The Rise And Fall Of Supreme : Is Corporate Hype Killing The Brand?
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- Опубликовано: 19 июл 2024
- Supreme, its one of if not THE most popular streetwear brand in the world. They've got 14 stores around the world, global recognition, and a total equity of $1 billion.
So you're probably wondering what the hell is Supreme doing in the rise and fall of a streetwear brand series?
Before you raid the comment section with NOOO SUPREME IS NOT DEAD YOU IDIOT (you know how some of yall do) but just hear me out.
No Supreme is in no way dead like say Dope or Last Kings is dead, with Supreme it's more like BBC or Bape, they are probably commercially at their highest point ever, but from the perspective of what they started out as, all 3 can considered dead from the stand point of how we once knew them.
What do I mean by that? Let me explain, I'm Nate the great from takeflight214.com and this is the rise and fall of supreme.
www.takeflight214.com/
/ takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.com/watch?v=cD-ia...
What Happened To Alife: www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. : www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream : www.youtube.com/watch?v=BUlyW... 
Развлечения
really love your rise and fall series! ive watched almost all. please do a rise and fall of undefeated and famous stars and straps I dont hear or see any these brands no more bearly even see anyone rockin these now.
We’ve been working on a famous video for a while now, it’s been hard finding info on them. But it will drop sooner or later. Undefeated coming soon.
Great vid! I think supreme will always be a beloved brand but I can’t deny that the last few seasons have been pretty lacking, and I have to admit that I sold a box logo shirt for under $100 recently 😂😂 doesn’t have the same draw of rarity and exclusivity/high price it did before, but they will always have some quality designs and pieces throughout the seasons
Dam I remember supreme being the coolest clothing brand Now i havent seen anyone wear it anymore nowadays people wear chrome heart,crocs and bb simons belts. Fashion really has been down bad.
They were impossible to not be seen on IG back in 2016-2018 now I haven't seen them in years
Well supreme isn’t and will never be a clothing brand they just make clothes
yeah supreme has a good ass catalog for the most part. People should go back to the streetwear style. WAYYY more color as well
Great video! Straight to the point. Keep it up bro!
Just copped a tee from the supreme store in ny last week, they have a ton of stock in almost everything which makes that limited access feeling go away.
I have a challenging proposal for you brother. I was a big fan of King Stampede back in the 90's and still do wear their clothes but honestly don't know anything about the brand. Internet doesn't have much info on it either and their website has been one of the most mysterious enigmas ever. Will really appreciate it.
I vaguely remember them, We’ll look into it and see what we can find
The real reason Supreme is dying:
I'll start by pointing out that Supreme wasn't necessarily world famous until the mid-2010s.
As they've grown bigger, they've done more collaborations with other companies (which attracted more buyers). Some could argue that they ONLY became as famous as they are because of their collaborations with Louis Vuitton, North Face, Stone Island, etc.
... why does this matter?..
.. because now, Supreme as a standalone brand is no longer what people are interested in. Re-sellers and fans would rather wait for one (of their now, many) collaborations with others mainstream brands.
In 2022, Supreme is almost completely reliant on its collaborations with other companies. They used to only do a couple collaborations every year, nowadays it seems like they have a collaboration almost every other week- it's the only way they're able to stay profitable at this point.
I'm sure most of you have seen how they now drop at least two North Face collaborations every year. Doing this drives down the price for previous collaborations with the brand (they no longer hold their value).. the point is that it makes people not as interested in spending $300+ for a North Face jacket they could've got for $150 (without the Supreme name on it).
Even in 2018, a Supreme x North Face collaboration would sellout in about 30 seconds or so. Since 2020/21, I've seen some of their North Face collaborations sit for weeks without selling out.
Honestly, they could've just made more stock and chose to be the new Pacsun (which would've been slight work for them) but instead they decided to try to keep up the whole "sellout every release" mindset. It totally backfired on them.
One last thing..
I wanted to note that the style of their t-shirts (and clothes in general) have completely changed. They rarely do patterns anymore (which used to be their big thing in the late 2000s up until 2013/14). They instead do plain tees with very minimal designs, especially their box logos- seems like they only do solid colors now [which (I think) they do because it's cheaper/less work].
All around they're non-collab clothes are just lacking these days. And that's another part of why they do all these collaborations with other brands; they're out of original ideas.
Interesting vid!
But LV is French not Italian.
great video
Supreme is still dope.
Genx are going for the vintage vibes hard tags ( liquid blue, big swoosh Nike logo, adidas trefoil, bape)
Tnf x supreme sat. And stone island supreme sat and saw them in stock in the store. They need to lower the supply.
That's not the issue lmao
I still rock my 2004 bapestas
i think the most "fail" Supreme will have is to stay dormant for a while like some of other streetbrands then pop back up in popularity again sometime later. Unless somehow the whole generation just stops wearing streetwear altogether.
Yeah I don’t think Supreme will ever actually “die” it’s pretty legacy by now.
i got into supreme around 2017 and i’ve been an avid buyer, not so much for the hype (my friends bought some so i was like, man imma get some) but i fell in love with the box logo, and some of their most recent collars like lamborghini or skittles are really good collars imo. and i don’t think it would have happened if they didn’t get commercial a little
I’m 44 and grew up NYC always stuck with brands like Polo and some Stussy, thanks goodness I never fell into that stupid Supreme Hypebeast kids hype 😅, they’re such cornballs 😂
I rock shit when it's "dead." Because noone else is wearing it and I don't feel like such a clown wearing it myself 😅
Supreme x TNF Nuptse…. or a car payment.
Those hypist just grow up and become dads
Louis Vuitton is french*
Supreme is ugly never will buy
The same story over and over.
And if you stick around long enough even more of the same. Its just the natural evolution of fashion
Seems to be true, it’s the death of most brands
So it just becomes a Walmart:)
This is plagiarism of Soulr's video on supreme. You copied some of the things he said word-for-word.
I don’t even know who that is, perhaps we got some of our source info in the same place. The info is the info