Why LeBron Bought Liverpool FC (2%)
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- Опубликовано: 8 июл 2024
- Breaking down the Liverpool x LeBron deal.
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⏱ Timestamps
00:00 Breaking down LeBron's Empire
02:20 Why the deal is unique in sports business
04:05 How LeBron could transform Liverpool
07:10 Next Stop: Las Vegas?
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This explains why Lewis Hamilton and Serena Williams were so willing to be a part of the consortium that wanted to buy Chelsea.
Ignorant tho chelsea have not much scope for growth, they have already become one of the top clubs in the football world... liverpool in 2011 was a very different side
@@kumaransivan9688 chelsea would probably be bought under value due to the circumstances
@@jonasmarung4529 Yeah paying £3B is ridiculous.
@@kumaransivan9688 not really there are still many growth opportunities, super league etc. obviously it won’t be as easy to make the profits that Lebron did but there 100% is a lot of growth left for these top clubs
Lewis Hamilton is a fake gooner 🤢
The NHL is the one who made Vegas a sports town with the Golden Knights. The Knights went to the Cup Finals in their first year.
Marc André was so good that year
@@cjplz123 Ter Stegen?
Vegas would have been a sports town if it weren't for the various major leagues' reluctance to have a franchise in the capital of sports betting. In hindsight it was silly.
@@slllloraxxx well for the NBA it was because of the 2007 all star weekend, hundreds were arrested and generally the press was negative because of that. If that is not the case an expansion team to Vegas might have happen maybe 5-10 years ago.
@@opinionatortv6457 man is taking about soccer when man is means hockey lmao
Liv was bought for $480 million but now will be worth $4 billion. Made 733% profit in 10 years. But they are doing it in a sustainable way investing in infrastructure, academy, stadium etc. So kudos to them.
Yup..
Liverpool going down now.
@@Otto45 huh?
Liverpool was only that cheap, because their last owners went into bankruptcy. FSG and Lebron got lucky.
the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim
that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time
the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim
that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time
I think they could have added the point that Paris is a fashion capital. And Paris always had a strong sneaker culture and it pushes both PSG and Jordan with each other's fans !
but human feces in Eiffel tower ewww
And Liverpool has The Beatles and Football history that stand out.
@@lebronjamesharden3958 you dont even have passport typical yank
LeBron made the smartest business decision of his life. With Liverpool winning the FA cup, LeBron James generated a lot of money than ever before.
Glad to see you guys getting sponsor's been watching since that first video and love to see you succeed, keep up the great work.
Thank you, Lemi! 😀
3:53 he bought the shares in 2011, long before Klopp was there, so showing him in this context is kind of wrong in my opinion.
Regarding why/how PSG became so big: buying top players with money from the filthy rich owners obviously. Without them PSG would not play a big role in international football and would thus be not interesting for people and other companies to collaborate with.
your point being?
He didn’t do enough research he has some points wrong 😑
I get ur point but money doesn’t grow ur club,brands do so when psg branded with jorden it grew psg in popularity not with money
But how they got the players,with disgusting oil money which is y Liverpool will always be a bigger club then psg
FSG had a plan & he bought into it. Fruits are being reaped.
Love this channel but you gotta give hockey some love. When you were talking about sports franchises in Vegas you mentioned f1, nfl, and a possible MLS team and neglected their most popular team- the Vegas golden knights
Suggesting PSG are big because of collaboration rather than the billions of euros poured in to them for transfers is a little ridiculous.
Also, despite not having won a European trophy they have competed to a high level for them more than ever
That’s true but he was talking about their growth as a brand too, and the deals and tapping in with brands like Jordan and Bape has increased their recognition outside of the football sphere.
People who don’t care about football know about these shirts just cause their big street wear.
But yeah it’s definitely not the main reason
The next generation of fans and footballers no longer see clubs as big because of past trophies.
