The Secret Why Rappers Drop Songs on Instagram

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  • Опубликовано: 7 фев 2025
  • One of the newest trends in music is rappers releasing songs on Instagram... however, the social media app was not designed for listening to music. So then why are the biggest rappers such as Drake, Kendrick Lamar, Kanye West, and Playboi Carti all posting new music on Instagram?
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Комментарии • 194

  • @fxn09here
    @fxn09here Месяц назад +277

    Ngl, this is the best yapping about rap RUclipsr

    • @Eleven_11
      @Eleven_11  Месяц назад +40

      Yo thank you!

    • @JeromeProductions
      @JeromeProductions Месяц назад +6

      😂

    • @finallydan
      @finallydan Месяц назад +14

      way better than fantastic hip hop bro 😂

    • @immnnuel
      @immnnuel Месяц назад +4

      called this nga "RUclipsr" yo im cryin 😭😭😭😭

    • @owtcurry
      @owtcurry Месяц назад

      @immnnuelnigga isn’t that what it’s called?

  • @MICHAELSOUTH
    @MICHAELSOUTH Месяц назад +47

    This guy sounds like LA girl talking bout her new gym membership

  • @TW9Onlinenow
    @TW9Onlinenow Месяц назад +36

    I think the reason bigger artist are dropping on Instagram is because most of their platforms have been messed up by their labels, whether its by bots, ads or a bunch of playlist.
    The new programme is artist selling directly to their fans, so these bigger artist now need to see how many of the millions actually transfer over to a new profile easily. That gives them a better understanding on how much leverage they have.
    Their next step is collecting all that data.

  • @famouspipegame
    @famouspipegame Месяц назад +129

    people who don't use IG are late to IG drops. because we gotta wait for that one dude to unofficially upload the song to youtube or spotify 😭

    • @KieryGod
      @KieryGod Месяц назад +12

      Is people who don't use Instagram a thing

    • @Nohypocrites
      @Nohypocrites Месяц назад +5

      Yes yes we are lol

    • @KieryGod
      @KieryGod Месяц назад +1

      @@Nohypocrites at least you use Twitter?

    • @martinwalters8677
      @martinwalters8677 Месяц назад

      ​@@KieryGod Yea. I've never used IG or Tik Tok in my whole life. I'm 23 btw

    • @rapuniverze2998
      @rapuniverze2998 Месяц назад +5

      everyone on Earth uses instagram

  • @TH1NKINGOUTLOUD-v1z
    @TH1NKINGOUTLOUD-v1z Месяц назад +119

    a majority of the chiraq drill diss songs used to be a facebook

    • @jerseygetsherwetter345
      @jerseygetsherwetter345 Месяц назад +1

      yea in 2010/11

    • @TH1NKINGOUTLOUD-v1z
      @TH1NKINGOUTLOUD-v1z Месяц назад +3

      @@jerseygetsherwetter345 yea its been a method longer than we think that's my point

    • @TH1NKINGOUTLOUD-v1z
      @TH1NKINGOUTLOUD-v1z Месяц назад +2

      @@jerseygetsherwetter345 not just in 2010-11 a majority of those old videos that are scattered in random youtube channels (these channels aren't the ones who shot the film either it was just someone who took it from facebook)
      Example: The Lil Jojo BDK music video

  • @louciouss
    @louciouss Месяц назад +44

    Carti releasing on insta cuz he forgot his spotify password 😭😭

    • @KingZwei2
      @KingZwei2 Месяц назад

      I think he also forgot his ig password 🙏

  • @maestroauftesto1161
    @maestroauftesto1161 Месяц назад +34

    Maybe Meta will include a music streaming service inside Instagram in the future and the big artists and labels are the first that get to know that.
    So they can finally outcompete TikTok and all music streaming platforms.
    This would be devastating though for smaller artists because for them it would be like fighting in the colosseum.
    Monopolistic dystopia.

