Shattering Stereotypes Impactful Women of the Trades w Cassandra Webster

In this episode of Power Women of the Trades, join hosts Cassie Pound and Leslie Harpole as they delve into the remarkable story of Cassandra Webster. From overcoming personal challenges to establishing herself as an influential figure in the home services industry, Cassandra leaves a lasting impact. Hear her insights on the trade industry and the pivotal role of digital marketing in home services, showcasing the undeniable power of perseverance and passion.
Connect with Cassandra on LinkedIn & Facebook
/ cassandra-webster
/ cass.webster8807
[00:00:00] Show Intro & Sponsors
The episode commences with a warm welcome and gratitude to the sponsors - WorkWithYourHandz, Relentless Digital, Kee Hart Marketing, and Forrest Perry Marketing - whose unwavering support has made the show possible.
[00:02:10] Unveiling Cassandra's Journey
Cassie and Leslie explore Cassandra's journey and the unexpected path that led her to the trade industry. Cassandra shares candidly about her transformative experiences and the impact of the industry on her personal growth.
[00:06:14] Consumer Fusion - Enhancing Online Reputation
The discussion shifts to Consumer Fusion and its crucial role in online reputation management. Cassandra sheds light on the significance of online reputation for service businesses and the proactive approach to managing negative reviews.
[00:12:30] Addressing Illegitimate Reviews
Cassandra elaborates on the complexities of dealing with illegitimate negative reviews, emphasizing the need for strategic intervention to combat fraudulent or non-customer experiences.
[00:15:53] Organic Review Generation and Response
The conversation delves into the multifaceted approach adopted by Consumer Fusion, focusing not only on mitigating negatives but also on fostering organic review generation and crafting strategic responses to reviews.
[00:17:57] The Impact of Online Reviews
The hosts and Cassandra reflect on the far-reaching implications of online reviews and the formidable challenges faced by businesses, pointing to the crucial role of impeccable online reputation management.
[00:21:13] Promoting Education and Tailored Solutions
Cassandra discusses the personalized approach offered by Consumer Fusion and its commitment to empowering businesses with tailored online reputation management strategies, further demystifying misconceptions surrounding review management.
Special thanks to our sponsors for making the show possible:
- WorkWithYourHandz (www.workwithyourhandz.com)
- Relentless Digital (www.relentless-digital.com)
- Kee Hart Marketing (keehartmarketing.com)
- Forrest Perry Marketing (perrymarketing.com)
Tune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content.
Instagram: @powerwomenofthetradespodcast
LinkedIn: Power Women of the Trades Podcast
TikTok: powerwomenofthetrades
RUclips: @powerwomenofthetrades
Facebook: Power Women of the Trades Podcast
This episode was produced and brought to you by Service Business Mastery (Follow them @servicebusinessmastery).

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