Organizing Insights for Maximum Business Impact NSchillewaert 06Jun24

Watch this presentation given by Niels Schillewaert (Human8) "Organizing Insights for Maximum Business Impact" at the ISBM Members Meeting on June 6, 2024.
If insights functions wish to maximize their impact on the business and contribute to being relevant to people in the market as well within their organization, they need to combine deep human and business understanding. To realize this, getting close to stakeholders is as important as getting close to and understanding customers.
Based on industry research, qualitative and quantitative research as well as case studies from the industry, we will show that getting to impact is a journey with different routes.