So I watched 1/2 this video a few days ago and paused to create 2 iterations of an ad with the headline, "The Pant for 90 Degree Heat" (I have a brand that sells bamboo clothing so it's quite timely). So far we are at a 4x ROAS. Thank you for making great content. :)
For the "I would sell my boyfriend..." ad - think it was a great headline worth retesting. The subheadline/ additional text was vague and nowhere on the ad did they say what it was for. Swap that out for a fact/ detail on what it is and does per your strategy Dara (90% see softer skin in 5 days/ guaranteed softer skin in 5 days or whatever) and they have a winner. :) Thanks for the great videos - love your content!
I just started watching the video and got goosebumps because I realised the success I have now on meta ads is 100% thanks to you. You made me discover having fun making catchy headlines and using foreplay for inspiration Thank you for doing your videos because they changed 1 person’s life at least :) ❤
Hey Dara, how exactly do you come up with fire headlines like the Mott & Bow one? I struggle with crafting good headlines for my brand, often going too fancy or too crazy, which doesn’t convert well. 'The tees for 90 degrees heat' is an incredible headline, it makes me want to purchase, and I’m usually a hard person to convince with an ad. Do you find these headlines from reviews or content like TikTok, IG Reels, or RUclips Shorts, or do you invent them based on research and test them until you find a winner?
“Almost 91% of Media buyers got influx of sales by implementing this format” Well this was awesome i feel like i don’t even have to read the books and then figure it out for fb I just gotta come and watch your videos and its exact same thing
If you have a brand with multiple bestselling products would you create seperate ADV+ campaigns for each product or just house them in the same one? We have a men's accessory brand and they want to push multiple products, but seems like Meta only priortizes one or the other.
Hi, my product is only a summer product, and the Winner ads burned out in the CBO or stopped performing. So I transferred the post IDs to an ASC+ and had a constant ROAS of 3-4 for two weeks. Now the performance has suddenly dropped to a ROAS below 1 for two days, although I really haven't changed anything. What could be the reason for this? I would like to understand this. Maybe you can answer this question for me?
Hi Dara, is this video purely related to the headline? Or do you say with this video that single images with a good headline will always do better than a video or a carrousel?
What type of ads would u say dr squatch and true classic run? and why do you think they work so well and ways other smaller brands can implement the same thing? Thanks so much for the value in your videos
I’d love to see your take on how to design ads for brands like Pela or Owala that are more high-sku and design driven. Amazing insight for headline ads, but I just don’t understand how you can pull facts and stats out of a brand like that.
TBH, I would be the wrong person to actually DESIGN ads for brands like that. In my real role as a creative strategist, I work with designers to make ads, generally starting from an inspo point that I collab with the designer on. TBH design is not my strong suit.
Hi Dara, I love your videos! I'm having an issue with my creatives. I create them as your research suggests, and for the first 2-3 days, they perform well, achieving a ROAS of 2-4, which translates to a 20-30% margin. I scale by 20% daily, but after 3-4 days, performance suddenly collapses to a ROAS of 0-0.8, which is obviously not profitable. This happens with almost 80% of my creatives. Do you have any tips on how to fix this? Thanks!
@DaraDenney thanks you for your response! It is a beauty, problem solving, product for females of age 40+ . I have 1 campaign per country, currently testing 2 eu countries. €30 daily start budget. 80% of my ads are video ads targeting the problem aware market. Have been able to scale single ads to 500€ ad spend before but since a drop 3 weeks ago nothing is scalable past 50€
Dear Dara, I hope you are doing well, I have a quick question. I'm keen on pursuing a career as a creative strategist for D2C brands. Could you please share some insights on what recruiters or brands specifically look for in candidates? I've noticed on LinkedIn that employers often ask for examples of written or video ads. From your experience, what other qualities or skills do employers value? I''m 22 years old and don't have a lot of experience, do you believe it’s worth pursuing a career in this marketing role? Are these positions too saturated? Can you make a video that will help us start our careers in d2c space? Thank you for your time and guidance.
