Ford CEO Jim Farley interview: "I’m sure glad we did that Tesla deal"
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- Опубликовано: 25 авг 2023
- Ford CEO Jim Farley interview: "I’m sure glad we did that Tesla deal"
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Probably the singular best decision made (outside of Tesla) to help move EV adoption forward.
Like all car companies, car models take 4 to 5 years to design. Ford knew from day one, through it's own testing before the truck was launched that it had all the problems. They did so to be first to market amongst the big 3. Their bean counters approved it as a calculated risk and went forward. Just like any other defect in a design. Sell it, take the money and apologize afterwards. This way they make money and then the dealer make money on the recalls and it keeps them happy. Same with the chargers. Ford probably has something in their agreement with Tesla about how well the charging software works with Fords vs GMs for the first year or two.
Jim Fare ly: “if you can’t beat ‘em join” 😂😂😂
Great point about Farley and his leader ship. The most incredible thing about the Tesla supercharger net work is how widespread it is. Imagine if back in whatever decade (say, 1970s whatever) General Motors or Ford or Chrysler just happened to own and operate the equivalent of most of the shell, Chevron, Exxon, BP, Circle K, Phillips 66, Texaco, and speedway stations on the freeways, and major, intersections, and at popular destinations. That is HUGE although we should also keep in mind that in the past people never had the ability to put gas or diesel into their vehicles at home unless they had a giant tank that was filled by a delivery truck.
In 2016, Elon Musk invited all the OEMs to join the Tesla Supercharger build-out-there were no takers. Late really is better than never. Good on Jim Farley.
One other thought... Putting a NACS plug on Blink, EVgo, or ChargePoint chargers will do very little to improve their reliability. As Peter Rawlinson said, it's like changing a screw top cap on a bottle of wine with a cork-it does nothing to improve the wine.
Yeah, it's clear that carmakers thought that they could make EVs go away, so they never went all in, like joining Supercharger. To be fair, it's Tesla decade plus of work that made proper EVs possible, and numerous didn't think it could be done, or not profitably.
Without actually being a standard offering up the grounds not to sue for patent infringement isn't really a deal worth considering.
Once the large corporations let go of their ego the sooner they can move forward. Great to see the original popularisers of ICE moving forward full sail.
Good thinking Mr Farley
Help Sam folks & hit the like button 👍👍👍 He deserves it !
The biggest surprise is that manufacturers are not testing their own products before selling them to customers, but really I have had alot of experiences with my Seat PHEV that gave me this impression as well.
Well charging is not rocket science but Musk is a rocket scientist so there is that. Farley is smart to team up with Musk and brave to be honest about the limitations of the lightning. I have always liked Ford and am glad they have Farley.
If you are going to use an adapter in the US make sure it's one from the automakers. Charging networks are about to ban third party adapters!
The Achilles' heal of EV's in the USA has always been the charging network. Tesla seems to be the ONLY EV maker to have recognized this and decided to address the issue, which has given Tesla vehicles a huge market advantage over all other V's msold in the USA. Tesla resolved the issue by building the best charging network with the best chargers. They are fast and reliable, and situated along the major nodes of the US Interstatee highway system. It was a no braienr, if you think about it. Henry Ford did the same thing with the Model T Ford models. Ford knew that the gas statiosn were few and far between in the early 1900's. He made the Model T's duel fuel vehicles which could operate on gas or alcohol, or any combination of the two. In those early days, most farmers had stills they used to make grain alcohol for consumption or for burning in their home's light fixtures. John T. Rockefeller, who owned Standard Oil, was always in a fight with Henry Ford, because Standard Oil wanted to dominate the gasoline and fuel market, so it got federal legislation passed which outlawed the operation of farmers' home stills for making alcohol.
Thanks Sam!
Any time!
Management by walking around, and talking to everybody. So many CEOs don't do that, and are surrounded by yes men.
It's a hard to say.
The Tesla network is the most expensive charging network with the highest and most fees.
Also the gen 4 tesla connector is limited to 500 kw max.
Whereas the ccs2 connector can handle 1200kw charging systems.
So if you have a taycan 500+kw charge system, you will have slow charging all the time.
As long as Ford and GM et al pay for access via licensing or via the app.
