Per the FDA website, "By Law, serving sizes must be based on how much food people actually consume, and not on what they should eat.". Mar 30, 2022. The fact that most people actually consume the entire cookie means a single serving size is one cookie. That law is the reason why a can of soda is no longer allowed to be considered two servings, to hide calories, like before.
Perhaps what should be done is a practical serving size - one cookie; and a recommended serving size - a quarter of a cookie??? Just throwing this thought out there...
@@tanikokishimoto1604 It should just say 1 cookie, 720 calories. Done. It is absolutely put as 180-230 to trick consumers. And some people are justifying it by saying it's just people not doing their research. Entire point of labels is to inform the consumer in a quick and concise way to know what they are consuming. Putting and asterisk and making people do math to figure out what it actually is is putting another layer of barrier to finding information. It is absolutely deceptive and done only to hope that people will in fact not do so and assume the cookie is the amount that is listed. Not to mention, this always disproportionately affects people with lower education and lower monetary capability.
Unfortunately, that quote can be quite misleading. The FDA's definition of "how much food people actually eat" is not very accurate, but it also is not open for interpretation. Every type of food has a specific amount called the Reference Amount Customarily Consumed (RACC) that manufacturers have to use to calculate serving sizes. However, RACCs are based on survey data from half a century ago, with broad categories and exploitable rounding rules, leading to absurdly small serving sizes way too often. For all cookies, a RACC is 30g, so Crumbl couldn't call their cookies 1 serving even if they wanted to. Still, there's nothing saying they have to list calories per serving on their menu instead of calories per item. That's definitely still purposefully deceptive.
Ex-Crumbl employee here- the conditions at my location largely depended on the manager and how under corporates thumb they were. My first manager was chill almost to a fault and the job was fun and low-stress, but her replacement slashed hours to save money, abused the workers, didn’t know what she was doing, etc etc.
That's the thing about most jobs in the customer service industry, it really matters who's in charge. I had one retail job that was great until they had a change in management. I went from being the golden boy who did good work to the new manager's punching bag for reasons I'm still not too sure of. It's why I'm always skeptical when people claim any part of the service industry has "bad labor practices" since it tends to be rather inconsistent (though the break room issue brought up is fair since that's more an issue with corporate policies not caring about the needs of workers, assuming it's true on average of course 🤔)
My brother (16yrs) worked at crumbl for 1 day and never went back because he only got 20 minutes of "training" and then they left him alone on the floor. He came back home with 4 burn marks and they haven't paid him for that day.
I worked at Crumbl for my first Job and everything that was said is true, I was 16 at the time and work from 4-11 or 12 at night so most of the time I wouldn’t get home till late with school the next day, I worked with a mixer that I shouldn’t have been been able to use, and we had no place to sit down for break and even weren’t told about our REQUIRED 15 min break! It was ok at the time but as I’ve been working more and more jobs it was absolutely diabolical with how they treated us
Thought it was just my location! Everything in this is true. Also, my general manager was a piece of work. He was insanely petty and would start things between coworkers, bad favoritism (for the worst coworkers. Naomi, I'm looking at you.), and has had at least 3 different relationships with coworkers. One of which was on and off while I was working there (she was 16 when it started). He never got fired. And the pay was terrible for all the bs you had to put up with.
@@addiemiller2874 yeah, I worked at them back in 2021 and got told not just by our manager at the time but also from someone from high up in corporate as I worked at a location near HQ to not only take less breaks but that to start using the mixers which, to my knowledge and understanding, is Illegal for a minor to use! (Btw I was 16 and worked in Utah if that helps if anyone wants to fact check the mixer thing)
A friend of mine worked at one a couple years ago for a few months. She said the work environment was absolutely toxic and the few months she worked there, she was never trained probably to do half the tasks she was required or expected to do. And they were very reluctant to offer time off and would basically hold it against her for taking any time off.
I worked at a bakery once. I was allowed to get drinks from the soda machine, eat misshapen food that couldnt be sold, took 30 minute breaks, and was overall pretty relaxed the whole time. Get yourself a local bakery job
@@Anotherdawgthatiscrispy definitely all bakeries are not run the same, but even when I wasn't paid very much I never hated my job and my coworkers were amazing (like a family)
I worked at a bakery and the work itself was nice, I wish I could still do it, but the lack of healthcare and inability to pay rent made it a rough life outside of work.
As someone who had a family member work in Crumbl HQ. The layoffs were not to “streamline” they are panicking about revenue. That and the layoffs happens the same day one of the founders posted about his new mansion. Not a good look!
I was an assistant manager at a crumbl, we were the busiest delivery location in our entire state (there were at least 10 stores in the city alone) and our store manager refused to hire enough people to help our store function smoothly when bringing in over 6k in sales a day. We had 7 people in total on our staff to run the store 6:30am-12:30am. 3 team members were minors and our SM didnt let them take breaks and regularly had them working past 1 am on the busy days, not including having them operate mixers and ovens and having them work alone on night shifts in a poor area of town. Bakers made minimum wage ($12 an hour) and as an assistant manager they only paid me $14.00 an hour to have me working open-close 5 days a week. Tips were being stolen and not deposited for employees. When minis got added to the menu, we had our SM randomly fire our only closer which ultimately ended up in the entire store quitting at once.
That’s so insane. I’m leaving my Crumbl currently with those being my reasons as well. So upsetting… this could be a really great company but so much of it is so disingenuous. I’m glad you’ve moved on!
This one hits close to home! A new crumbl opening where i was going to college, and i worked there during spring break. They never had me fill out a W4 (or equivalent), asked me to do job tasks AT MY INTERVIEW, didnt ask for my food handlers permit until i was 2 weeks into the job, they never corrected/always ignored cross-contamination with raw eggs, they didnt even remind anyone to waah their hands! They did not have oven mitts long enough for the deep ovens (every worker had matching burns on our forearms because of it), and the cherry on top was that the first aid kit was a little desk-organizing tote with random 1st aid items thrown in. Truely a place run worse than a kid's lemonade stand 😂
Former Crumbl worker here. This video hit the nail mostly on the head. I did't have a bad experience but I can tell you that the stuff about profit is spot on. Back when I worked there we had to cut operating hours to stay in business. We were told to rebrand to add cakes to the menu, but I firmly believe customers realized how bad the cookies were for you. Almost everyday someone would ask about the small cookies but we had to tell there were catering only. WE COULD NOT have ANY FOOD OR DRINKS visabile to the customers that were not crumbl branded. You only get a 10 min brake per shift which could be 6-8 hour depending on your store. Don't even get me started about the standing! I had to buy compression socks keep my feet from hurt. They also track Daily profits so if we were not make a certain amount the shift lead would start cutting people left and right. Tips are also shared between everyone on shift so if you want tip just the person that waited on you you can't.
You are definitely a grown adult thats writing this and not a kid that read other comments and is trying to get top comment you thought you were slick i’m on to you
Yeah it’s called over priced cookies that don’t taste good. Shop at local bakeries (my mom owns a bakery and there are currently 2 crumbl cookies trying to put her out of business) Edit call me biased but my mom’s cookies are sooo good and you don’t need to eat a cookie that’s the size of your face. My mom’s cookies are about the size of your hand but I can only ever eat a quarter of it. And for cookies made in house, they have a surprisingly long shelf life. The labor violations of crumbl are what make me the most angry. I mentioned my mom’s bakery, I am well aware of labor laws (specifically that if minors are employed by their parents you the employer and child don’t have to pay taxes). The problem with the serving sizes is the fact that normally when you get a chocolate chip cookie, you expect to eat the whole thing. I have a lot of venom towards crumbl. My mom’s bakery is struggling enough and an aggressive business like crumbl it makes it harder for smaller and more understaffed bakery to make money not to mention how agressive they are with calling health inspectors on competition. Unfortunately and can’t drop the location of my moms bakery due to privacy concerns.
aw thats sweet to say about your mom. i completely agree though. crumbl cookies just look disgusting and i refuse to ever eat one. hope you guys start doing better soon
People bring crumbl to work all the time to share so I've had quite a few samples of different kinds, and I've never once had one that was good enough that I thought "I would willingly pay for this"
It’s all about marketing. Crumbl has really good marketing and online presence. There are a lot of people who like subpar cookies and are willing to pay a high price for them. You really can’t win or even compete nowadays with just having the best product. Whoever has the best marketing wins.
I agree! I got 6 cookies because my daughter wanted to try them and they ALL were horrible. No one ate more than one bite and I had to throw them out. It was a waste of $26 and time.
I’m a former employee of crumble, and I left embittered. The location I was at was brand new and some kind of fluke happened where they were at some outselling every other location that crumbl had. This caused them to overhire and when buisness plummeted they were left with way too many employees. This led to the store manager to telling a lot of us that we wouldn’t get shifts for the next 5 months. I was also 17 at time and the only limitations for being under 18 are you can’t work the mixers or the ovens. I also worked multiple 10 hour shifts at one point.
@@thebaronlouis8619 Some states do weekly overtime and not daily overtime. So in states with weekly overtime as long as you don't go over 40hrs in a week you don't get overtime even if you work 10-12hr shifts. But I agree that Minors shouldn't be working 10 hour shifts. I do think that violates child labor laws
@@ewe392 Yeah that's a no, buddy. There's a thing called overtime laws. A 10 hr shift may be normal for some jobs, but there are agreements for after a certain point you are paid your wage+overtime. It's not the 10 hours that's the issue, it's the lack of following the law for minors.
I'm an ex-employee of crumbl. When I had worked for them I was 17. They had forced me to do multiple shifts that almost ran till 1:00 a.m. The company rule was if the store is not clean, no one's allowed to go home doesn't matter your age. In fact, one of the locations listed that had broken the law was one of the locations I'd worked at.
@@maryroberts2099 I didn't know it was illegal until I had quit/ I didn't know that I was being taken advantage of. All that I knew is that I was losing a lot of sleep because of my job
The whole idea of an "serving size" is an scam in my eyes honestly. Like they will sometimes say an bag of chips is 10+ serving sizes, almost no one eats such small portions. I just look at the info per 100 gram, and if that is not available i don't really trust the product and in the end i don't need the product
I like how Moon Pies does it. Their nutrition facts have a 100 calorie portion, and right next to that is the whole moon pie. Same font, same size, etc.
Not really, it's not hard information to find and they never hide it. That's on the customer for not being aware. It says it when you buy it online, and in store.
I've heard two stories about Servings: - It's a federal standard for sizing food (presumably so you can compare caloric densities between different preparations of the same food?) so it makes more scientific sense than just putting the portion calories on the block - Serving sizes are intentionally reduced so that manufacturers can hide trace ingredients that are used in their manufacturing processes to protect trade secrets I'm very much on team Don't Hide The Truth Behind A Math Problem, so I think the FDA regulations *should* require calorie counts to be per portion, not per Serving.
I’m surprised u didn’t mention anything about them deliberately undercooking some of their cookies to get certain textures and some ingredients in the fully cooked ones have been making people sick. I’m a driver for Insomnia and I’ve heard it more than a couple times when talking about how the new crumbl location has affected us. I’m honestly surprised they don’t have a lawsuit about it based on what people who have experienced it have told me they found online.
