The Mysterious Origins of Fashion Nova
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- Опубликовано: 3 июл 2024
- PATREON: patreon.com/threaducation?utm...
Fashion Nova has taken the fashion industry by storm, and not much is known about it’s billionaire founder Richard Saghian. In this episode, we’re going to be taking a deeper look at the brand - including t’s early days as a store in Los Angeles malls, it’s insane growth on Instagram, and partnerships with celebrities like Kylie Jenner and Cardi B.
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This man is helping these women to have No! Self Respect for themselves. This is Not! Fashion, it is highly Trashy...women must always have self respect for themselves. A woman is supposed to let the man have his imagination of them, but now day's these women are Not! Letting the man have their imagination, because they are showing just about every part, and every inch of their body, and again i say Absolutely Trashy. I am woman, and this is Not! The way any lady should sport herself in a Trashy attire, this man is making money off these women who has No! Self Respect, this is truly horrible on so many levels. I have three granddaughter's, and I bet Not! catch them looking like a Harlot. They are still school age children, but I am teaching them to have self respect for themselves...you must teach the girl's early on in their life about having self respect. I tell you the truth you don't have to dress like that to look good. These young girl's are seeing these women how they are dressing, and they probably think it is okay...but No! It is Not! Okay, that's why I will always let my granddaughter's know how they should to present themselves in today society. I don't care what the world is saying, every woman should keep the Respect for themselves; Point Blank.
12.13.2023
I hate fast fashion but Fashion Nova definitely is the blueprint for upcoming brands when it comes to online marketing
His dad had the $ , warehouse space in downtown and the contacts in the fashion district. That's the secret
Exactly. It takes money to make money!
Stepping out your comfort zone with this one. I love the directions you’re going.💛
thank you for that 🙏
Very informative video, thank you! On Fashion nova, I just can’t respect how they steal designs to make their clothes from individual designers to cheaply manufacture their looks. Fashion nova has definitely changed the fashion industry but not for the better.
thats literally ALL of fast fashion. also the top fashion houses also steal designs.
Yes agree with you
There don’t steal designs the wholesalers in Asia are making them already !!!!!
Forever 21 mastered the stealing technique
just reading the title i said oh god
😈
@@Threaducationlove
LMAO
Me too
*God
It’s sad that a fast fashion brand is so successful, it can pay for mansions like this and make someone so successful.
But on the other hand... an in-depth video about Zara and H&M would be interesting. The beginning of each brand.
especially h&m, having so many collaborations with prominent designer brands and even being featured on met gala looks a numerous amount of times
why is it sad
@@Jlv.22because they don’t pay their workers very well & are terrible polluters
you lost me when you talked your way around shoveling ethical issues on the manufacturers, not the brands. we have been saying "oh, brands need to do a better job" for far too long. we have literally begun the process of burying the world in cheap textiles using outsourced slave labor. brands know what they are doing, the goal is to profit as much as possible as quickly as possible. the industry reached a point of no return in the damage it inflicts on the world long ago, on the backs of individuals willing to say "oh I agree brands need to do a better job" over and over again.
Precisely
I agree but what more needs to be said, this topic has been beaten to death.
right me too, i mean i get what he's trying to say but lets not act like brands are COMPLETELY unaware.
bruh disappointd me fr :d
without cheap labor there is no cheap clothing. it is what it is.
But Fashion Nova has also lost their influence not just because they are fast fashion but their models all have Bbls and the clothes are made for them. Fashion nova really took off when the kadashians were the beauty standard but nowadays people are going more for the natural look
Not natural. Purposely thin.
@@gee_emm not ‘purposely thin’. you wouldn’t and probably DID NOT call this wave of diet adjusting to gain weight and building thighs in the gym “pUrPosElY tHiCk”. plenty of women have natural asses, but with stomachs, chunky elbows, and all sorts of other “disproportionate” attributes because fat distribution is different for everyone. when you lose the weight in other areas without medical fat isolation, the ass goes right along with it and so do cup sizes. CELEBRITIES are intentionally dropping weight with ozempic now, tho. let’s differentiate cause the average individual that’s changing their looks to what they want (even if it is based off of how most women on social media look now) do not look like skeletons or like outlandish drawings of women cause most won’t suffer from eugenia cooney levels of eating disorders, they don’t have open access to ozempic, and-on the other extreme-they don’t have money for ugly ass bbls. let’s be more discerning during this discussion because most people are not obtaining results with the intentions or methods the celebrities that encourage this fuckery are.
@@steptfup TLDR. People were getting fake asses and boob jobs when that was the fashion. Now they are back to dieting, meds and lipo to look thin. ‘Natural’ has left the chat.