    • @obamadidyourmom
      @obamadidyourmom Месяц назад

      Oh fuck no. That sounds even when worse than how we receive music now. Possible tho, idk if they care that much

    • @LeakObama
      @LeakObama Месяц назад +2

      Will be great door smaller artists

    • @jaychulo.F
      @jaychulo.F Месяц назад +2

      And my friends tried to tell me it made no sense doing that 2 years ago 😂

  • @BlueWhale183
    @BlueWhale183 Месяц назад +54

    Bold British dude aggravating as shit 😂

    • @organicll.
      @organicll. Месяц назад +9

      hes called Blackhaine i think and he has been on stage with both kanye and carti

    • @marco3391
      @marco3391 Месяц назад

      why?

    • @BlueWhale183
      @BlueWhale183 Месяц назад

      @@marco3391 “NEW CARTI DROPPING .. TONIGHT !!!!

    • @IllIlIlIIlIllIIlII
      @IllIlIlIIlIllIIlII 23 дня назад

      Carti likes bald white people

  • @damarkisallen1013
    @damarkisallen1013 Месяц назад +16

    Honestly hoping it ends it’s so annoying they have music and are intentionally inconveniencing they’re fans

  • @Thebiggestcheeze
    @Thebiggestcheeze Месяц назад +38

    4:59 I haven’t listened all the way through so maybe u do address it BUT, a major factor behind recent IG releases is bc it allows artists to release music, without their record labels interfering. Carti can drop the music HE wants without his label editing/cutting. Same for Kendrick and Drake - since they’re both signed to UMG, the only way to bypass their outright ‘GTFO’ is to drop first on IG, pump up the hype for the beef. Then UMG can’t outright stop them from continuing it.

    • @Thebiggestcheeze
      @Thebiggestcheeze Месяц назад +4

      With that being said, I am super glad I found this channel. Your content do be pretty good

    • @xrayyyyq12
      @xrayyyyq12 Месяц назад +3

      the vid does mention

    • @KTdaLibertian
      @KTdaLibertian Месяц назад

      Kendrick not signed to UMG hes DISTRIBUTED by UMG... It's completely different, for example he turned GNX in the day it came out cause besides putting it on platforms hes controls everything not label people or heads..

  • @montycbenjamin25
    @montycbenjamin25 Месяц назад +11

    This a fire ass SoundCloud commercial

  • @landris6078
    @landris6078 Месяц назад +75

    I was wondering why carti

    • @thelistener2909
      @thelistener2909 Месяц назад +5

      This has to be one of the comments of all time

    • @landris6078
      @landris6078 Месяц назад

      @@thelistener2909 one of the what?

    • @fishscalee
      @fishscalee 29 дней назад

      chills…

  • @TRXST.ISSUES
    @TRXST.ISSUES Месяц назад +8

    You played that yelling dude so many times... aghh

    • @RCX_Sco1
      @RCX_Sco1 Месяц назад

      1 time was already too much

  • @rishavfash1r
    @rishavfash1r Месяц назад +13

    fire

  • @barsthehippie
    @barsthehippie Месяц назад +3

    Man i been doing this because people never wanted to go to SoundCloud or RUclips.

    • @barsthehippie
      @barsthehippie Месяц назад

      Well this is why i started, i’m on all platforms now but it’s all free music that will now be IG exclusives due to the fact i own only the lyrics.

  • @LIVESTREAM19XX
    @LIVESTREAM19XX Месяц назад

    Ye is teaching Carti how to play the direct consumer game without getting finessed in the industry.Dame Dash taught Ye now Ye teaching Carti 🙏🏽

  • @timmy5876
    @timmy5876 Месяц назад +3

    Great vid and maybe u knew this but Purp and Lil mosey weren’t allowed to drop on streaming platforms because their labels didn’t think the music was good enough and as time has gone on it’s clear why. They posted loads on instagram saying F the label for not letting them drop so they’d drop on soundcloud which is good but the songs didn’t move anyone and eventually the labels released them and you’d then expect them to drop whatever they wanted to which is good in theory but it flopped. Soundcloud is still a good platform for artists who are just being mistreated by their labels but those 2 artists weren’t allowed to drop for a different reason

