Food Theory: Why Did McDonald's Get SO Expensive?
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- Опубликовано: 27 авг 2024
- Hate Paying HIGH Prices for Fast Food?
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Loyal Theorists, did you know that there was a McDonald's Big Mac priced at $18! Yes, $18! And we thought the $5 meal deal was a high price... But why has the franchise, who has always been seen as inexpensive, suddenly raised prices? Is it inflation? Or is there something deeper happening with their McNuggets, fries, and burgers?
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#McDonalds #FastFood #BigMac #Burger #Cheeseburger #Inflation #Theory #FoodTheory
My mom always told me that we didn't have McDonald's money. Now, as an adult who's making twice what she was at the time, I still don't have McDonald's money.
and if you have children, by the time they are working and make 10x you, they still won't have McDonald's money.
The reason minimum wage causes inflation because it's a standard for the entire country. A truly functional wage would be based on General profits of Pacific stores within a certain time frame and updated within the arbitrary time frame
It's a rough feeling... "When I grow up, I'll make my own money and buy my own McDonalds..." welp... I'm an adult, making my own money, and STILL CAN'T BUY MY OWN MCDONALDS
then your mom must have been crazy rich! People 20 or 30 years ago were making like 10% of what we earn nowadays, the economy keeps on growing and salaries rise every year pretty much everywhere in the world.
Nice humble brag
I go to a restaurant now instead of fast food places for the most part, the price is practically the same and the quality is a thousand times better
Or at least a local fast food joint. Then, some of those profits can stay in my area for a couple more transactions.
plus, in places like Mexican restaurants where they normally give you huge portions, that's often two meals! Get an enchilada plate for 14.57 and your basically paying a little over 7 dollars per good meal! That beats a lot of fast food places already.
Same.
And depending on location, some restaurants are willing to do some good deals for you. My local Outback has their unlimited soup and salad for 15 bucks at most depending on what type of soup and salad you get. I usually do two rounds of French onion soup and Caesar salad. The best part is that they let me take a third round with me to go and throw an extra loaf of their bread in for me. That's enough extra food for my lunch the next day!
Meanwhile my normal Taco Bell order is 21 bucks, and that's only for one meal!
My current two food stops after my classes are Outback and Golden Corral. Both will stuff your face to a comically absurd degree for that 15$ price tag. Not the cheapest, but way better than stopping at a fast food place to get less food for more money!
@@gracegaylord9025exactly my line of reasoning, even when I order e.g., Chipotle.
Something that boggled my mind is that here in Belgium, 4 chicken nuggets cost €2 (€0.50 per nugget), while 20 chicken nuggets cost €11.30 (€0.565 per nugget). I thought the whole point of the big box of nuggets would be to get a better deal than buying 5 separate boxes.
that's exactly why some companies make the bigger option more expensive (in price/unit)
often the bigger option is the better deal, and because people are conditioned to think so companies can get away with things like you mention.
like how many people would calculate how much the per unit is in each size they offer before buying something.
ok, i do and obviously you do, but most people shop with their gut and companies know that.
In most cases, bulk discounts only apply in the US when it comes to US companies. Costco is a good example, they operate globally but only offer bulk buy discounts and seasonal promotions at their NA branches. With food portions, the only places that DO proportionately give you more when you pay more are usually Asian food places in my experience.
I've heard this with the quarter pounder as well: that it's cheaper to buy two 1/4 pounders with big mac sauce on the side, than one big mac
In my city here in Belgium 4 nuggets cost 3 euro and 20 cost 12,5 euro. While 6 cost 6 euro.
Fellow Belgian here, the €2 for 4 nuggets is just a limited promo that keeps coming back every x weeks. So the per piece cheaper price is only temporary and not permanent.
But yeah, especially weird since 4 nuggets cost €2 in promo and 6 or 8 nuggets cost more than double. 6 nuggets is around €3.90 here.
For $18usd I can go to a regular sit down restaurant with a waitress. Though tipping is another cost.
Some fast food like Moe's, Jersey Mike's, etc also ask for tips. I paid over $20 for a chicken parm hoagie at Primo Hoagies after taxes and tip - no drink or chips included. 😕
@@infiniterecursion9550that’s your problem if you decide to tip at a non sit down restaurant
Wendy's is better💅
But it's not $18, it's $10.99.
Yup for 15 bucks today I had country potatoes and a omelet With biscuits and gravy on the side Oh, yeah, and orange juice.
My theory is that they raised the prices so much to force people to download the app for the offers and discounts
Truthful.
While that’s probably true, it’s also just because all prices have been rising and rising for years ever since Biden took office
you think so? i actually do in fact find good deal of the day coupons and 2 for 1 deals....could be revenue from data collecting too
And then they make money off of selling your data. Fast food is awful
They're doing it to give personalized pricing through the app. You don't know what other people are paying, and they don't know what you're paying. It's incredibly manipulative. I usually get my fast food fix from local joints, but now it's only from local places because of this bs.
So that they can cover the costs of fixing the ice cream machine.
oh yea lol
What does that cost these days? A couple billion per machine? 🍦 💰
They actually fix those!?
and of course by "fix" you mean "clean".. they don't break, they just take too long to clean.
They covered that in another video. They own the company that handles the ice cream machines, so they're fully in control of what happens with them!
I can't believe I had to say this :
"We live in the time when McDonald is consider A LUXURY FOOD"
It always was in europe
Eating this day and age is considered a LUXURY.
@@StaticKayK-z2c world hunger is at an all time low given the course of human history. obesity is at an all time high.
With lower quality than home made. High price for lower quality
this is how one knows the plot is lost. McDonalds is not a Luxury meal. Food has to be good to be considered a Luxury.
