Jaguar ‘mocked far and wide’ for their ‘woke rebrand’

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  • Опубликовано: 27 ноя 2024

Комментарии • 359

  • @seb2750
    @seb2750 День назад +335

    I guess their CEO is finding new innovative ideas to go broke

    • @ThePresidentOfAustralia
      @ThePresidentOfAustralia День назад +5

      😂

    • @oldbloke204
      @oldbloke204 День назад +15

      Their pronouns will likely be was/were.

    • @XRP-Alchemy
      @XRP-Alchemy День назад +7

      Jaguar, cuz neutered mammals matter.

    • @eddieh9248
      @eddieh9248 День назад +6

      It looks like a non funny Fruit of the Loom commercial

    • @centurione6489
      @centurione6489 День назад +1

      It's actually a very "corny" idea to go broke.
      It's expensive, though ...🤣🤯

  • @alexandergemmell664
    @alexandergemmell664 День назад +239

    Jaguar have gone woke and will soon be broke !

  • @guylancaster2055
    @guylancaster2055 День назад +181

    Jaguar is their “dead name”…. Their trans name is “out of business”

    • @WildWildWeasel
      @WildWildWeasel День назад

      Naaah their trans name is Faguar.

    • @katesmith8005
      @katesmith8005 День назад +3

      The one company that shall not be named

    • @icedriver2207
      @icedriver2207 День назад +5

      Draguar formerly know as Jaguar.

  • @fenris6051
    @fenris6051 День назад +215

    Jaguar transitioned into Faguar, and now I wouldn't even accept a car from them even if it was a gift

  • @CLM296
    @CLM296 День назад +72

    Sold my Jag 2015 XE with just 23k mileage reluctantly in June 2024. Now I am super glad I did. I will never buy another Jag.
    Not interested in identifying with any WOKE rubbish

  • @bretstanley8931
    @bretstanley8931 День назад +162

    That's it, I'm not buying a Jaguar now!

    • @ThePresidentOfAustralia
      @ThePresidentOfAustralia День назад +6

      🤣

    • @DavidBritton-nl1wv
      @DavidBritton-nl1wv День назад +14

      Nor me. No one's getting one for Christmas this year either.

    • @johngreydanus2033
      @johngreydanus2033 День назад +4

      @@DavidBritton-nl1wv You never know, plenty of woke with money!

    • @jackmeoff9299
      @jackmeoff9299 День назад +3

      ​@@johngreydanus2033most rely on public transportation because they don't know how to drive😂

    • @ralcst-1977
      @ralcst-1977 День назад +3

      I'm selling my Jag right now....going out to buy a "real man's" car....... A Chevy Truck!!!! LOL!!!

  • @reginamemoriesforever-vc8ql
    @reginamemoriesforever-vc8ql День назад +59

    The mockery is delightful

  • @michaelsalazar1665
    @michaelsalazar1665 День назад +97

    Pure idiocy!

  • @Fistful2923
    @Fistful2923 День назад +93

    Jaguar CEO Adrian Mardell will give out disciplinary action to anyone within Jaguar dares to criticize this campaign.

    • @johnobrien2207
      @johnobrien2207 День назад

      Share holders need to organise a witch hunt.

    • @arthurballs9632
      @arthurballs9632 День назад +1

      Progressive Stalinism

    • @FrançoisRacicot-u4d
      @FrançoisRacicot-u4d День назад +17

      Such an INCLUSIVE move.

    • @UglytruthG
      @UglytruthG День назад

      @@FrançoisRacicot-u4d Can I also be disciplined now. I am very naughty. I called it a steamy pile of hog sht.

    • @Mydonkeysbroken
      @Mydonkeysbroken День назад +6

      What, a courgette up the Harris?

  • @vi-r22
    @vi-r22 День назад +110

    Pretty sure the ones that would give high praise of that commercial are the people who bid millions on a banana duct taped to a blank canvas....

    • @MargaretMcLaughlin-c7d
      @MargaretMcLaughlin-c7d 21 минуту назад

      And let's not forget the National Gallery's pile of housebricks (said to be worth millions!!!?)

  • @LupaMoon-008
    @LupaMoon-008 День назад +62

    Jaguar achieved one thing - everybody talks about the ad!😂

    • @katesmith8005
      @katesmith8005 День назад +6

      The best part of this - everone agrees that it is sh....t. What a way to unify the people of this world!

    • @Wellch
      @Wellch День назад +3

      And to discourage people from buying it.

