The Business of Virat Kohli - How Free Internet Fueled His Rise
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- Опубликовано: 7 июн 2024
- Virat Kohli is one of the highest paid athletes in the world (according to Forbes), one of the most famous athletes in the world (ESPN) and among the 100 most influential people in the world (Time magazine). So we made a video about the business of Virat Kohli.
Thanks to Adarsh Arun for helping us with the script!
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⏱ Timestamps
00:00 Intro
01:10 King Kohli
04:10 The Jio Effect
06:20 Endorsements & Investments
09:48 On his way to global icon?
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#viratkohli #cricket #reliancejio 
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The same free internet will take this video to 1 million views.
Too easy
It's quite cheap (comparatively) but it's not 'free'...
Well there must be a lack of competition in internet providers, but in India there are companies which provides data for more reasonable price. Paying $8.60 global average price is foolishness or they must be fooling u all this time.. We pay only $0.20/GB
Shomerful GG
Only bcuz u r duped by telecom operators in ur country shouldn't make u jealous of us... U shameless fox...
i never saw a cricket game in my life! i lived in england for 2 years
and even i know about Virat Kohli!
that's being famous in my book
Its like I have never watched Golf but I know Tiger Woods level of famous
🤣🤣🤣
@@udayrathod3786 its like you don't have any idea about what the hell golf is, played by a ball or a football and u still knows tiger woods level of famous
@@udayrathod3786 some more include
- Boxing and Muhammad Ali
- Tennis and Roger Federer
- Football and Maradona/Messi/Ronaldo
@@udayrathod3786 right
I'm not even Indian an admire him
But thats because I love cricket & if you love cricket, you can't help but love watching him play
Yeah he is very good but he’s kind of a dick
@@shanamana4078 that's really true
@@shanamana4078 that's the reason he famous in india lmaO
Iam my Forehead I realised that and deleted the comment
@UCCJxcOrSCZi2Tr0h7gn28Wg whot? I am not defending him lmaO
Do you know Rohit Sharma?
Rohit Sharma and Virat Kohli have always been kinda equal with cricket skills but Virat is famous in India cuz of his bad boy image
He was so popular before jio launched in india
Wrt his investments after jio he raised his stature.
@@ndgprasad no his hardwork gave him rise. Jio has played no part in his rise.
His game,his hardwork and his milestones gave him rise.
Ps- Don't forget 2016 ipl (900+runs)
Yup He Wasss!!!
No shit but social media presence became way more valuable and profitable
Hes talkin about social media influence 🙄
A video will be made on how Athletic Interest Rise After making an Indian based Video... I guarantee this will be your most viewed till now
All hail VEERAT Kolhi!😅😅
Virat means HUGE LITERALLY ✌️
@Mehta Isn't not true at all,virat had 80 million followers how many does liverpool have?
@Mehta Isn't MSD Fan?
'Coz of jio😁
It's not only about "virat" it includes INDIA. so if any foreigners talk anything famous related with indians your views will racket,more subs ,recognition and that's business...
What do you all think about the foreigners reaction videos and why do they do even do it,so that's where the huge population base works...
But this channel is really working good..
i live in australia and i don’t really like him as a bloke but i’ll admit he is a bloody good batsman and has a passion for the game that not many others have
I am indian and I completely agree with you
True
See you at Gabba mate
He's a good bloke he's very competitive on the field like most top athletes
Virat Kohli was super famous in India even before the advent of free internet..in fact every cricketer in India is. But of course I agree with your point that his brand value had totally skyrocketed after JIO.
Also, not to forget, given the low cost of living in India, $20m in India would buy you what $80m would in USA.
My friend you don't seem like a guy who lives in Bombay, shit is expensive here.
@@abhisekdas435 i think you're right
@@sidskysingh Bombay is extreme in India, like Silicon Valley or Manhattan is in USA
@@abhisekdas435 Aren't Mumbai & Bombay the same thing? Like I thought Bombay is the old name of Mumbai
Also because of higher dollar value that earnings looks less compared to US or Europe if dollar value was let's say half of what is current than the Value becomes double.
Well, he's married to her. Not dating.
He deserves better
They already addressed that by calling her as his wife
@@bitik9847 he has clearly stated that she brings out the best in him. And that they both understand each other. Actress or not, what more do u need in a relationship?