Pretty sure that’s their entire deal, no? They undercook the cookies = crumbl …and apparently millions of ppl love that. 🤢I love cookies well enough…cannot stand crumbl.
The one time I went to crumbl the center of the cookie was raw not just undercooked. Had to throw them all out. Also the mandatory tipping of 20% is ridiculous
EXACTLY this was the reason I didn't eat their cookies in the first place. But all this info from the video just reaffirms why I won't be buying their product.
They’re typically undercooked and it bothers me so much. The only cookie I ever liked was their cornbread cookie. Hearing all of this I’m done with them.
I'm a former crumbl employee and they broke the child labor laws at my location too. They had a few minors handling equipment that you had to be 18 to even touch. We never needed to get food licenses and I don't think they gave me the required paperwork I needed to work when I was there as a minor. They would also cancel my shifts out of nowhere to cut costs (one time even right as I was leaving to go to work about 20 minutes before my shift). We had only one chair in the whole building that was at the manager's desk so you couldn't sit in it and if you were on break you could sit on the storage room ladder or on the floor. The creepiest part I think though was the fact that they had cameras and microphones everywhere and our boss would listen in on our conversations often and text managers about who wasn't working enough (those people they called out were almost always doing something). It felt really weird to me, especially since the majority of people working there working there were young women!
I used to work at corporate and man oh man behind the scenes was messy. Fun fact: during the lay offs of over 100 people, the COO was posting the building of his new mansion all over instagram:) none and I mean NONE of the executives were around when people were laid off.
Every product I tried was underbaked. As a baker, I’m very aware of texture and consistency. When I’ve picked up orders the workers look so tired and worn out. Not a good look for any bakery.
I live in Utah, where Crumbl started. The cookie restaurant market is huge here. There was even a legal dispute between Crumbl and a rival company, Dirty Dough. It was known as “The Cookie Wars”. Between companies like Crumble, Dirty Dough, and Chip cookies, as well as adjacent markets like the soda shops (Swig, Sodalicious, etc) the desert industry is cutthroat in the most entertaining way around here.
@@Chasing-the-outdoors I believe there were multiple companies involved, not just Dirty Dough. It seemed like Crumbl was suing almost anyone selling cookies with cute packaging
Every like 5 years in Utah there’s some big new dessert/sweets trend. It was snow cones, then cupcakes, mixy sodas, and donuts are on the rise now. It was fun to see it in action when I lived there
@@arianamauery9281 the reason is the mormons, and I'm not saying this to be mean. They aren't allowed to drink caffeine, (Any "mind altering Drug" is considered bad, even though caffeine is very minimal,) and they need something else to sweeten their life-style, cause Diet coke isn't sweet. xD
I'm thinking about my 1st job (4 years ago) and I'm realizing that the company that employed me absolutely did not follow regulations. I pretty regularly was scheduled for 10 hour shifts, worked till midnight, and more. I have about $500 that the government refuses to give me because they input my social security wrong and refused to fix it despite multiple requests and attempts. I did not work at Crumbl, I worked at a Cici's Pizza. I was too young to realize how much I was being exploited. It makes me sad to think of how many kids were/are in the position I found myself in
In my opinion, it's deceptive to have one massive cookie that is actually 4 servings because it's not obvious that the cookie isn't intended to be eaten by one person in one sitting. Now, if they took that same cookie, made it easy to break into 4 pieces (or had it pre-cut into 4 pieces) and it had resealable packaging, then it would be much more obvious that it's intended to be broken up into 4 servings rather than enjoyed all at once.
Especially when the menu just shows a picture of one cookie and has the calories below it. Can you imagine if you ordered a burger off of a picture menu and the serving size and corresponding calories was 1/4 of the burger?
No where on earth would anyone cut a d@mn cookie into four serving pieces!! GTFOH 😂 Good for those swindlers, I hope they go outa business and take their shady business model and raw cookies with them.
They sell a cutter that splits coookies into four. It’s totally not a secret. No one I know eats an entire Crumbl cookie xD that would be like eating a quarter of a cake all to yourself in condensed form
Those cookies are huge and they recommend cutting them in 4. I dont know anyone that has gotten those cookies and consumed the entire thing in 1 sitting. Im sure those people are out there but its not the normal consumption rate.
6:46 I feel like with the cookies, it's less reasonable to have per serving. If it was a cake or something, obviously it wouldn't be 200 calories for the whole thing. A cookie would be more reasonable to have the whole thing (8:42)
I mean, cookies of that size could easily be expected to be more than one serving since they're either so big you can't eat it all or so big you want to share (depending on your perspective,) the only problem is in how advertising doesn't indicate this story of not eating it all yourself in one sitting. Now that's what I would consider to be misleading 🤔
I think another aspect of their downfall is how quickly they expanded. They basically saw their product get a bunch of initial hype and jumped straight into opening as many locations as possible without considering the long-term. Now, they're seeing ramifications like having their own stores compete with each other and the normal decline of sales as the social media hype has lessened over time
The dampening hype for me is the biggest cause for their tumble. They blew up when the food photography trend was at its height. People were willing to pay four bucks a cookie just to be able to take a picture of it for their instagram. Now that trend has died down for the most part because FOUR DOLLARS A COOKIE?!?! JUST FOR LOOKS?!?!? IN THIS ECONOMY?!?!
Exactly. When they opened so many stores next to us I figured some of them would eventually close as the hype wears off. Because of their rotating menu, the novelty lasts a lot longer than other dessert shops, but it seems like they assumed it would last forever.
My granddaughter and I visited a Crumbl once…they wouldn’t serve us. Staff told us we needed to place an order online and pick them up later in the week. 🤷🏻♀️ We went home and baked our own cookies. 😀
please I'm genuinely curious how do people like those cookies? They just test like sugar. I ate a whole cookie once (because I didn't know how 1/4 is a serving) and I almost threw up. Was sick for hours. Just because of the sugar overdose.
My family used to love it too. But we haven’t liked anything in a while. My mom and I were out the other day and found a local cookie shop and they were so good. The cookie of the month was s’mores and it was amazing. Definitely going there from now on.
The only way to hurt them is stop buying their product. They are a shady and terrible company. I don't think people need to have a fancy bug cookie, go to the supermarket save your money. Crumbl is a waste of money and now they are proven to be a evil company.
I honestly hate crumbl before I knew all of this, the reason I hated it is because it’s so overrated and it’s so high in calories. Likes you can gain pounds from a small box of cookies… like dang..
after watching this I'm gonna make some homemade chocolate chip cookies, no service fees, no delivery charge, just delicious, melty, bite-sized cookies of unknown calories (but less than 700!!)
Firehouse Subs lies about the calories in their subs. Their medium Italian sub shows 900 on the website but it's over 2000 calories for a medium sized sub and nobody realizes this yet.
I worked at Crumbl for a year and 6 months. The thing that’s the problem with crumbl (in my area at least) is they sell for about 6-8 months and then the store dies. They don’t have a lot of loyal customers per store which is why my store was considered slow. Also overworking employees, having people by themselves (minors especially). I was a shift lead and required all the minors to take a 30 minute break no matter what and every single time I would get in trouble for doing that. Crumbl has actually gotten in trouble for unpaid family members working as well (as young as 12yrs old). The business is very shady towards their employees
I’m an employee for Crumbl and I’ve experienced a lot of issues with the company and my store. There are never any regulated breaks specifically, and a lot of employees (who are minors) rarely get them. They say our store is slow, when really I’m on my feet, rushing around for hours at a time. And yes, many employees have 4-5 hour shifts, but it still remains that there are no regulated breaks. And the pay we receive is, in my opinion, not a fair amount for the work we do. Our store is pretty busy, cookie prices are high, and we don’t have a crazy number of employees, so I have a hard time believing that we can’t be paid more than minimum wage. But I guess that’ll happen with a failing business. Thought this statement might get people talking about this company a bit more than it already has been. I absolutely do not recommend getting a job here, but I’m stuck here until I can get things sorted.
Apply to a local bakery while still working at Crumbl. You've got customer service experience, baking experience, decorating experience, and probably dish washing experience too!
Go apply at ANY steakhouse as a server or busser. You'll more than likely be hired without any experience and get paid nearly double or triple min wage. Good luck, and remember you are worth what you are willing to accept.
Hahaha! I worked at Crumbl and had no idea that these things were violations. Our shifts lasted 4-5 hours, no chairs at all (made worse by my disability), people under 18 were working until midnight and taking double shifts... I quit for reasons related to accommodation. It was over 100 degrees outside with the AC broken and we were still working ovens. Keep in mind, long pants or shorts+ apron and hat required. Inside was about 110 because of the ovens. I got heat sickness and needed to leave. My boss wrote me up for it 🥴
It's interesting because a Crumbl opened in my town about two years ago and right away it killed it with popularity/sales (or so it seemed), but just this past May, I bought a big pack of cookies for my sister's birthday, and it seemed like they were still killing it with how much business they had, but not even a week after that, the store was just gone. Signs were gone. Store was gutted. Not really sure what happened, but this does shed some light as to what may have been the root cause.
If it's anything like most stores, they were: going above labor hours which made the owners mad, demand was too high to keep up with little staff in stores, couldn't hire adults and trick them into working for free, kept hiring people who couldn't handle working fast food which eventually made quality suffer. The list goes on, it honestly isn't all sunshine and rainbows. Before the minis, we were able to keep fridges decently stocked all throughout the week. Since the minis became an every day thing, we hardly have any cookies throughout the day. It was either we didn't have enough people to be productive, there was a shortage of ingredients so we couldn't make anything, we were taking care of other stores because they would run out of ingredients which leads to us also running out. All of these specialties items like the cakes and sandwiches take a very long time to make for something that's supposed to be fast paced but isn't considered fast food. Our ticket times are supposed to stay under 2 minutes and can't be sold out of any item for longer than 15 mins or the store gets fines and they cut hours in return
@@larose9858 that actually sounds like the worst experience. I hope you no longer work at one, and if you do, I hope you end up moving on to something better soon.
6:51 I agree with the outraged customers. It is not wrong to list the serving size as 1/4th of a cookie, but you should ALSO list the total serving size of a full cookie, given that many people would likely eat a whole cookie, since, you know, that's how 99% of cookies work?
I interviewed at my local location since I have some bakery experience, and I was HORRIFIED. I already didn't like their cookies much, but I was desperate for work, and what I saw left me floored. The team was mostly teenagers, one of them being just off the night shift, overcrowded trays, overcrowded ovens, only TWO MIXERS, and those mixer drums were being "cleaned" with a wash rag dipped in sanitation solution. And on the job listing, the pay was advertised as $13-$14/hr based on experience. I have plenty. They wanted to pay me minimum wage plus tips that "equate" that hourly pay. I snatched my resume back and left.
6:56 I think the customers are justified. Think of the snack foods that exist that are 2 or 3 entire food items in one package, that are marketed as share size, or soda/juice bottles that fall between a 20oz and a 2L. Those give nutrition information both for the serving and for the entire package. It wouldn't be unreasonable to request Crumbl to double column all of their nutrition information to include both. It provides transparency and clarity to the consumer, and that can do no harm.