  • @tomjones5338
    @tomjones5338 День назад +110

    Why don't Jaguar change the J to the letter F so they can live that lifestyle

  • @KungLao-b5v
    @KungLao-b5v День назад +23

    I tried to buy a new Jag and the dealer needed me to prove my LGBT status, wear a dress and make moaning sounds. I refused and they called me transphobic and kicked me out.

  • @MB10-66
    @MB10-66 День назад +50

    Any one watched the new Volvo ad? Now THATS how you market a car.

    • @shannondore
      @shannondore День назад +5

      Right! That was an amazing ad. Had me in tears.

    • @fantasip
      @fantasip День назад +1

      i can't count how many times I've watched volvo truck & the epic split - THATS how you market a car too... didn't find the new Volvo ad though, only yelling youtubers reaction & review 20 min videos so I skip

    • @MB10-66
      @MB10-66 День назад +2

      @@fantasip it’s the EX90 electric car on Volvo’s RUclips channel

    • @ralcst-1977
      @ralcst-1977 День назад

      That's the car, lesbian females like . . . . . Vulvas!!!! LOL!!!!

  • @michaelparker6763
    @michaelparker6763 День назад +43

    Brand vandalism!!

  • @donaldbohn3183
    @donaldbohn3183 День назад +33

    I love how Elon Musk put it when he fired one of his underperforming workers at X, Didn't Earn It!

  • @katesmith8005
    @katesmith8005 День назад +30

    And to think someone got paid for this atrocious idea.

    • @lorajacks3367
      @lorajacks3367 День назад +1

      Probably millions 🤦‍♀️

    • @arthurballs9632
      @arthurballs9632 День назад

      Bet it was a narcissist who just happens to be related to a senior member of the British government, who's long been the Don of the DEI protection racket in the UK. He also obtained his talentless relative roles in the opening ceremony of the Paris Olympics and the Queen's platinum jubilee. All by threatening to call people rascist.

    • @jimarcher5255
      @jimarcher5255 День назад

      Stole the idea after attending a P Diddy freak off.😊

    • @cdncitizen4700
      @cdncitizen4700 3 часа назад +1

      According to Jaguar "they/them"-selves... it took 3 years and 800 staff to come up with that ad! ... look it up !

    • @MargaretMcLaughlin-c7d
      @MargaretMcLaughlin-c7d 20 минут назад

      Well, I should imagine they've been fired by now.😮

  • @user-nf9jz7ex8b
    @user-nf9jz7ex8b День назад +9

    The entire exec team at Jaguar should resign.

  • @tonyandjackieholmes9546
    @tonyandjackieholmes9546 День назад +26

    Used to be that a Rolls Royce broke down it failed to proceed. So I suppose the new Jaguars will fail to TRANSITION

  • @snow8581
    @snow8581 День назад +22

    Jaguar to Bud light.....hold my beer

  • @martinkelly3724
    @martinkelly3724 День назад +21

    A load of pretentious dross. Dulux refreshing their colour chart ??????????????

  • @Synfulz
    @Synfulz 14 часов назад +4

    Australia, you're lucky to have Rita P.

  • @englishstark6100
    @englishstark6100 День назад +30

    Done on purpose Blackrock will cover any shortfall.

    • @oggyoggy1299
      @oggyoggy1299 День назад

      For what purpose?

    • @egioch
      @egioch День назад

      @@oggyoggy1299 devaluing the brand

    • @englishstark6100
      @englishstark6100 День назад +3

      Destruction of the iconic.

    • @oldbloke204
      @oldbloke204 День назад

      Same old reply no matter what happens then?

    • @englishstark6100
      @englishstark6100 День назад

      Old Bloke still with us been worried make sure your up to date with your boosters and flu jab there’s shingles and other assortments as well you’d be advised to get em!

  • @rickdaystar477
    @rickdaystar477 День назад +20

    Brilliant spoof! Love it....👍😎

  • @elizastar1973
    @elizastar1973 День назад +9

    That was beyond creepy.

  • @Jeroen-IT
    @Jeroen-IT День назад +6

    Intolerance will not be tolerated.

  • @two_tier_gary_rumain
    @two_tier_gary_rumain День назад +42

    *FAGUAR!*

  • @matthewsaleman58
    @matthewsaleman58 День назад +9

    WTF does this nonsense have to do with a car?

  • @lateblossom
    @lateblossom День назад +5

    These CEO's are so out of touch with reality it's unreal LOL

  • @ditto3127
    @ditto3127 День назад +6

    What a disgusting ad.

  • @btreese7
    @btreese7 День назад +5

    The best part about this is you will be able to buy a brand new 2026 Jaguar for less than half price in 2028.