  • @JustANobody_55
    @JustANobody_55 Месяц назад +25

    tyler the creator did it first with DOGTOOTH, SORRY NOT SORRY ETC. BACK IN MARCH OF 2023 BUT I GUESS PEOPLE FORGOT ABOUT IT

    • @jakebrubaker5533
      @jakebrubaker5533 Месяц назад +4

      chance a few years before

    • @bane8305
      @bane8305 Месяц назад

      nope

    • @SamiDaComposer
      @SamiDaComposer Месяц назад +7

      Bro noggas was doing this in face book days before ig came to light back in the chi raq drill days(before chief keef was keef) and many others too 😂 this has been a thing for a long time

    • @swishdjr
      @swishdjr Месяц назад +1

      kanye in 2022 with censori overload

    • @ninety1nethagawd
      @ninety1nethagawd Месяц назад +1

      ⁠@@SamiDaComposerthese is all casuals lol they jus talkin to hear theyself.

  • @AngelPoo-dq1mg
    @AngelPoo-dq1mg Месяц назад +15

    i love your videos

    • @Eleven_11
      @Eleven_11  Месяц назад +5

      I appreciate you watching them 🙏🏻

  • @percplus
    @percplus Месяц назад +2

    ima start dropping on instagram

  • @TheCoolmandingo
    @TheCoolmandingo Месяц назад +16

    Continued success and prosperity youngn! Salute 🫡

  • @Eye4anIye
    @Eye4anIye Месяц назад

    First person to ever drop a whole song was A$AP Rocky when he dropped the music video with Playboi Carti

  • @ckShake
    @ckShake Месяц назад +2

    I tried it 2 years ago, got alot of exposure. Might do it again but producing and writing isn't my bread winner. If life circumstances weren't as bad I could've invested more into a strategy, but hey live and learn

  • @Armund
    @Armund Месяц назад +4

    tf we gon get instagram music 😭😭

  • @bent6301
    @bent6301 Месяц назад +3

    instagram needs to see this

  • @TRYMECUH
    @TRYMECUH Месяц назад +28

    why isnt this going viral?

    • @BANDSMONEY
      @BANDSMONEY Месяц назад +3

      Dude, this is not a video worthy of going viral. Literally, none of these guys' videos went viral. It's a pretty big expectation from someone who's never gone viral

  • @unknown__luck
    @unknown__luck Месяц назад +4

    Good vid bro

  • @AstroV9
    @AstroV9 Месяц назад

    it's because they don't need to clear samples on IG, so it's far easier to release on there eg. 6:16 in la has samples from drakes dad playing the guitar, which he would obviously never clear for kendrick to drop officially, so kendrick leaves it on insta because he legally can't put it on streaming services

  • @kxllmxr18
    @kxllmxr18 Месяц назад +8

    The narrators voice is not for me

    • @1issah
      @1issah Месяц назад

      tf u mean he just sounds like a normal dude 😭

  • @iidkasmrr
    @iidkasmrr Месяц назад +1

    15:30 answer

  • @thebatterymill
    @thebatterymill Месяц назад

    Mixtape sites and MySpace filled this space in the day

  • @Zubairramen
    @Zubairramen Месяц назад +1

    13:55 Idk where u got that info from, that Spotify is one of the highest paying music streaming platforms, but it's absolutely false. Spotify barely pays us artists, compared to all the other platforms, and they even have beef with Drake because he was being vocal about their greediness. Tidal pays the most to artists, then Apple Music, them Amazon Music, then RUclips music, THEN Spotify, being one of the lowest paying only $0.003 - $0.005 per stream.