Yeah, when at the same time cookies are usually counted individually, not in quarters, and that crumbl’s whole shtick is that they make big cookies, that influencers are promoting fully eating on their own, it feels really shady.
@@redtomato4903 Yes, it is shady, there is no question there. But the issue is that there does not exist a proper calorie count for the cookies because they're only advertised by serving, and the serving is ¼ the size of the cookie. If it was, for example, labelled like Serving - 180 cal | Full - 720 cal then it would make more sense to have available. The problem is that there is only serving calories shown, not the full cookie. If you then introduce the calorie count for the full cookie, and the rest of the nutritional information along with it, it would solve the problem, without any necessity to remove the serving based information.
That's my thought process, the cookies are sold as a single item, even if the serving size is a quarter of it, I'm going to eat the whole cookie. I personally don't care to count my calories, but if I want to see how much sugar I'm taking in, I'm going to want to see the amount in the full cookie, not an arbitrary serving size.
Oh boy, storytime: Last summer a Crumbl Cookies was opening up in my town, so I applied to be part of their opening staff and got hired. As part of my onboarding process they said I could work a shift at a different location to get a feel for the job. Well, bit of background, I'm in my late 20's and I deal with scoliosis and chronic back pain. So I get to this location, and I'm the oldest one there. Everyone else is high school age, even the manager on shift was 18. I was also there with another highschool age coworker who was gonna be with me at my location who was also working a trial shift. Well, rather than rotate me through the different work stations and teach me about making and decorating the cookies like they were doing with my future coworker, the manager just stuck me in the back of the store out of view of everyone and saddled me with cleaning all the dishes. During this time my back pain started to flare, so I grabbed a stool to sit on while I did the dishes - both sides of the sink were full of utensils and bowls and such. I figured using the stool would be fine since I was all the way in the back and out of sight of everyone, and I was only using it to alleviate my pain so I could keep working on the dishes. Well, I guess this was a big no no for the manager on shift, cause she told my manager about it, and they agreed that I was being unprofessional and an embarassment (their words) and they fired me on the spot. They told me they would pay me for the little time I did work (roughly two hours) but this all happened back in June/July of 2023, and I didn't receive that paycheck until like February 2024 along with my tax documents. Now, I admit I should have probably asked permission before using the stool, but honestly thats the only thing I think I did wrong, and I certainly don't think it was bad enough to fire me before I even got a chance to actually work a real shift. So, yeah, hearing that the company isn't doing well is making my petty little heart very happy 😂
No manger should be 18. Period. End. No 18 year old should have enough experience to be in management. And if somehow they did work enough to be a manager, I feel like some labors laws were broken. I guess it possible, not too, but I still don’t make me happy.
The high calorie count makes sense. After you eat a whole one you feel like you just had thanksgiving dinner. I always cut them into fourths and share them so I can still move afterwards
the first time I had Crumbl, I split 4 cookies among 4 people. We each had a quarter of all 4 cookies and 3/4 of us felt a little sick from all that sugar. I do like the occasional Crumbl cookie but feel like splitting 1 cookie is the right amount, even for a "big" treat!
I think one of the biggest things is that people are being more smart with their dollar and are not wanting to pay about $5 a cookie. Alongside all of the allegations and stuff, the dollar is just not going as far, and thus people just dont have the extra coin to spend on cookies like crumbl.
As a recent former worker of Crumbl I can confirm that it was aweful. We were barely ever scheduled and when we were we were either way under or over worked compared to what was scheduled, and the worst part was the management. They were always so cold. Also, we weren’t aloud to fullfill orders until customers were there picking them up leading to so many backups.
I live in Logan, Utah and knew the owners of Crumbl when they still lived here. They've been getting sued from the start and were relentless is trying to bully other local dessert places into closing down. It was a huge part of how they grew so quickly despite Utah having so many dessert places.
I've had Crumbl Cookies a couple of times, and sadly, every time, I've never been happy with them. Maybe it's just an issue here, but they always seem to be undercooked. Very soft and kinda damp in the center.
So just like many other companies downfall is their corporatizing being at the root. Profits become the main focus and they lose sight of the original goals. Which is weird because you’d think having a long lasting profits would be more profitable long term.
2 things. First of all, as a creator I can 100% relate to "The puns hurt me more then they hurt you, I just can't stop making them!" Second, I believe serving sizes should be made more clear in general. Nobody pays attention to it and it can be problematic in situations like this. Having a larger product represent multiple serving sizes is fairly common and I wouldn't bite into a Crumbl Cookie expecting to finish it in one sitting, but I shouldn't have to do extra legwork to find out I was consuming 4 times the advertised amount. Either admit you're unhealthy by treating the big cookies like they are 1 serving, or make it abundantly clear that they are actually 4 servings. Heck, press a cross pattern into them to show the 4 quadrants of the servings so that nothing is up to conjecture. It would even give you a unique cookie style to help you stand out against competitors! Crumbl, I'm expecting royalties.
Chocolate chip peanut butter cookies recipe: Preheat your oven to 350 1 1/2 all purpose flour 1 tsp of baking soda 1 tsp of salt 2 cups of peanut butter 1 large egg 1/2 sugar 1/2 brown sugar 1 tsp of vanilla 2 cups of dark chocolate chips First you mix the flour, baking soda, and salt un a large bowl Then you mix your peanut butter, egg, sugars, and vanilla together Next you slowly mix your we ingredients in with your dry ingredients Once your wet and dry ingredients are mix together, you then fold in your dark chocolate chips Bake for 12 minutes (Depending on your oven)
I'd love to see you attempt to make a blackout cake. From what I've seen and eaten, a blackout pastry is said pastry stuffed with as much dark chocolate you can fit on and in it. Blackout cupcakes are my favorite option.
I live an hour from Logan Utah and i am surprised you didnt talk more about lawsuits. No lie, they have sued multiple cookie companies in utah and have threatened a few times others with lawsuits. It is nicknamed "the great utah cookie war" and is featured on the news. In utah, they are like Amazon Prime, we all hate them passionately but use them anyway, lol.
@@kuebby I dont buy them as i dont support them, but then it seems like they just show up all the time to share in Utah, they are huge here. Your boss gets them for the crew, my mom buys them for family get together, and i never say no as they are very good.
Ive been to crumble 3 times. The very first time I went, i saw the calorie count and knew it was 4 servings....anyone familiar with desserts would know those are NOT 230 calorie cookies.
part of crumbl bullying other companies was literal lawsuits against smaller cookie businesses starting up. i don't remember everything but they sued at least two other local places for "being too similar". y'all aren't the only ones running cookie shops, my guy.
Ha, Me and my spouse were just talking about how the calories on their cookies seemed too low. We saw the * but couldn't find * the note for it. I assumed it meant calories may vary because of the icing amount varied. Thanks Crumbl, not.
I have personally never believed "serving size" should be dictated by the manufacturer. This is something that needs focus group tested with an FDA rep to find a consistent average expected serving size based on how the focus groups would prepare and consume the food item. And that's for packaged foods. Prepared foods should NOT have a "serving size" as it's expected to consume the entire item. BigMacs don't get away with this, and neither should a cookie.
I managed a cookie company throughout the 1980s called Cy's Crumby Cookies in Portland, Oregon. We sold huge fresh baked cookies and it was a very profitable business. I was amazed when I saw a new place in my neighborhood called "Crumbl Cookies". I went in and bought 1 of every cookie they had. Some were good, but most were bland. What I learned from a mistake making cookie dough and added more salt that the recipe called for when I ran the cookie shop was that More Salt makes the cookies tastier and increased sales tremendously.
They literally show us the cookies in such a delicious state which makes me conflicted and frustrated that I can't eat them because I shouldn't do business with them. But the cookies look SO F'LIPPIN GOOD
Our small town got a new Crumbl recently. I asked my hubs if he wanted to split a cookie because I heard they were big. When we saw one cookie was 5 dollars...we decided not to. I could buy 2 giant packs of Walmart chocolate chip cookies for the same price, or bake our own. In this economy we really need to figure out all options before throwing our money away to instant gratification. *we also only drink coffee from home, Nespresso espresso machine makes wonderful espresso drinks.
Regarding calories and nutrition information disclosure, the debate comes down to whether you believe bad things should happen to people who don't read the fine print. Personally I'd prefer to live in a world where everybody gets ALL the information up front and can make an informed decision. Unfortunately, we live in a world where people will lie, cheat, and steal anything they can get, and people who trust them will be taken advantage of. I think people should bear some responsibility for their own protection, BUT companies should also be held accountable for trying to take advantage of the trusting.
Companies should not make it difficult to access the full information, nor should they list it in such a way that intentionally makes the calories listed appear to be for the entire cookie when it's not.
Im so glad a bigger channel is covering this! Ive been following this since the beginning, knew what was happening ever since they announced their "strategic plan" around the closing of many locations/opening of a few
5:05 And Chipotles owner said they weren't to blame. These companies aren't to be trusted. Especially when they try to feign ignorance and pass the blame.
I worked at Crumbl Cookies for my first job when I was fifteen. before you turn sixteen, they're always concerned about getting in trouble for child labor but as soon as you do, they couldn't give two sh*ts if you work over fourty hours a week. I worked with other kids as young as THIRTEEN. I worked in a store where we were either understaffed or incredibly cramped because it was like they bought the building and set it up as a store while completely forgetting that people were actually going to be occupying the space, which is incredibly dangerous when you're working next to those industrial ovens. I also remember a time when we had a strawberry themed cookie and the strawberries we got in bulk were almost completely covered in fuzzy mold and we were told to just "wash it off". also ALSO for a place that sells "gourmet cookies" at outrageously high prices, it's just sad that the base pay at most locations is barely even a dollar over minimum wage depending on the state you're in. so yeah, we been knew Crumbl was sketchy. P.S. some of the "flavors" they have are just WEIRD. but that's just my personal opinion.
It's wild to me that Sawyer, one of the founders, almost lost a student body election at the university he went to to a write-in campaign to elect a Utah State University meme "Rip-stik Kid".
If the goal of food warnings and serving sizes labels is to easily and intuitively inform the customer. I think serving sizes labels absolutely should be the reasonable serving a person would have. Nobody is eating a 1/4th of a single cookie.
@@softsage112 I mean, they’re too expensive to have with any regularity, so if I do get one for myself I’m having the whole thing. My family only asks to share if it’s a new flavor.
@@aghast1652 oh yeah I can’t remember the last time I got crumbl because of the price but imo the frosting is too rich usually unless it is like chocolate chip cookie which is why I only have a little bit and because it’s too big for me at least to have in one sitting if that makes sense
I just started working at crumbl on Long Island! I honestly really enjoy it and my co-workers, shift leads, and manager are all very nice. Guess I got lucky compared to reading the other comments.