Benden just gave then @27bln in grants and loans via the DoE.
Here’s a weird spin, let’s start being and speaking honestly, yeah that will be cutting edge and surprising..
Thanks Viking. Agree. Connectivity standard is key to growth of any new industry. NACS for North America now. Makes sense to become World Connection Standard. It Worcks!
2:24 There are countries, that also show, that CCS proper maintained, can work pretty well. Even Tesla use CCS there and had placed their first V4 chargers there, not in NA.
Despite the given fact, that Tesla has to provide CCS Adapter on the stalls, to get goverment funding. So, all CCS can charge there too, sooner or later.
6:28 I know you never mentioned it, clear, it has to be a standard ^^
I mean, Tesla is so confident! They even use CCS.... oh wait :P
I'm moving to New Zealand next year
6:03 There two points key to this. Tesla had to invent the own plug, because there was none. Tesla had to build the network, because they want to sell cars. Which, turns out to be a great benefit.
But, i still not sure, if it is a good sign, to promote a monopol on any infrastructure.
Isn’t Jim Farley basically saying, “Wow the non-Tesla charging network is lousy. I recommend you don’t buy an electric Ford until 2025. In the meantime, maybe buy one of our hybrids” ?
I hope GM makes a deal too bc I have a Bolt and it would be great to be able to use an adapter on the Tesla network.🤞Also eliminating charging anxiety will most definitely boost sales so good call on Fords part
The problem with your Bolt is it charges at 50kw max. I know. We owned one. Good car but not for long traveling. Tesla from now on. ✌️
@@rgeniec I’ve done 150 and 250 at Electrify America chargers and I have the ultium battery swap from the recall and my 2019 can handle level 3 also no prob, but true faster the charge the faster the degradation. Yo I love my Bolt but my dream car is the EV Silverado and the Tesla Cybertruck
@@SugarRushTimes2030-gs3qp …the battery replacement is not Ultium.
I drove my Bolt from California to New Mexico and put 75,000 miles on it before GM bought it back. It was a great car.
I think that opening up the tesla supercharger network is good for other EV manufactures. While I don't think the decision to open up the Tesla network is necessary good for the company, it is totally in line with their mission statement of "Accelerating the worlds transition to sustainable energy." A big factor for lot of people in choosing to buy a Tesla is the supercharger network. I think Tesla have given that away for the "greater good" of all EVs.
Here's a freebie design suggestion to all the EV manufacturers, something I can make the persuasive argument to establish, complete with evidence.
Make charging ports on vehicles on the passenger side standard.
Simple. Powerful implications. Opens up a product market that is large in its own right.
Or better yet make the location of the charging port part of the NACS standard and make it on the right side. This will allow for curbside charging in left side drive like in the US. You can allow the charger to be on the left side in right side drive countries if you like, but... @JorgeLausell I want to hear your persuasive arguments and evidence so I can added them to my arguments.
It's just wiring - not the hardest thing in the world to put charging ports on both sides of the car. (That way the car is not lefthand drive/righthand drive specific.) Just a thought.
@@mb-3faze Casting would have trace for both sides.
Easy. Just needs to be done. Putting on the passenger side opens up some cool possibilities.
@@joelado Useful for curbside charging. This makes for options to add charging stations to sidewalk parking. Like parking meters of old. Also market for robotic mobile charger that you can engage with an app & it does it all remotely.
Evidence is in the estimations of addressable future markets for those products & services.
I dont think it was so much about how long it takes to charge. EA has 150, 250, 350kw chargers. Its about the reliability and pervasivity of the NACS network.
One of the things people love about superchargers is that there might be a line.. but they work 99% of the time.
two words --- range anxiety! It s a real thing
@naturalandgood yes, range anxiety is a real thing but less so with the Tesla network. The only time I have range anxiety now is when I have to travel to a non-Tesla charger (like remote Nevada) and the chargers are broken. When traveling on populous roads, there are plenty of Superchargers.
Thanks so much Sam
You are so welcome!
5:39 Tesla will get goverment funding, by adding CCS. So the netwrok can be used by any EVs, even those without NACS....
Volume please
0:40 Ford will showcase, maybe, that a port does not change an EV ^^ What people don´t want before, they don´t like after :) But it is some good press, at least.