@@cinnamon3578 they definitely do. But in a business sense PSG is a huge brand
@@jacekkaplon200 even the business deals and brand growth is helped a lot when you buy players like Neymar and Messi who are some of the most known Athletes in the world. Without those big player purchases the growth wouldn't be nearly as big
@@ArdensGember for sure
editing is so smooooooth 🔥🔥🔥 was just planning to watch for 30 seconds didnt realize already finished the whole video
Mo salah to the Lakers confirmed
We better tell Fabrizio 😜
@@AthleticInterest Here we go..
@@AthleticInterest I read that in the commentators accent.
Great video as always mate!
Thanks, Nihindu!
So happy to see you have more and more followers you deserved it ! Keep the Incredible work!!!!
500,000 not too far away now 😉
No wonder Lewis Hamilton and Serena wants a stake at Chelsea.
serena already has a stake with the miami dolphins
@@samelmudir 😂 that’s not worth shiiiiiit
@@samelmudir big mistake she's going to lose
the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim
that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time
Liverpool have a diverse group of stars aswell hailing from all continents basically so there is potential to tap into multiple markets
You guys continually put out such great and amazingly high-quality content. Thanks for posting and keep it up! God bless you :)
Thank you!
Love the videos. New video idea maybe, back in 2012 chelsea and f1 team sauber join a partnership, looking back it's a very unique business idea
True. I remember liking chelsea when I was a kid because it was on checos car (my favorite driver)
Recently chris Paul and two other athletes from USA invested in one of the cricket club(Rajasthan royals) in IPL . They have vision of growth man . The way IPL have grown it's worth it on long term i blv. Let's see how it goes
Lol crickets.
Athletic Interest … greetings from Hong Kong !! Amazing job !!!
Hi Juan! Thank you! 🇭🇰
Im a motion graphic designer and i do lots and lots of video Editing in this type , i know how hard it is to do these transitions , , the quality is amazing , keep up , ur so good , i hope i work with someday
Great video ! Really shows the smart mind behind Lebron James and his post-nba retirement plans in the business market. It will be really nice whenever they finally release a Liverpool X Lebron collab.
Amazing work
Great content. Well done Ath Interest
Thanks very much! 🙌
Always surprise by great content
Glad we can keep surprising you! 😉
What kind of cool content you make. Great job!
Thank you
You are *very* welcome 🙂
The quality of this channel is incredible.
Thanks, Bruno!
Amazing piece again.
Thanks, Faysel!
I really want to know how you go about researching such topics
The way this was put together is perfect the foresight on lebrons behalf and the creator to round off with lebron owning a NBA team ultimately
I really love your videos. they are perfect !
Thanks, Frank! What a review 😍
@@AthleticInterest I love business and I didn't know anything about the Sporting Business, so I'm very happy finding these videos. I can connect the dots with other industries
9:35 You are know able to make videos on full time! more great content! thats awesome congrats!
Can you do a comparison between footballer brands & NBA player brands globally? Maybe a Cr7/Messi/Beckham/Jordan/Kobe/Lebron comparisons.
not to forget ... the UFCs biggest events are held in vegas and its headquarters are there. combining the interest of gamling and sports fans might be a match made in heaven. so i definitely see vegas becoming the next big destination for sports fans. plus L.A. is only like an 1 hour fight away
"You'll Never Walk Alone ,Lebron!"
he walked alone at the cavs 100%
6:01 you got us all kkkk
This channel is going to be one of the best channel in yt platform
That's the ambition! 😀
@@AthleticInterest definitely u will reach it ❤️
As LBJ is not involved in nba these days i think we will see him in Paris for UCL finals . Let's goo ❤️✨
Sick burn 🔥. Ouch. I think LeBron personally felt that one. It is probably one of the biggest fails in sports that, that team didn't make the playoffs
Vegas Golden Knights, Las Vegas Raiders, potential destination for Oakland Athletics, potential MLS team, potential NBA team, F1 race. Everybody filing in to Las Vegas
Well, PSG made several high profile transfers TBH. I don't think they got big because of sponsorship. Nor do I think that's a real thing in football.
They were Ronaldinho's first international team back in 2001.
He wasn’t a star yet. He got there because the club had a good reputation with Brazilian players (Rai, Leonardo)
Sponsorship is what affords clubs to even survive.
@@miamitten1123 not in Brazil...
