One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
Yea... Research was focused on pulse, not Alpelable 😅... I couldn't take anything he said after that seriously when he kept saying Alpelable... Its like hearing the fake names of "Karare Kurre", and "Layers Chips"😂
Thumbnail Idea: Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart). Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success. This creates a visually striking and curiosity-driven thumbnail.
Eclairs and melody doesn't come under hard boiled candies. So the 48% doesn't involve them. Also they are sweet but pulse is sour so there is huge difference between both of them
The 1st lesson: do not ever rush to the market, always perfect you product before you launch in the market This only works in this case because it is not that uncertain but while developing new innovative products you should launch the product as soon as possible to ensure that there is demand for the product Edit: an insight from the lean startup book
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
You should do a video on how pentonic pen became a successful pen.Few year's ago jiffy jel and other brands dominated the market. Now they are not been seen
Just ordered the green mango Pulse pack from BlinkIt, and saw your video after that. I too wondered why Pulse (especially the kacha aam flavour) is doing so good since 4-5 years now, leaving behind many well established toffee brands who lost their market. I still remember my childhood candy Maha Lacto (idk if any of you have tasted it), it was extremely hit like Pulse back in the 2000s. I stay in Kolkata and here Pulse is the new 1 rupee alternative, starting from the tea thekas to online shops, pulse is my go-to candy now. I wish the DS Group all the best and all the Indian brands/startups should follow suit. Make the market so competitive that quality stays good and the product has to stay cheap, because the middle class in this country have always been a taken for granted population of this government, and previous governments before.
the idea is quite simple, we all love to eat raw mango cut pieces along with a mix of chill is and salt, which basically is a combination of 3 different flavors, this concept has been modelled into a Candy successfully by making the masala infused in it something unique...Brilliant move by DS group
Lessons i learnt :- 1) Do not rush on market if you have already idea how this sector works before lounch make product excellent then jump directly and disrupt the entire market. 2) If you can't do great things then do simple thing in a great way. 3) Disrupt < Excellent Disrupt
Pulse is owned by DS Group, which was an already-established company with brands like Baba ilaichi, Rajnigandha, Tulsi, Pass Pass, and Catch in its portfolio. They had the capital to burn. The case study should have been done on the DS Group.
If that is the case,why did the tata nano fail Even though they have lots of cash.similar case with other companies. It is all about the product. Sometimes that particular product may save the company.
I still remember when I first have it in my mouth and it literally gave me a totally different taste which I never got from a ₹1 candy and I loved it a lot
Add-ons: Package of Pulse Candy is the best in the market. Great analysis, we often forget the small things, DS Group extracted the small to the prime level
Lol its someone's head bun or pony tail... 😅 But yeah it definitely looked sus... Btw, did no one notice his saying Alpelable??? I wasn't even paying attention to the video much, as it kept distracting me... It kinda reminded me of the "karrare kurre" and "layers chips"😂
Thankyou so much for these insights , now when me and my friends gonna buy pulse, they will open it and eat, but all this will be running back of my head !!
Wonderful episode @ThinkSchool. Loved it. Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others? It would be interesting to watch. I would also request you to include their history in it. Thanks.
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
It was an amazing video please make more videos like this and 😅 can i get the ppt from your video I want to present this in my class It was very engaging video from start to end 👏
. perfect ur product bfr entering the market . if u can't do Great things, do simple things in great way . Masala works every time in India, a good one
Please creat a video on sujata mixer grinder As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
think school you missed one point ; its aslo the packing of pulse ! where everyone was giving candy in normal plastic like wrapper ,pulse gave a matt plastic wrapper which made it feel premium even at 1 rupee
Please make a detailed lengthy interview with DR SUBRAMANYAM SWAMY JI An ex Harvard University professor and very honest person in politics. A great economist and genius in defense matters. People love to listen his videos. Thanks.
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Maa kasam nhi deta hun main😖😖 phir bhi mera koi gana nhi sunata hai🥺🥺😭 please sun lo bas ek baar😔😔39g
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
Govt should crack down on artificial sugar.
😊😊
*Please Make a video on MLA MP salary* 🙏
So that everyone get to know how much they're earning 😢
6:31, 6:50, 7:21, 7:40, 10:32, 11:46, 11:52, 12:54, 13:09, 14:02, 17:31 Mouse Spotted, 14:26 Mouse Couple Spotted, 17:46 Whole family Spotted
Bhai pura video yahi dhyan rkhe ho lagta he 😂😂
@HiteshPandya-li5dd Multitasker ki nazar hai🤣
Wo mouse nahi hai glass ke piche log chal rahe hai😂😂🤦
@@krishantiya6868 i only saw that after you mentioned danggg
Saw the mouse after this comment 😅
Have been missing brand and business case studies from you for a while now. This was much needed
One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
Ur experience is speaking here bro 😅
You know a lot about this 😅
You know a lot about this 😅
great insight bro👍
Woow sahi kaha bro 2012 kaa yaad dilaa..jab bunk marke cigratte piney baad pulse khataa mei
"If you can't do great things, do simple things in a great way" Reminds me of the great bag maker Louis Vutton.
