Loaded Ruby should be at the most low 50’s. One like you tested here should be in the 40’s with cloth and minimal options. Jeeps used to be extremely affordable and we all know that has gone out of the window. They really need to come back down to earth on these to start selling them in the numbers they want, especially with continued reliability concerns.
We picked up a 24 Willys 2 door. We figured we'd rarely need the front locker and the Willys has a cool retro vibe with some of the graphics. Plus they were making deals on the Willys and not so much on the Rubicons.
I have got my 2024 Rubi V6 (I think Pentastar is better and more reliable engine than the Fiat 2.0 turbo) for 12.5K less than MSRP, but think it was way overpriced even with the discount. Another problem is, we have got a ~22% dollar inflation during Bidenomics. Many people used to buy Wranglers "for fun" and not for real offroading, because it was cheap, but now with the increase of the prices the buyer spectrum will be reduced to count only real offroaders (who really need Wranglers) otherwise the same dollar amount can buy much better cars for roads and fun even with some offroading if needed (BMW X3, Volvo XC90, etc.). So Jeep is really messing up with their business, their cars are stuck at the dealership lots for months.
a Willys over $40k is absolutely nuts. And you can tell that by the fact that right now, dealers can't even sell the Rubicons at freaking $44k. There are 4xEs Rubicons at $46k new! and have been seating there for months. The reality is that Wranglers are a specialty vechile for a niche market, and if they price them too high most people will make "compromises" like getting a 4Runner, Land Cruiser, etc instead.
The thing is, a Wrangler of any sort is already a compromise. If you have a family I couldn't think of a less practical SUV to haul them around in. You make compromises on many aspects you would get with similar priced vehicles, like 3rd row seating, cargo space, reliability, road noise and comfort, in order to have a convertible offroad monster. Make it to expensive and people will decide they want something more comfortable, more spacious and easier to put kids in. An expensive wrangler just sells Z71 Traverses with panoramic roofs installed as people look at what they are actually going to do with the vehicle VS what they imagine they will at signing.
You didn't mention the 4:1 transfer case available only in the Rubicon. The Willys doesn't get it. For the price differences it's worth the bump in price to get the Rubicon so you get the better Transfer case, the lockers front and rear and swaybar disconnect if you are going to use it as intended. If not just buy the Willys.
Im in Canada. I got my self a 24 2 door willys. The 7000cad price difference was enough to take the Rubicon off my list. For where I wheel it is perfect. One thing I didn't hear as a difference is they have different transfer cases. If I missed it sorry. The Rubicon has the 4:1 transferase. I didn't feel the front locker, sway bar disconnect and transfer case were deal breakers for me where I live and play. Some may want and need that.
The devil is in the details. When I ordered my Rubi in '22 I thought leather seats were too expensive so I didn't include them, but found that not only were the seats not leather, but the steering wheel was wrapped in this "kinda vinyl... feels like it might not look good in 10 years" kinda wrap... and the dash doesn't have the leather cover, etc. And while I ordered the painted hardtop, I found out later that if I didn't that the steering wheel stalk for the rear defroster, washers, and wipers wouldn't be included so I couldn't have bought a hard top later that had those things. Willys would have no armor underneath. No lockers. Hard to say what else is missing. Seems to me that the package system they offer is working to a pretty good extent. If you don't need those things or plan to add them aftermarket, go Willys. If not, go Rubi. $3,000 difference on vehicles at this price makes sense for what's missing, and I bet there's more missing than we know.
I didn't do my research before buying my gladiator. I ended up buying a Sport S. Didn't know they had Willy's ...Willy's is a better specd out trim only if you can't afford a rubi
Payload sticker is generic for all 4 door wranglers. The 2024+ Rubicon also gets more payload and full floating axle that can tow 5000 pounds vs 3500. Payload is between 1300 and 1400 on 4 door Rubicon. I bought my 2024 Ruby with 2.0, convenience to get heated seats/wheel and Leather power seats. Best bang for Buck option grouping
Yes, you must be correct, for the money, I went back to 25 Rubi. Had a 22 Rubi, got a 24 Willys, loved it, but missed the Rubi status and lockers. 25 Rubi has option for color matched roof. Plus........Mojito! lol. Another nice review, Ben👍👍😎🇺🇸
Still can't understand why the technology package for Willy's doesn't have the front "off road" camera but Sahara does, even though Willy's is off road centric.. Does anyone know why?