Mandatory F1 reference as always, love to see it
Vegas also has NHL. I had the idea FSB would buy something in Boston instead of Vegas, but it would be weird Bron literally owning a part of the Celtics.
FSB now owns the Penguins, while the Sox and Liverpool may be the centerpiece of their portfolio, they’re not tied to one city.
He already owns the Celtics...
So happy to see this channel receive the supoort of a sponsor. You deserve it
Thank you!
We going for 500k subscribers before end of may. Love it
Let's do it! 😅
This explains why many players from other sports getting interested in Football stakes!!
You'd certainly be tempted! 😅
No its not that deep,lebron just do it in all sports lol,baseball nfl etc he know how to do bussiness and make money
Hey athletic intrest plz make a video on Tiger Woods
Yeah, assuming he doesn't die due to reckless driving by then.
Hi Ateeq!
6:05 naughty 😂
5:08 I thought he said "The club sold 80k kids" 💀
He's smart, he and Shaq (O'Neill) had the same instinct for business investment. 😁👍
no he isnt. he tried to turn our sport into the american nba/nfl model. look up the European Super League, it was met with major backlash and riots from English fans because this stupid idea of him, FSG, and other american owners was going to ruin our sport.
Smart for themselves as an investors, the fact that they also an athlete of sport it's a different thing and might not fully understand it, after all the American call Liverpool as a soccer club not a football club 😁
basically he won the investment lottery with buying Liverpool stock at the right time !
4:25 Qatar money to buy stars also helped...
I would say that Vegas is synonymous with boxing, a sport.
Hi guys as always masterpiece video just one correct Ronaldo Nazario also has a lifetime contract with Nike salute from Brazil
💙
9:07 .. well , ive learned something new today
It will be interesting if new NBA and MLS club will be in las vegas
good video guys
Thanks! 😃
*now I understand why PSG partnered up with LGD gaming so that their brand would be recognized in China and Southeast Asia as well*
This is a long-term deal and a very smart use of influencers in sports marketing.
THE LOGIC:
Leverage star power to increase the appeal and drive merchandise sales for Liverpool FC.
Like Jordan, LeBron has a following scalped from Basket Ball fans and the general public across the globe mainly through digital platforms and social media.
This is the target market of Sports Marketers who want to appeal to the diverse demographics of people that athletes influence.
SMART MOVE
Another interesting one is Mario Lemieux buying the Pittsburgh Penguins before selling them to FSG for nearly a billion dollars this year.
Can we PLEASE get a video on PAUL RODRIGUEZ (PROD) professional SkateBoarder and all his Business VENTURES? :)
Video on UFC fighter pay would be awesome
Chris Paul baught a ipl team stakes
Brought***
yeah the team i support (RR)
Good video
Thank you!
This channel is really underrated 😭💔🥺
Better than being overrated... I think? 😅
Man, if I ever become rich, I will buy a percentage of my club, not to make money, but just to buy players and improve the squad to win trophies 😂
Exactly, If I won the lottery, I'd buy Newport County, and underwrite their development on and off the pitch - not for profit, just to put them in a better position to push on. My dream wouldn't be to get them into the Prem, but to do what the owners can't (it's fan owned), most important of which is build them a stadium (which if done properly should pay for itself over 10-15 years), so the Exiles can finally come home.
@@jonisilk I would just buy Cristiano Messi Neymar Lewandowski mbappé de brune Mahrez and get the best squad out there
@@jonisilk God bless
That's a great way to become poor again.
It's a nice dream 😁
_"It's like making a RUclips video where you talk about a famous football club and a big basketball star at the same time to get the maximum views."_
Hmmm, this is surely a great idea. Imagine if someone made a video of how LeBron james has got a stake in Liverpool FC. Can't lie I would watch, like and share that video with some of my friends. It would be a banger with nice edits as well I can envision it already lol 😆
This means everybody will be re-releasing videos soon?
UFC case study please!
No credit for NHL going to Vegas first…
Awesome
Nike Should make a Lebron's x Liverpool sneaker
Man United will probably play at Anfield if their stadium is being relaid and revamped.
