The Explainer: How to Be a Disruptor
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- Опубликовано: 8 июл 2019
- Clay Christensen's landmark theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth.
“Disruption” describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. Specifically, as incumbents focus on improving their products and services for their most demanding (and usually most profitable) customers, they exceed the needs of some segments and ignore the needs of others. Entrants that prove disruptive begin by successfully targeting those overlooked segments, gaining a foothold by delivering more-suitable functionality - frequently at a lower price. Incumbents, chasing higher profitability in more-demanding segments, tend not to respond vigorously. Entrants then move upmarket, delivering the performance that incumbents’ mainstream customers require, while preserving the advantages that drove their early success. When mainstream customers start adopting the entrants’ offerings in volume, disruption has occurred.
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Very interesting! Well explained
See many times until see through.YES !
Mini mills did not disrupt the large steel mills in the 80s. Mini mills only took 15% of the US steel market in that period. But 25% of steel consumption in the US in 1985 still came from foreign companies. Most important of all, the oil embargo triggered the stagflation which drastically reduced the demands of large steel products. Additionally, mini mills typically did not follow union rules so they could reduce the labour cost better than large steel mills could ever do. There were many factors that permitted the mini mills to survive the recession better. They gained a good market share but didn't disrupt the large steel mills.
thanks
very interesting 🤩
hmmm very interesting!
DIY dental service seems really interesting. It could in process, lead to creation of new dental products and services. Endless possibilities.
Customer is right.Do the way they need and proud their self image.
Don't rush to scaling beware of water fall need to high speculative scenario in future demand.
whats the difference between disruptor and disruptive?
Does disruptive innovation still have an edge post pandemic?
“Either you drive disruption or you’re outpaced by it.”
- Porsche 🚘
Interesting concept but can be applied only to some businesses
Like Harvard and Harvard Business 🤓
💭🤔
The key:1.Think as child play.2.Flow till finish.3.Enjoy playing.4.Full creativity idea.5.Self awareness learning.6.Independent.7.Outcome (fast dicision making, understand other's mind,self responsibility).