SO... this is VERY different from my normal content. Curious to know what you think... I'm definitely not going to become a vlogger anytime soon, but it was fun to be more "artistic" with the editing. Let me know if you like this kind of content and if you'd like to see more stuff like this :)
I think this type of content for media buyers could be 🔥!! Never seen it and thoroughly enjoyed it. Maybe during the pauses where you talk about decisions (example scaling ), dive a little deeper into the why, and the potential risks/rewards. So much of media buying is the when, and this moving, day in the life of content is awesome! You could have something here. 😊👍
@@rafaelhorna868 thank you for your thoughtful reply, Rafael! I totally agree with you and probably would have had more mind to give my “behind the scenes thoughts” if it wasn’t Black Friday and if I had permission to give more info about the clients. Maybe next holiday 😃
I do monitor daily, but not as aggressively as Black Friday! This is really one of the only times when I monitor results in “Today” and optimize from that on an hourly basis... because $70k/day by the hour is a good chunk of money. In general I’m looking at things at first from last 7 days, then seeing how it’s pacing for the week or last 3 days for optimizations. Hope that makes sense!
I would love to see you do a video of you coming up with a strategy for a client. It would be nice to see where you start, how you get ideas, and how long it usually takes you. I saw in this video it took you about an hour. Is that the usual?
Haha, love that you caught that. Generally it takes me waaayyy longer than an hour. In this case, I was referring to strategizing on how to scale a client from $30k/day to $50k/day given the current campaigns, where I could scale, if I needed to add new ad sets or campaigns, how to divide spend between retargeting and prospecting. So, not a full blown strategy, just how to get from point A to point B given the current day’s data. A full blown strategy, for me, takes days...
Great question. All that I did here was double the ad spend on the ad set. On days like BFCM when the market is hot and ready to convert, you don't have to worry about slowly scaling up... it is THE DAY to push the pedal, so to speak.
My comment is going to be a little long I hope you read it and that it is okay... So first I just wanna say that I liked this video a lot, the way you documented the day and gave some insight as to what it is like to run big ad accounts and how you go about it was really valuable and insightful! So thank you for that I enjoyed it a lot and it was helpful. I just have some questions about the video and some things you said. First, I am wondering what it means when you are "shifting ad spend around between campaigns and ad sets"? Are you just editing the budget on the current campaigns/ad sets that are active and running? Also, does this affect performance at all for the active campaigns if you are changing the budget on them, or how about the ad sets? Does this affect the ad set performance or anything like that when you change the budget, if that is what you were doing? Same with decreasing the ad spend for the client by 40%. Are you doing this in the campaign that is currently running? The second question that I have is when you showed the Twitter screenshot of nick and you mentioned "DTC", I'm wondering what the is exactly?
Great questions, Anthony, happy to answer. So, what I meant by "shifting spend around" was literally just shifting/increasing/decreasing spend amongst campaigns depending on performance. It was just based on live campaigns and what was doing best vs what wasn't doing as well. On this day only it tends to improve performance... literally the only day that I ever run campaigns like that. Right now for that same account I have decreased spend to about $15K/day and will sustain/increase that until shipping times run up. DTC = direct to consumer... this is just a fancy way of saying that this is an eCom brand that owns their supply chain! Hope this helps :)
Hi Dara, I really like your content, thank you so much for sharing! I just had a question about new creatives.. when you test them, do you put them under existing campaigns (tofu, bofu, mofu..) and adsets or do you create new campaigns each time you have a new ad?
Wow, thank you so much! TBH there are two major ways I do this depending on the budget: with bigger budgets I have a testing campaign and that's where I like to do creative testing and for smaller accounts I'll just out the new ads into all campaigns.