@@bitik9847 Now you'll tell Mr. Billionaire whom should he marry 😂
@@japjotsingh3266
When did he became billionaire 😂,
He wouldn't even be good enough to wash boots of Messi, Ronaldo., The real Billionaires
Now virat is the most followed Asian celebrity on Instagram
And also the richest asian athlete.
87 million
@@leonalmessi8910 93 million
96m
@@bishaljaiswal7441 98M
Well, I want to see a business of David Beckham now!
@prasannaiks naiks pagal hai
BINOD
@prasannaiks naiks no
@prasannaiks naiks 🤣🤣🤣🤣🤣hai hai do you know David bekham. He is 100 times richer
@@soulmortal200 r u on weed🤣🤣🤣, 100 times 🤣🤣🤣
People are really not getting the point of this video lol. Almost every cricketer who has a decent career will be famous in India but his social media following skyrocketed after Jio. The amount of followers, videos and views his videos got were bonkers. More the reach, more sponsors and more money.
But not of every cricketer
Video is focusing only on the tip of the iceberg, when Kohli actually became a star. But he has been spending hours, everyday, on the cricket ground since he was a kid. This brand building and advertising does not require even 1% of skill and hard work compared to rising to rank 1 batsman in the world. Kohli becoming highest earning athlete in India is only a byproduct of Kohli at first place becoming most successful batsman in all three formats. So, neither rise of internet nor the marketing strategies but the sweat he shed on the field years after years makes him what he is today.
On point
Yeah, that's the first thing you need to be a superstar. And then, everything just follows. But good for him that he plays a game which is the most popular in a nation of 1.3 billion. There are many other athletes too in India who are associated to sports other than cricket. Have won medals for the nation in Olympics but never got the same recognition Or value as a cricketer gets. So, he should consider himself lucky in that prospect. But then, i agree with your views that he is one of the most hardworking sportsperson out there and he deserves what he is getting. Because more the popularity and demand, more the hard work it requires to be at the top.
Its the sole purpose of the video. THE BUSINESS of Virat Kohli.
Read the title
Mohit, Totally agree with you
He is telling us about his business model not his hard work and perseverance..
Under stand the topic of the video first then comment!!. I donot doubt his hard work but it doesn't tell us about it but his model of transforming indian cricket industry!!!
The research for this video was on point
I was genuinely surprised by the quality of information
Didn’t expect a channel based in Europe to create content like this
Keep up the good work guys 👍👍👍👍
Tanush ramesh ? What even dimwit
Bro internet
Europe is the place where cricket and the internet both originated. Why wouldnt "Europe" be able to create internet content about cricket?
If only he had put in a little more effort and learnt to pronounce his name right.
@@jamesinhenley first understand this Europe is symbolic home for interest and cricket but reality has changed know that fact every
No phone , no net, no sponsors but one man influenced billion people . The Master - Sachin Tendulkar 😎❤️🔥🙏
@@vinayakdan3018 the reynolds ad just beamed into my brain. ah waterproof
Wtf
The title of the video should have been "The business of VEERAT Kohli"
Had to scroll too far for this, but it was worth it
Don't believe this guy he speaks what he think. Virat Kolhi was famous before JIO.
Yes I am following him from 2012.Jio was just a medium to stamp his popularity.
Form 2011 world cup.. Dude that's when we got to know him..
Dude just look at the difference in endorsement...
.
The advertisments have increased 3x in India since Jio revolution
Doesnt matter whetjer its on website or tv
Exactly & he is not aware about Cricket key Bagwaan Sachin Tendulkar ..Richest Cricketer in the world After that ...Magical Captain of India MS Dhoni ..
Of course cricketers were famous before Jio.They are talking about the huge difference Jio caused in his popularity.It's same like T-series.It was one of the most to benefit from cheap internet prices.
Make a video on brand value of IPL 🙂
I second this
Ipl is worth more than 800 crores inr.
@@gamerbhai3696 bhai pagal hai kya, only Mumbai Indian ki valuation 600 cr se jayada hai and IPL ki valuation 6.3 billion dollar se bhi jayda tha 2019 mai, abb to 2020 hai
Its 10billion $ which could be 35billion $ in 2025 !
i think CNBC already made a similar video
As a Indian I can see the effort and accuracy in this video. Great Job
This explains how Puma was able to snatch Neymar from Nike interesting.