  • @Jetsonnewyork
    @Jetsonnewyork Месяц назад +6

    They just tryna be different

  • @bigmurr6265
    @bigmurr6265 Месяц назад +5

    wish they just drop normal

  • @myji777
    @myji777 Месяц назад +1

    I literally use to watch my full songs on insta

  • @kingspk_
    @kingspk_ Месяц назад +1

    Carti started it if you wanna say rocky did think again he posted PLAYBOI CARTI song not his and the carti went on with it and then drake and kendrick followed

  • @Dbryson23
    @Dbryson23 Месяц назад +1

    There's no question they're getting paid SOMEHOW by posting music on they platform

  • @spy123bleb
    @spy123bleb Месяц назад +5

    when did corpse husband care about the rap industry

  • @Jay999_W
    @Jay999_W Месяц назад +3

    Whatever happened to Jay Rock? His last single was Nov last year and his last album was 2018 he just kinda disappeared. I know he was jus at the TDE Christmas concert but no new music???

    • @realb_austin
      @realb_austin Месяц назад +1

      I hope he’s getting ready to drop cuz Dot Ab Soul Dochii and even Schoolboy Q all released this year

  • @xrayyyyq12
    @xrayyyyq12 Месяц назад +5

    great vid

  • @RickySaidHi
    @RickySaidHi Месяц назад +10

    good lord, 16 minutes, spit it out

  • @poonchibugiz
    @poonchibugiz Месяц назад +1

    thsi video couldve been under 3 minutes the dragging is insane

  • @Mr.SuperDigital
    @Mr.SuperDigital Месяц назад

    I been doing this for years now

  • @carti.stan445
    @carti.stan445 Месяц назад +2

    when artists glaze carti no one bats an eye but when i do it its gay

  • @Kitty_Productions_KP
    @Kitty_Productions_KP Месяц назад +4

    12:43 carti dont give a fok about his fans so im not suprised if he keeps doing this ;-;

  • @jcutler1295
    @jcutler1295 Месяц назад +4

    Drake dropped on finsta as a screw off to his label u should know that

    • @sixwayback
      @sixwayback Месяц назад

      He fr didn’t mention its a way to fight back against the labels. Did gang not read the petitions

  • @PrettyboyAshtun
    @PrettyboyAshtun Месяц назад +7

    low attention spans perhaps

    • @ak-jxrdy-7
      @ak-jxrdy-7 Месяц назад +1

      I blame the SoundCloud wave where artists like XXXTentacion would drop tracks that are 1 minute and 32 seconds. He claimed that it made the fans crave more, which makes sense, but you're also cultivating a fan base with what you mentioned... Low attention spans, which you really don't want as an artist.
      Just look at Ice Spice performances when she isn't hitting her emote.

    • @tinicoleofficial
      @tinicoleofficial Месяц назад

      @@ak-jxrdy-7nah I’m convicted it was way before that just bc of this instant gratification & smartphone era we live in

  • @oservoasafe
    @oservoasafe Месяц назад

    we all know people download Instagram reels and post them on youtube and other places. so the inconvenience for the fans isn't that big of a deal. the music that is being put out on Instagram is a clear way to bypass the music streaming industry, wich these big artists don't have to rely on anymore to keep being relevant. as for the money, if you have fans, you will sell out shows so that's enough to live well i guess

  • @F.I.M_the1
    @F.I.M_the1 Месяц назад +1

    They clearly have some sort of contract with Insta, otherwise this sht makes no sense

  • @johnboy4955
    @johnboy4955 Месяц назад +9

    Playboi carti went from being one of the coolest rappers to one of the most annoying toxic enigmas I’ve ever seen

  • @realkano
    @realkano Месяц назад

    I swear this guy voiceover is the one that does those cop videos

  • @itsX2024
    @itsX2024 Месяц назад

    Rocky started this trend basically with Our Destiny with Carti

  • @spelbreker_wodan
    @spelbreker_wodan Месяц назад +1

    Bro what was the secret? You just randomly pulled some facts with no argument or conclusion

  • @willemnachtegaal1579
    @willemnachtegaal1579 Месяц назад +1

    kanye was first with that censori track

  • @ESTHERMAHLANGU-o3b
    @ESTHERMAHLANGU-o3b Месяц назад +1

    Asap rocky is the first to do this in 2022

  • @mozzydrif3640
    @mozzydrif3640 Месяц назад +2

    An I think they label won’t get a cut of it so anything that they make on ig is 100% the artist.