@@DaraDenney your videos are dope btw - but if you can spend 60Gs and be profitable then all you need to do is set up a shopify choose a solid product from somewhere and be a millionaire
Hi Dara, in those instances where you spend a lot of money on ads (50k per day in your case) and you want to increase budgets, does the 20/3 rule (increase 20% every 3 days) really matter? Because you said that you increase the budget pretty drastically in the same day
Great question, Nicolas. Black Friday weekend is a time for that 20% “rule” is thrown out the window for almost all brands and budgets. (In general, I do work with larger clients and in those cases I don’t often follow the 20% rule.) It all depends on your budgets, how your results are rolling in, and the level of risk you’re willing to take. I wouldn’t generally scale up as aggressively as I do on this video on a normal day... but when the conversion rates are as 🔥🔥🔥 as they are... you want to take what you can get. Hope that helps!
Thanks Daniel, and that's a great point, unfortunately I didn't feel comfortable showing my clients data in real time... maybe next time if I can get their permission! But I agree that my audience would have gained A LOT from that... definitely something I'd like to find a solution for in the future. Thanks for your comment and keep in touch!
@@DaraDenney I have a question to you, what's the best media buying course out there? Any recommendations i have experience with fb and ig but i need full course
SO... this is VERY different from my normal content. Curious to know what you think... I'm definitely not going to become a vlogger anytime soon, but it was fun to be more "artistic" with the editing. Let me know if you like this kind of content and if you'd like to see more stuff like this :)
Nice vid!
@@DavidMccommons1 🙏🏼 thank you David! Glad you enjoyed!
I think this type of content for media buyers could be 🔥!! Never seen it and thoroughly enjoyed it. Maybe during the pauses where you talk about decisions (example scaling ), dive a little deeper into the why, and the potential risks/rewards. So much of media buying is the when, and this moving, day in the life of content is awesome! You could have something here. 😊👍
@@rafaelhorna868 thank you for your thoughtful reply, Rafael! I totally agree with you and probably would have had more mind to give my “behind the scenes thoughts” if it wasn’t Black Friday and if I had permission to give more info about the clients. Maybe next holiday 😃
I LOVED it!! Pls do more!!
Nice to see you Officially Working, never seen anyone doing that. I am liking it
Thank you, Hashim ❤️
Make video on how to work as a media buyer.
Tip and tricks on how to start working and how to make a budget, things to look for
While dealing with higher budgets like > 1000$,do you monitor all day and turn off the adset/campaign if it's not profitable after a certain amount?
I do monitor daily, but not as aggressively as Black Friday! This is really one of the only times when I monitor results in “Today” and optimize from that on an hourly basis... because $70k/day by the hour is a good chunk of money. In general I’m looking at things at first from last 7 days, then seeing how it’s pacing for the week or last 3 days for optimizations. Hope that makes sense!
I like this vlog style LOL
Thank you, Chaky 🙂 but it was a lot of work and so much time to edit... 😅
I would love to see you do a video of you coming up with a strategy for a client. It would be nice to see where you start, how you get ideas, and how long it usually takes you. I saw in this video it took you about an hour. Is that the usual?
Haha, love that you caught that. Generally it takes me waaayyy longer than an hour. In this case, I was referring to strategizing on how to scale a client from $30k/day to $50k/day given the current campaigns, where I could scale, if I needed to add new ad sets or campaigns, how to divide spend between retargeting and prospecting. So, not a full blown strategy, just how to get from point A to point B given the current day’s data. A full blown strategy, for me, takes days...
Yes please Dara
is it that crucial to shift budget from Adset to another? or should we turn off the one that is not doing well? and thank you for the content.
i have a bachelor’s in media communications. Wanted to get into media buying for a while. How does one get a job in media buying?
Be sure to watch my video "How to Be a Media Buyer"!
Dara you are amazing 🤩!
Thank you Monika :)
Osm video dara😍😍
Thank you!
3:37 How did you double your ad spend?
Great question. All that I did here was double the ad spend on the ad set. On days like BFCM when the market is hot and ready to convert, you don't have to worry about slowly scaling up... it is THE DAY to push the pedal, so to speak.