I like how the V6 Auto drives compared to the i4 Turbo with the Auto. If you put the V6 Auto in auto stick mode I think it wakes the vehicle up. Power is there with the V6 Auto. The turbo has to build up its power before you feel it. I actually prefer the Rubicon with the V6 Auto and 33s and 4:10 gearing. I think the same combo in the XR package on the Rubicon drives more sluggish even with the 4:56 gearing. I don't like the softer sidewalls and the added weight of the larger tires. These are what I like. Everyone has their own driving likes. I think the Wranglers across the board should be at least $10k - $15k less. It's being priced in the premium and luxury brand territory and they aren't premium luxury vehicles. What they are though are king of their own hill. It is a unique vehicle so it makes it difficult to put it into a shoebox category.
First off jeeps are too expensive now, and the Rubicon is what jeep is all about pushing $70,000 plus tax plus dock fees etc. etc. it’s too much money, jeeps used to be a resale bomb every dealer wanted a used jeep on their lot because they would sell immediately Now a $70,000 jeep that’s about a year old it’s selling for about $35,000 it’s ridiculous I’ve seen it all over the place, jeep was offering up to $15,000 off on their gladiators which made them affordable why can’t they do that with everything? They would completely change the market create more competition and sell tons of jeeps, the 392 you could buy two years ago for $79,000 now it’s upwards of $104,000 plus, it’s ridiculous, I love jeeps but come on jeep help are economy help your customers, We want an affordable jeep and having the luxury‘s are nice but not for these prices they mass-produce these vehicles they can bring the price down if they really wanted to
Not only that, you’re leaving out how incredibly unreliable they are. Hoping Stellantis turns things around with that CEO leaving. I hope to come back to Jeep in the future but for now, huge mistake buying anything they’re selling right now, especially new 😢
I would buy a Rubicon Wrangler for 35,000 fully loaded! Don’t want to be nickel and dime for all the options. if they can do that, I’ll walk through the doors and get one.
And lockers from factory. Heck yeah! I won't settle for any jeep or gladiator not a rubicon. It's more for my needs. I just wish jeep would give us a non convertible and a bit less tech like the JKs.
@@WildCampingAlberta Willys has a rear locker and will go 90% of the places a Rubicon would. You can disconnect the sway bar in like 15 minutes or less if you buy disconnect links. Most people buy the Rubicon for the sticker on the hood and most are driven by housewives.
@@mdub603 This is the exact reason why I don’t buy Rubicons. Very little percentage of people will take their brand new Wranglers hard core off roading. To those that do, there is no better and more capable vehicle on the market than Rubicon. I personally always loved Sahara trim as it feels more ‘mature’ not having stickers on the hood, and of course being the older trim dating from late 80’s (I like my vehicles to have history to them)
Still a good looking little rig and it looks like a lot of fun behind the wheel. What I dont understand is why the company forces you to switch to the 4 cyl turbo and automatic trans when you opt for the 35 inch tire package? That said, I find it rather cramped behind the wheel sadly. I've always wanted one. Dad had a CJ7 with the small block V8. Speaking of V8s, why not have a small block? Hemi was great but ridiculous. Then maybe I could see paying 40 to 45k for a Jeep.
You forgot the garbage front axle assembly in the Willys. Rubi has Dana 44's front and rear. That alone is more than enough to justify the difference in cost.
Wrangler/Gladiator Sport Sport S $30k-$35k Willy's $40-$45k Mojave $45k-$50k Rubicon $45k-$50k If they have these pricing..Jeep will sell and be still profitable
Manual trans are limited by Torque. Dyno results show that the 2.0 turbo makes more than 30% torque at the wheels vs the V6. The turbo would probably wear out the manual trans/clutch in short order. I drove a V6 auto and Turbo back to back. The V6 felt lethargic compared to the 2.0 Turbo.
So the Wrangler still doesn't give you 4auto on every trim, yet? So you're stuck with 2WD until the roads are completely snow covered, where you better remember to engage 4 high? Is this 1995?