@@steptfup you just said a whole bunch of nothing
Well you never expect nothing less then amazing from Threaducation. Even if it's on a bad company
I think the brands are turning a blind eye to what is happening with the manufacturers they work with. They don’t want to know because it’s not in their best interest to know. That’s just my opinion. Anyway, great video! Thank you for sharing this 🙌✨
Oh they know. They just choose to turn a blind eye
I don't understand your reasoning here. Fashion Nova produces clothes intended for clubbing. So first of all, these clothes will not be used a lot and no one really needs a lot of these clothes. It was founded because it is unacceptable to be photographed twice in the same outfit. So instead of having 2 good quality outfits you can now have 20, 40 or however many outfits because they are cheap. And you don't have to wear any of these more than once (due to the quality, you probably won't be able to use them more than once anyway), what a great concept. And you mean Fashion Nova doesn't know what the consequences are? This is really ridiculous. Fashion Nova wants to make money, no matter what the impact on the environment and society is, and they know what they're doing.
yep but the demand is there
I didn’t get the vibe that the video was pro-Fashion Nova vs just explaining its rise, but I agree that all these companies know very well what’s going on in manufacturing their cheap clothes. I don’t this video explained the transition from local manufacturers to international ones very well. We all know if clothes are being made in the US there is at least a legal obligation for fair pay, so if they maintain local contracts that’s something fairly positive.
@@13realmusic Great comment. But I too got the impression that this video let FN off the hook a little too easily. Saying it’s not the brands fault, it’s the manufactures, and other brands do it too. Not a very convincing argument. Hard to justify the labour exploitation when you are living in one of the most expensive mansions in LA.
Not true. I am plus size and found nice pin striped pants with an elastic band.
I’m sorry to say, but many of the facts in this video are very wrong. I spent over 30 years in fashion industry, and I’m now retired at the age of 51. The way fashion nova started as he would only go out and buy stock quantities from the downtown Alley. He never did any sort of cut ups or quantities in advance and no it is absolutely impossible to turn anything around in 24 hours. I don’t care if it’s the most basic item it will not happen you have to buy fabric and it takes the fabric 24 hours just to relax before you can even cut it let alone sew it. Up until only a few years ago. This is how his business model was. He went out into the alley, and he only bought stock items that were hanging in the Korean market. Recently he did bring in Greg Scott, who if you know anything about fashion is quite a person to bring on board. Greg Scott used to run BEBE. He ran bebe for most of bebe’s life. He then went and ran Arden B, after Arden b, Greg spent about 13 years at New York and Company. He is now at fashion nova and he is a very very strong merchandiser. If they do any sort of cut ups which means they are placing orders in advance. It is a very small portion of their business, and they absolutely do not work with 1000 vendors. No company in the world would work with 1000 vendors that would create so many losses. As a matter of fact, when retail is tough vendor bases shrink. They shrink the vendor bases so that the fenders can feel more important. The ones that are left standing and they will give the client better deals. In addition, the owner of fashion nova’s family was in fabric for many many years.
Don't forget the fact that they are one of the main brands that copy luxurious brands' style and sell it for much cheaper. I am aware that FN is not the only brand that does this but they have actually become known for it in recent years and are one of the best next to Shein.
The influence of Black culture and Hip-hop should also be centered.
That Shein episode coming next
I have watched every video of yours. You don’t miss bro. I wish you posted more but you may have your reasons. Just love your work and dedication to research bro🙏🏽
Back at it again with another banger 💥
I wish you spoke on how they treat their core Models, like Yodit. She’s been on there dang near since the website launched
Damn, I didn`t expected this side of you. Very cool, keep grinding.
Fantastic video!
Loved the fast fashion bit. Great perspective 🤔👍🏽
Great video, wish you spoke on the theft of intellectual property from smaller designers/brands tho.
Great vid m8
I do love this channel for fashion brand history. However that was a vague and dissatisfying breakdown of world economics. It is not the consumers responsibility to ensure they are consuming ethically. Individualized responsibility doesn’t make any sense. if we’re being honest, this mentality is not helping. firstly, it is the governments job to make sure a business is ethical and there must be more legislature in place to make sure this happens. then it is the company’s. manufacturers supplying cheap labor is a result of American and European demand for resources and colonization. We will not see any progression in ethics in late stage capitalism because there are virtually no regulations these businesses are required to adhere to.
Lmao this title before i even watch is enough to get the tea
looool yes yes, its tea time
FashionNova has its scandals like all the other brands but they do deliver with sizing. And if you know how to shop right, the clothes last…
I’m not a fan of fashion nova but this is an interesting informative video. I can’t wait to randomly come across your videos about other media/fashion companies. Side note: where is this beat from?
definitely deserved a RUclips ESSAY
This boutta go crazy
Honey, wake up! New Threaducation video just dropped!
The stand out fit in statement is spot on
I gasped when you said 2016 was almost 20years ago 😮💨😪🥴 I feel old mannn, I was 17 then 😭😭💀
That fast fashion has led to small business designers designs being stolen and manufactured in bulk less than 24 hrs and thats not fair.
They had every class wearing there clothes that’s what makes them different not just the ghetto girl aesthetic but middle class even the rich was buying into it
I really hope this one gets a lot of views
Straight hits, no misses.