A note on their misleading Calorie Counts: They used to have half of a cooking being the serving size. And they have changed the displays over time to make the calories less apparent. That much I can absolutely confirm. I do think it's misleading, but I also get why they're doing it. Not the most noble of tactics though. Worked at Crumbl for a while. Firstly, I liked my job. But, I hated the poorly managed workloads. I was not a manager or shift lead, just one of the worker bees. I was regularly a closer, so I would walk in to my shift only to find that no one had cleaned ANYTHING or even taken out the trash since the store opened that morning. Adding to that, closing shifts were expected to prepare trays of dough for morning shifts to pop in the ovens as the first batch. The morning shift would complain if anything was left undone or half-finished. That's quite a lot to say when you are walking in at 6 A.M. for your 5 A.M. shift and we're leaving at 3 A.M. from our 10:30 P.M. end time. It only got worse over time. I left for a different opportunity and shortly after, the owners sold the store to a person who knows how to run it. While I was there, I was the top notch 1-woman cleaning crew. I sanitized the counters, scrubbed the machines, did the dishes, kept on top of avoiding allergen cross-contamination as much as possible, and made sure there was someone to take out that mile-high pile of trash Morning and Noon shifts left us with. I was supposed to be a dough-maker, but my job as a cleaner took precedence. It's a good thing I like cleaning. Also, all the love to my desperately overworked manager. She was there almost every day and dearly deserved more help than what she got. She kept everything running as smooth as it could even when it was nightmarish. (Ever had 40 separate groups line up to buy cookies at once? Yeah...)
It may not be illegal, but it IS deceptive to show a full-cookie and list in association with that image the serving size of only a quarter of said cookie. As an example, a can of soda lists the nutrition info for the whole can. A box of cereal depicts a bowl of cereal, and gives the nutrition info for the amount of cereal that would fit reasonably within that bowl. Tortilla shell nutrition information is per a single shell, and bread gives the nutrition info for either one or two slices of bread depending on if the bread is primarily intended for sandwiches or not.
Crumbl! The one who sued two other companies for ‘copying’ them. Leading to the Utah cookie wars which settled apparently? No clue but it was between Dirty Dough and Crave Cookies. I’d rather have my local cookies though. Less cost for x3 as many cookies.
As a person who wants to own their own restaurant,if you're going to show the calories on the item you should have per serving and total to be completely transparent about what you're being served
In that clip around 0:07 the woman on the far right loves crumbl so much she barely got any crumbs in her mouth. You know someone loves a food when they won't even get more than a couple crumbs in their mouth. Jumping on the trend without wanting anything to do with the product. Gotta love influencers.
Serving size comes from the serving you would have at a single time. Crumble is basically saying, nobody will eat this entire cookie at once. Crumble knows what it’s doing.
As soon as he mentioned deceptive calorie listings, I knew exactly where that was going. Technically, I don’t empirically know if there’s any states that mandate calorie counts for both individual servings, and the whole product, but there are obviously plenty of products that only list nutritional information for a single serving, and just say how many servings are in a container/unit. That said, making a cookie be four whole servings and also not listing it very obviously is pretty sketchy.
I believe it's a federal law and that the states don't really have a choice. I could be wrong, but I don't think I am. The Nutritional info has been updated multiple times over the years.
6:49 serving sizes never take into account the way people actually eat, this isn't new. for example, cereal, the serving size for most cereal is ONE CUP, which may not sound like its to little, but trust thats not even half of your average cereal. is it misleading? yes. Is it new? no.
And even that depends on the brand. Last I checked, Honey Bunches of oats, the serving size was 3/4 of a cup. It's funny watching people get mad about this... Like it's hard to take you seriously now when you clearly haven't been paying attention to things.
Restaurants and certain retain chains have different disclosure requirements from grocery store products. Try to think of a restaurant or food chain you’ve seen that doesn’t disclose the total calories. It’s misleading at best. Fraud at worst
this is what always annoys me about videos and articles like this, they take something that every business bigger than a kid's lemonade stand does but then pretend that whatever brand they've decided will get them the most clicks is only company to do so and holds them and only them responsible.
This is the classic hype business: it comes out with something a bit new, it gets the public's attention, then the whole thing turns into a bubble. Eventually, the novelty wears off, the bubble deflates and everyone eventually forgets about it.
Just because someone "should only eat 1/4th of a Big Mac" doesn't mean you can only list 1/4th of the calories. It's the equivalent of a restaurant, you are required to list the full calorie of the item! That, amongst everything else... _My word._ I've never gotten around to trying Crumbl and now I never will.
Years ago they used to say “per box” instead of per cookie. Making it even more difficult to determine what you were getting. My 1st purchase I was like… Is that 1/4 portion of a single cookie “box”, or is the serving one cookie in a 4 pack?” I assumed the later of course, but I could see a lot of people being taken completely off guard and found it super shady of them. I was glad when they at least started listing the total as per cookie instead of per box
I remember eating this BIG Crumbl Cookie, with all these chocolate chips and I LOVED IT, now I'll have to think twice before eating them... Edit: Seems people don't understand that I ate it in multiple pieces? And I'm not talking about that, I'm talking about the lawsuits
@@realRatRat yeah I know. Im suggesting to the person that wrote the comment to split it and save some of it so they can still enjoy the cookie without being concerned about eating 4 serving in one go
my mom worked at crumbl and quit after a week, they put a LOT of pressure on her and she had a literal breakdown ☹ they also place the chocolate chips and shape the cookie before baking very specifically to get the look of the crumbl chocolate chip cookies. i have a bias against crumbl and this solidified it!!
Per the FDA website, "By Law, serving sizes must be based on how much food people actually consume, and not on what they should eat.". Mar 30, 2022. The fact that most people actually consume the entire cookie means a single serving size is one cookie. That law is the reason why a can of soda is no longer allowed to be considered two servings, to hide calories, like before.
Perhaps what should be done is a practical serving size - one cookie; and a recommended serving size - a quarter of a cookie???
Just throwing this thought out there...
@@tanikokishimoto1604 It should just say 1 cookie, 720 calories. Done. It is absolutely put as 180-230 to trick consumers. And some people are justifying it by saying it's just people not doing their research. Entire point of labels is to inform the consumer in a quick and concise way to know what they are consuming. Putting and asterisk and making people do math to figure out what it actually is is putting another layer of barrier to finding information. It is absolutely deceptive and done only to hope that people will in fact not do so and assume the cookie is the amount that is listed.
Not to mention, this always disproportionately affects people with lower education and lower monetary capability.
Unfortunately, that quote can be quite misleading. The FDA's definition of "how much food people actually eat" is not very accurate, but it also is not open for interpretation. Every type of food has a specific amount called the Reference Amount Customarily Consumed (RACC) that manufacturers have to use to calculate serving sizes. However, RACCs are based on survey data from half a century ago, with broad categories and exploitable rounding rules, leading to absurdly small serving sizes way too often. For all cookies, a RACC is 30g, so Crumbl couldn't call their cookies 1 serving even if they wanted to. Still, there's nothing saying they have to list calories per serving on their menu instead of calories per item. That's definitely still purposefully deceptive.
Serving size 6 chips . Who will only eat 6 chips in a bag of chips
@@tanikokishimoto1604exactly, like only serve the mini cookies
Ex-Crumbl employee here- the conditions at my location largely depended on the manager and how under corporates thumb they were. My first manager was chill almost to a fault and the job was fun and low-stress, but her replacement slashed hours to save money, abused the workers, didn’t know what she was doing, etc etc.
That's the thing about most jobs in the customer service industry, it really matters who's in charge. I had one retail job that was great until they had a change in management. I went from being the golden boy who did good work to the new manager's punching bag for reasons I'm still not too sure of. It's why I'm always skeptical when people claim any part of the service industry has "bad labor practices" since it tends to be rather inconsistent (though the break room issue brought up is fair since that's more an issue with corporate policies not caring about the needs of workers, assuming it's true on average of course 🤔)
Welcome to capitalism
i had the same experience, and it was horrible
ex employee here too- exact same thing happened to my store.
How you were abused?
My brother (16yrs) worked at crumbl for 1 day and never went back because he only got 20 minutes of "training" and then they left him alone on the floor. He came back home with 4 burn marks and they haven't paid him for that day.
That honestly sounds like the new beginnings of a lawsuit
This never happened
@@warnertesla8297 it doesn't even sound unlikely what're you on
@@warnertesla8297 How would you know?
i’m gonna be working there rn currently… i’m 16.
A team i was on did a fundraiser with Crumbl. They raised a few hundred dollars for us and never paid a cent. Did not respond to any communication.
The red flag.
Denied allegations? Refused to comment? Seems sus, especially if you do have volunteering/fundraising experience.
crazy
What kind of fundraiser, and what kind of team did you work with?
That’s grounds for lawsuit
Sound like cap
I worked at Crumbl for my first Job and everything that was said is true, I was 16 at the time and work from 4-11 or 12 at night so most of the time I wouldn’t get home till late with school the next day, I worked with a mixer that I shouldn’t have been been able to use, and we had no place to sit down for break and even weren’t told about our REQUIRED 15 min break! It was ok at the time but as I’ve been working more and more jobs it was absolutely diabolical with how they treated us
As a former crumbl worker as well this is absolutely true, especially the breaks😂😭
That is evil
Thought it was just my location! Everything in this is true. Also, my general manager was a piece of work. He was insanely petty and would start things between coworkers, bad favoritism (for the worst coworkers. Naomi, I'm looking at you.), and has had at least 3 different relationships with coworkers. One of which was on and off while I was working there (she was 16 when it started). He never got fired.
And the pay was terrible for all the bs you had to put up with.
Not to mention my managers at multiple instances told me I couldn’t take a break then. I also rarely took a lunch break if ever.
@@addiemiller2874 yeah, I worked at them back in 2021 and got told not just by our manager at the time but also from someone from high up in corporate as I worked at a location near HQ to not only take less breaks but that to start using the mixers which, to my knowledge and understanding, is Illegal for a minor to use! (Btw I was 16 and worked in Utah if that helps if anyone wants to fact check the mixer thing)
A friend of mine worked at one a couple years ago for a few months. She said the work environment was absolutely toxic and the few months she worked there, she was never trained probably to do half the tasks she was required or expected to do. And they were very reluctant to offer time off and would basically hold it against her for taking any time off.
I worked at a bakery once. I was allowed to get drinks from the soda machine, eat misshapen food that couldnt be sold, took 30 minute breaks, and was overall pretty relaxed the whole time. Get yourself a local bakery job
That seems fun. Might consider doing that for a future starter job.
@@Anotherdawgthatiscrispy definitely all bakeries are not run the same, but even when I wasn't paid very much I never hated my job and my coworkers were amazing (like a family)
I worked at a bakery and the work itself was nice, I wish I could still do it, but the lack of healthcare and inability to pay rent made it a rough life outside of work.
What job did u work at
Local bakery worker here, I got a first job at a local AND family owned bakery in a small town, best job ever no doubt about it
As someone who had a family member work in Crumbl HQ. The layoffs were not to “streamline” they are panicking about revenue. That and the layoffs happens the same day one of the founders posted about his new mansion. Not a good look!
Not good at all
In a few months the founder won't be able to pay the electricity bills of the mansion.
@321Jarn if it's Sawyer, he's not gonna be low on money if crumbl fails
Can’t wait for Sawyers fall from grace!