Yessss video upcoming on this :) and you got this!! You're so early in your career and there is so much to learn and discover. I'd concentrate on getting in with an agency or brand and then potentially pivoting to a CS role once you learn more.
I have a supplement store with four products. The price ranges are as follows: the first product is $18, the second is $25, the third is $25, and the fourth is $30. When I combine my Facebook campaigns (one ASC and one CBO), Facebook tends to spend more on the lowest-priced product or the top-performing ads. Most of the time, the ads for the lowest-priced product are the top performers. Occasionally, I do get sales for the other products. However, if I separate the campaigns so each product has its own campaign, each product then has its own top-performing ads
that makes sense if you’re using highest volumes lowest cost. It’s easier to get conversions on lower AOV products. Segmenting is a good strategy to force spend to higher aov products
its called CLEAR beats clever, “the coolest shirt in the world” 🤔 is the shirt fonzie cool, actually cold like ice, keep me cool, cold like heartless? confusion scares money be clear and tell great facts about your products, if you cant well then make a better product
So I watched 1/2 this video a few days ago and paused to create 2 iterations of an ad with the headline, "The Pant for 90 Degree Heat" (I have a brand that sells bamboo clothing so it's quite timely). So far we are at a 4x ROAS. Thank you for making great content. :)
For the "I would sell my boyfriend..." ad - think it was a great headline worth retesting. The subheadline/ additional text was vague and nowhere on the ad did they say what it was for. Swap that out for a fact/ detail on what it is and does per your strategy Dara (90% see softer skin in 5 days/ guaranteed softer skin in 5 days or whatever) and they have a winner. :) Thanks for the great videos - love your content!
Great video, I have watched many on Ads but this is the most direct and on point. Can you make one on services?
I just started watching the video and got goosebumps because I realised the success I have now on meta ads is 100% thanks to you. You made me discover having fun making catchy headlines and using foreplay for inspiration
Thank you for doing your videos because they changed 1 person’s life at least :) ❤
omg this comment made my day! Thank you so much :)
I would love the deep dive into creative formats! Learning so much from you, thanks!
love the video!
Always amazing Dara! Thank you! I´d like to see more of this!
Simple AMAZING tips, greetings from Brazil!
I looove your videos! Watch all of them here from Brazil!
I love these kinds of videos. You should definitely do moreeeee
I would ❤ more ad format deep dives. High level results / data along with the ad format would be super valuable.
Hey Dara, how exactly do you come up with fire headlines like the Mott & Bow one? I struggle with crafting good headlines for my brand, often going too fancy or too crazy, which doesn’t convert well. 'The tees for 90 degrees heat' is an incredible headline, it makes me want to purchase, and I’m usually a hard person to convince with an ad. Do you find these headlines from reviews or content like TikTok, IG Reels, or RUclips Shorts, or do you invent them based on research and test them until you find a winner?
“Almost 91% of Media buyers got influx of sales by implementing this format”
Well this was awesome i feel like i don’t even have to read the books and then figure it out for fb
I just gotta come and watch your videos and its exact same thing
pretty much lol
Thanks for this video! ❤
Great tips and were apply these learnings to golf!
Thank you Dara for this video! Great work as always, really giving us great value to turn us into beast marketers 💪
love this type of video, more please
Hey, thanks Dara for sharing your wisdom. I woul love to see more about this! Regards :)
More to come!
Greetings from Turkey ✅
If you have a brand with multiple bestselling products would you create seperate ADV+ campaigns for each product or just house them in the same one? We have a men's accessory brand and they want to push multiple products, but seems like Meta only priortizes one or the other.
Hi, my product is only a summer product, and the Winner ads burned out in the CBO or stopped performing. So I transferred the post IDs to an ASC+ and had a constant ROAS of 3-4 for two weeks. Now the performance has suddenly dropped to a ROAS below 1 for two days, although I really haven't changed anything. What could be the reason for this? I would like to understand this. Maybe you can answer this question for me?