I really liked this video, but I think one thing you missed was the importance of rap music/hip hop culture and fashion nova. Yea the kardashians promoted fashion nova , but I think the constant shout outs in rap songs and seeing the brand promoted by alot of popular rappers girl friends. Helped propel the brand to where it is today
Very Interesting.
good vid
I thought you digged up more and would come with new extra info
Digged lol
Influencer marketing is so dang powerful.
can you do primark, h and m and zara next
I didn’t realize the dude was an actual pioneer (he got incredibly lucky, sure) but it seems like he was ahead of the game in many ways. He’s one of the people that wrote The Playbook, it seems.
Learnt way more from this video than my University days... 🙌
Lotta mystery in Fashionnova History
please make a video on number (n)ine 🙏
can you please make a style evolution video on Lil wayne ,Future, or Lil Durk i personally feel like those could be good episodes
Couldve sworn fashion nova startes as a jeans only boutique on ig but this is interesting.
Can you do one on ksubi?
Ofc he’s able to afford that mansion his quality clothing probably cost a few cents to make
Anyone can go to the downtown market and cash and carry all the same items that are on fashion nova for 65% below the price he’s selling them at
takahiro next plzzzzz😭😭
Oh definitely do Bobby Hundreds
Hi Threaducation can you please make a video about the history of Adam Kimmel and what happened to him
2:33 slightly unrelated but Audreyana Michelle is the most beautiful model that they ever employed. My goodness those glowing green eyes make every outfit pop.
I found out that Fashion NOVA does not allow returns and only store credit. I will now only ever buy something from them as a last resort... or of course to use up my store credit.
Fashion Nova has a variety of items with different quality. Some if these items are actually great quality.
Sounds like a Fashion Nova Is The McDonalds Of Fashion
I love McDonalds
Can we get a Jeff Hamilton episode?
sad that there is a market for this
So glad I found this channel
How is this a fashion channel and didn’t realize the size and scope of FashionNova? Per Shein, the market was FashionNova
History of YSL next, it's gotta be done
it will be done...soon
How is “The One” ominous?
You can't just open shops in malls without coming from money.
This was a good piece, Whether we like it or not, fast Fashion is part of the game now and FN is one of the kings of it. Every one can't afford LV or Rick Owens. I had no information about this story so this was dope. At some point you'll have to do Uniqlo and ZARA too.
I know where the money comes from. They simply won't return you money if you returned an item. Even if it's their fault (wrong size, broken pieces, etc). They steel your money and give you a shitty gift card that you may not even use afterwards.
Their buses model relies on bad manufacturer business practices. If the manufacturers did everything by the book and treated employees fairly and humanely Fashion Nova would be directly impacted and they know that therefore they can’t be absolved of responsibility in this case, without those overworked and underpaid workers they are nothing.
I stopped supporting this brand years ago for MANY reasons.
Mysterious? I’m confused about the “creepy” tone of the video?
Mall is fashion
I learned bout Fashion Nova years ago bc All the Bad Hoes i followed on IG had a Promo code 😂..it worked!
As an adult, i hate these designs
This dude crushes at business. I don’t care about the stolen designs, cheap materials, etc… his strategy worked perfectly and he banked hundreds of millions. Pimp.
So before I even watch let me speculate on an answer to how he got so rich/successful: he made clothes THAT FIT EVERYONE. Big, small, overweight, underweight, cheap, expensive…you name it, he made it. Yes controversies happened, but one thing that doesn’t is making buyers feel like garbage for not wearing size 10, while not making things exclusively for plus size which massively ups the prices (not sure why exclusively plus companies do that). That’s my 5 cents haha.
You’re spot on!!
Capitalistic kingggg✨I loved the analysis of consumers , sustainability, and pure business men. He isn’t known for fashion , more so a business model .
I’d like to see coverage on the economy system and their social responsibility
The clothes are absolutely hideous.
fashion nova marketing and pr team sent him a fat check. nice damage control and coping for fast fashion, completely alienating your audience
he hand the cash to do anything he wanted and he did his research and sae a cap
fashionova hiring cardi b as ambassador is genius. she is the "baddie" icon at the time n really suits the brand's clubwear aesthetic
facts, A1 marketing
Cardi B deserves more, Cardi should get out of that company full of trash..
Cardi B deserves Mugler, Nensi Dojaka or something else a real fashion company with sustainability and responsibilities caring for the earth
finally getting into real fashion I see
Love this channel, not a fan of Fashion Nova
Is this a paid piece? You are fangirling a bit too hard
This was very vague and you skipped over a lot, like the main group & race of people who popularized the brand. It was also weird that you shifted blame alot in the video especially onto consumers, if cunsumers can “research”, brands should and can research what kind of labor their manufacturers are using. That man was already comfortable and his parents were not poor at all, far from it.
The preferred fashion brand for strippers…
as they say, pick a niche
i just shattt my pants
facts
@codyko