I went to Switzerland in 2019. A Big Mac meal was about $27 USD. It's probably $32 or something now. I'm going back to Switzerland in a few days, so I'll report back how much it costs now.
Update on your report?
Still waiting for an update...
😢
I was in Switzerland in 2015 and a chicken sandwich at Burger King was 18 franks. Insane.
Switzerland is one of the most expensive countries on the planet so that comes as a natural
A lot of people I know have been learning to cook on their own because of the recent spike in price of fast food, they're all sabotaging themselves for short-term profit
What is the message here? Cooking for yourself is cheaper and healthier. It's arguably better tasting, too.
@UTTPEmperorMAPPride Okay I won't
@@berandomisme also an essential skill in life.
@@berandomisme Time to make time for cooking.
@@hectorvega621 I do, the first commenter doesn't.
1984: Spend $5 like its $20
2024: Spend $20 like its $5
Except 2024 feels like the real 1984!!! (the book becoming a reality)
@@CrackerSmith yeah, exactly
@@CrackerSmithyep...
This will always be the case when you compare two years.
1934: Spend $100 like it's $2300
2024: Spend $2300 like it's $100
@@FalconTalon22 Actually, that $100 in 1934 would have been more like $23,000 given that year was in the height of the Great Depression(and 1 year after Franklin Roosevelt confiscated America’s gold.)
This is why we do fast food maybe once or twice a month at maximum. For one, with home cooking (and decent restaurants in the same price range) it just doesn't taste as good. And for two. . . $18, I can make a full meal at home that will also include leftovers for at LEAST the next day, if not several more meals. That's with present cost of meat factored in. Buy meat in bulk when possible and portion it out. Yes, fresh veggies are little more expensive, but you don't usually need a full bag of carrots or potatoes for a single recipe either.
Learning how to cook and THEN learning how to buy FOR home cooking while yes, is a little time consuming, will save you money in the long run. Take the time to learn a few basic recipes (and then learning how to change them up) actually does make the cooking process faster. A LOT of dishes can be in the time it takes to cook rice in a rice cooker. . .and if you clean as you go. . .you're talking 15-20 minute meals. If you can't cut out that much time in your day. . .you may want to look at your priorities.
You should go to the ikea restaurant the most it’s 4x the quality and half the cost of McDonald’s
@@amethyst1062 I've never lived within 2-3 hours of an Ikea and hardly going to make a trip for it.
And again, home made is better and more varied than any thing else
😊piï😮
food theory whenever im on a diet: *allow us to introduce ourselves*
In Australia we are complaining about a Big Mac meal costing $13 ($8usd) here. $18 USD is ridiculous especially considering how low the wages are in America
Geez as an American yall are lucky haha
"$18 USD is ridiculous"
That's at one isolated location that feels it can soak traffic. The equivalent might be a McDonald's in the middle of the outback, with no competition for tens or hundreds of kilometers. Normal US meals would be... I don't know, but normal US sandwiches would be literally half the price of this one.
I live in CT. Minimum wage is $15 here but most fast food workers make more than that. Additionally this is at a highway rest stop, which is one of the worst places to buy food in terms of price. Also, like the video said, Darien is one of the wealthiest cities in the county. The average household income is around $443,000 a year, while the median sits at $250,000 a year.
@@mindstalk which location did he find this 18$ meal ive only seen that in Alaska. Even in Hawaii meals reach 15$ but the price for a sandwich is around 5 to 6$ so just dont get a meal because its not worth it paying 5$ for fries is ridiculous.
Not sure, it's around $12 for a breakfast meal, $14 for a big Mac meal.
Though if you buy just the sandwich it's like $8... yeah I wanted a large meal.
The dollar menu? More like the 17 dollar menu.
@UTTPEmperorMAPPride bot
No learn how taxes work
hi id like to respectfully ask you to change the number in your comment to 18
@@NolanMarshall-pr4gc learn how jokes work
**Badumtss**
Fun fact, with 18$, you can buy deep rock galactic. Something that is definetely worth the money much, _much_ more than a happy meal.
the thing is, earlier i got a mcflurry and literally a QUARTER of the container was empty
$18 for a McDonald's burger or 15.00 for some delicious lamb curry or beautiful tasty Ramen?
I'm gonna go with the Ramen and curry.
or you could get ramen flavoured mcdonalds fries if ur in canada
Yeah, just go to a restaurant. A normal priced restaurant has about the same price as McDonalds nowadays.
I remember as a kid wanting to try Taco Bell because of TV adds. ( I’m Mexican)
It was such a disappointment to eat it. The meat and spices are nothing like a normal taqueria.
As an adult , I wonder if other places in the world; think Taco Bell is real Mexican food.
Expensive and bland.
@@thehotwheelsreviews need video proof
Yeah, that's the situation I'm in right now. McDonald's is the same price as regular restaurants with actual good food where I live.
I work at McDonald's and a big mac meal is like $13. Which is still crazy and infuriating when people say I make alot of money now. When you are paying that much for one person to eat, you are NOT making much money!!
fr i ate burger with neck meat from cow with perfect fries for only 18 euro,i was barely able to finnish it
Back in 2010 it was roughly $5 to $6 for the Big Mac meal.
@@Jsk913 in 2010 a Big Mac combo was about $10-11
I too also work in McDonald's but it's in Singapore. For us, they made the burgers a lot more premium (glazed bun etc) which contributed to our increase in price.
@BobSagget-bh6xuI will never get this argument ever
In The Netherlands the prices are getting insane! People are now actively avoiding the McDonald’s.
