Samsung - Galaxy Time (case study)

'Galaxy Time' is a groundbreaking watch face for our solar system, created through a collaboration between the European Space Agency (ESA) and Samsung. This innovative watch face not only offers an aesthetically pleasing design but also provides users with a unique and educational experience by displaying the current time on planets like Jupiter and revealing fascinating facts such as the 243 Earth-day length of a day on Venus.
Using real-time data from the ESA, Galaxy Time calculates and displays the exact positions, distances, and times of Mercury, Venus, Mars, Jupiter, Saturn, Uranus, and Neptune. Additionally, it includes terrestrial time, ensuring that users can always stay connected with their home planet while exploring the solar system's intricate details.
Beyond its primary function of telling time, Galaxy Time offers intriguing insights into our solar system. Users can learn about planetary distances from the Sun and Earth, the number of moons each planet has, their exact positions at any given moment, and even their seasonal variations. This feature makes Galaxy Time both a functional and educational tool, perfect for anyone interested in astronomy.
“We want to help people better understand our solar system and its complexity. It is important to look into the future and include the entire solar system beyond our planet,” said ESA scientist Dr. Melanie Heil. She emphasized that the planetary times help users grasp the relative nature of time, broadening their horizons and enriching their everyday lives with a cosmic perspective.
“We basically had to rethink the concept of time and clocks. Because clocks are made for the time on Earth, not for planets where a day lasts less than ten hours or much longer than on our home planet. The complex data were translated into a minimalist design. With the 'Galaxy Time' watch face, we once again show what is possible with data. We are grateful for the collaboration with the scientists at ESA who made the project possible." - Viktor Kislovskij, Senior Creative Technologist at Leo Burnett Germany.
CREDITS
Brands: Samsung (Germany) and European Space Agency (Paris).
ESA Scientist: Dr. Melanie Heil.
Creative Agency: Leo Burnett Germany (Frankfurt)
Senior Creative Technologist: Viktor Kislovskij.
Creative Brand Consultancy: MetaDesign (Berlin).