Classic corporate speak. “Streamlining”, “realigning teams”, “reducing redundancy”. All synonyms for squeezing more profits from workers
I was an assistant manager at a crumbl, we were the busiest delivery location in our entire state (there were at least 10 stores in the city alone) and our store manager refused to hire enough people to help our store function smoothly when bringing in over 6k in sales a day. We had 7 people in total on our staff to run the store 6:30am-12:30am. 3 team members were minors and our SM didnt let them take breaks and regularly had them working past 1 am on the busy days, not including having them operate mixers and ovens and having them work alone on night shifts in a poor area of town. Bakers made minimum wage ($12 an hour) and as an assistant manager they only paid me $14.00 an hour to have me working open-close 5 days a week. Tips were being stolen and not deposited for employees. When minis got added to the menu, we had our SM randomly fire our only closer which ultimately ended up in the entire store quitting at once.
Props to you for banding together and quitting.
That’s so insane. I’m leaving my Crumbl currently with those being my reasons as well. So upsetting… this could be a really great company but so much of it is so disingenuous. I’m glad you’ve moved on!
Thumbnail is amazing
Well at least the ending is poetic & satisfying. That is disgusting treatment
@jadeherndon7418 this is how our store is too. It's awful. I just put in my two weeks, found a better Situation.
This one hits close to home! A new crumbl opening where i was going to college, and i worked there during spring break. They never had me fill out a W4 (or equivalent), asked me to do job tasks AT MY INTERVIEW, didnt ask for my food handlers permit until i was 2 weeks into the job, they never corrected/always ignored cross-contamination with raw eggs, they didnt even remind anyone to waah their hands! They did not have oven mitts long enough for the deep ovens (every worker had matching burns on our forearms because of it), and the cherry on top was that the first aid kit was a little desk-organizing tote with random 1st aid items thrown in. Truely a place run worse than a kid's lemonade stand 😂
That is absolutely shocking.
honestly a kids lemonade stand sounds way more organised than what you described
@@aaronchavez5081 youre right 🤣
That's when you contact OSHA
@@FoxbrushDraws i should've, didn't cross my mind as a freshman 😭🤣
Former Crumbl worker here. This video hit the nail mostly on the head. I did't have a bad experience but I can tell you that the stuff about profit is spot on. Back when I worked there we had to cut operating hours to stay in business. We were told to rebrand to add cakes to the menu, but I firmly believe customers realized how bad the cookies were for you. Almost everyday someone would ask about the small cookies but we had to tell there were catering only. WE COULD NOT have ANY FOOD OR DRINKS visabile to the customers that were not crumbl branded. You only get a 10 min brake per shift which could be 6-8 hour depending on your store. Don't even get me started about the standing! I had to buy compression socks keep my feet from hurt. They also track Daily profits so if we were not make a certain amount the shift lead would start cutting people left and right. Tips are also shared between everyone on shift so if you want tip just the person that waited on you you can't.
federal law states that in an 8 hour shift you must have a 30 min lunch break or 2 paid breaks under 20 mins
@@Fun2654 The only time I ever saw someone take a break was when someone was working double shift....
You are definitely a grown adult thats writing this and not a kid that read other comments and is trying to get top comment you thought you were slick i’m on to you
@@RandomYIRP I have a hat and t shirt to prove it. Nice try grifter.
@@Fun2654 that doesn't mean it's being enforced.
Crumbl “cookies” now making “personal sized cakes” is hilarious given that their original “cookies” were basically undercooked cakes to begin with. 😒
Insomnia cookies are undercooked AF; how they became popular is beyond me.
@@randomuserame I guess some people like that texture, which I agree is definitely odd. I'd just prefer plain cookie dough at that point.
@@Tone_Deaf_Bard-420 under cooked cookies are cool when it's LOCAL
@@tuckerbugeaterhow so?
Yeah it’s called over priced cookies that don’t taste good. Shop at local bakeries (my mom owns a bakery and there are currently 2 crumbl cookies trying to put her out of business)
Edit call me biased but my mom’s cookies are sooo good and you don’t need to eat a cookie that’s the size of your face. My mom’s cookies are about the size of your hand but I can only ever eat a quarter of it. And for cookies made in house, they have a surprisingly long shelf life. The labor violations of crumbl are what make me the most angry. I mentioned my mom’s bakery, I am well aware of labor laws (specifically that if minors are employed by their parents you the employer and child don’t have to pay taxes).
The problem with the serving sizes is the fact that normally when you get a chocolate chip cookie, you expect to eat the whole thing. I have a lot of venom towards crumbl. My mom’s bakery is struggling enough and an aggressive business like crumbl it makes it harder for smaller and more understaffed bakery to make money not to mention how agressive they are with calling health inspectors on competition.
Unfortunately and can’t drop the location of my moms bakery due to privacy concerns.
aw thats sweet to say about your mom. i completely agree though. crumbl cookies just look disgusting and i refuse to ever eat one. hope you guys start doing better soon
People bring crumbl to work all the time to share so I've had quite a few samples of different kinds, and I've never once had one that was good enough that I thought "I would willingly pay for this"
It’s all about marketing. Crumbl has really good marketing and online presence. There are a lot of people who like subpar cookies and are willing to pay a high price for them. You really can’t win or even compete nowadays with just having the best product. Whoever has the best marketing wins.
I agree! I got 6 cookies because my daughter wanted to try them and they ALL were horrible. No one ate more than one bite and I had to throw them out. It was a waste of $26 and time.
You're not biased. Crumbl is trash.
I’m a former employee of crumble, and I left embittered. The location I was at was brand new and some kind of fluke happened where they were at some outselling every other location that crumbl had. This caused them to overhire and when buisness plummeted they were left with way too many employees. This led to the store manager to telling a lot of us that we wouldn’t get shifts for the next 5 months. I was also 17 at time and the only limitations for being under 18 are you can’t work the mixers or the ovens. I also worked multiple 10 hour shifts at one point.
10 hr shifts are normal for service industry jobs. Not just crumbl
@@ewe392agreed especially for closing shifts, one busy day and you’ll get out an hour or two later especially when people call out all the time
@@ewe392 No they're not. That's overtime. What state are you in that you think a 10 hour shift for a 17 year old should be the norm?
@@thebaronlouis8619 Some states do weekly overtime and not daily overtime. So in states with weekly overtime as long as you don't go over 40hrs in a week you don't get overtime even if you work 10-12hr shifts. But I agree that Minors shouldn't be working 10 hour shifts. I do think that violates child labor laws
@@ewe392 Yeah that's a no, buddy. There's a thing called overtime laws. A 10 hr shift may be normal for some jobs, but there are agreements for after a certain point you are paid your wage+overtime. It's not the 10 hours that's the issue, it's the lack of following the law for minors.
I'm an ex-employee of crumbl. When I had worked for them I was 17. They had forced me to do multiple shifts that almost ran till 1:00 a.m. The company rule was if the store is not clean, no one's allowed to go home doesn't matter your age. In fact, one of the locations listed that had broken the law was one of the locations I'd worked at.
17 is only a child in america
@@tuckerbugeater yes
You had the choice to walk out
@@maryroberts2099 I didn't know it was illegal until I had quit/ I didn't know that I was being taken advantage of. All that I knew is that I was losing a lot of sleep because of my job
The whole idea of an "serving size" is an scam in my eyes honestly. Like they will sometimes say an bag of chips is 10+ serving sizes, almost no one eats such small portions.
I just look at the info per 100 gram, and if that is not available i don't really trust the product and in the end i don't need the product
I like how Moon Pies does it. Their nutrition facts have a 100 calorie portion, and right next to that is the whole moon pie. Same font, same size, etc.
Not really, it's not hard information to find and they never hide it. That's on the customer for not being aware. It says it when you buy it online, and in store.
An serving size, an scam, an bag of chips 😂
thanks for the reminder
I've heard two stories about Servings:
- It's a federal standard for sizing food (presumably so you can compare caloric densities between different preparations of the same food?) so it makes more scientific sense than just putting the portion calories on the block
- Serving sizes are intentionally reduced so that manufacturers can hide trace ingredients that are used in their manufacturing processes to protect trade secrets
I'm very much on team Don't Hide The Truth Behind A Math Problem, so I think the FDA regulations *should* require calorie counts to be per portion, not per Serving.
I’m surprised u didn’t mention anything about them deliberately undercooking some of their cookies to get certain textures and some ingredients in the fully cooked ones have been making people sick. I’m a driver for Insomnia and I’ve heard it more than a couple times when talking about how the new crumbl location has affected us. I’m honestly surprised they don’t have a lawsuit about it based on what people who have experienced it have told me they found online.
Totally agree. I don't like their cookies. Under cooked, over frosted and too sugary.
Pretty sure that’s their entire deal, no? They undercook the cookies = crumbl …and apparently millions of ppl love that. 🤢I love cookies well enough…cannot stand crumbl.
The one time I went to crumbl the center of the cookie was raw not just undercooked. Had to throw them all out. Also the mandatory tipping of 20% is ridiculous
EXACTLY this was the reason I didn't eat their cookies in the first place. But all this info from the video just reaffirms why I won't be buying their product.
They’re typically undercooked and it bothers me so much. The only cookie I ever liked was their cornbread cookie. Hearing all of this I’m done with them.
I'm a former crumbl employee and they broke the child labor laws at my location too. They had a few minors handling equipment that you had to be 18 to even touch. We never needed to get food licenses and I don't think they gave me the required paperwork I needed to work when I was there as a minor. They would also cancel my shifts out of nowhere to cut costs (one time even right as I was leaving to go to work about 20 minutes before my shift). We had only one chair in the whole building that was at the manager's desk so you couldn't sit in it and if you were on break you could sit on the storage room ladder or on the floor. The creepiest part I think though was the fact that they had cameras and microphones everywhere and our boss would listen in on our conversations often and text managers about who wasn't working enough (those people they called out were almost always doing something). It felt really weird to me, especially since the majority of people working there working there were young women!
Are they made from scratch
@@HUMAN-VERSION4 Yes they are
awful and illegal! sorry that it happened to you!
I smell a lot of lawsuits coming in
But I'm so sorry that happened to you
"Guess you CAN teach and old dog new tricks...
...if you sue them enough"
- Santi, Food Theory
im stealing this quote now
In what kind of conversation would you use this expression?(●__●)?
I’m so gonna be quoting that
@@kiwiakila3831when you find out you can teach old dogs new tricks. Obviously.
@@kiwiakila3831via suing but still.
@@kiwiakila3831Most human response I've seen on ZackDFlims, Food Theory, and MrBeast videos combined
I used to work at corporate and man oh man behind the scenes was messy. Fun fact: during the lay offs of over 100 people, the COO was posting the building of his new mansion all over instagram:) none and I mean NONE of the executives were around when people were laid off.
Of course not. Nobody cares about the slaves.
Every product I tried was underbaked. As a baker, I’m very aware of texture and consistency. When I’ve picked up orders the workers look so tired and worn out. Not a good look for any bakery.