I’m still angry thatFord and others have not paid something extra to join the network or at least start paying for future stations
2:50 So Ford customers, can do the same, as any EV can, when Tesla has fitted the CCS adapter into the chargers? What a smart move Ford made :)
Hello mate
I'm going to be a little upset the first time I'm on a trip and the superchargers are full because there are other brands of cars there. Maybe the build out of superchargers will keep up with demand. If it's just travelers using the superchargers it should be OK but I'm worried local apartment renters will be using them also.
If you're traveling, juice up out of towns. the apartment dwellers less likely to travel to charge
NACS might not have been a good deal for Ford if they planned to build out a huge network of their own but no automaker is capable of that. Automakers don't even make very many of the parts of the cars, they sure don't need to be getting into the charging business, it's not their core competency.
Who is responsible for the ridiculous charging system in so many countries.
Hey Jim, how about building Puma EVs in the USA without excessive complexities and pricing them at $25K? Ford has parts distribution, sales teams and service all over, which Tesla does not have. You could sell a million a year. Like Henry used to do a hundred years ago. Very few of us cheapskates want to buy Lightnings.
He's definitely late to thw game, and should have figured this out pre production. However, he did the right move swiitxhing to the North American standard charger from Tesla. It's by far the best.
Lucid is lack of technology
Remember when Ford was inexplicably firing EV engineers? Jim Farley knew then that Ford was not going to 'reinvent-the-wheel' from the ground up at Ford. They will adjust to industry-wide[...Tesla?] "best practices" in design and production. Proven design and automated production should allow Ford to compete, but legacy issues like labor size/cost makes Farley a hostage to Ford's cost/EV.
It’s not as though Jim Farley invented CCS. He inherited it by default, so he really doesn’t have to “admit” anything about the choice to go with CCS. Really what option did he have at the time?
Cut a deal with Tesla years ago?
So, did he borrow a Tesla and go on a road trip to see the difference?
If he would just put on about 100 more pounds and lighten his hair, we would have Chris Farley again. Damn, we all miss him.
I’m disappointed in that the poor performance of lithium batteries in minus 20 or their degradation in extreme heat, and then of course there’s the outright lies about range, problems at charging stations, , I feel I was deceived very disappointed poor resale
Why has it taken this for him to realise the lightning is rubbish, someone is lying to him with the specifications before it went into production, what happens now to the customers with an interior truck, also why does Tesla need to do a deal, I thought they were in the box seat,another thing companies changing to a new charging system, how many millions have been wasted with older plugs and systems that buyers are undoubtedly paying for
2:12 Building a monopol, normaly don´t make sense. Plus it has yet to come a standard, aside of PR talking :)( But... Who cares about facts when it is about Tesla :)
Farley slipped a notch in my approval when he made that dick comment about Musk just making a pickup for Silicon Valley buyers.
Farley should have been a little more humble after Sandy Munro's evaluations of Ford EVs.
Viking, you Monster!!!!😊😊😊😊
He may not realise it but he's opened the gate for ford brand supporters to turn to Tesla 😊
Ford GM and everyone else needs to use teslas battery cells as well. No reason to reinvent the wheel on such a basic part.
First?
Congrats.
yup
I wouldn’t trust him
Sell your Ford stock. Sell your GM stock. Buy Tesla now. This decision is too little too late.
Farley sucks as a ceo. Yes, he got the Lightning EV pickup truck and Mustang Mach1 EV into production (and signed deal to use half of Tesla super-chargers)... but then he dropped the ball.
These are basically Ford's FIRST GEN EVs, v.1 entries into the EV big leagues... and like VW's ID4 they fell short of the competition.
Farley SHOULD have personally driven a Mach1 & Lightning on long road-trips... A YEAR OR TWO AGO! And paid Sandy Munro for latest tear-down info on Teslas to copy, reverse engineer the latest, best tech A YEAR or two AGO!
Instead, Ford is trying to milk the gravy train, $70,000+ luxury ICE (gas, diesel) trucks that fewer and fewer Americans can afford what with inflation and higher interest rates. Meanwhile, Tesla keeps relentlessly improving technolgy AND LOWERING PRICES
Farley on Daniel Mac in the f150 lightning, ytshorts