Salaries are not rising that fast 😂
Here in Mexico I’ll rather buy hamburgers in local restaurants, the average burger is usually 50$ (2.50 dollars) with fries included, while in McDonald’s a burger by almost the same size costs 2-3 times more without combo, at this rate I won’t be surprised if local restaurants just keep increasing
Him: How much does a Big Mac cost
Me : too much my man, too much.
first
im from 1982 and a mc chicken costed $1.19
@@kavithaeedupuganti14bruh
@@ConfederateAmericacoolrip to affordable prices
Welcome to bidenomics
If you look at commercials for McDonalds now, they're pushing heavy against shopping for groceries and makimg your own meal. Real noticeable shift
I mean, they are fast food business. It's in their interest that you come to them to eat. Like... This doesn't even seem deep or something? It's just what to expect from any restaurant.
They must see the grocers as competition. They think that they can convince people to go away from the healthier/cost effective option of cooking at home with marketing & yet all they would have to do is have products that are worth buying (healthier, cost less, etc.) to get the same effect. It doesn't look good for them so far & yet because they are such a huge establishment, I'm not sure it will negatively affect their bottom line that much.
@@rokos.1239Except that's not something they did for decades. Why are you acting like it's something normal or expected for them to do just because it makes sense in their meta? What are you, a drone?
@@KrystalmythWorse than a drone, a libertarian.
Just been to Portugal where you can get in the supermarket nicely cooked 5 crispy chicken thighs for 3 euro cooked from chilled. Why would you go to any fast food chain. McDonalds is frozen food garbage even buns are frozen. Not saying about patties or nuggets
Spin: "Raising the minimum wage will make 10 dollar hamburgers at McDonalds!"
Reality: Not raising the minimum wage in 10 years = 10 dollar hamburgers at McDonalds.
Wait til Food Theory finds out about the boycotts
It's way worse that here in Europe the "Big" Mac is getting smaller.
They even had the audacity to have a run of limited edition "classic" version of it that was actually the same size as in the 90s.
This too yeah. But also differs per country. A big tasty in the Netherlands costs around 7,80 for a single patty version. (Nearest mcd, prices differ per location) while in Germany i paid 8,80 but a menu was cheaper and the burger itself was at least 1,5 times bigger.
Oh yeah, the Big Mac is the same size as the tripple cheese burger when it came out.
It was way bigger when they opened up in my City. I now avoid MC and rather get Kebap, than 3 cheeseburgers. Same price, less quantity(cheeseburgers).
I remember buying BigMac out of curiosity when I visited the capital, it costed me 5€ and was smaller than the palm of my hand, I was disapointed until I took a bite, I became REALY disapointed because it tasted like actual cardboard
McDouble seems smaller too. It’s the same burger patties.
Shrinkflation
$18 and I'm making a 3 course dinner.
I pay 6 bucks for a big mac deal, the app is so underrated
Yes, thank you.
same man
With grocery store prices you won’t be able to 😂
@@Camryndawn22 I can pick up a steak for $12 in Hawaii. Its $14.50 per pound for ribeye steak. I can get a rack of baby back ribs for $12. so its not that different.
I love how Santi puts his own character instead of trying to fit in the shoe. The channel is even slowly raising back up, i really hope we get more of his in-character off-script comments to know more about him
Rn hes min-maxxing aesthetic food experience, trying to figure out how to enjoy more about food with less money
Can't watch, can't stand the narrator.
@@gordonwelcher9598 he's fiiiine, although it is wierd to hear a much smoother voice on these channels, but its a pretty good food channel
Here in japan a big mac combo is like 7$ lol
確かに！😂🎉
I was in tokyo, McDonald's in Odaiba city the best I've had in my life visiting from London Tokyo greatest city 🙌 ❤️
Which is great but isn’t that because yen currency is falling dramatically compared to usd?
I used to work at a Wendy's franchise location that was, according to my manager at the time, owned by Arby's. They basically owned every fast food joint in the county, but because all the locations had a different name over the door, they never had to worry about getting in trouble for having a total monopoly in the area, and could set prices to whatever they wanted- because if anyone wanted cheaper, there was really nowhere they could go.
So... yeah. It's not even just that the owner of one franchise might see another franchise raising their prices and raise theirs to match; it's that oftentimes every location in an area is owned by the same corporation, and they raise the prices to whatever they think they can get away with, because they know that we'd have to travel a long ways to reach one they don't own, and that we don't even have any way of telling, as customers, whether we've reached one that isn't owned by the same company.
Add to that the fact that a big part of the appeal of places like McDonalds has always been that they're one of the only ways poor folks, and homeless folks in particular, can get a hot meal, and... well... suffice it to say, a lot more people are gonna starve now, entirely because... we don't really have a lot of checks on corporate greed right now, and what checks we do have are so easily sidestepped.
I'm glad my country has a cheaper version of what US food had and it was full of delicious food too, 😅 ok now I should ego now sorry😅
Edit: sound I mean sound not should 😅😅😅
Not sure how relevant this is for people that use apps and can see what the prices are depending on locations. Also… people are not going to starve if they remove fast food as a meal option. If anything, that should be encouraging people to be efficient with their spending and time with things like meal prepping which would actually save you more time than driving to the restaurant and sitting at a drive through 5 days a week.
@@Pkedya2boy What part of “homeless” did you not understand?
Your whole “Arby’s owns it but names are different” claim proves you’ve never taken an economics course or know how franchises work.
A Big Mac in Norway costs 6.8 USD, and it's the country with the most expensive food in the world.
Wait.
I was told that rising prices were due to employees wanting to be paid more.
You mean tell me owners and corporations are lying to people?
WHO WOULD HAVE SEEN THAT HAPPENING.
You're forgetting that where the highest prices are that state has higher taxes for business owners. While everyone is blaming the workers and the owners, no one is looking at the politicians.