  • @forest5306
    @forest5306 Месяц назад

    Because they are soft promos. They are meant to be talked and spark headlines and not really meant to be constantly listened to. That’s why All Red by Carti was such a big deal even though we’ve recieved like 6 songs before that making All Red Playboi Carti’s highest charting solo song

  • @rapuniverze2998
    @rapuniverze2998 Месяц назад +1

    Dope content

  • @Shakethe5Dusts
    @Shakethe5Dusts Месяц назад +1

    >(they) not like us
    >shake the 5 dusts

    • @ak-jxrdy-7
      @ak-jxrdy-7 Месяц назад +1

      >Take the 5 guns.
      >Gave her my love.

    • @Shakethe5Dusts
      @Shakethe5Dusts Месяц назад

      @ you didn’t shit on drake writing Oncemore,

    • @ak-jxrdy-7
      @ak-jxrdy-7 Месяц назад +1

      @@Shakethe5Dusts I was following your rhyme scheme...

    • @Shakethe5Dusts
      @Shakethe5Dusts Месяц назад

      @@ak-jxrdy-7 i was telling you what the kendrick title was based on. Fantano aint gonna tell ya

  • @CXTIRXCH
    @CXTIRXCH Месяц назад +1

    they wanna be like drake if he didn't do it kbot n gaylor the creator wouldn't have dxxd eat and wanna be like drake

  • @kid_rajah
    @kid_rajah Месяц назад

    I believe it’s to avoid being boted and avoiding copyright issues like with TikTok.

  • @driftplayz9683
    @driftplayz9683 Месяц назад +2

    3:44 wh3n kendrick dropped 6:16 in LA coincidence 😂

    • @4L24ad1
      @4L24ad1 Месяц назад

      It was on purpose

  • @amp_clips38
    @amp_clips38 Месяц назад

    Kanye was the first one he dropped a song on ig in 2022

  • @UDCapoet
    @UDCapoet 29 дней назад

    Don’t let Soundcloud die guys

  • @alexbigloo
    @alexbigloo Месяц назад +1

    Yeezy set the trend

  • @culturebreath369
    @culturebreath369 Месяц назад +1

    Literally left IG not long ago. 😂
    Shit was starting to feel real off putting.

    • @lochstable1
      @lochstable1 Месяц назад +2

      There’s a weird surveillance/judgemental vibe when you log on to IG

    • @TheFrozenSaintProducer
      @TheFrozenSaintProducer Месяц назад

      @@lochstable1ever since they connected it to fb it’s been weird

    • @MrAjking808
      @MrAjking808 Месяц назад

      @@lochstable1not really yall don’t be having social lives

  • @Capo1020PuertoRicochillmixed
    @Capo1020PuertoRicochillmixed Месяц назад +1

    Every day I ask myself why does Drake Drop Fire 🔥?

  • @YourEverydayGuy2
    @YourEverydayGuy2 Месяц назад +8

    1:36 falser words have never been spoken

    • @KingStudioss
      @KingStudioss Месяц назад

      When bald guy says it, it happens

    • @bo5512
      @bo5512 Месяц назад

      he never lied only carti lied

  • @Macmintroy
    @Macmintroy 21 день назад

    IG songs are throwaways

  • @explorten
    @explorten Месяц назад +1

    ACTUALLY BOB WAS FIRST TO RELEASE A WHOle ALBUM ON IG IN 2020

  • @anarchy_tt
    @anarchy_tt Месяц назад

    in carti case he just dont wanna drop

  • @KeefCounty
    @KeefCounty Месяц назад

    Kanye and Carti broke the code.