Pulse kachha aam is a unique product with a very tasty twist. I always have one jar at home!
Maybe the next video you should watch is of foodpharmer :D
@harishrajora6453 I watch foodpharmer videos regularly. He is truly doing an excellent job exposing the lies of MNC companies.
Bro but always keep sugar level in check.
do you smoke?
Lardass
great case study after a long time. always love it when case study explains a new sector and insights about it which you wouldn't have thought
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
CHAL CHAL , CAN YOU GIVE A BETTER NAME .
Bro, aapka product kisine copy kiya hai? Aur kiya h to kitne din me kiya ?
Bro can I contact you?
Alpenliebe: Al-Pen-Li-bè....Ganesh : Al-Pen-Li-BLE
😂😂😂 Yes thank you! It was distracting a f 🤣
@@sarthakchandra I stopped the video as soon as I heard it for the first!
Yea... Research was focused on pulse, not Alpelable 😅...
I couldn't take anything he said after that seriously when he kept saying Alpelable...
Its like hearing the fake names of "Karare Kurre", and "Layers Chips"😂
ah yes, nitpicking. Ingrained in the genetics of Indians. Kripya karke Nitpicking karna band kijiye, Dhanyawad.
@@rutobruv It's not nitpicking, it's just annoying & distracting.
Thumbnail Idea:
Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart).
Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success.
This creates a visually striking and curiosity-driven thumbnail.
👌
parsh 🙂🙂
Can use kacha mango bite as that fading away competitor in the thumbnail
@@rohithbandari Can kaccha mango sue the youtuber in such a case?
Who asked?
The way he explained taste of candy, Now I am craving for pulse
Great content, man ! Merry Christmas ⛄
This is the content that I subscribed for, it's been a long time that I've seen videos like this
pulse research team needs special appreciation! 🔥
The packaging, and its unique indian style of flavor made it stand out.
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
8:12 A guy is trying to escape the tax system in India 😂
Pulse took over coz Eclair and Melody both became 2 Rs. That's where our childhood ended
Melodi is still 1
Bro , where are you living . They both are still same as old .
@@Just-yb4pt eclair is two rupees since 2019 atleast
Eclairs and melody doesn't come under hard boiled candies. So the 48% doesn't involve them. Also they are sweet but pulse is sour so there is huge difference between both of them
The 1st lesson: do not ever rush to the market, always perfect you product before you launch in the market
This only works in this case because it is not that uncertain but while developing new innovative products you should launch the product as soon as possible to ensure that there is demand for the product
Edit: an insight from the lean startup book
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
But it will fade with UPI I guess
Quality Content. Thanks a lot!
Always informative bro...make something on cloud storage business
I simply love your analysis. They are fun to watch and learn along the way
Make case study on dLF please I am watching since 8 year ago
+1
+2
+3
+4
+5
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
Hello ganesh sir, can you make a video about how can do market research? How to find the required data and how to analyse it?
Indeed
i can help you with that .. i have 3 years of experince in market research and brand positioning
amazing case study ganesh
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
Wow! Ganesh ur content is getting better and better with each video!
Thank God u have came back to business lessons classes ❤️🔥
This is definitely a good episode, learned quite a few interesting perspectives.
There was a brand called - Bomb Blast candy! It was doing it before pulse...but execution is all what differentiated
You should do a video on how pentonic pen became a successful pen.Few year's ago jiffy jel and other brands dominated the market. Now they are not been seen
Can't match your pace that you make others understand the business easily 👌🏻
Just ordered the green mango Pulse pack from BlinkIt, and saw your video after that. I too wondered why Pulse (especially the kacha aam flavour) is doing so good since 4-5 years now, leaving behind many well established toffee brands who lost their market. I still remember my childhood candy Maha Lacto (idk if any of you have tasted it), it was extremely hit like Pulse back in the 2000s. I stay in Kolkata and here Pulse is the new 1 rupee alternative, starting from the tea thekas to online shops, pulse is my go-to candy now. I wish the DS Group all the best and all the Indian brands/startups should follow suit. Make the market so competitive that quality stays good and the product has to stay cheap, because the middle class in this country have always been a taken for granted population of this government, and previous governments before.
After long time business case study👏🏽
the idea is quite simple, we all love to eat raw mango cut pieces along with a mix of chill is and salt, which basically is a combination of 3 different flavors, this concept has been modelled into a Candy successfully by making the masala infused in it something unique...Brilliant move by DS group
Excellent case study...!
Lessons i learnt :-
1) Do not rush on market if you have already idea how this sector works before lounch make product excellent then jump directly and disrupt the entire market.
2) If you can't do great things then do simple thing in a great way.
3) Disrupt < Excellent Disrupt
6:31 Was that a mouse that ran behind in the background 😮
@7:39
Nope it's a person walking across.
