York Project X Shinola Detroit

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Josh York, founder of Detroit-based streetwear company York Project, was just 10 years old when he decided his wish list in life included a clothing line of his own.
Naturally fascinated with the industry, he says it was one particular garment and its universal appeal that really stood out to him: the t-shirt.
“No matter what group you’re in, people get t-shirts for things-it’s a unifier. To me, it was really cool. It was so simple and universal, but yet it could tell a story about something,” says Josh, who later admitted that-at 25-he has a full drawer of shirts that don’t fit, but still hold a special place in his life.
His dream was ever present throughout his childhood and teen years as Josh enjoyed screen printing, sewing and designing, but his desire for his own line really started to materialize about six years ago when he stitched “York” into a beanie he bought at a local hardware store. Josh says his friends loved it, and being the business-minded person that he was, he knew there was an opportunity.