True did a grad research on this lol
I can’t imagine how much research these videos need. I really hope you keep up the fantastic efforts because these videos are incredible🙏
That's not a research..only thinking about 💰🙄
I love the amount of reserch gone I to this. It's very well done. Like the fact that goa is the team he owns and how goa is know as the young party state. Thats a level of research no one else would go into
2:03 that was only the case in India mate not world wide. The thing is we still had a Tendulkar until recently (he retired 7 years ago) and all of a sudden you have got this young ,handsome, aggressive yet a large hearted athelete and the traditional audience in India just went bonkers(cause Tendulkar usually stayed away from controversy). The youth love and have always emulated him. He is the CR7 of Cricket. He doesn't shy away to give it back to the English and the Australians while also maintaining the dignity of the team. It was just the double standards of Indian uncles which led to him being called a "controversial” athlete. He is in fact a gem of a person with utmost respect to sportsmanship.
sorry but Anil Kumble wouldn't agree.
Ronaldo is man of attitude and have many haters, Ronaldo is like Kohli, Aggressive and Hardworking.
Sachin is like Messi, Humble and talented
Young , handsome, agressive !
@@rohangangar6210right!
Correct brother there is nothing wrong in his attitude and I think that's why he has the best records in n Australia against Australia....
Absolutely a LIVING LEGEND..🙏🙏🙏🙏
Finally a cricket video!! Thank you for covering a diverse range of sports!
He is so famous in Indonesia also
@Abhimanyu jha
We watch IPL, NBA, Football, every single sport. But we don't play
@Abhimanyu jha
Indonesia is a huge country with 250million population. The southern parts follow cricket more compared to rest of the country but cricket doesn't make much viewership ,. Badminton, Football, Volleyball are the most popular games.
The Java island, Bali, Simba,Timor, Guinea share borders with Australia, PNG, NZL which are cricket crazy countries. We watch Bigbash more, then IPL
@Abhimanyu jha i also
Really ? I have many friends from Indonesia and they are following him on Instagram but I didn't know that he was so famous in Indonesia .. just because he is bigger than cricket
Why are you saying that he rised because of free internet, Jio launched at end of the 2016, by that time he's already a star batsman, great video woww.
That's what he mentioned, Virat was on top when Jio was giving free internet and hence more and more people checked on Virat, who was headlining every news.
@@priyanujbora1642 he scored 2800+ run in 2017 most by any batsman...get ur facts checked..
@@akshaygolchha So the same internet boom continued why couldn't they unfollow him
Then Sachin
Now Virat
Two reasons for my love of cricket!
Cricket is seriously one of the most underrated game.
Bruh 2nd most popular sport in the world
@@lumozade2182 Still nobody knows it outside the indian subcontinent.
@@hemesh469 just becoz they lack common knowledge Doesn't change the fact that it is
@@lumozade2182 yes you can say its popular but not a global sport.
He is an absolute legend . He faces criticism sometimes coz of his attitude in the past but now he is very very mature .
He is just amazing and people who criticize him deep down they also know it
Celebrity worship only ever leads to pain. You are more than the stars you follow.
Lol what attitude? 😂😂 those are just his haters😂
Y'all really need to stop playing those stereotypical Indian tunes in the back now
That's not at all indian music. Its more related towards central asia
@Juice butter it doesn't sound good, we don't even listen such kind of music today
@@gagankv3977 we are right wingers
@@Divyy18 😶
He not only created a brand for himself but also created a brand for other cricketers who are his friends. He is a true cricketer, friend and moreover brand. He established friendships with cricketers like AB deVilliers and helped him make a brand for himself. We can speak hours together to see him on field and also the duo together. He also owns a restaurant in New Delhi to promote veganism and a healthy diet. He is also into CSR activities and no chill, He may start a cricket revolution and make the sport more or less on par with football in the future. I have been a fan of him since his Ranji days. He continued his innings on the day of his father's demise. He is a gem. The video is great, Good Job.
King Kohli ❤️
He should have been doing tours plus brand deals worldwide to promote the sport tbh. But now his brand has taken a dip due to his performance.
Virat Kohli just name is enough to describe legend ♥️
damn how does this channel has 130k subs? the depth and explanation in these videos are exceptional.