@@jonathanmarshall2860 Probably because if that is true they don't know that your average person doesn't go digging through everything like Sherlock Holmes to see what's really going on
@@Finalizor Sadly it is true. The only outliner of this is Connecticut. They have high taxes like New York and California, but they don't have the unreported shop lifting and burglary that is going on in the other states.
Denmark has big mac meal for $15, but pays minimum of $21 per hour, plus pensions and 6 weeks paid holiday.
If america is gonna start charging anywhere near that amount, offer all employees pensions, 6 weeks PAID holiday, and $21+ minimum wage. 🇩🇰
I rather keep costs low and have a robot make my burger
This is why I’m cooking from home now.. I can get 10 burgers for 10 dollars at Walmart, 8 buns for 1.89 which per bun is 13.3 cents,a head lettuce for 1.89 which when chopped translates to 2.3 cents, thousand island dressing for 1.94 or 12.3 cents per burger and 16 slices American sliced cheese for 2.89 or 23.0 cents for two slices of cheese per burger so for a homemade Big Mac burger with all the ingredients it will cost me about $ 2.50 to make it at home if I buy Walmart groceries. Fast food isn’t worth it anymore.
Yes it can be more expensive to get said items but you can uses those burgers for other meals as well.
Being from CT. im gonna add these two things. Darien is an EXTREMELY wealthy city. The other thing is, that particular mcdonalds is at the Molly Pitcher rest stop that serves truckers traveling 95. So im not surprised its the highest being its at a truck stop right off the highway.
At the McDonald’s I work at I believe the Big Mac burger is $4 or $5 while meal is either $8 or $10.
Just remember people to not tell the people working there that it’s so expensive cause they already know; they hear it from others and are seeing it with their own two eyes. And, surprise surprise, rising costs affect them also.
yeah, I believe the pricing depends on both the location and foot traffic
where i live a burger meal cost MORE than people make in a day working Minimum wage 8 hours a day
Right spending 10 dollars on McDonald’s was already crazy I could go to a local deli and get real food for that price
@puppersissage8640 are you in north Korea?
@@wallnut7624 no? Why?
As someone in Hawaii, pretty much all the fast food restaurants are like that. They charge close to $15-$20 a meal, depending on if I get a medium or a large combo.
Brah! For real!
Unfortunately that's the price you pay in Alaska or Hawaii. Being landlocked from the rest of the US just means there's less of an easy supply of various resources, as they must be shipped slower and in a more costly measure.
At least you don't live in LA though, you'd get the same prices, but you would be living in LA.
Vacationed in Hawaii, wanted a quick meal in Maui after landing. Looked at a fast food place, winced, decided to check out a local food truck. $9 for two fish tacos and a soda as opposed to $15, and it was local.
the price for a happy mean is 5.83 the price for a quarter pounder is 6.58 this is from the McDonalds right outside of the airport on Oahu. For a meal there its like 15$ But I'm not paying 4$ for a drink and 4$ for fries. pick up a waters or drinks at the store for less than a dollar each keep it in your fridge and throw one in your pack before you leave.
but thats honestly because you live in hawaii, which is over seas from the rest of the US so its harder and slower to get the items.
I quickly learned that a hungry man microwave dinner and pop cans at the corner store cost me 3 times less than a meal at mcdoonalds.
McDonald’s Prices in the UK today - Latest Changes 13 August 2024.
Double Big Mac with Bacon: £8.49
Double Big Mac: £5.89
Big Mac: £4.99
You are better off saving up your money and buy an air fryer than making your Mac burger. Be cheaper and tastier. 🍔
Literally never getting a burger from there again bruh, prices are ridiculous
I'm not getting a burger there because of where they've been sending money, but the increased prices certainly don't help
Agreed
Still costs them $1 to make the burger and sell it to you overpriced. Mcdonalds is just greed.
@@vectoralphaSec The $5 burger price includes paying for the employees, building, rent, as well as the $1 cost of making the burger. The video said the profit margin is 25%, which is quite healthy, but you'd still be paying around $4 even at zero profit.
And fast foods in US sell literal poison to yall.. You have disgusting food and its still expensive
$18?! A Big Mac meal with medium fries and a coke is £6.09 in the UK, so about $7.90.
That's how much it cause here in my area of America. 7 bucks for just the Big Mac on it's own.
Where Im at, in Florida, its only $8.99 for a Big Mac meal
$10.89 north of Boston for the meal. $6.59 for the sandwich.
I have no idea where they are getting these numbers but not like that in NJ
It’s been $18 for a meal here in aus for at least three years idk why people are loosing their minds. You can still spend 25 for a large To its f u k d :))
A Big Mac in South Dakota is $8.99 crazy isn’t it
no it isnt
Yeah, that's mental
no it isn't where are you talking about. unless you added on tomatoes or bacon, it's closer to 5-6$
Where I live a single big mac and fries can go up to $60.00 and with a drink $78.00 ish 😢
I live in another country btw.
also don't forget the $5 deals are limited time they aren't even keeping them around
I've actually noticed that each location sets its own prices. I travel fairly regularly for work, and I'm one of those 'same meal every time' people when I'm on a schedule. I've noticed that the cost of my order can vary by anywhere from a few cents to a couple of dollars depending on which location I'm ordering at. And that's just in a relatively finite area, as the furthest I end up driving when traveling for work is around an hour, hour and a half.
They also opt out on certain deals. Like the 5 dollar meal one.
Something else to consider: local taxes (or lack there of) will potentially change on a per county and state basis in the United States
So the price can even vary between locations that are only a few hundred feet away
First job out of high school was at McDonald’s, and the store I was at had a promotion of 5 Big Macs for $5.00, and when you make 200 or so in a shift, you never want to see one again or eat one… 20 years later and I still can’t eat one.