When they are purchased new, they come with a 5 year 60,000 mile warranty on the drivetrain. If purchased 'certified used' from a dealer, they now come with a 7 year, 100,000 mile powertrain warranty. That's longer than most people will own these vehicles, before trading. People just need to purchase them for $10,000 to $15,000 off of MSRP. Resale values are high.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
Loaded Ruby should be at the most low 50’s. One like you tested here should be in the 40’s with cloth and minimal options. Jeeps used to be extremely affordable and we all know that has gone out of the window. They really need to come back down to earth on these to start selling them in the numbers they want, especially with continued reliability concerns.
We picked up a 24 Willys 2 door. We figured we'd rarely need the front locker and the Willys has a cool retro vibe with some of the graphics. Plus they were making deals on the Willys and not so much on the Rubicons.
Rubicon has free floating rear axle with 5K tow rating. It also has 4:1 transfer case. I bought my $60K MSRP 2024 Rubicon for $45K in October.
I have got my 2024 Rubi V6 (I think Pentastar is better and more reliable engine than the Fiat 2.0 turbo) for 12.5K less than MSRP, but think it was way overpriced even with the discount. Another problem is, we have got a ~22% dollar inflation during Bidenomics. Many people used to buy Wranglers "for fun" and not for real offroading, because it was cheap, but now with the increase of the prices the buyer spectrum will be reduced to count only real offroaders (who really need Wranglers) otherwise the same dollar amount can buy much better cars for roads and fun even with some offroading if needed (BMW X3, Volvo XC90, etc.). So Jeep is really messing up with their business, their cars are stuck at the dealership lots for months.
a Willys over $40k is absolutely nuts. And you can tell that by the fact that right now, dealers can't even sell the Rubicons at freaking $44k. There are 4xEs Rubicons at $46k new! and have been seating there for months.
The reality is that Wranglers are a specialty vechile for a niche market, and if they price them too high most people will make "compromises" like getting a 4Runner, Land Cruiser, etc instead.
The thing is, a Wrangler of any sort is already a compromise. If you have a family I couldn't think of a less practical SUV to haul them around in.
You make compromises on many aspects you would get with similar priced vehicles, like 3rd row seating, cargo space, reliability, road noise and comfort, in order to have a convertible offroad monster. Make it to expensive and people will decide they want something more comfortable, more spacious and easier to put kids in.
An expensive wrangler just sells Z71 Traverses with panoramic roofs installed as people look at what they are actually going to do with the vehicle VS what they imagine they will at signing.
You didn't mention the 4:1 transfer case available only in the Rubicon. The Willys doesn't get it. For the price differences it's worth the bump in price to get the Rubicon so you get the better Transfer case, the lockers front and rear and swaybar disconnect if you are going to use it as intended. If not just buy the Willys.
Im in Canada. I got my self a 24 2 door willys. The 7000cad price difference was enough to take the Rubicon off my list. For where I wheel it is perfect. One thing I didn't hear as a difference is they have different transfer cases. If I missed it sorry. The Rubicon has the 4:1 transferase. I didn't feel the front locker, sway bar disconnect and transfer case were deal breakers for me where I live and play. Some may want and need that.
The devil is in the details. When I ordered my Rubi in '22 I thought leather seats were too expensive so I didn't include them, but found that not only were the seats not leather, but the steering wheel was wrapped in this "kinda vinyl... feels like it might not look good in 10 years" kinda wrap... and the dash doesn't have the leather cover, etc. And while I ordered the painted hardtop, I found out later that if I didn't that the steering wheel stalk for the rear defroster, washers, and wipers wouldn't be included so I couldn't have bought a hard top later that had those things. Willys would have no armor underneath. No lockers. Hard to say what else is missing. Seems to me that the package system they offer is working to a pretty good extent. If you don't need those things or plan to add them aftermarket, go Willys. If not, go Rubi. $3,000 difference on vehicles at this price makes sense for what's missing, and I bet there's more missing than we know.
I didn't do my research before buying my gladiator. I ended up buying a Sport S. Didn't know they had Willy's ...Willy's is a better specd out trim only if you can't afford a rubi
$48k for a rubicon x feels about right vs the $70k they are asking MSRP.
