2040 2 часа назад

    Lady Penelope phoned. She wants her car back. Please.

  • @MuhammadOthman88
    @MuhammadOthman88 3 часа назад

    "00", like the number of sales they'll get

  • @iamsheep
    @iamsheep 9 часов назад

    Wait, the woke ad was cringe, but people hate the car design? Do they hate the Cybertruck?

  • @barthanson3043
    @barthanson3043 9 часов назад

    4 door GT? That’s an oxymoron. Jaguar needs to take time to prove in multiple arenas what they are about. They are obviously no longer British, they are Indian owned by Tata. Are Jaguars still bought by the rich and famous? Last I heard Jaguar was one of two luxury brands that had the most service recalls from new of all brands. Vapourware is fun but tried, tested and proven is what makes an auto company great!

  • @Picard47Lock
    @Picard47Lock 13 часов назад

    Imagine if Ferrari pulled a stunt like that… car owner and shareholder lawsuits would be inundating Maranello.

  • @swedesam
    @swedesam 10 часов назад

    Which parking structures will be filled to the brim with these unsold Jags?

  • @Colincamper
    @Colincamper 11 часов назад

    This makes the Prius look manly!

  • @wikath449
    @wikath449 37 минут назад

    Mr Glover seems to live in his own universe, trying to justify the „just attention grabbing“ campaign and the most repelling design of this concept car. Of course he and other executives will double down on this lunatic strategy before Jaguar‘s „copy nothing“ reinvention becomes a classic textbook example in Business Schools for HOW NOT TO do a rebranding. Imho TATA (Owner of Jaguar) can write off the value of this glorious brand from their balance sheet. Madness well done.

  • @bhavikshah5016
    @bhavikshah5016 9 часов назад

    With Ratan Tata gone they have started screwing the core DNA of the brand

  • @pushkarjat8822
    @pushkarjat8822 6 часов назад

    The director & designer should be fired immediately ....

  • @robertwang7825
    @robertwang7825 Час назад

    Well with the overwhelming competition from Chinese EVs , it doesn’t matter what concept car you unveil , you are not able to compete with the Chinese at the given price points and they are rolling out new models every week ! The competition among the Chinese is already brutal. Nissan , Stellantis , Jaguar will be the first to fold , even VW looks bleak , you need to be blind not to see the tide is changing rapidly.

  • @MrSixstringthing
    @MrSixstringthing 6 часов назад

    Do I have to wear a dress if I buy a Jaguar? What message are you guys pushing? You can’t make me drink bud light.

  • @moon3173
    @moon3173 8 часов назад +2

    was this car designed by LGBTQ or Woke

  • @jefdamen2977
    @jefdamen2977 14 часов назад +1

    Minority report

  • @johnjakson444
    @johnjakson444 28 минут назад

    I would love to own an electrified E type Jaguar coupe from the 60s, well they listened and now I can buy a ZE type Jaguar transmobile, whoops

  • @drunkntigr
    @drunkntigr 10 часов назад

    Old white men don't dig DEI what don't they get. Hell, even from the voting most of the population doesn't like DEI.
    Guess Jaguar is getting a new CEO - because 100% on this guy for allowing to let this slip through marketing.

  • @Future-Classic-Cars
    @Future-Classic-Cars 9 часов назад

    British Leyland all over again- how they going to afford to build/design a quality product, when he cannot even afford a descent microphone. 😂

  • @MeowStationOrignal
    @MeowStationOrignal 9 часов назад

    If the range is 415 miles per charge that’s not that bad, my 2021 Elantra sel got about 420 miles on a tank. I don’t think Tesla is that good yet. We’ll see if he’s telling the truth in time.

  • @nehalkatre7691
    @nehalkatre7691 6 часов назад +1

    Bullshit ....... TATA shut Jaguar down.

  • @dougstewart1371
    @dougstewart1371 10 часов назад

    Well done to Jaguar, this looks to be a really interesting new car... Love the concept.

  • @MossMini
    @MossMini 8 часов назад

    How many DEI departments did it took to design this concept?

  • @SuperRobertByrne
    @SuperRobertByrne 12 часов назад

    I like the car. I don't like how he starts answers with "ok."