I live in Utah, where Crumbl started. The cookie restaurant market is huge here. There was even a legal dispute between Crumbl and a rival company, Dirty Dough. It was known as “The Cookie Wars”. Between companies like Crumble, Dirty Dough, and Chip cookies, as well as adjacent markets like the soda shops (Swig, Sodalicious, etc) the desert industry is cutthroat in the most entertaining way around here.
I thought the war was with Crave cookies? Looks pretty identical to me!
@@Chasing-the-outdoors I believe there were multiple companies involved, not just Dirty Dough. It seemed like Crumbl was suing almost anyone selling cookies with cute packaging
Every like 5 years in Utah there’s some big new dessert/sweets trend. It was snow cones, then cupcakes, mixy sodas, and donuts are on the rise now. It was fun to see it in action when I lived there
@@arianamauery9281 the reason is the mormons, and I'm not saying this to be mean. They aren't allowed to drink caffeine, (Any "mind altering Drug" is considered bad, even though caffeine is very minimal,) and they need something else to sweeten their life-style, cause Diet coke isn't sweet. xD
@@BeckyNosferatu Debatable about whether or not they're allowed to drink caffeine, as plenty of mormons do drink caffeine regularly
I love how plain the thumbnail is its actually really funny-
Ikr 😭
Was looking for this comment 😭😭 noticed it was a bit minimalistic for a theory channel
3;5
Frrrrr its literally a cookie, backround, and some text-
@V-e6bbro no one likes spammers, get a life
I'm thinking about my 1st job (4 years ago) and I'm realizing that the company that employed me absolutely did not follow regulations. I pretty regularly was scheduled for 10 hour shifts, worked till midnight, and more. I have about $500 that the government refuses to give me because they input my social security wrong and refused to fix it despite multiple requests and attempts. I did not work at Crumbl, I worked at a Cici's Pizza. I was too young to realize how much I was being exploited. It makes me sad to think of how many kids were/are in the position I found myself in
Its legal to work for 10 hours, as well as working until midnight. As long as you have a break every 4 hours. At least in my state.
In my opinion, it's deceptive to have one massive cookie that is actually 4 servings because it's not obvious that the cookie isn't intended to be eaten by one person in one sitting. Now, if they took that same cookie, made it easy to break into 4 pieces (or had it pre-cut into 4 pieces) and it had resealable packaging, then it would be much more obvious that it's intended to be broken up into 4 servings rather than enjoyed all at once.
Especially when the menu just shows a picture of one cookie and has the calories below it. Can you imagine if you ordered a burger off of a picture menu and the serving size and corresponding calories was 1/4 of the burger?
No where on earth would anyone cut a d@mn cookie into four serving pieces!! GTFOH 😂
Good for those swindlers, I hope they go outa business and take their shady business model and raw cookies with them.
When we get crumbl it stays in the living room and people pick off them over like a week
They sell a cutter that splits coookies into four. It’s totally not a secret. No one I know eats an entire Crumbl cookie xD that would be like eating a quarter of a cake all to yourself in condensed form
Those cookies are huge and they recommend cutting them in 4. I dont know anyone that has gotten those cookies and consumed the entire thing in 1 sitting. Im sure those people are out there but its not the normal consumption rate.
6:46 I feel like with the cookies, it's less reasonable to have per serving. If it was a cake or something, obviously it wouldn't be 200 calories for the whole thing. A cookie would be more reasonable to have the whole thing (8:42)
Have you seen a crumbl cookie? They’re ginormous. They’re practically cakes.
I mean, cookies of that size could easily be expected to be more than one serving since they're either so big you can't eat it all or so big you want to share (depending on your perspective,) the only problem is in how advertising doesn't indicate this story of not eating it all yourself in one sitting. Now that's what I would consider to be misleading 🤔
I think it is it's own unit, small enough to gauge, and people are probably assuming the entire cookie is that serving size
@@DarlingsOrgansIf you consider one of those massive cookies to be one unit, you're the problem.
You may not know this, but just the dough for each cookie is usually 5.5 oz
As a guy who is always looking to bulk, crumbl's controversy about deceptive calorie count was a miracle
😂 at least someone benefits! Lol
Crumbl’s rebrand has so many layers 🤣
@@乂 turn it back to green now
Like onions
@@FriedEggMan yeah itlooks better green
@@JamalJackson_6969Shrek? Is that you?
@@harrisonkeaton1154 Yes my child
I think another aspect of their downfall is how quickly they expanded. They basically saw their product get a bunch of initial hype and jumped straight into opening as many locations as possible without considering the long-term. Now, they're seeing ramifications like having their own stores compete with each other and the normal decline of sales as the social media hype has lessened over time
A common mistake made in business. The airlines made the same error right before covid
The dampening hype for me is the biggest cause for their tumble. They blew up when the food photography trend was at its height. People were willing to pay four bucks a cookie just to be able to take a picture of it for their instagram. Now that trend has died down for the most part because FOUR DOLLARS A COOKIE?!?! JUST FOR LOOKS?!?!? IN THIS ECONOMY?!?!
@@mekkio77it’s like 5 bucks now
Exactly. When they opened so many stores next to us I figured some of them would eventually close as the hype wears off. Because of their rotating menu, the novelty lasts a lot longer than other dessert shops, but it seems like they assumed it would last forever.
I was under the impression that they were franchising with various LDS members. In greater Boston, every Crumbl location is within 5 miles of a chapel
My granddaughter and I visited a Crumbl once…they wouldn’t serve us. Staff told us we needed to place an order online and pick them up later in the week. 🤷🏻♀️ We went home and baked our own cookies. 😀
My wife and I used to love crumbl, but then we found a local bakery with incredible cookies. I definitely recommend finding local places to try.
This is the best advice in the comments so far
please I'm genuinely curious how do people like those cookies? They just test like sugar. I ate a whole cookie once (because I didn't know how 1/4 is a serving) and I almost threw up. Was sick for hours. Just because of the sugar overdose.
My family used to love it too. But we haven’t liked anything in a while. My mom and I were out the other day and found a local cookie shop and they were so good. The cookie of the month was s’mores and it was amazing. Definitely going there from now on.
The only way to hurt them is stop buying their product. They are a shady and terrible company. I don't think people need to have a fancy bug cookie, go to the supermarket save your money. Crumbl is a waste of money and now they are proven to be a evil company.
I honestly hate crumbl before I knew all of this, the reason I hated it is because it’s so overrated and it’s so high in calories. Likes you can gain pounds from a small box of cookies… like dang..
Or just support local bakeries. Cheaper and fresher. From basic and traditional to high end. I don't get the cult following of corporative foods.
@@ReoN.0every bakery will do that
or... uuuuh... make yer own cookies?
after watching this I'm gonna make some homemade chocolate chip cookies, no service fees, no delivery charge, just delicious, melty, bite-sized cookies of unknown calories (but less than 700!!)
That’s just how the cookie crumbls
Nice hahahahahaha
lol
DONT REPLY TO THE REPLY BOTS THEY FEED OFF YOUR ATTENTION
@Based_Gigachad_001 thanks! I edited my comment to reflect your suggestion👍
@V-e6b bro
“it was fresh, it was long, it was PINK”
-Santi, 2024
Uhhhh
Yum, salmonella
😂😂😂😭😭
Is it bad that i saw pink in big letters and instently thought why is there a comment about pink sause on a video on cookies
Pink IS a good color
Firehouse Subs lies about the calories in their subs. Their medium Italian sub shows 900 on the website but it's over 2000 calories for a medium sized sub and nobody realizes this yet.
I worked at Crumbl for a year and 6 months. The thing that’s the problem with crumbl (in my area at least) is they sell for about 6-8 months and then the store dies. They don’t have a lot of loyal customers per store which is why my store was considered slow. Also overworking employees, having people by themselves (minors especially). I was a shift lead and required all the minors to take a 30 minute break no matter what and every single time I would get in trouble for doing that. Crumbl has actually gotten in trouble for unpaid family members working as well (as young as 12yrs old). The business is very shady towards their employees
I’m an employee for Crumbl and I’ve experienced a lot of issues with the company and my store. There are never any regulated breaks specifically, and a lot of employees (who are minors) rarely get them. They say our store is slow, when really I’m on my feet, rushing around for hours at a time. And yes, many employees have 4-5 hour shifts, but it still remains that there are no regulated breaks. And the pay we receive is, in my opinion, not a fair amount for the work we do. Our store is pretty busy, cookie prices are high, and we don’t have a crazy number of employees, so I have a hard time believing that we can’t be paid more than minimum wage. But I guess that’ll happen with a failing business. Thought this statement might get people talking about this company a bit more than it already has been. I absolutely do not recommend getting a job here, but I’m stuck here until I can get things sorted.
Apply to a local bakery while still working at Crumbl. You've got customer service experience, baking experience, decorating experience, and probably dish washing experience too!
Go apply at ANY steakhouse as a server or busser. You'll more than likely be hired without any experience and get paid nearly double or triple min wage. Good luck, and remember you are worth what you are willing to accept.
You won’t be stuck there for long, if Crumbl finds your comment here talking about the shittiness of your employment
sadly, everything you mentioned is something i still see working here too. hope we both can make it out soon 🥲
Hahaha! I worked at Crumbl and had no idea that these things were violations. Our shifts lasted 4-5 hours, no chairs at all (made worse by my disability), people under 18 were working until midnight and taking double shifts... I quit for reasons related to accommodation. It was over 100 degrees outside with the AC broken and we were still working ovens. Keep in mind, long pants or shorts+ apron and hat required. Inside was about 110 because of the ovens. I got heat sickness and needed to leave. My boss wrote me up for it 🥴
It's interesting because a Crumbl opened in my town about two years ago and right away it killed it with popularity/sales (or so it seemed), but just this past May, I bought a big pack of cookies for my sister's birthday, and it seemed like they were still killing it with how much business they had, but not even a week after that, the store was just gone. Signs were gone. Store was gutted. Not really sure what happened, but this does shed some light as to what may have been the root cause.
If it's anything like most stores, they were: going above labor hours which made the owners mad, demand was too high to keep up with little staff in stores, couldn't hire adults and trick them into working for free, kept hiring people who couldn't handle working fast food which eventually made quality suffer. The list goes on, it honestly isn't all sunshine and rainbows. Before the minis, we were able to keep fridges decently stocked all throughout the week. Since the minis became an every day thing, we hardly have any cookies throughout the day. It was either we didn't have enough people to be productive, there was a shortage of ingredients so we couldn't make anything, we were taking care of other stores because they would run out of ingredients which leads to us also running out. All of these specialties items like the cakes and sandwiches take a very long time to make for something that's supposed to be fast paced but isn't considered fast food. Our ticket times are supposed to stay under 2 minutes and can't be sold out of any item for longer than 15 mins or the store gets fines and they cut hours in return
@@larose9858 that actually sounds like the worst experience. I hope you no longer work at one, and if you do, I hope you end up moving on to something better soon.
Crumbl is WAY overhyped any way their cookies aren't that good
they are gross
Yea for me it's like a one time thing
They taste sooooo artificial
Agreed
right!? i can make half baked cookies at home and put cake icing on them while 400°F 😂😂😂
6:51 I agree with the outraged customers. It is not wrong to list the serving size as 1/4th of a cookie, but you should ALSO list the total serving size of a full cookie, given that many people would likely eat a whole cookie, since, you know, that's how 99% of cookies work?