Hi Dara, is this video purely related to the headline? Or do you say with this video that single images with a good headline will always do better than a video or a carrousel?
What's the best creative ratio format?
Pls record video about brief , brolls etc. how make story line, etc. and if possible make some interview with Anze markovic 😎😎
Such a great idea. I actually work with Anze on some brands. He is truly one of the best.
What type of ads would u say dr squatch and true classic run? and why do you think they work so well and ways other smaller brands can implement the same thing? Thanks so much for the value in your videos
I’d love to see your take on how to design ads for brands like Pela or Owala that are more high-sku and design driven.
Amazing insight for headline ads, but I just don’t understand how you can pull facts and stats out of a brand like that.
TBH, I would be the wrong person to actually DESIGN ads for brands like that. In my real role as a creative strategist, I work with designers to make ads, generally starting from an inspo point that I collab with the designer on.
TBH design is not my strong suit.
How much should I spend on each ad creative when testing?
Do you ever do ugc for the brands since youre good at filming ? Full stack ugc 😂
Hi Dara, I love your videos!
I'm having an issue with my creatives. I create them as your research suggests, and for the first 2-3 days, they perform well, achieving a ROAS of 2-4, which translates to a 20-30% margin. I scale by 20% daily, but after 3-4 days, performance suddenly collapses to a ROAS of 0-0.8, which is obviously not profitable. This happens with almost 80% of my creatives.
Do you have any tips on how to fix this?
Thanks!
Hey there! It's so hard for me to diagnose without knowing your situation/industry/product/etc. Let me know some more details and I can try to help.
@DaraDenney thanks you for your response!
It is a beauty, problem solving, product for females of age 40+ .
I have 1 campaign per country, currently testing 2 eu countries. €30 daily start budget. 80% of my ads are video ads targeting the problem aware market. Have been able to scale single ads to 500€ ad spend before but since a drop 3 weeks ago nothing is scalable past 50€
@DaraDenney my 10% margin roas is 1.43
more of these
Top performing ad tips for OTT Platform brands?
Dear Dara,
I hope you are doing well, I have a quick question. I'm keen on pursuing a career as a creative strategist
for D2C brands.
Could you please share some insights on what recruiters or brands
specifically look for in candidates? I've noticed on LinkedIn that
employers often ask for examples of written or video ads. From your
experience, what other qualities or skills do employers value?
I''m 22 years old and don't have a lot of experience, do you believe
it’s worth pursuing a career in this marketing role? Are these
positions too saturated? Can you make a video that will help us start our careers in d2c space?
Thank you for your time and guidance.
Yessss video upcoming on this :) and you got this!! You're so early in your career and there is so much to learn and discover. I'd concentrate on getting in with an agency or brand and then potentially pivoting to a CS role once you learn more.
Thank you Dara so much, can't wait to see that video.❤❤
I have a supplement store with four products. The price ranges are as follows: the first product is $18, the second is $25, the third is $25, and the fourth is $30. When I combine my Facebook campaigns (one ASC and one CBO), Facebook tends to spend more on the lowest-priced product or the top-performing ads. Most of the time, the ads for the lowest-priced product are the top performers. Occasionally, I do get sales for the other products. However, if I separate the campaigns so each product has its own campaign, each product then has its own top-performing ads
that makes sense if you’re using highest volumes lowest cost. It’s easier to get conversions on lower AOV products. Segmenting is a good strategy to force spend to higher aov products
Wait..is that our Helm???
yep!! love it
🎞🎨🌷
its called CLEAR beats clever,
“the coolest shirt in the world” 🤔
is the shirt fonzie cool, actually cold like ice, keep me cool, cold like heartless?
confusion scares money
be clear and tell great facts about your products, if you cant well then make a better product
Disagree!
Facts tell.
Stories sell.