What year was that???
@@JoeyJoe-JoeJrShabadoo around 2004-2005
@johnbrandes8345 Dang, that's wild! Thanks for replying
You want good value fast food?
Burger King is your McDs now.
It's gone up in australia too, plus the patties are smaller and it's loaded with more "special sauce". I don't go there anymore. I make my own, bigger, better and they don't taste like sugary milky plastic.
Patties are 1/10 a pound and have always been that way!
funny how at the usa mcdonalds was mostly considerate a really cheap option, but here at brazil, it was always expensive. Nowadays the bigmac combo (with fries and coke) is about R$36 (a lot)
bro thats 6 bucks, you absolutely cannot compare brazil to the USA bc brazil is on average much poorer and everything is priced way cheaper
Guess what they make less too so its the same ratio to the us@@warrebrackx7071
@@warrebrackx7071mate an average wage is 8,560 in Brazil that’s 1543.87 in America and 1543.87 is not alot in USA so that’s why he’s complaining about the price
@@warrebrackx7071USA employees on average make around 7.5$ USD an hour working minimum wage while Brazilian employees make around R$6.41 so in order to get a big mac you will have to work 6 hours rather than the 2-3 hours in the US
average wage is closer to 2k BRL, or around 400 usd.@@Darknessgamerreal
Hello, foreigner here. In my country, Bulgaria, which isn't nearly as prosperous as others, the Big Mac is around 18 leva in most locations, which is exactly 10 dollars. You might think that's because of shipping fees, but they advertise it as being made from local products. It's not the location, since pretty much all locations have the same price. The company is losing more and more customers to brands like KFC, including me and my friends.
Hello neighbor c: I'm from Romania and last time I went to McDonald's it was 50 FLIPPING LEI which is about 10 dollars...but our salaries here received in hand are around 500 dollars so you can see how expensive it actually is ;-;
🇧🇬❤
KFC in America is terrible, sadly. In Europe it's quite good!
@@CultureCrossed64 I don't know last time I tried it it felt alot more...raw than melting in my mouth...it was cooked but it wasn't that tasty as it used to be
@cheese7119 hmm that's a shame. I should say KFC in France is quite good - I haven't tried it in other countries yet
Two words -- price gouging.
@4:13 a little interpolation: cheese slice = 7 cents. Patty = 25 cents. Minimum condiments/bun = 13 cents.
My coworker told me a 20 piece McNuggets in Canada costs $34 and I nearly had a heart attack 😵 that’s bonkers
Man that is crazy. Reminds me of this video of this canadian couple going to their countries costco and cooked chicken legs was 300 dollars.
In my country - South Africa - you can get a Big Mac for about R50, which is about $2.50. You can easily get a large meaty pizza for under $10.
hes lying. its around 13.99 Cad. I live in Vancouver (the most expensive city in Canada)
@@justmika6964 his coworker lying. its around 13.99 Cad. I live in Vancouver (the most expensive city in Canada). The only way it might cost 34 dollars is if it was a Mcdonalds serving one of the oil rig or mining sites out in the boonies. (if that even exists and if it does I bet the same applies for anywhere around the world)
@@xxgunslingerxx did u not watch the video where it shows they can set their own prices 😭
I recently got McDonald's as an adult. It was expensive and disgusting compared to other fast food options near by that would have cost less. There was literally no one in the restaurant. I have no idea how McDonald's expects to stay in business with poor quality and high prices. Their reputation is basically shattered in my eyes after 1 meal, it won't take long for others to catch on.
yah but burger king still has worse food, so yah mcdonald's is bad but editable.
@@kitty79er Burger King is better where I am. Cheaper and better quality. Then again, it varies from loctaion to location
My family gets it every week because I have a lot of siblings and on Mondays they all do ballet. The amount ot times an order has been messed up (or straight up missing sonething) is wild. It also never makes me feel full. If you want good unhealthy food,just get pizza. I always feel more full after pizza anyway.
@@kitty79er God, here too. Burger King is so bad, and our McDonalds NEVER changes their oil. I had McDonald's super late the other night cause wife was in the ER and I was surprised how GOOD it was.
Considering what just happened to Red Lobster. McDonalds is not far behind.
Don't get the Big Mac. Get a double cheeseburger, no mustard, add shredded lettuce and add mac sauce. Only difference is the middle slice of bread, and it is $2 cheaper!
In my area, this deal costs $10.99 and a lot of other people have been saying that too. NOT $18.
Under 10 minute video? Food theory is experiencing shrinkflation.
Seeing how most people watch a video for only 10-15 minutes anyways, it's hardly worth making a meme over.
whe need matpat back to teach them to yapp longer
Not really, while it's definitely shorter, They're just as good
@simonrespeto it's a joke, they talked about inflation and greedflation, and price leadership (they used another name) so I figured I would make a relevant money/food joke.
@@holmj12 makes sense
"McDungeon" 😭
Gonna McDie alone in the McDungeon.
Please, McHelp me. 😢
@@goob12309 No McDo
Gonna McCry myself to McSleep after hearing about these McPrices
I am having a mcmental breakdown over going to the mcdungeon
Please help it's been 12 years since I've last seen my mcwife and my mckids
"Can I have a McRib sandwich, please?"
"Certainly! That will be _64,000_ dollars!"
I think this is entirely based on location. Like in Cali the prices might be super high, but in the middle of the USA the prices are a bit lower.
Big Mac meal is 9.59 where I am. However if I took the whole family out and the kids got happy meals, we are looking at $30 for everyone to eat.