  • @aleksandarpleskonjic6841
    @aleksandarpleskonjic6841 28 дней назад

    kanye is the 1st who did this by releasing Someday We'll All Be Free

  • @MIGHTBESADER
    @MIGHTBESADER Месяц назад +1

    Nah lowkey rocky did it first

  • @ayoubsahli2762
    @ayoubsahli2762 Месяц назад

    It was ye who started this trend in 2023 when he dropped ( we’ll all be free ) in ig and he deleted after couple days

  • @MrMartellSincere
    @MrMartellSincere Месяц назад +3

    I don't care about Instagram anymore. Great video

  • @Aaron-ei3ux
    @Aaron-ei3ux Месяц назад

    Carti started it first dropping music late 2023 on insta

    • @HussainMustafa-n3p
      @HussainMustafa-n3p Месяц назад

      No its kanye
      He dropped someday we’ll all be free on his instagram page in 2022

  • @stormxtron72
    @stormxtron72 19 дней назад

    dope content

  • @rockeystl
    @rockeystl Месяц назад

    Actually im the one that "started" this...but you wouldnt know or believe it... ▶️

  • @G4productionz
    @G4productionz Месяц назад

    BJ YOUNG IS THE GOAT OF
    INSTAGRAM DROPS 😂

  • @mitchdewitt1745
    @mitchdewitt1745 Месяц назад +3

    Agree

  • @cnsxrd666
    @cnsxrd666 Месяц назад

    man i been doing this for years smh

  • @JoaquimIssa-lt5uh
    @JoaquimIssa-lt5uh Месяц назад

    First starting this was asap rocky in 2022.

    • @hanspeter24
      @hanspeter24 Месяц назад +1

      nobody care bout this guy

  • @ChoppaBoyMusic5
    @ChoppaBoyMusic5 Месяц назад

    you can’t even drop this video rappers been doing that before famous ppl underground rappers started this

  • @WtwPrezy
    @WtwPrezy Месяц назад

    this is just a carti slander vid lmao

  • @notreally-sf3df
    @notreally-sf3df Месяц назад

    14:20
    Dropped the ball here. There's a reason and you just don't know why. Bummer.

  • @BANDSMONEY
    @BANDSMONEY Месяц назад

    Obviously, a Drake fan, you know, followers don't mean shit? What do followers have to do with rap beef? Talk about the beef, not the followers. The followers don't mean shit after Drake was obviously destroyed

  • @CrashOutClancy
    @CrashOutClancy Месяц назад

    ye and carti been doing this?

  • @all_teslasareoverpriced9761
    @all_teslasareoverpriced9761 Месяц назад

    They all took this trait from carti for no reason

  • @CopCamChroniclesOfficial
    @CopCamChroniclesOfficial Месяц назад +1

    playboi never releasing

  • @galodouniverso
    @galodouniverso Месяц назад

    YOU KNOW WHAT ELSE IS MASSIVE????

  • @christheclamper6614
    @christheclamper6614 Месяц назад

    Carti started it

  • @steveballmer4569
    @steveballmer4569 Месяц назад +1

    Faxxx

  • @6reatHazyOfficial
    @6reatHazyOfficial Месяц назад

    This is not a trend LMFAO people been doing this

  • @heavenlytricks1864
    @heavenlytricks1864 Месяц назад

    Bro listen to “cold world” by rispack they have like 10 listeners

  • @astargmoneynevaendz999
    @astargmoneynevaendz999 Месяц назад +1

    Damn

  • @TheFrozenSaintProducer
    @TheFrozenSaintProducer Месяц назад

    SOULJA BOY DID IT FIRST!!!

  • @tyclone6266
    @tyclone6266 Месяц назад

    holy yap bro

  • @Princeladouille
    @Princeladouille Месяц назад +1

    ❤❤

  • @KariChapo
    @KariChapo Месяц назад

    Loved the video ngl that damn bald dude you kept inserting was annoying and pisisng me off i swear i wanted tot dislike everytime you did that shit cause you just kept doing it and it felt like for no reason just to do it cause you was tlaking about carti but that edit was annoying Just my video watching experience felt like it was over done