Payload sticker is generic for all 4 door wranglers. The 2024+ Rubicon also gets more payload and full floating axle that can tow 5000 pounds vs 3500. Payload is between 1300 and 1400 on 4 door Rubicon. I bought my 2024 Ruby with 2.0, convenience to get heated seats/wheel and Leather power seats. Best bang for Buck option grouping
Love watching your videos Ben
Yes, you must be correct, for the money, I went back to 25 Rubi. Had a 22 Rubi, got a 24 Willys, loved it, but missed the Rubi status and lockers. 25 Rubi has option for color matched roof. Plus........Mojito! lol. Another nice review, Ben👍👍😎🇺🇸
Still can't understand why the technology package for Willy's doesn't have the front "off road" camera but Sahara does, even though Willy's is off road centric.. Does anyone know why?
I like how the V6 Auto drives compared to the i4 Turbo with the Auto. If you put the V6 Auto in auto stick mode I think it wakes the vehicle up. Power is there with the V6 Auto. The turbo has to build up its power before you feel it. I actually prefer the Rubicon with the V6 Auto and 33s and 4:10 gearing. I think the same combo in the XR package on the Rubicon drives more sluggish even with the 4:56 gearing. I don't like the softer sidewalls and the added weight of the larger tires. These are what I like. Everyone has their own driving likes. I think the Wranglers across the board should be at least $10k - $15k less. It's being priced in the premium and luxury brand territory and they aren't premium luxury vehicles. What they are though are king of their own hill. It is a unique vehicle so it makes it difficult to put it into a shoebox category.
The Willy's SPORT was the BEST trim level available.
But.... it's discontinued.
First off jeeps are too expensive now, and the Rubicon is what jeep is all about pushing $70,000 plus tax plus dock fees etc. etc. it’s too much money, jeeps used to be a resale bomb every dealer wanted a used jeep on their lot because they would sell immediately Now a $70,000 jeep that’s about a year old it’s selling for about $35,000 it’s ridiculous I’ve seen it all over the place, jeep was offering up to $15,000 off on their gladiators which made them affordable why can’t they do that with everything? They would completely change the market create more competition and sell tons of jeeps, the 392 you could buy two years ago for $79,000 now it’s upwards of $104,000 plus, it’s ridiculous, I love jeeps but come on jeep help are economy help your customers, We want an affordable jeep and having the luxury‘s are nice but not for these prices they mass-produce these vehicles they can bring the price down if they really wanted to
The wrangler starts at $32k
You can option it up, not than you can't complain that it costs more
Not only that, you’re leaving out how incredibly unreliable they are. Hoping Stellantis turns things around with that CEO leaving. I hope to come back to Jeep in the future but for now, huge mistake buying anything they’re selling right now, especially new 😢
No one pays retail
Il mio modello preferito è il 3.6 V6 RUBICON X 3 porte con il pacchetto ruote da 35 e verricello 🔝 💪🏻🚜❤️
Nice comparison ben
Please make a video for a 2-doors, 6-speed manual transmission Wrangler Sport or Sport S. Thanks.
I would buy a Rubicon Wrangler for 35,000 fully loaded! Don’t want to be nickel and dime for all the options. if they can do that, I’ll walk through the doors and get one.
My 2020 2 dr. Rubicon fully loaded was $49.4K OTD, that's a fair price for a vehicle that has reliability issues.
The Willys doesn't get the 4 to 1 t case or 4:10 axles does it?
Like your wrangler vídeos!
I want a V6 6 SPEED 2 door Gladiator
Some of the 2 door Gladiator renderings look super cool. That would be great, but probably not enough market for something like that.
Rubicon has a 4:1 low range whereas the rest are like 2.73:1 I believe. That's probably one of the biggest advantages off road.
And lockers from factory. Heck yeah! I won't settle for any jeep or gladiator not a rubicon. It's more for my needs. I just wish jeep would give us a non convertible and a bit less tech like the JKs.
@@WildCampingAlberta Willys has a rear locker and will go 90% of the places a Rubicon would. You can disconnect the sway bar in like 15 minutes or less if you buy disconnect links. Most people buy the Rubicon for the sticker on the hood and most are driven by housewives.