Reminds me of a gas station not far from where I live. It's right there at the off-ramp, with the closest competition being 3.5 miles away _if_ you're willing to drive away from the interstate and 6 miles if you stay on it, and because the guy has zero competition nearby, he price gouges _everything._ He charges at least 50 cents extra for a gallon of gas, $6 for a small can of Red Bull, and of course bathrooms are for paying customers only. What sucks is that there's a gas station _building_ right across from him, but no one has actually owned it for as long as I can remember.
ugh, wow
In all fairness to the gas station owner, being located that close to a freeway offramp puts him at much higher risk for robberies. He will need to offset his risk with some increased coasts of doing business, various security measures, and so he must increase the prices as well. Not saying he's *not* also gouging, but it may not be to the extent that you believe.
@drea4195 I live in South Carolina. I'm certain he has at least a handgun behind the counter, if not something larger, and on the highly unlikely chance he _doesn't,_ a police officer lives less than 3 minutes away, not to mention the iron bars on the door and windows. Safety/security isn't a concern.
As someone who worked as a crew trainer at one, it is all corporate greed. Even at $18, they put timers on how long a customer can be served. Also, the waste sheet actually isn't accurate. 9/10 things that get wasted don't get reported, so they jump those numbers.
Also, they pay their employees minimum wage, and even then, they are trying to phase out workers taking orders for lobby with their little kiosk things.
Also, no, franchisees cannot make their own prices anymore. They have a number corporate gives them, and cannot change it more than $5.
TLDR, I worked there for years, they make WAY more than they spend.
Surprised that this hasn't gotten any traction.
A $5 difference is still allows for a large price variation on a % level. If a $4 cheeseburger can be $9 then that’s more than two times its initial price.
$18 for a big Mac that is unacceptable no way no McDonald’s does this for you to buy a $18 big Mac😢😢😢😢😢
remember mcdonalds is also a real estate company for those franchised locations
I miss when mcdonalds didnt look like a gulag and was actualy fun
Yeah, I want my play place back!
mmmmmm, pinkeye
My local McDonald's just bulldozed their building with a playplace...it's not open yet but I doubt that the new rebuilt building will have one.
And the video game demos in the play place... My brother and I used to play the Gamecube game demos there while eating absurd amounts of chicken nuggies.
You miss being 5. Just say that. It's okay if that's what it is.
In my country McDonald's costs 50% less for people who are policeman, EMT, and firefighters. So I'm very thankful as an EMT
That’s really cool, I know that there are places in the US that give discounts for veterans (usually only a small amount, like 10%), but I don’t actually know if places give discounts for people actively working in these important fields.
Thank you for your hard work friend! 😊
What country you live in i gotta move?
@@victoriavidaud ohhh yea Veterans get 50% off too,
They also get 5-10% off in some other stores too! and in general they get a lot of respect from the public.
I wish more countries were like this
@@_..elise.._ what country?
That's how it should be! You guys are doing great work, thank you.
One of many reasons why I don't do fast food anymore. Some of the prices are just dumb.
If I wanted to eat an overpriced burger, I’d just go to Five Guys
Mcdonald's is the disney of fast food restaurants
If by that you mean they have Mice...... Then, Yes!
"Because customers won't stop wanting McDonald." Yeah, I'm going to have to go ahead and disagree with you there. As prices have risen there, I've been eating less of it. Bonus, I'm eating less fast food in general, and cooking at home. This is not a bad thing!
Majority are probably still willing to
Keywords are you. People still have to be eating because if they weren't, prices would be lower
@@Pugkin5405 "prices would be lower"
And in most places prices aren't that high. Slightly lagging general inflation.
@@mindstalk Not high doesn't mean they can't be higher. They also aren't meant to be high, kinda the point of fast food
@@Pugkin5405 So eat cheaper food you make yourself is what I'm saying. His whole point is that it's becoming a "luxury", which is pretty gross to think about really. Don't get me wrong, I like me a big mac, but Lux it aint!
They've already tried this in South Africa and all fast food went up at the same rate.
OGs remember when McDonald’s had an actual dollar menu
Cant even have decent quality happy meal toys anymore 😢😢
They had some great ones back in the day!
@@Initiallyleo2017 was legendary for mc donalds toys
Today's Fact: In 2011, a man in Texas successfully fought a traffic ticket by arguing that the sign prohibiting parking was written in Comic Sans font, which he claimed was not a legally recognized font.
How
First reply
Blud is first and he’s probably a bot
Sans Undertale isn't allowed to enforce laws
Smart
Here is the thing... a Big Mac in Vermont costs $4... I've asked the managers and they said they make a profit off that price.
In New York, right next to us, some places charge $15 for them? It doesn't make any sense other than the most likely instance of just greed.
They pay what they are able to get. Think about how expensive food is in theme parks. It’s because you have no other option. That’s the most extreme example. In some cities, you can get away with higher prices. It’s all markets. They wouldn’t charge it if no one was willing to pay it. The McDonald’s down the street from my house is 5$ for a Big Mac (9$ for a combo). That’s probably because there’s an In n Out burger right down the street (which is cheaper and better tasting but always has 17 cars in line).
This I've always noticed but the problem is I live in Vermont which has nothing out here.
How does rural Vermont have cheaper prices when it's in the middle of nowhere with no people? My honest guess is nothing short of greed on the places in New York
@Bminutes
Easy solution.... Don't spend YOUR money at these big brands ... Simple as that.
Idea for a Food Theory. Is making your soda at home at home? For the last few years the company sodastream started selling syrup for pepsi so you can make it at home. I would love to see a deep dive on this.
Is it actual pepsi syrup?
If so that feels like a lawsuit on continental scale
The prices have become insane. I remember when a burger costed pennies
Wow, you're old.
Its the greatest healthy eating campaign ever because no way am i paying those prices.
