Long term thinking saved Victorinox when the Swiss Army Knife was banned on flights

Before 9/11 the Swiss Army Knife made up 80% of Victorinox's sales. After 9/11 its sales were decimated by airline bans. Since then, the company has doubled its revenues. Here's how this comeback story was made. Credit to: #simonsinek & #infinitegame. #BusinessSuccess #marketing

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