@@DaraDenney Thanks
My comment is going to be a little long I hope you read it and that it is okay...
So first I just wanna say that I liked this video a lot, the way you documented the day and gave some insight as to what it is like to run big ad accounts and how you go about it was really valuable and insightful! So thank you for that I enjoyed it a lot and it was helpful.
I just have some questions about the video and some things you said.
First, I am wondering what it means when you are "shifting ad spend around between campaigns and ad sets"? Are you just editing the budget on the current campaigns/ad sets that are active and running? Also, does this affect performance at all for the active campaigns if you are changing the budget on them, or how about the ad sets? Does this affect the ad set performance or anything like that when you change the budget, if that is what you were doing? Same with decreasing the ad spend for the client by 40%. Are you doing this in the campaign that is currently running?
The second question that I have is when you showed the Twitter screenshot of nick and you mentioned "DTC", I'm wondering what the is exactly?
Great questions, Anthony, happy to answer. So, what I meant by "shifting spend around" was literally just shifting/increasing/decreasing spend amongst campaigns depending on performance. It was just based on live campaigns and what was doing best vs what wasn't doing as well. On this day only it tends to improve performance... literally the only day that I ever run campaigns like that. Right now for that same account I have decreased spend to about $15K/day and will sustain/increase that until shipping times run up.
DTC = direct to consumer... this is just a fancy way of saying that this is an eCom brand that owns their supply chain!
Hope this helps :)
Hi Dara this is very insightful. Never knew facebook Ads where like this. Would love to learn more
Glad you enjoyed it! A lot more to come.
Hi Dara, I really like your content, thank you so much for sharing! I just had a question about new creatives.. when you test them, do you put them under existing campaigns (tofu, bofu, mofu..) and adsets or do you create new campaigns each time you have a new ad?
Wow, thank you so much! TBH there are two major ways I do this depending on the budget: with bigger budgets I have a testing campaign and that's where I like to do creative testing and for smaller accounts I'll just out the new ads into all campaigns.
@@DaraDenney thank you so much! Looking forward to the next video!
girl.....you need a more ergonomic set up :) 1:35 gave me a backache
all jokes aside, amazing video as always. so relatable
Omg I know! I planned on digital nomading all this year... but now I am seriously rethinking my set up...
Why Dont you start your own brand?
I did that before! Not for me at the moment :)
@@DaraDenney your videos are dope btw - but if you can spend 60Gs and be profitable then all you need to do is set up a shopify choose a solid product from somewhere and be a millionaire
Hi Dara, in those instances where you spend a lot of money on ads (50k per day in your case) and you want to increase budgets, does the 20/3 rule (increase 20% every 3 days) really matter? Because you said that you increase the budget pretty drastically in the same day
Great question, Nicolas. Black Friday weekend is a time for that 20% “rule” is thrown out the window for almost all brands and budgets. (In general, I do work with larger clients and in those cases I don’t often follow the 20% rule.) It all depends on your budgets, how your results are rolling in, and the level of risk you’re willing to take. I wouldn’t generally scale up as aggressively as I do on this video on a normal day... but when the conversion rates are as 🔥🔥🔥 as they are... you want to take what you can get. Hope that helps!
This is dope love the content but wish you showed more of what's going on in the process through ads manager.
Thanks Daniel, and that's a great point, unfortunately I didn't feel comfortable showing my clients data in real time... maybe next time if I can get their permission! But I agree that my audience would have gained A LOT from that... definitely something I'd like to find a solution for in the future. Thanks for your comment and keep in touch!
Thanks useful information as usual 👌
Thanks Milad!
@@DaraDenney I have a question to you, what's the best media buying course out there? Any recommendations i have experience with fb and ig but i need full course
@@miladebeid9396 Ooof good question. Andrew Foxwell has some great courses that I would check out!
LFS