Lmao, everyone were watching kohli even before jio was introduced
I'm Virat Kohli Fan and I loved it a lot.. Thank u for making it❤love from India🇮🇳
The wait is over for another banger of a video!
The young population and internet made him influencial person apart from his outstanding cricket performance
He is married to that woman and they are expecting their 1st child and sir, he doesn't go partying around. He is one of the disciplined people around.
He used to party a lot. But after his failure in the 2014 tour of England he decided to change himself. He understood that to be the best in the world fitness matters in the modern game. He worked hard for his fitness and changed his lifestyle after 2015 and hence now we are seeing a monster hitting bottom handed power flicks over mid wicket like nobody has ever done it before in the pitch!
@@abinashdas7658 🤣🤣this year he's back to square one again.
@@abinashdas7658 righto
@@abinashdas7658 , but the video explain "he party like rockstar" in two instances that means he used to do every time that's misleading.
well said
'MS Dhoni' and probably 'Sachin' were amount the highest ranking cricketing atheletes before Kohli. He's not the first
Again jealous
Yes, but they were not able to capitalize the stardom like kohli. For instance, Dhoni does a lot of ads but none of them are contributing to his brand, they only contribute to his wallet. What kohli has successfully done is create a brand that will fill his wallet even after he stops playing cricket.
The perfect content and a very good detailed description .Good Job Guys
He's the greatest the game has ever seen. Proud of the nation. Proud to have him as the captain of the cricket team.
Steve Smith
That's true, Steve Smith is also at a very different level. His game sense is unmatchable. I'm a huge fan of Australian Cricket team too.
@@tommulligantravels he is great too really shouldn't have cheated though that was really disappointing.
Greatest the game has ever seen.... seriously...have you ever watched cricket? 🤦 He's not even in country's top 3.
@@ankitbisht9110,
1) Sachin
2)Kohli
3) Dhoni [he was a good captain]
Great well researched essay mate, the brand management team is doing wonders for Kohli. Additionally he have invested heavily in Restaurents and he owns majority share in the brand management company and signing other rising athletes under the same company.
Top content as usual! I can't wait too see the next one!
Well said ! The King Kohli can take the pride of the game to next level
Most awaited video for us Indians... it will plummet this channel's views as well. VIRAT is truly VIRAT, which means ''huge or big"
Could speak 10 lines about the batting prowess of Virat Kohli posesses.
The title is business of Virat
@@iamkiddilam Sure, that batting prowess has not to do anything with business of Virat according to you.
Agreed. If he doesn't bat well all these shits fall apart
Exactly.. instead of acknowledging sheer talent and dedication of the guy, on the foundation of which all the business rests, video makes the marketing strategy and free internet as the sole reason for virat being one of the highest paid athletes
That's not a research..only thinking about 💰🙄..those who telling it , need to be educated
If Ronaldo and Messi become famous then it's their hardwork
And if virat become famous its because of free internet
Hypocrisy at its peak when westerner talks
Ok athletic interest is the only sports business channel out there and it’s the BEST.
Love your vids. You deserve more subs.
There's such a huge amonut of top quality videos, love it
Thank you! Hope you can keep enjoying them 🙂
I am from Nepal.. I love virat...
Happy for him, wish some of us watching this also get it 🌠😀
It's crazy how positive externalities one businessman can have on the entire country
His consistent play is so amazing!
These videos are always superbly researched and very well presented, very glad I've stumbled across this channel
This video just cemented my love for this channel....... Great job
A really unbiased video just spitting facts one after the other!!
I didn't know Kohli before watching video, but I like him. I want the One8 sneaker.
Thanks for making these high quality vids man!
Good info! His batting earns him more fans though
Wow my favorite sports analysis channel talking about one of my favorite players!!!
Congratulations you've won the Algorithm lottery !
When comes to popularity, no one can beat him
In India,yes
lol He is only famous in India
Damn, you did research a lot. Everything was truly on point
He is saying jio contributed in Virat kohli’s immense popularity because he don’t know about Sachin Tendulkar🙏🏻❤️
Thumbnail quality = 1
Video quality = 10
Please put a standard and neat thumbnail
You clicked the video so clearly it did its job
Good thing you are doing something about India in your sports related videos..... Feels good to see this as a patriotic citizen......
That was a really great video, you guys put so much effort into it!