I swear people are gonna start eating at Costco and Sam’s club because there cheap and doesn’t cost 17 bucks for a combo
But Sam's doesn't have any bags 😂
You must hold your burger and wipe your hands on box 📦 😂
Sam's has a food court? I honestly though it was just Costco.
@@jmac356 Does Costco let you into the food court if you don't have a membership?
Denmark has big mac meal for $15, but pays minimum of $21 per hour, plus pensions and 6 weeks paid holiday.
If america is gonna start charging anywhere near that amount, offer all employees pensions, 6 weeks PAID holiday, and $21+ minimum wage. 🇩🇰
I feel like the same thing is happening for other food items you will find in the store. Personally I noticed soda and chips (because summer) are a lot more expensive now than I remember. $3 for a 2L of soda (on sale for $2) and some chips that used to be 2:50 are now going for $4-$5
Imagine spending over $30 at any fast food establishment when going to a buffet gives you more for under or similar amounts of the cost
I've noticed in regards to the same question on other topics, like gaming, that a big factor in why people are shocked by current prices is that they underestimate how much inflation has increased the costs of items. No, not every McDonald's has the same overly priced $10 Big Mac sandwich or $18 Big Mac combo, but even the more averagely priced ones still feel insanely expensive compared to what they were a decade ago. But that's just because inflation has driven up costs everywhere. Rent has gone up, even for businesses. The costs of all ingredients, from the beef to the lettuce to the mustard seed in the mustard, it's all gone up quite a bit as well. Even the cost of paper for the wrapper has gone up.
And this gets even more noticeable when minimum wage and average wages haven't gone up nearly as much.
Since, and including, the year 2000, the inflation rate (percentage above the previous year) has been at or above 2.5% 10 times and at or below 1.5% 6 times. The Federal Reserve has a target annual inflation rate of approximately 2%, and since the turn of the century, they have been on the high side of it more and with larger percentages than they have been on the low side of it. They have been below 1% only 3 times and yet have been at or above 4%, double their target, 3 times, two of which were more than triple their target with 7% in 2021 and 6.5% in 2022. Note that these numbers are above the previous year, so it's not as simple as saying "it's gone up X% since the year 2000", at least not with the source I'm using. A different source, however, shows a cumulative inflation of 82.16% in that same time period. In that same time frame, the federal minimum wage has gone from $5.15 to $7.25, an increase of $1.10, or about 41%, around half of the inflation rate.
So even going purely by inflation, assuming no increases beyond the inflation rate, of course a Big Mac would be ridiculously expensive now compared to the past. Just following inflation, it would have gone up 82% since the turn of the century, while pay has gone up around half as much in that time. Of course, that's the federal minimum wage, I'm not checking every state minimum wage for comparisons.
And, again, that's purely looking at inflation. I'm not trying to say corporate greed isn't a factor as well, it's just a lot harder to calculate when their exact expenses are unknown.
Also, regarding competitive pricing, it can actually get worse than that problem, or the overpriced burger may be the result of a different problem. Competitive pricing can make it risky to increase your prices too much as you'll just start losing too many customers to your competitors, and yes, it can also work in reverse when that risk pays off for a company, or when the increase is small enough to not be a risk, with competitors eventually raising their prices to match. But it can also happen in reverse, where one competitor drops their prices significantly, taking a gamble trying to draw in more customers with the trade being reduced profits per sale in exchange for more total sales, and this can make the more expensive competitor look like the problematic one, like their prices are unfairly high even if they're average and the other ones are just insanely low. Now, this doesn't happen too much among larger businesses. McDonald's, Wendy's, and Burger King already know that it's not worth it trying to compete over the lowest prices, they're big enough to have biased customers that would stick with them even if the other one next door cost only half as much, with the customers defending them with the idea that more expensive means better quality.
But when it's a large company next to a smaller company? It can definitely be worth it. The larger company won't be impacted as much with reduced profits compared to the smaller company, and the smaller company won't have a large enough dedicated customer base to help support them. Companies like McDonald's can and will very easily crush smaller competitors by dropping prices in a location to force the smaller business to eventually go bankrupt. It's not as common or easy as it used to be, as larger populations make it much easier for businesses to get enough customers than before and the internet can help unite customers to drive up popularity in opposition to that. But that doesn't mean it doesn't still happen. And when it does, it leaves the larger business without local competition, drawing in even more customers due to a reduction in options and making it even more difficult for a newer competitor to show up. And this lack of competition can then lead to the business taking advantage and raising prices significantly, far higher than before, because people in the area don't have as much choice anymore. This could be incredibly easy at a truck stop, where McDonalds can easily serve far more customers far faster than some small, family run burger shop, drawing in those in a hurry to grab a bit and continue, as well as being able to afford more space for customers that want a moment to relax before continuing their journeys. And once that competition is gone, since it's a truck stop, there won't be an alternative for quite a distance. Those wanting to take a break don't want to delay things too much by driving around for an alternative, and those in a rush don't have time to drive into town for something cheaper. So the larger business can ramp up their prices without much concern, even if they had previously dropped prices so low they were actually losing money.
Honestly im surprised games haven't gotten more expensive. but i do think with games the market has grown a lot and there's a lot more initial costs and less ongoing costs compared to consumable goods and that has really helped keep prices steady on video games.
I ain’t reading allat
@@ymxcreatorofworlds7435was thinking the same thing 😂
Gddamn. Bro wrote the Bible
girl i ain't readin all that, either i'm happy for u or i'm sorry for ur lost
It’s has been a while since matpat retired but we got 4 amazing new hosts which makes it sting a bit less thank you team theorist
And by "retire" I assume that means he's down to working 40 hour weeks.