Why ?
Man United and Liverpool have a great and strong relationship dating back decades. Let's not forget that the greatest British manager was former Liverpool captain Sir Matt Busby. Besides, with Gerrard odds on to get the Man United job and local lad Rooney the favorite and front runner for the Melwood role once (Klopp departs,that is), the time for the two historic clubs to come closer is nearing. #GGMU ❤️ #YNWA
I think there was one interview where they asked him a few questions regarding the team or club and he gave very non-specific and general answers and sounded like he doesnt watch that much football
Could be... but, so far at least, he's backed the right club! 😅
The guy has an eye for sports I mean, he himself is a great sportsman
the narrator is the one that made me watch the video till the end 👌
😄 That's good to hear!
That’s why LeBron is the goat 🐐
messi is the goat
Not even in his own team LOL
Jordan the GOAT
Alex Caruso is the GOAT
@@parno.7467 when did messi start playing basketball ?
I've been excited over this partnership ever since it began. But besides from the occasional insta post I don't see anything from this partnership. I was expecting a lot but it's been underwhelming so far
LeBron is famous only in the US.
@@ismaelmoha786 not true
@@youngking1276 is true lol. Nobody actually knows him outside USA
@@adhwaith1801 I was actually living outside the US as a kid and knew him even when he was younger how are you gonna tell me…
@@youngking1276 same don't apply for others lol
Thats for sure Lebron will be there in Champions league final against Real Madrid
One mistake made by fsg & Liverpool in my view (white european) they neglected Africa and maybe just maybe they could also have tested the middle east with maybe salah (i know he is african but somewhat fits the arabian/persian type ) even if they have the oil clubs holding that market.we gave east Asia a try at least.
African fans have the least purchasing power... better to conquer bigger markets in my view (yellow asian)
@@exgardevior sadly true but its still a big market overall and to think that we have 2 of the best from Africa playing for us and quite well and not to use that i think its a shame,as for asia who knows maybe one day ,be sure theres scouts in those parts from every big teams.
@@ierbutza21 Yes Africa is a big market but it means nothing to businesses like FSG if the fan purchasing power is not there, FSG can't change the situation even with Salah and Mane.
France alone has a bigger GDP than Africa, Africa just haven't got the economic might to justify short term strategy hopefully it would be in the future
Africa doesn’t have money to spend. Plus all the fans there seem to have a new team to support every season. Would rather not have more plastic fans.
Klop is the coach for Liverpool. Lebron will become Le-GM for Liverpool.
It'd be a great investment and a good ROI
0:27 pretty sure Ronaldo Nazário has the same contract with Nike, doesn't he?
"he could have simply bought a season ticket".....
Cool
good use of the emoji 😬
Thanks! 😬
@@AthleticInterest not everybody gets it!
Good vid with LeBron x Liverpool however your information on PSG and how they became big is wrong, oil helped not collaborations.
ive never seen a fourth wall break like that
Smart move!
Certainly was! 📈
4:20 OUCH
Can you please make your next video on a Boxer or boxing 🙏
Soccer/Football is the most popular sport in the world!!! And Liverpool is one of the super clubs in the sport!!!
Had to rewind “Le share” 😂
All this stems from him rubbing elbows with Jay-Z and Warren Buffet from an early age. They taught him the importance of making himself into a brand. You're always worth more as a brand versus being a household name.
Smart investor.
The question is : will we see Lebron James wearing liverpool kit again in the future? Now he trade his ownership of liverpool to ownership of FSG, he probably doesn't have any obligations to promote LFC in public anymore.
He’s sent out a couple tweets after we qualified for the UCL final so I think he still promotes
LFC is still under the FSG umbrella, hes still incentivized to support them
Liverpool on a worldwide scale are bigger than the Lakers
Some people have not even watched the video and they comment like an expert those people are awful
No mercy from Ammar! 😉
Well done king jems
when he retire might as well invest more in Liverpool
Time to invest some money back into lfc then, so we can do some (expensive) transfers to stay relevant in the premier league
R9 also have a lifetime contract with nike
Make a video on MS Dhoni