Thumbnail Idea: Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart). Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success. This creates a visually striking and curiosity-driven thumbnail.
One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
Add-ons: Package of Pulse Candy is the best in the market. Great analysis, we often forget the small things, DS Group extracted the small to the prime level
I remember I was in class 5/6 maybe, when pulse was just launched and I had them, it felt like a bliss and bought for my classmates cause it was my birthday. I distributed them all to my friend and no one but my crush came and told me, so you are serving a ball of raw jaljeera or what 😂. Not everyone liked it then. But eventually, everyone in my locality and in few days, in my class too, started talking about how good pulse actually is. Surely, at first it didn't adjusted to our usually regular eclairs, mango bite or alpenliebe... But it grew to our taste buds as a mature tangy flavour and the rest is history ✨
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
Please creat a video on sujata mixer grinder As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
Still curious about one question! Picking up on a line mentioned all the while in the video it's all about the taste. Why was it so difficult for competition to catch up? Have 2-3 hypothesis here. 1. Competition was too late to catch up. 2. The R&D efforts created a MOAT, which resulted in difficulty in replicating the product effectively. 3. Pulse was probably just marketed better and effective distribution channels were created, rendering any replication of the product irrelevant. Thoughts?
Wonderful episode @ThinkSchool. Loved it. Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others? It would be interesting to watch. I would also request you to include their history in it. Thanks.
I feel this case study is incomplete Ganesh You missed how they managed with copycats and not enough explanation on unit economics and also the business lessons to learn from pulse .
Every single time there is a video about a company's rise.. I am checking the share price and there is a short term rise and then there is a huge fall.. very good example is Asian paints..
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Maa kasam nhi deta hun main😖😖 phir bhi mera koi gana nhi sunata hai🥺🥺😭 please sun lo bas ek baar😔😔39g
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
Govt should crack down on artificial sugar.
😊😊
Have been missing brand and business case studies from you for a while now. This was much needed
Alpenliebe: Al-Pen-Li-bè....Ganesh : Al-Pen-Li-BLE
😂😂😂 Yes thank you! It was distracting a f 🤣
Pulse kachha aam is a unique product with a very tasty twist. I always have one jar at home!
Maybe the next video you should watch is of foodpharmer :D
@harishrajora6453 I watch foodpharmer videos regularly. He is truly doing an excellent job exposing the lies of MNC companies.
Thumbnail Idea:
Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart).
Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success.
This creates a visually striking and curiosity-driven thumbnail.
👌
parsh 🙂🙂
Can use kacha mango bite as that fading away competitor in the thumbnail
@@rohithbandari Can kaccha mango sue the youtuber in such a case?
One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
Pulse took over coz Eclair and Melody both became 2 Rs. That's where our childhood ended
Make case study on dLF please I am watching since 8 year ago
+1
+2
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+4
+5
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
great case study after a long time. always love it when case study explains a new sector and insights about it which you wouldn't have thought
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
Great content, man ! Merry Christmas ⛄
The packaging, and its unique indian style of flavor made it stand out.
Quality Content. Thanks a lot!
Add-ons: Package of Pulse Candy is the best in the market.
Great analysis, we often forget the small things, DS Group extracted the small to the prime level
Hello ganesh sir, can you make a video about how can do market research? How to find the required data and how to analyse it?
Indeed
I remember I was in class 5/6 maybe, when pulse was just launched and I had them, it felt like a bliss and bought for my classmates cause it was my birthday. I distributed them all to my friend and no one but my crush came and told me, so you are serving a ball of raw jaljeera or what 😂. Not everyone liked it then. But eventually, everyone in my locality and in few days, in my class too, started talking about how good pulse actually is. Surely, at first it didn't adjusted to our usually regular eclairs, mango bite or alpenliebe... But it grew to our taste buds as a mature tangy flavour and the rest is history ✨
Always informative bro...make something on cloud storage business
Interesting facts about confectioneries... Thank u for covering this tiny daily life consumption thing...
Was that a mouse at 11:46 in the background?
It’s people walking around
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
Pulse company actually did good research
pulse research team needs special appreciation! 🔥
Wow! Ganesh ur content is getting better and better with each video!
This is definitely a good episode, learned quite a few interesting perspectives.
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
@@sunnyagarwal6616 XD You like your mouth full? 😳😳
Please creat a video on sujata mixer grinder
As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
You just increased their revenue by few crores. I need to try this candy now!!! Lol!😊
What abt Parle's Kachha Mango bite?
Kachhe aam ka xerox
Well explained detailed case study as always💯
Something ran behind Ganesh between 7:37 to 7:42 was that Rat ..???🐀
Nope it's a person, look at 0:55
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
Waiting for dhirubhai ambani part 2 video❤
Hey Ganesh bro , big fan here
Hi..