    • @AntonyBall-hm4jo
      @AntonyBall-hm4jo День назад

      Jaguar will probably be in liquidation by that point.

  • @Abhishek-q7y
    @Abhishek-q7y День назад +6

    Jaguar doesn't understand that brand has a placing, and cannot force people to buy something

  • @TheSuperPsychoKiller
    @TheSuperPsychoKiller День назад +7

    Those office workers are having fun.

  • @ideploeg3470
    @ideploeg3470 День назад +9

    I AM NEVER GOING TO BUY A JAGUAR! I WORK JUST MORE YEARS AND BUY A PORSCH SOMETIMES.

  • @helenarichard
    @helenarichard 11 часов назад +1

    Jaguar was already destroyed when they changed their car designs though.

  • @_wokeweaklingscryoverwords_
    @_wokeweaklingscryoverwords_ День назад +15

    Next they'll make a Beer ad by showing a bunch of fools wearing a Rainbow dress drinking Coffee.

    • @two_tier_gary_rumain
      @two_tier_gary_rumain День назад

      "I'd buy that for a dollar!"

    • @katesmith8005
      @katesmith8005 День назад +1

      'What a great idea' someone in the ad industry though. ;)

    • @icedriver2207
      @icedriver2207 День назад +1

      It will have to be tea since coffee is to manly

  • @craigyjp
    @craigyjp День назад +11

    What makes me laugh is the irony. Jaguar Land rover is owned by an Indian company Tata. Now iin India women are treated as second class citizens, frequently raped by gangs of young men and basically treated like shit. So you have a company touting diversity, equity, inclusivity where it's owners come from a country where this is not the case. It was the same at Barclays, the company constantly routing the role of women in the workplace whilst employing hundreds of thousands of Indians from a country where gang rape is common place. Barclays just wanted cheap workers, nothing to do with DEI or women's rights.

    • @RudranshShukla-m1u
      @RudranshShukla-m1u День назад

      the owners of jaguar cant do anything nor are they responsible for the crimes against women in their own nation.

    • @craigyjp
      @craigyjp День назад

      @RudranshShukla-m1u I'm just pointing out the hypocrisy you cretin.

    • @alwynsmit3546
      @alwynsmit3546 День назад

      ​@@RudranshShukla-m1ubs, they can do something. They can shine a light on this.

    • @RudranshShukla-m1u
      @RudranshShukla-m1u 22 часа назад

      @@alwynsmit3546 Although i do not agree with the ad, its wrong to generalize something based on one example, they do a lot actually, they are the largest philanthropists in the world and provide employment to millions of women in india.

    • @alwynsmit3546
      @alwynsmit3546 16 часов назад

      @@RudranshShukla-m1u where am I generalizing? Learn to read what is typed, not what you choose to see

  • @if5566
    @if5566 День назад +11

    There are no cars in the ad because they couldnt find a jag that would keep running.

    • @cdncitizen4700
      @cdncitizen4700 3 часа назад

      They've actually stopped making cars for 3 years, while they rebrand and go all electric. Brilliant strategy... no revenues, then THIS !

  • @briancummings535
    @briancummings535 День назад +5

    Draguar is finished!

  • @dh190852
    @dh190852 День назад +2

    A car ad should have a car in it. Who makes an ad for a rainbow of weird???

  • @andrefelixstudio2833
    @andrefelixstudio2833 День назад +12

    Jag R just trying to pull some con job on everybody it’s pathetic !

  • @donnalee1720
    @donnalee1720 День назад +1

    What does anything in that commercial have anything to do with a car?? Jaguar, woke and broke

  • @biggerock
    @biggerock День назад +3

    Yeah yeah, we’re “intolerant”; excuse me while I yawn.

  • @prestigeplayer1780
    @prestigeplayer1780 День назад +3

    If you rearrange the letters in Jaguar you can spell the word idiots.

  • @Kittykat-ne7dr
    @Kittykat-ne7dr День назад +7

    Its like the clowns have shown up AFTER the big top tent has been ripoed down do theres nowhere left for them to go 🤣🤣🤣 so Jaguar employed them .

  • @Lakvire
    @Lakvire День назад +4

    Sky new Australia is so much better than sky new UK, they would never shut down woke in UK TV

  • @Bobcat9
    @Bobcat9 День назад +5

    Which rights are "women's rights" and which ones are "men's" ???

  • @GtFivehundred
    @GtFivehundred День назад

    I have a solution for Jaguar. Announce Section 8 car loan assistance with Food Stamps being allowed for downpayments

  • @markmalcolmdunthorne-holme7653
    @markmalcolmdunthorne-holme7653 День назад +1

    From Jaguar to Draguar
    Putting the drag into drag racing.