@@mdub603 This is the exact reason why I don’t buy Rubicons. Very little percentage of people will take their brand new Wranglers hard core off roading. To those that do, there is no better and more capable vehicle on the market than Rubicon. I personally always loved Sahara trim as it feels more ‘mature’ not having stickers on the hood, and of course being the older trim dating from late 80’s (I like my vehicles to have history to them)
Still a good looking little rig and it looks like a lot of fun behind the wheel.
What I dont understand is why the company forces you to switch to the 4 cyl turbo and automatic trans when you opt for the 35 inch tire package?
That said, I find it rather cramped behind the wheel sadly. I've always wanted one. Dad had a CJ7 with the small block V8.
Speaking of V8s, why not have a small block? Hemi was great but ridiculous. Then maybe I could see paying 40 to 45k for a Jeep.
Compare a Rubicon and a Willys with(Recon package) im curious the difference in the 2
None of the jeeps comes with the 392 hemi from the factory correct? I've been trying to find one.
You forgot the garbage front axle assembly in the Willys. Rubi has Dana 44's front and rear. That alone is more than enough to justify the difference in cost.
The sport should be 34000 Willy’s 38000 rubi 42000
Isn’t low range gearing different?
How about putting a small block v8 in a wrangler. Rubicon X starting with a MSRP of 45k or Sahara starting at 35K.
Why? The current motors have enough power. The challenge the Wrangler has is handling at speed.
Because not everyone needs a Hemi. Not everyone wants turbos on a 4 cylinder. I will pass on the 4xe due to their recall issues.
Where is the other ( better) 😊Ben Hardy?
Jeep needs to price cars reasonably & offer any option on any trim.
drop the price of either of those by $10,000.00 and they would be flying off of dealer lots.
Both suv looks good for jeep like them both
Wrangler/Gladiator
Sport Sport S $30k-$35k
Willy's $40-$45k
Mojave $45k-$50k
Rubicon $45k-$50k
If they have these pricing..Jeep will sell and be still profitable
better or worse than the ineos?
I would go for the Rubicon Wrangler. More capable, less money, easier to find part and service.
For only 3G extra only a tool would choose the Willys over the Rubicon.
Still not really into the 2024 grill and interior.
42000$ is all id pay for a rubicon, BH.
Ppl want rubicon 392...lol i got one but ppl only need willy. Gotta impress strangers
Why won’t they take the manual transmission seriously and pair it with the 2.0 also?
Manual trans are limited by Torque. Dyno results show that the 2.0 turbo makes more than 30% torque at the wheels vs the V6. The turbo would probably wear out the manual trans/clutch in short order. I drove a V6 auto and Turbo back to back. The V6 felt lethargic compared to the 2.0 Turbo.
@ Dodge did it for year behind a Cummins turbo diesel.
Do you drive a manual?
Ben has it snowed there yet?
Yes
@@BenHardyCars same
@@BenHardyCars over here too.
Both are nice, but hate the buzzy sounding engine. Sounds like a cheap hyundai.
No reason any wrangler should be over $45k…
Willys looks better.
Don't forget to add the Willis has got a Dana 30 front axle where the Rubicon has got a Dana 44
Incorrect. Per the Jeep website the Willys is a 44 now too, just no locker.
@@mdub603
Incorrect. The 2024 and 2025 Willys come standard with a rear locker.
@@dvader3263 I’m talking about the front axle. Original poster said the front is a D30. I said it’s a 44 with no locker which is accurate.
$37000
So the Wrangler still doesn't give you 4auto on every trim, yet? So you're stuck with 2WD until the roads are completely snow covered, where you better remember to engage 4 high? Is this 1995?
No. It's now 2025.
2.0 engine no thanks they can keep them
Cybertruck is way better & more American made
Low quality- stupid high prices .. and buyer and manufacturer are to blame .. “ more buyer stupidity than factory “..
When they are purchased new, they come with a 5 year 60,000 mile warranty on the drivetrain.
If purchased 'certified used' from a dealer, they now come with a 7 year, 100,000 mile powertrain warranty.
That's longer than most people will own these vehicles, before trading.
People just need to purchase them for $10,000 to $15,000 off of MSRP.
Resale values are high.