Wow, I never knew Crumbl had so much drama behind the scenes. Thanks for the deep dive, Food Theory!
Get out of here bought channel.
I interviewed at my local location since I have some bakery experience, and I was HORRIFIED. I already didn't like their cookies much, but I was desperate for work, and what I saw left me floored. The team was mostly teenagers, one of them being just off the night shift, overcrowded trays, overcrowded ovens, only TWO MIXERS, and those mixer drums were being "cleaned" with a wash rag dipped in sanitation solution. And on the job listing, the pay was advertised as $13-$14/hr based on experience. I have plenty. They wanted to pay me minimum wage plus tips that "equate" that hourly pay. I snatched my resume back and left.
73g for sugar, 128g of carbs, 700-800 calories… per cookie is INSANE!
6:56 I think the customers are justified. Think of the snack foods that exist that are 2 or 3 entire food items in one package, that are marketed as share size, or soda/juice bottles that fall between a 20oz and a 2L. Those give nutrition information both for the serving and for the entire package. It wouldn't be unreasonable to request Crumbl to double column all of their nutrition information to include both. It provides transparency and clarity to the consumer, and that can do no harm.
Yeah, when at the same time cookies are usually counted individually, not in quarters, and that crumbl’s whole shtick is that they make big cookies, that influencers are promoting fully eating on their own, it feels really shady.
@@redtomato4903 Yes, it is shady, there is no question there. But the issue is that there does not exist a proper calorie count for the cookies because they're only advertised by serving, and the serving is ¼ the size of the cookie. If it was, for example, labelled like
Serving - 180 cal | Full - 720 cal
then it would make more sense to have available. The problem is that there is only serving calories shown, not the full cookie. If you then introduce the calorie count for the full cookie, and the rest of the nutritional information along with it, it would solve the problem, without any necessity to remove the serving based information.
That's my thought process, the cookies are sold as a single item, even if the serving size is a quarter of it, I'm going to eat the whole cookie.
I personally don't care to count my calories, but if I want to see how much sugar I'm taking in, I'm going to want to see the amount in the full cookie, not an arbitrary serving size.
The fact it's hidden away already takes away any justification or credibility
@bubblessthedino yeah if they did that it'd be fine but instead it's hidden
Oh boy, storytime:
Last summer a Crumbl Cookies was opening up in my town, so I applied to be part of their opening staff and got hired. As part of my onboarding process they said I could work a shift at a different location to get a feel for the job.
Well, bit of background, I'm in my late 20's and I deal with scoliosis and chronic back pain.
So I get to this location, and I'm the oldest one there. Everyone else is high school age, even the manager on shift was 18. I was also there with another highschool age coworker who was gonna be with me at my location who was also working a trial shift. Well, rather than rotate me through the different work stations and teach me about making and decorating the cookies like they were doing with my future coworker, the manager just stuck me in the back of the store out of view of everyone and saddled me with cleaning all the dishes. During this time my back pain started to flare, so I grabbed a stool to sit on while I did the dishes - both sides of the sink were full of utensils and bowls and such. I figured using the stool would be fine since I was all the way in the back and out of sight of everyone, and I was only using it to alleviate my pain so I could keep working on the dishes.
Well, I guess this was a big no no for the manager on shift, cause she told my manager about it, and they agreed that I was being unprofessional and an embarassment (their words) and they fired me on the spot. They told me they would pay me for the little time I did work (roughly two hours) but this all happened back in June/July of 2023, and I didn't receive that paycheck until like February 2024 along with my tax documents.
Now, I admit I should have probably asked permission before using the stool, but honestly thats the only thing I think I did wrong, and I certainly don't think it was bad enough to fire me before I even got a chance to actually work a real shift.
So, yeah, hearing that the company isn't doing well is making my petty little heart very happy 😂
No manger should be 18. Period. End. No 18 year old should have enough experience to be in management. And if somehow they did work enough to be a manager, I feel like some labors laws were broken. I guess it possible, not too, but I still don’t make me happy.
Its actually illegal to deny people with disabilities the accomodation they need to perform the job they're hired for.
@@Kyosumari well....more reason to to be skeptic of crumbl
Well that was the manager a teenager not crumble itself
@shadow-yl6zx very true. I'm just bitter and petty 🤣
9:45 I am at a total loss for what's going on here, it's not like the cookie industry started existing as recent as 2017, Crumbl is not special.
Becoming a host for a theory channel forces you to make puns against your will
The high calorie count makes sense. After you eat a whole one you feel like you just had thanksgiving dinner. I always cut them into fourths and share them so I can still move afterwards
the first time I had Crumbl, I split 4 cookies among 4 people. We each had a quarter of all 4 cookies and 3/4 of us felt a little sick from all that sugar. I do like the occasional Crumbl cookie but feel like splitting 1 cookie is the right amount, even for a "big" treat!
I think one of the biggest things is that people are being more smart with their dollar and are not wanting to pay about $5 a cookie. Alongside all of the allegations and stuff, the dollar is just not going as far, and thus people just dont have the extra coin to spend on cookies like crumbl.
I think people fundamentally expect that a cookie is a single serving.
As a recent former worker of Crumbl I can confirm that it was aweful. We were barely ever scheduled and when we were we were either way under or over worked compared to what was scheduled, and the worst part was the management. They were always so cold. Also, we weren’t aloud to fullfill orders until customers were there picking them up leading to so many backups.
I live in Logan, Utah and knew the owners of Crumbl when they still lived here. They've been getting sued from the start and were relentless is trying to bully other local dessert places into closing down. It was a huge part of how they grew so quickly despite Utah having so many dessert places.
I've had Crumbl Cookies a couple of times, and sadly, every time, I've never been happy with them. Maybe it's just an issue here, but they always seem to be undercooked. Very soft and kinda damp in the center.
They're intentionally undercooked. It's how they maintain the gooey centers.
That’s the point, it’s safe to eat.
@@jayminyoel7911 technically not but we don't talk about that lol
So just like many other companies downfall is their corporatizing being at the root. Profits become the main focus and they lose sight of the original goals. Which is weird because you’d think having a long lasting profits would be more profitable long term.
2 things. First of all, as a creator I can 100% relate to "The puns hurt me more then they hurt you, I just can't stop making them!"
Second, I believe serving sizes should be made more clear in general. Nobody pays attention to it and it can be problematic in situations like this. Having a larger product represent multiple serving sizes is fairly common and I wouldn't bite into a Crumbl Cookie expecting to finish it in one sitting, but I shouldn't have to do extra legwork to find out I was consuming 4 times the advertised amount. Either admit you're unhealthy by treating the big cookies like they are 1 serving, or make it abundantly clear that they are actually 4 servings.
Heck, press a cross pattern into them to show the 4 quadrants of the servings so that nothing is up to conjecture. It would even give you a unique cookie style to help you stand out against competitors!
Crumbl, I'm expecting royalties.
If i want a half baked cookie, I'll microwave some batter at home and put a lemon slice on top to make it fancy.
“IT F*** RAW.”
sorry had to
Ever since a Voodoo Donuts opened in my neighborhood, I haven't even wanted a single cookie.
Chocolate chip peanut butter cookies recipe:
Preheat your oven to 350
1 1/2 all purpose flour
1 tsp of baking soda
1 tsp of salt
2 cups of peanut butter
1 large egg
1/2 sugar
1/2 brown sugar
1 tsp of vanilla
2 cups of dark chocolate chips
First you mix the flour, baking soda, and salt un a large bowl
Then you mix your peanut butter, egg, sugars, and vanilla together
Next you slowly mix your we ingredients in with your dry ingredients
Once your wet and dry ingredients are mix together, you then fold in your dark chocolate chips
Bake for 12 minutes
(Depending on your oven)
I'd love to see you attempt to make a blackout cake.
From what I've seen and eaten, a blackout pastry is said pastry stuffed with as much dark chocolate you can fit on and in it. Blackout cupcakes are my favorite option.
I live an hour from Logan Utah and i am surprised you didnt talk more about lawsuits. No lie, they have sued multiple cookie companies in utah and have threatened a few times others with lawsuits. It is nicknamed "the great utah cookie war" and is featured on the news. In utah, they are like Amazon Prime, we all hate them passionately but use them anyway, lol.
They're cookies, is it really that hard not to go? I've literally never been to a cookie store in my whole life.
It's the midwest, so isn't the traditional way to settle corporate wars there is by having an eating competition/cookie-themed faire or bake-off?
@@kuebby I dont buy them as i dont support them, but then it seems like they just show up all the time to share in Utah, they are huge here. Your boss gets them for the crew, my mom buys them for family get together, and i never say no as they are very good.
Ive been to crumble 3 times. The very first time I went, i saw the calorie count and knew it was 4 servings....anyone familiar with desserts would know those are NOT 230 calorie cookies.
I know it made me question this while video about anything they said. Seems like food theory is just reaching to stay relevant too.
Another clue is they sell cutter for the cookies .
part of crumbl bullying other companies was literal lawsuits against smaller cookie businesses starting up. i don't remember everything but they sued at least two other local places for "being too similar". y'all aren't the only ones running cookie shops, my guy.
Ha, Me and my spouse were just talking about how the calories on their cookies seemed too low. We saw the * but couldn't find * the note for it. I assumed it meant calories may vary because of the icing amount varied. Thanks Crumbl, not.
Its cookies calories don't matter unless your neo from the matrix your. Its dodgeing the diabetes
Wait, it doesn't even easily clarify easily what the asterisk means? That's even more shady.
@@vixxcelacea2778 I'm not sure about that, that would be illegal here in Canada. It just wasn't easily seen. I'm sure the note was hidden somewhere.
I have personally never believed "serving size" should be dictated by the manufacturer. This is something that needs focus group tested with an FDA rep to find a consistent average expected serving size based on how the focus groups would prepare and consume the food item. And that's for packaged foods. Prepared foods should NOT have a "serving size" as it's expected to consume the entire item. BigMacs don't get away with this, and neither should a cookie.
The only thing evil is the price for ONE of those cookies 💀
Yeah. And the cookies aren't even that good
Not the only evil thing lol
@@dominickucela6144top tier price, for mid tier cookies
I mean..... Child labour is very evil
Nah @@rubyjane8406
I managed a cookie company throughout the 1980s called Cy's Crumby Cookies in Portland, Oregon. We sold huge fresh baked cookies and it was a very profitable business. I was amazed when I saw a new place in my neighborhood called "Crumbl Cookies". I went in and bought 1 of every cookie they had. Some were good, but most were bland. What I learned from a mistake making cookie dough and added more salt that the recipe called for when I ran the cookie shop was that More Salt makes the cookies tastier and increased sales tremendously.