Correct 💯
It's a mouse
No it's people walking
It's their head. Rest is covered by glass@@Albertjoshi
All.matters is one small.chamge,
And product is unique,
And study matters....
Well.explauned Ganesh Sir
Pulse is owned by DS Group, which was an already-established company with brands like Baba ilaichi, Rajnigandha, Tulsi, Pass Pass, and Catch in its portfolio. They had the capital to burn. The case study should have been done on the DS Group.
If that is the case,why did the tata nano fail Even though they have lots of cash.similar case with other companies. It is all about the product. Sometimes that particular product may save the company.
I never miss your insightful case studies, thank you Ganesh sir
Awesome explanation of this beautiful business case study. I loved it a lot also same from the past are really awesome.
Interesting facts about confectioneries... Thank u for covering this tiny daily life consumption thing...
*Bhai painstakingly researches and makes a market strategy video, hoping people would watch it and learn*
People - "mouse bro"
I still remember when I first have it in my mouth and it literally gave me a totally different taste which I never got from a ₹1 candy and I loved it a lot
Luv the content!!!
❤ for the admiration i will get pulse today for your wonderful video and insights. Ds group strategy is mind blowing.❤
Add-ons: Package of Pulse Candy is the best in the market.
Great analysis, we often forget the small things, DS Group extracted the small to the prime level
Was that a mouse at 11:46 in the background?
It’s people walking around
Yes
Lol its someone's head bun or pony tail... 😅
But yeah it definitely looked sus...
Btw, did no one notice his saying Alpelable???
I wasn't even paying attention to the video much, as it kept distracting me...
It kinda reminded me of the "karrare kurre" and "layers chips"😂
Interesting case study..thanks bro ❤
Well explained detailed case study as always💯
Can you suggest any books or methods on how to do indepth research on any company or specific topic like you ..?? I really like your videos brother
This should be a case study to see by all companies that investing in (dedicated) R&D you can get best products which can increase their profit.
Thankyou so much for these insights , now when me and my friends gonna buy pulse, they will open it and eat, but all this will be running back of my head !!
Sir, You are just incredible.
After so long I got the video for which I have followed you.
This video was very informative andit gives very valuable insights about candy markets
Wonderful episode @ThinkSchool. Loved it.
Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others?
It would be interesting to watch. I would also request you to include their history in it.
Thanks.
Amazing R&D, I must say!
The pungent taste is amazing
Waiting for dhirubhai ambani part 2 video❤
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
@@sunnyagarwal6616 XD You like your mouth full? 😳😳
Need more videos like this sir
Good Case Study.
Appreciate the efforts.
Bro is back ❤
Mouth watering case study!!
Thanks for deep case study
It was an amazing video please make more videos like this and
😅 can i get the ppt from your video
I want to present this in my class
It was very engaging video from start to end 👏
Hey Ganesh bro , big fan here
. perfect ur product bfr entering the market
. if u can't do Great things, do simple things in great way
. Masala works every time in India, a good one
The key strength was their existing distribution reach with lakhs of retail/pan stores along with ofc a great & differentiated product
I buy 30 at once and then binge on them. I don’t do this regularly. After watching this video, I think it’s that time I’m tempted for it lol.
Exactly at @17:32, There is a mouse running behind in the studio🤣. Bro, Maybe u cud start a Rat trap buisiness !! Just klidding
😂
Ig its someone's head that's walking outside
Please creat a video on sujata mixer grinder
As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
think school you missed one point ; its aslo the packing of pulse ! where everyone was giving candy in normal plastic like wrapper ,pulse gave a matt plastic wrapper which made it feel premium even at 1 rupee
Your content day by day 📈📈
I almost knew this was coming after listening about this in the podcast
Hi..
How did they tackle the copycats in the market..
Cuz they solved the brand over flavour, now it's like no one gonna choose denim over gucci
This is called content❤️❤️
At the time 12:28 of taste literally come out water from my mouth 😂 .. excellent experience ❤
Ganesh brother as i will be eagerly waiting for your business case studies we need a case study of Lalitha jewellery...
Please do a video on copper industry of world and in India...
you presented this so well that it made me go and buy pulse im-pulse-ively.
please make more business case studies as before🙏
Quite late but finally much awaited
Please make a detailed lengthy interview with DR SUBRAMANYAM SWAMY JI An ex Harvard University professor and very honest person in politics. A great economist and genius in defense matters. People love to listen his videos. Thanks.
Please make a video on hajmola, as they haven't had any competitor and also about their strategy
It is a good business story.
Remembering the days when one specific friend use to arrange this candy and we used to pay in advance. The craze 🤯
Mouse🐁 in background is the strategy of ganesh💡 that everyone watch full video without skip.
He Intentionally added them ...Just to engage us in comment.🧐
@@abhishek_singh9 exactly
Insightful
just amazing
Mouth watering information
Pulse company actually did good research
Got here as soon as the notification hit
Please do one of Supplements brand like Wellbeing nutristion, oziva, fast&up.
Thanks
Thank you sir. Wonderful video.
👌👌 nice video