How did they tackle the copycats in the market..
Cuz they solved the brand over flavour, now it's like no one gonna choose denim over gucci
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
Amazing R&D, I must say!
Here in Bangladesh, Pulse is a must-have for road trips it saves us from throwing up
Weren't you guys with Radical Islamists boycotting India
use hajmola
👌👌 nice video
Good Case Study.
Appreciate the efforts.
6:31 Was that a mouse that ran behind in the background 😮
@7:39
This video was very informative andit gives very valuable insights about candy markets
Got here as soon as the notification hit
Still curious about one question!
Picking up on a line mentioned all the while in the video it's all about the taste.
Why was it so difficult for competition to catch up? Have 2-3 hypothesis here.
1. Competition was too late to catch up.
2. The R&D efforts created a MOAT, which resulted in difficulty in replicating the product effectively.
3. Pulse was probably just marketed better and effective distribution channels were created, rendering any replication of the product irrelevant.
Thoughts?
After so long I got the video for which I have followed you.
Thank you sir. Wonderful video.
Quite late but finally much awaited
Center shock is the mastermind behind it
Thank God u have came back to business lessons classes ❤️🔥
Great ❤
Can't match your pace that you make others understand the business easily 👌🏻
Your content day by day 📈📈
This is called content❤️❤️
Small Candy's market is still unorganized because small candy companies give more margin to retailers compared to big companies 😊
Great business study
How do you research? Any tools
Can you suggest any books or methods on how to do indepth research on any company or specific topic like you ..?? I really like your videos brother
0.12 - 0.35 banger of a music that was!
Please do a video on copper industry of world and in India...
At the time 12:28 of taste literally come out water from my mouth 😂 .. excellent experience ❤
I almost knew this was coming after listening about this in the podcast
Exactly at @17:32, There is a mouse running behind in the studio🤣. Bro, Maybe u cud start a Rat trap buisiness !! Just klidding
Thank you.
LOVE FROM PUNE MAHARASHTRA🇮🇳🇮🇳🇮🇳 😎😀😘❤🧡🤝😃🥰👍😉😍❤🥰
Pls make case study on chocolates too
please make more business case studies as before🙏
Wonderful episode @ThinkSchool. Loved it.
Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others?
It would be interesting to watch. I would also request you to include their history in it.
Thanks.
Please make a video on hajmola, as they haven't had any competitor and also about their strategy
Pulse got our pulse
I'm waiting
Alpeleble😂 was so funny
Think knowledge. Think School ✅
Can you link study materials?
Bhai mu me paani aa gaya ye video dekh k🥹
kisine rat notice kiya🤣😅
14:27 14:27
Are 2 rats running behind him!!
7:39 Is that a mouse in the back?😂
Edit: again 11:47😮
Edit: you have them as pet🤣
Happy Married Life Anna✨🎉🎊
I feel this case study is incomplete Ganesh
You missed how they managed with copycats and not enough explanation on unit economics and also the business lessons to learn from pulse .
I agree, it's a lot to cover. We'll try to dive deeper in future episodes.
❤ for the admiration i will get pulse today for your wonderful video and insights. Ds group strategy is mind blowing.❤
I feel like having a "pulse" now!
10:12 two mice 😮
You have a mouse 🐁 in your background
Edit: There is actually more than one 🐁🐁
Where 😯
I only saw hairs 😞
Yeah 😂😂👍 2 🐀
Lol yes at 6:31
Guys its not rat.. Its a person's movement
Human head
You missed how pulse competed with copy cats
8:12 A guy is trying to escape the tax system in India 😂
What happened to other pulse flavour, even though there are multiple flavour i have purchased only the raw mango one was just curious about the others
Bhai toothpaste baki h colgate vs dantkanti vs pepsodent
now i need one pulse candy
Try derby sourlover that every students love that candy
10:20 Master stroke
Ye pahle rajasthan mei launch as pilot project, hum bahut khate the, baad mei 2 saal baad iski ad aana start hui
My startup plane
So please 🥺
Make sure IPO will come sooner
It's not mouse as it seems, it's someone walking in the background, 😂
Waiting
A.bany boomer bought his olden days sugar boiled confectionery and I liked the khataa-meetha candy.
See that rat at 7:42😂
But how did they prevent the copycat problem?
Every single time there is a video about a company's rise.. I am checking the share price and there is a short term rise and then there is a huge fall.. very good example is Asian paints..
I'm a fan of coffee bite, alpenlibe, mango bite even now but I'm not getting it in any shop in Bengaluru 😢
how did they tackle competition?