I love matpat n all but people treating him like he died or smth, he simply decided to work behind the scenes, huge difference guys 🤦♀️🤦♀️
OK I’m not gonna hang in there acting like he’s dead I just I’ve been nea near the channels since way before food theory, your style theory even existed so it’s just a thing that happened and yeah, check the Internet by storm and heart broke some of yours, but he’s not dead. He still sees us and he’s happy now but really, though he’s not dead I know he’s alive he’s just not gonna be here on RUclips. Can you still gonna have things like Lore fi and other things but who knows there’s a difference between respect and glorifying I’m just someone that
respects him have seen him for years but just yeah it’s still good we got new hosts it’s not like he’s done. It is legacy is a lift to burn. It’s just do you want me in the picture for however long it goes but still he’s still here
@@UrbanPanic he’s just four main channels. That’s where the new hosts come in, but he still is on things like GT live
I just realized that I haven't had anything from McDonald's since the mid 90's , maybe that's why I'm still alive.
lol I wasn’t even born then 🤣
Mcdonalds prices in the UK have begun to skyrocket in the past few years. Before Covid, I could get a Breakfast Wrap for £3. Now it's over £5. It's bad.
Except people CAN choose to not go to mcdonalds or any other fast food restaurants. Many people have actually been switching to sit down restaurants because some are now the same cost as fast food restaurants, even though historically, the premium wasn't worth it.
Food industry is one of the most competitive markets where if you aren't competitive, people don't buy from you.
That one restaurant is the result when you have little competition. They make their money by providing food where nobody else set up shop (which nobody else setting up shop is probably because one shop covers most traffic, and any competition would dilute the customers and make BOTH not worth it unless they BOTH charge more.
San Francisco is cheaper because of just how much traffic they get. A person running a grill takes about as much time to grill 20 patties as they do 1 pattie, but in both situations, your recurring costs are the same (and your food cost is next to negligible), so volume plays a huge role in how cheap it can be, just like how mcdonalds gets cheaper ingredients through bulk.
Yes, the end of the video was extremely speculative and wasn't really based on fact or hard data, didn't like this episode for all the speculation it contained and not really looking to compare to other restaurants, looking at other factors like corporate greed, reduflation, actual labour cost (not just inflation), other items on the menu (just the Big Mac isn't enough to generalize), etc.
@@Biscuitsdefortune Speculation? The show is literally called Food "Theory".
@@jmac356 A theory can still have more ground to stand on. When you formulate an hypothesis, you have to test it as much as possible, the channel is not Food Hypothesis, it's Food Theory, and it needs more backing in this case unfortunately.
@@Biscuitsdefortune I thought Hypothesis had more backing. Weird.
@@jmac356 Nope. In scientific usage, 'hypothesis' is a fancy word for "guess", like the popular usage of 'theory'. Scientific theory... "A scientific theory is a well-substantiated explanation of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experiment." -- AAAS
The cost-benefit analysis doesn’t make sense anymore. I was just looking at their breakfast menu this morning, and after the app told me my order would be over $16, I decided I’d just make some eggs at home.
Dude, that Big Mac meal is 10.79 for me, which is still a lot, but cheaper than any normal takeout or sit-down near me.
This episode was like a summary of my 2nd year of learning economics and marketing, it helps a lot!
The "thats just a theory" part of the videos are getting better but are just not quite there yet keep it up
yep
I remember using the app and seeing how the $4 for 5 changes to $4.44 for 5 to finally $5 for 5.
Word for the wise: If it makes you go "that costs a lot for what it is" then just don't buy it. Companies only speak through money, so vote with your wallet. Don't stoop to buy things if you feel they're overpriced.
Hence why it's encouraged to eat at local-restaurants more often than the big chains.
Half my local eateries shut down during Covid. rip
And specifically one was family owned, then the kids inherited it... We don't go there anymore...
All hail the taco truck near my office. Two tacos, rice, beans, and a small horchata. Less than my local McDonalds by a little over a dollar. More food and I can easily recognize every ingredient on my plate. Also not in the drive through for 30 minutes. Wait time is about 10min and 15 max during the lunch rush.
If I go to McDonalds and get a Double Quarter Pounder meal, I'm spending nearly $14.
I can get a Bacon Cheeseburger with fries and dinner rolls from Texas Roadhouse for $13. True, I don't get a drink with it, but the quality makes up for it.
Fast food restaurants are pricing themselves out of the market for me.
I'm in Vancouver a big Mac is about $7 and a meal is about $12. The cost increase on the mcdoubles is what really grinds my gears they're like $4 each with tax
I order the same thing from McDonald's at least once a month and I've seen their price SOAR in just 2 years! They can say whatever they want, but I know for a fact that I'm paying more than $5 extra than what I was paying before.
17 for a bigmac meal I pay like $9
You probably live in less expensive place unlike me who lives in California
I mean depends where in california
I live near Chicago, alone it's 6 bucks plus taxes. Meal is definitely not near 17.
@@Daniel-lu8uh yeah I live in Texas always wanted to check Cali out but hear it's expensive for everything there
@@hectorvega621 yeah for just the sandwich it's 7.99+tax here in tx
In my country a big mac menu with a large fries and drink costs 6.40 dollars
The meal is less than $10 everywhere I have ever been besides an airport
Mine is $11.11 for a medium Big Mac meal
mine's about $14, just a small town not by the interstate or anything that would jack the price up. It varies greatly by location.
Fast food everywhere has been getting more expensive. I used to buy it all the time, but now it's become a rare treat.
Just McDonalds? I'm more concerned with the price of houses. Back when homes costs between 35k-50k, the prices of them has increased by 10-20x more. But our pay for work since then has only increased by like 2.5-3x more
I don't ever eat fast food and it always shocks me every time I hear how much it costs now.