Media Buying 101 What On Earth Does a Media Buyer Do Molly Setzer

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  • Опубликовано: 24 ноя 2024

Комментарии • 41

  • @pdbooch
    @pdbooch 7 лет назад +20

    I absolutely love the cake recipe analogy. That's a perfect way to communicate this line of work. Thank you so much!!!

  • @misterbenja
    @misterbenja 5 лет назад +35

    Came across this while researching media buying. Honest feedback --> You spend the first minute of the vid telling us who you were, not about media buying. You spent the next minute defining the two different media types (not sure why though). Then you spent the next minute making a cake analogy to something you still haven't clearly defined. At exactly 3:57, you tell us what you hope to do for the customer. At this point, I hoped more nitty gritty details would follow, but at 4:18, you immediately leave that topic and go on to explain how great your company is. Then I realized that you did not give clarity to the questions laid forth in your video caption and video description. Cake analogy was decent though. Keep doing it!

    • @joeyrusso47
      @joeyrusso47 4 года назад +4

      I actually found this video helpful as an overview - which I think is her point. I also think it was a great piece to share to people that want to know more about her, working with her. Now to your point, for a video or someone that wants to learn more about the nitty gritty that I was looking for (and maybe other people are too) no it didn't do that.... so I want to say good feedback but more importantly, great video that I think serves the purpose she needs :)

    • @LackLusterMedia
      @LackLusterMedia Год назад

      I just heard of "media buying" about 10 minutes ago. I feel like this was Media Buying 103 or 104. I still don't understand what it is.

  • @wadsworthpilot3634
    @wadsworthpilot3634 2 года назад +6

    Clearly this is an older video however as a new media manager for a large brand this was informative. Thanks

    • @MNJCU
      @MNJCU Год назад

      How did you become a media manager?

  • @onionwarrior7447
    @onionwarrior7447 3 года назад +6

    Thank you for this! I'm an (organic) social media manager looking to boost my career and I figured merging organic and paid would be a great next step. This gave me a clearer understanding of what I need to do.

    • @InsightCreativeWI
      @InsightCreativeWI  2 года назад

      Glad it was helpful!

    • @weizhenzhou6067
      @weizhenzhou6067 2 года назад

      Hi Onion, I was surprised to find someone in the same situation looking to merge organic and paid media in the next step pursuing a paid media planning/buying role. Saw that this comment was from a year ago, wondering if you have landed a job in paid media already? How’s it going?

    • @hectorsotomayor556
      @hectorsotomayor556 2 года назад

      Would you guys like to collaborate on learning?

    • @Seen_not_heard
      @Seen_not_heard 10 месяцев назад

      Any updates?

  • @matijamikovic5756
    @matijamikovic5756 Год назад +1

    Got an interview for a Media Buyer position and there's a commissions plan alongside a base salary. Is commission normal in the industry? Can someone elaborate a bit on this please?

  • @jaybauervideos
    @jaybauervideos 5 лет назад +2

    Great job Molly! Well done.

  • @csamurai958
    @csamurai958 5 лет назад +2

    Very helpful...Thank you Molly

  • @thisismahrukh
    @thisismahrukh 6 лет назад +4

    Thank you for this video. Much appreciated.

  • @Bemaseated
    @Bemaseated Год назад +1

    I’m using the “cake” analogy for new clients! Just sayin...

  • @andyj8455
    @andyj8455 4 года назад +2

    great video . thank you

  • @Aya-sp6xe
    @Aya-sp6xe 2 года назад +2

    Hi! Thanks a lot, can i ask how can I go through that field which courses I need to be a good media planner what is u recommendation ??

    • @InsightCreativeWI
      @InsightCreativeWI  2 года назад

      We would not know that. Call your local University. Thanks

  • @rashidmunir6003
    @rashidmunir6003 6 лет назад +1

    Thanks for the video.Highly appreciated.

  • @lovecello8915
    @lovecello8915 4 года назад +2

    Thank you sooo sooo much. Do you by any chance have a mentorship program?

    • @InsightCreativeWI
      @InsightCreativeWI  4 года назад +1

      We do not but we can answer some specific questions you might have in regards to media buying.

  • @ATIAutoBusiness
    @ATIAutoBusiness 6 лет назад +2

    Great video, Molly! Thanks for explaining it so well. I'm going to email you and I hope to learn more. Thanks.

  • @muthukumar-lw1yb
    @muthukumar-lw1yb 6 лет назад +1

    can you tell me what is new consumer classification system and what is media research?

    • @InsightCreativeWI
      @InsightCreativeWI  6 лет назад +3

      Although I don’t talk about “new consumer classification system” in my video, I did a little research and found that it is a system used to classify households in India. In regards to your second question, media research is researching the various forms media can take (TV, radio, billboard, print, direct mail, email marketing, digital marketing, etc.) and using that information to decide what’s best for advertisers.

  • @gadis6532
    @gadis6532 3 года назад +2

    Is media buyer title same as media implementer?

    • @InsightCreativeWI
      @InsightCreativeWI  3 года назад

      While we haven't heard that term used before, media buyers and media sales reps both implement, or coordinate, the recommended campaigns. Hope that helps!

  • @prestonriosss2657
    @prestonriosss2657 4 года назад +2

    So where’s this recipe at?

  • @chartreusecircle1546
    @chartreusecircle1546 Год назад +1

    She can buy my media any time….

  • @funnellsites1557
    @funnellsites1557 3 года назад +3

    Are you guys hiring entry level buyers?!

  • @movieking3768
    @movieking3768 2 года назад +2

    What is Molly's Instagram?

  • @nunya5235
    @nunya5235 3 года назад +2

    niceeee

  • @Lamusic90210
    @Lamusic90210 4 месяца назад

    This doesn't explain it very well at all sadly