1:22 who uses a cookie as a topping for a cookie 💀💀
AMERICA 🇺🇸
@@Korok1001 xD
@@Korok1001RAHHHHHHH🦅🦅🦅🦅🦅
Ever heard of Oreos
That's a sandwich cookie. Not the same.@@Toaster-Kingofbread
*The Cookie Monster doesn’t understand or accept controversy, only cookies.*
This comment makes me wish you could respond with gifs
@@deaconvelos8352What gif would you send
They literally show us the cookies in such a delicious state which makes me conflicted and frustrated that I can't eat them because I shouldn't do business with them. But the cookies look SO F'LIPPIN GOOD
@@egloltrust me, they aren't that good.
@@deaconvelos8352YES REAL I MEED TO SEND GIFS TO PEOPLE!!
Our small town got a new Crumbl recently. I asked my hubs if he wanted to split a cookie because I heard they were big. When we saw one cookie was 5 dollars...we decided not to. I could buy 2 giant packs of Walmart chocolate chip cookies for the same price, or bake our own. In this economy we really need to figure out all options before throwing our money away to instant gratification.
*we also only drink coffee from home, Nespresso espresso machine makes wonderful espresso drinks.
Regarding calories and nutrition information disclosure, the debate comes down to whether you believe bad things should happen to people who don't read the fine print.
Personally I'd prefer to live in a world where everybody gets ALL the information up front and can make an informed decision.
Unfortunately, we live in a world where people will lie, cheat, and steal anything they can get, and people who trust them will be taken advantage of.
I think people should bear some responsibility for their own protection, BUT companies should also be held accountable for trying to take advantage of the trusting.
Companies should not make it difficult to access the full information, nor should they list it in such a way that intentionally makes the calories listed appear to be for the entire cookie when it's not.
Im so glad a bigger channel is covering this! Ive been following this since the beginning, knew what was happening ever since they announced their "strategic plan" around the closing of many locations/opening of a few
5:05 And Chipotles owner said they weren't to blame. These companies aren't to be trusted. Especially when they try to feign ignorance and pass the blame.
I worked at Crumbl Cookies for my first job when I was fifteen. before you turn sixteen, they're always concerned about getting in trouble for child labor but as soon as you do, they couldn't give two sh*ts if you work over fourty hours a week. I worked with other kids as young as THIRTEEN. I worked in a store where we were either understaffed or incredibly cramped because it was like they bought the building and set it up as a store while completely forgetting that people were actually going to be occupying the space, which is incredibly dangerous when you're working next to those industrial ovens. I also remember a time when we had a strawberry themed cookie and the strawberries we got in bulk were almost completely covered in fuzzy mold and we were told to just "wash it off". also ALSO for a place that sells "gourmet cookies" at outrageously high prices, it's just sad that the base pay at most locations is barely even a dollar over minimum wage depending on the state you're in. so yeah, we been knew Crumbl was sketchy.
P.S. some of the "flavors" they have are just WEIRD. but that's just my personal opinion.
Love how Food Theory always finds the dirt on popular brands. Never thought Crumbl was hiding so much behind those giant cookies!
Nice Crumbl Pink you have there... 👀
You have no idea.
It's wild to me that Sawyer, one of the founders, almost lost a student body election at the university he went to to a write-in campaign to elect a Utah State University meme "Rip-stik Kid".
bro they could of used tiny tuesdays 😭😭
that sounds way better 😭😭
If the goal of food warnings and serving sizes labels is to easily and intuitively inform the customer. I think serving sizes labels absolutely should be the reasonable serving a person would have.
Nobody is eating a 1/4th of a single cookie.
@Justdoinmelolsame the cookies are huge,I thought everyone had 1/4 size of the cookies,plus they’re kind of spendy and I have a big family too
OK, but do most people do that?
@@aghast1652 eat a whole cookie from crumbs???
@@softsage112 I mean, they’re too expensive to have with any regularity, so if I do get one for myself I’m having the whole thing. My family only asks to share if it’s a new flavor.
@@aghast1652 oh yeah I can’t remember the last time I got crumbl because of the price but imo the frosting is too rich usually unless it is like chocolate chip cookie which is why I only have a little bit and because it’s too big for me at least to have in one sitting if that makes sense
I just started working at crumbl on Long Island! I honestly really enjoy it and my co-workers, shift leads, and manager are all very nice. Guess I got lucky compared to reading the other comments.
A note on their misleading Calorie Counts: They used to have half of a cooking being the serving size. And they have changed the displays over time to make the calories less apparent. That much I can absolutely confirm. I do think it's misleading, but I also get why they're doing it. Not the most noble of tactics though.
Worked at Crumbl for a while. Firstly, I liked my job. But, I hated the poorly managed workloads. I was not a manager or shift lead, just one of the worker bees. I was regularly a closer, so I would walk in to my shift only to find that no one had cleaned ANYTHING or even taken out the trash since the store opened that morning. Adding to that, closing shifts were expected to prepare trays of dough for morning shifts to pop in the ovens as the first batch. The morning shift would complain if anything was left undone or half-finished. That's quite a lot to say when you are walking in at 6 A.M. for your 5 A.M. shift and we're leaving at 3 A.M. from our 10:30 P.M. end time. It only got worse over time. I left for a different opportunity and shortly after, the owners sold the store to a person who knows how to run it.
While I was there, I was the top notch 1-woman cleaning crew. I sanitized the counters, scrubbed the machines, did the dishes, kept on top of avoiding allergen cross-contamination as much as possible, and made sure there was someone to take out that mile-high pile of trash Morning and Noon shifts left us with. I was supposed to be a dough-maker, but my job as a cleaner took precedence. It's a good thing I like cleaning.
Also, all the love to my desperately overworked manager. She was there almost every day and dearly deserved more help than what she got. She kept everything running as smooth as it could even when it was nightmarish. (Ever had 40 separate groups line up to buy cookies at once? Yeah...)
It may not be illegal, but it IS deceptive to show a full-cookie and list in association with that image the serving size of only a quarter of said cookie.
As an example, a can of soda lists the nutrition info for the whole can. A box of cereal depicts a bowl of cereal, and gives the nutrition info for the amount of cereal that would fit reasonably within that bowl. Tortilla shell nutrition information is per a single shell, and bread gives the nutrition info for either one or two slices of bread depending on if the bread is primarily intended for sandwiches or not.
Crumbl! The one who sued two other companies for ‘copying’ them. Leading to the Utah cookie wars which settled apparently? No clue but it was between Dirty Dough and Crave Cookies. I’d rather have my local cookies though. Less cost for x3 as many cookies.
As a person who wants to own their own restaurant,if you're going to show the calories on the item you should have per serving and total to be completely transparent about what you're being served
In that clip around 0:07 the woman on the far right loves crumbl so much she barely got any crumbs in her mouth. You know someone loves a food when they won't even get more than a couple crumbs in their mouth. Jumping on the trend without wanting anything to do with the product. Gotta love influencers.
Serving size comes from the serving you would have at a single time. Crumble is basically saying, nobody will eat this entire cookie at once. Crumble knows what it’s doing.
As soon as he mentioned deceptive calorie listings, I knew exactly where that was going. Technically, I don’t empirically know if there’s any states that mandate calorie counts for both individual servings, and the whole product, but there are obviously plenty of products that only list nutritional information for a single serving, and just say how many servings are in a container/unit.
That said, making a cookie be four whole servings and also not listing it very obviously is pretty sketchy.
I believe it's a federal law and that the states don't really have a choice. I could be wrong, but I don't think I am. The Nutritional info has been updated multiple times over the years.
I'm not American, so i don't know most of the things you talk about until you do. It's a lot of fun
Hahaha true. My jaw dropped when I saw the size of food episode a couple weeks ago
Same lol
Yee it's interesting
When I go here, I always notice that the employees look miserable. This explains why.
I haven't watched it yet. But I just wanna say, I love watching the food theorists. Thank you for taking over, your a great fit, Santi.
Got done watching! This was pretty enjoyable.
you guys have no idea how excited i got seeing this. (i work at crumbl but i don’t eat the cookies)
1 cookie being 1/3 of my daily calories is pushing it. 700 calories per cookie is wild.
Ayo w vid. Santi’s livin’ up to the theory hype. Matpat would be proud
I liked my own comment cuz no one likes mine
A FOOD THEROY
6:49 serving sizes never take into account the way people actually eat, this isn't new. for example, cereal, the serving size for most cereal is ONE CUP, which may not sound like its to little, but trust thats not even half of your average cereal. is it misleading? yes. Is it new? no.
And even that depends on the brand. Last I checked, Honey Bunches of oats, the serving size was 3/4 of a cup. It's funny watching people get mad about this... Like it's hard to take you seriously now when you clearly haven't been paying attention to things.
Restaurants and certain retain chains have different disclosure requirements from grocery store products. Try to think of a restaurant or food chain you’ve seen that doesn’t disclose the total calories. It’s misleading at best. Fraud at worst
this is what always annoys me about videos and articles like this, they take something that every business bigger than a kid's lemonade stand does but then pretend that whatever brand they've decided will get them the most clicks is only company to do so and holds them and only them responsible.
This is the classic hype business: it comes out with something a bit new, it gets the public's attention, then the whole thing turns into a bubble. Eventually, the novelty wears off, the bubble deflates and everyone eventually forgets about it.
Just because someone "should only eat 1/4th of a Big Mac" doesn't mean you can only list 1/4th of the calories. It's the equivalent of a restaurant, you are required to list the full calorie of the item! That, amongst everything else... _My word._ I've never gotten around to trying Crumbl and now I never will.
Years ago they used to say “per box” instead of per cookie. Making it even more difficult to determine what you were getting. My 1st purchase I was like… Is that 1/4 portion of a single cookie “box”, or is the serving one cookie in a 4 pack?” I assumed the later of course, but I could see a lot of people being taken completely off guard and found it super shady of them. I was glad when they at least started listing the total as per cookie instead of per box
Cookies should be a single serving each. You don't just eat a quarter of a cookie and put the rest in a fridge. That is not the average experience.
I want to know who eats 1 bite of a cookie and then puts it away until tomorrow.
Well it is your choice to eat more than one serving you can’t be mad at them for having high calorie foods. You don’t have to eat them.
It’s me~
Hi~
I’m the problem… it’s me~
(so sorry!)
True. But who intentionally under cooks their cookies to leave them soft in the middle.
if you have ever seen how big those cookies are, i challenge you to eat that entire thing in one sitting. they are HUGE
I remember eating this BIG Crumbl Cookie, with all these chocolate chips and I LOVED IT, now I'll have to think twice before eating them...
Edit: Seems people don't understand that I ate it in multiple pieces? And I'm not talking about that, I'm talking about the lawsuits
Maybe you can try splitting it into pieces, eating some of it and save the rest for later?
@@c00l9 im pretty sure they are saying this because of the video
girl how did you not know that each one was four servings?? in what world could something that sweet and dense be as low-calorie as you were thinking
@@c00l9that's what you're supposed to do. each cookie is four servings
@@realRatRat yeah I know. Im suggesting to the person that wrote the comment to split it and save some of it so they can still enjoy the cookie without being concerned about eating 4 serving in one go
my mom worked at crumbl and quit after a week, they put a LOT of pressure on her and she had a literal breakdown ☹ they also place the chocolate chips and shape the cookie before baking very specifically to get the look of the crumbl chocolate chip cookies. i have a bias against crumbl and this solidified it!!