This video is amazing! I'm learning more and more. And it's trimmed very good. Good job. :D
Trust me his fame in India is still nothing compared to the day he leads India to an ICC trophy, he'll be on a whole new level of being worshipped.
I have to say every information in video was spot on!
Not a lot of people know anything about cricket and virat as a Sports Analyst your content is amazing
Woww. I really appreciate and applaud the way you've presented the content. I can't imagine the research that must have gone into making this video. The way you've connected virat's agent with mino was great. I'm very selective about subscribing to youtube channels and I'm subscribing to yours because of your amazing content, great linking and presentation. Keep up the good work and looking forward to awesome content in the future.
Actually he is Admired For His Commitment To Sports
He have Invested in
ISL
Indian Super League
To support Football Culture
Indians Mainly Are Focused on Cricket Only
For many of us Sports is equal to Cricket
But Now
After Internet Revolutions in India
People are able to watch
NBA or Football Leagues or etc
Now Sports Culture is developing here
I am from india but still didn't know that much facts about virat kohli and you guys from europe have made me clear about all the things about him and his strategies. I admire your work and it must took so much hard work and hours of hours research to make this very pointy informative video.
Love it finally crickets gets recognised
You got more view in hour then Lewandowski for a week, 111k for week and 1 hours for kohli, and sure this will be highest viewed in your channel
Ok people the video mentions on how virat grew as a brand more into endorsing and his earnings grew bcoz of it during the jio period.. It's a complementary effect .. No doubt he was damn famous before tht .. Its just tht the target audience increased..
The video and research is so well done great job athletic interest. 🔥
Thank you!
It's good to watch Indian on such higher place 🙂
That's one hell of a video Athletic! ~ Love from India.
stock has a relatively high short interest. There recent earnings report was way better than expected. I think they may also see high short term gains.
Do you manually pick your stocks?
The financial market has suffered the impact of the virus and electoral dialogue and has affected major holding companies. However, market analyst see a new favorable shift coming in the market. Taking advantage of the situation and buying shares of global brands at minimum prices would be best.
Can you name a few global brand shares that we can buy
Really great research and almost everything is correct... didn't think a foreigner could pull this off. GREAT JOB.
Honestly free internet just increased his online followers, but irl he already had a huge following for his attitude and gameplay
The way he says "Viraaatttt Koliiii"😂😂😂😂
Make a Separate Video on IPL .
He is undoubtedly a global superstar now.The way he present himself on the field, his dedication , hardwork and importantly his fitness made him what he is at this stage. I am sure if cricket was a global sport or if he was a footballer he would have been ruling there as well then i can't imagine where he would be at the moment 😍♥️👑
Amazing! Never thought I'd be finish watching this video!
Do naomi osaka next. She's the highest paid female athlete
For real?
@RealDeal441 it's not necessary he thinks like you
Who dat?
Keep up the good work guys 💪
I m from India n don't follow cricket but still follow Virat. The guys is bigger than brand now in India. You cover JIO point too. Very well articulated. Best channel. N ur channel doesn't have too many followers in india. But if u ad ur channel here. It will explode. Especially after this video.
Thnkuuu for this video ❤️🎉
The way he pronounce "Virat Kohli"
To be frank he is not the first Cricketer nor the first Indian Cricketer, to be among the highest earning athletes in the world. In fact in the last decade, the only cricketer to be on that list was our former captain Ms Dhoni.
I am in the learning process on how to make good RUclips Videos. This video has taught me so much. Thank you so much for making this video man.
Good analysis in an interesting video format....kudos to the team making these videos...I really admire your work.
Never heard of this guy but damn he's got it on lock!
That's cricket and bollywood for you mate.Shahrikh khan,a name you might not have heard if a Bollywood superstar worth 700mn$.similarly virat Kohli is a huge brand in this part of the world...
He has 80 million followers of Insta , which could be a 100 million very soon .
Did we just now witness you use the same technique what you talked about it in the video ......your highest viewed video is nearly 3million views .
In in only 1 week this video is in your top 7 watched videos.
And obviously it wud soon be your most watched video .
Good to see world's using an indian as an icon to connect to public.❤❤❤
Accurate report ever on kohli
you have done really good research on india and the indian people.
good job and well done. You have gained a new subscriber today.
I cringed everytime he said Veerath Kolee 😆