  • @sardot4960
    @sardot4960 День назад +3

    The word you're looking for is "neutered"

  • @tb6031
    @tb6031 День назад +2

    Had a good laugh at the spoof. RIP Jaguar

  • @BonnyBateman
    @BonnyBateman День назад +2

    Volvo must rolling in laughter in their conference room….

    • @icedriver2207
      @icedriver2207 День назад

      Volvo should just use the Jaguar ad and at the end go "Aren't you glad its not a Jaguar"

  • @ross5839
    @ross5839 День назад

    There is no quicker way to dismantle a brand that to offend the customer.

  • @jameschapman5989
    @jameschapman5989 День назад +1

    I spoke to a colleague. Showed him the advertisement. I was told that it is BRILLIANT. It shows Jaguar is going places. It shows "watch this space". Because they "dare to be different". So now I'm wondering if I'm just hateful or intolerant. Please tell me - because I'm quite puzzled.

    •  День назад +3

      They are going places, straight into the gutter and bankruptcy.

    • @jameschapman5989
      @jameschapman5989 День назад +1

      Agreed

  • @STEM-Travel
    @STEM-Travel День назад +1

    These remakes are so perfect!

  • @madwhitehare3635
    @madwhitehare3635 День назад +4

    .3% pretending they're 30%

  • @jorgenavarro5011
    @jorgenavarro5011 День назад +1

    Can't wait to see the ad on Axios.

  • @MrCanadave
    @MrCanadave День назад

    I suspect the the next stroke of brilliance from the Jag CEO is to make sure all Jags are only pink.

  • @marktottman4919
    @marktottman4919 День назад

    Jaguar taking a leaf out of Gerald Ratner’s book

  • @Shane661
    @Shane661 День назад +2

    If I'm shopping for a large hammer, they might get a sale...but as far as cars, no way. If they even sell them.

    • @necessity1
      @necessity1 5 часов назад

      Tesla sells cars and sledge hammers. I would give them a try.

  • @Setubal321
    @Setubal321 День назад +1

    Such a shame
    Tell me to relax, I just stare
    Maybe I don't know if I should change
    A feeling that we share
    It's a shame
    Number me with rage
    It's a shame
    (Such a shame)
    Number me in haste
    It's a shame
    (Such a shame)
    Write it across my name
    (Such a shame)
    This eagerness to change
    Such a shame

  • @michieltimmer8214
    @michieltimmer8214 День назад +1

    Never bought a jaguar in my life

  • @TPACasual
    @TPACasual День назад

    Forget about buying one. I'd be freakin embarrassed if i drive around in a Jaguar right now

  • @TomSherwood-z5l
    @TomSherwood-z5l День назад +1

    Generally all car ads in the US now are pretty much WTF was that sensation, except they do feature the ugly cars.

  • @ericj6559
    @ericj6559 День назад +1

    Most anyone could have done a better ad with just a smartphone.

  • @Pobodies_Nerfect
    @Pobodies_Nerfect День назад +1

    We all realize this person's name is literally RawDongLover.

  • @jlee975
    @jlee975 День назад +1

    Well... just watch how they go down the drain.

  • @ideploeg3470
    @ideploeg3470 День назад +1

    WHY ARE THESE ADD ACTORS DRESSED UP LIKE STOLEN CARS?

  • @meganfoster8838
    @meganfoster8838 День назад

    My version of the ad would have a callback to the Villains ad, with one of the old actors talking about the future being "silent, efficient, intelligent, agile, embracing cutting-edge technology and completely electrifying", as the new electric Jag drives to Villain HQ (we get glimpses of a dark-skinned woman's hands on the steering wheel). It finishes with Lupita Ngyong'o walking in looking totally girlboss wearing a maroon powersuit as the new member of the team announcing "and the future has arrived."

  • @russells.3864
    @russells.3864 День назад +1

    Two automobile companies that, I will never purchase from faguar, and subaru! Leave the children alone! Jesus help us all!

    • @ga1lus505
      @ga1lus505 День назад

      what did subaru do?

    • @russells.3864
      @russells.3864 День назад +1

      @ga1lus505 subaru supports homosexual lifestyle, but they also use environmental causes to hide it.

  • @Zippy247
    @Zippy247 День назад

    Please every one sign the petition it takes less than a minute.. 👍😍

  • @flydieselair
    @flydieselair День назад

    Jaguar should spend their money on research and development. My son loves Jaguar and owned 3 of them, he buys every 2 years. All 3 were in the shop many times for turbo and rear axle differential failures. He is saddened to say he will never buy another Jaguar again.

