Lecture 50: Mergers and Acquisitions - 2

In this video, the discussion on mergers and acquisitions continues. Each reason for acquisition is explained in detail: increased market power, overcoming entry barriers, increased diversification, and more. Furthermore, the session delves into the challenges associated with achieving success in acquisitions for each of these reasons. Additionally, the session covers the topic of strategic alliances and partnerships. It also explores strategic options for entering international markets, including export, licensing, franchising, foreign subsidiary, and joint venture, each explained in detail with relevant examples.