  • @dub2459
    @dub2459 День назад +1

    The fact the president of Jaguar is named Raw Dong Lover is just wild, you can’t make this up 😅

  • @No-one313
    @No-one313 18 часов назад

    Saying „don’t copy“ and then make an ad like every ad in the last 4 years 😂😂😂 I swear some companys don‘t like money anymore

  • @slimkuns
    @slimkuns День назад +1

    So that viral funny video I made is vile and intolerant now 😐

  • @Stuntman707
    @Stuntman707 День назад

    I tried looking for Jaguar leaks to find the inevitable infighting happening at the company but it’s all videos of people’s broken Jaguars. 😅 I feel really sad for the employees that didn’t expect this though.

  • @windturbinesyndrome1067
    @windturbinesyndrome1067 День назад +1

    Great for creating memes. Very creative use of an absurd ad.

  • @poch195
    @poch195 15 часов назад

    That one in red couldn't even walk properly.

  • @1motomanic
    @1motomanic День назад

    I must of been psychic or way ahead of the times, for some unknown reason I've never ever wanted a Jaguar and now I know why.

  • @lreeher
    @lreeher День назад

    Bring back Morris and the Roycrofters.

  • @DRgoodguy
    @DRgoodguy День назад +1

    What about this inspires me to buy a car? Nothing. In fact, it's rude IMO.

  • @billyje4726
    @billyje4726 День назад

    Great initiative!! Womens rights to their rights!! 👈👈❤️

  • @andyinnes2178
    @andyinnes2178 Час назад

    I know what they are up to. Because Jaguar has been loosing sales for so long, the idiots on the board thought they would make an add that gets them talked about, for good or for bad. Well my friends on the board of directors at Jaguar, it’s bad! And yes, the whole world is talking about Jaguar, and mainly how we most likely never buy one again! So well done!

  • @canuck3169
    @canuck3169 День назад +1

    It looks like a really bad United Colours Benetton ad from the ‘90s

  • @fairyspunfibers9098
    @fairyspunfibers9098 Час назад

    LOVED the spoof! 😂 Hilarious...and sooo on target. 😅

  • @VideoVibesAndVerse
    @VideoVibesAndVerse День назад

    ❤ Rita and team, if you check in your "held" comments (if you don't let comments with links through), you'll see 2 videos I've shared with you, both critiques and teases; the 2nd one imagines what Jaguar's cars would look like if the "look" of their add were extended to the cars themselves (although I do happen to think that at least one of them looks pretty darn cool!). 😊

  • @Teejayhaych28
    @Teejayhaych28 День назад +2

    Oh look, its the teletubbies😂

  • @user-vr2tx4tt6b
    @user-vr2tx4tt6b День назад

    I was considering an F-Pace, actually.
    No way in hell now. Ever.

  • @RCTPatriot75
    @RCTPatriot75 День назад +1

    Vile, phobic. How cute, they think their little buzz words still mean something.

  • @GettingProjectsDone
    @GettingProjectsDone 13 часов назад

    Jaguar. "Mmm Rarrr! We're fierce!"😊

  • @spacewalktraveller1
    @spacewalktraveller1 День назад

    The CEO is destroying so many jobs for people. People who buy dealerships for Jaguar will loose money. People who make the cars, the suppliers who supply the parts will all loose their jobs. What a selfish, disgusting thing to do to a company, and to the people who work there.

  • @keithreno9341
    @keithreno9341 День назад

    maybe i can get a position a Jaguar fixing this... No experience needed.

  • @rabidsminions2079
    @rabidsminions2079 7 минут назад

    Its obvious that Mugatu from Zoolander 2 is head of Marketing for Jaguar.

  • @garymcaleer6112
    @garymcaleer6112 День назад

    Women's Forum deserves to gain some ground.

  • @jimarcher5255
    @jimarcher5255 День назад

    If you buy a Jaguar they compliment you with a 6-pack of Bud Lite.

  • @buddylove346
    @buddylove346 7 часов назад

    If it's woke - BOYCOTT IT!

  • @billputnam4163
    @billputnam4163 День назад

    Crazy. They never learn.

  • @are_you_f_serious
    @are_you_f_serious День назад

    @Jaguar - Give me one of your Cars for free and i will defend your Ad. 🤷🏼‍♂️

  • @MyRockMyFortress
    @MyRockMyFortress 5 часов назад

    Now my husband won’t whine about wanting one. So the ad worked for me 😂

  • @ross5839
    @ross5839 День назад

    Identifying as profitable.