How We Made This Running Brand Commercial
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- Опубликовано: 25 июл 2024
- Today, we're showing how we made this running commercial with On running and Ben Flanagan.
We dive into the conceptualization, how the project came about, and how we approached it.
We hope this gives you a bit more insight into how a commercial spot is created.
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0:00 Intro
0:25 Creative Brief
0:50 Chat with Director
2:10 Capitalizing on Specs
3:44 Working with Talent
4:38 Shoot Day
9:01 Post Production
9:45 Outro 
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I freakin love this channel, and the general positive and humble yet professional of this company ! Those kowa are dirty and tiny, I love them !
Thanks so much for watching! Appreciate the kind words. The kowa's worked out well for this project!
I love your comments on how to view spec work. Not the immediate, but rather, the future!
Spec work is our bread and butter. We work so we can do more spec haha. It fills the soul and is extremely satisfying. Hope it inspires you to do more.
You guys continue to inspire, uplift, and change the game! Always pushing boundaries, and showing the importance of team work! Love y’all!
Thanks K! Appreciate you always
Been waiting a while for this one!
Thanks! Hope it was helpful
That clay dust shot (and the thought-process behind it) was insane!! Excellent video, looking forward to more insightful breakdowns such as this.
Thanks for watching! Haha, it would have been nice to get those in the end result, but that's how the project goes sometimes.
Y'all always hit the texture notes perfectly in these pieces. Love how you bring the abstract into reality and the way you do it!
Thanks Twayne! Appreciate you big time.
Thank you so much for your content!
Thanks for watching!
Looooove the texture throughout the piece. The photography + stills are 🤌🏽
Thanks Rob! Big fan, means a lot!
Love it! Keep on doing this kind of video. You guys amazing 😊
More to come! Thanks for supporting and subscribing
Commenting before watching this video but the running video was masterfully done. Love that you're doing a breakdown on it.
Thanks for watching and appreciate you for supporting. More breakdowns to come!
Thank your for sharing so much value with this outstand bts! Thank you :)
Thanks for watching. Appreciate you
Great video. Thanks for sharing! Really cool how it all came together.
Thanks for your support
thank you for video bro, it is so useful
Thanks for watching! Appreciate the kind words
Amazing!
Thanks!
Love it!
Thanks Asher!
One of the best breakdowns so far 🔥🔥
Appreciate you RJ!
Love your work, these videos help educate so much. What Segway were you guys operating on?
Thanks for watching! More to come. Likely a version of the Segway Ninebot s or S+
Killing as always bud!
🙏
Fantastic insight. I’m about to shoot my own spec in a month!
Thanks man! Appreciate your support, more specs and breakdowns to come!
Anyone know how they did the slow shutter effect on the FX3? Is it as simple as lowering the shutter speed to 1/10?
GOD BLESS U!
Thanks for watching!
What model hoverboard were you using during production?
Lovely - is that an rs3 pro with a tilta ring for the gimbal?
Yes it is! Almost like a mini Ronin 2 and pairs wonderfully with the Komodo!
Was curious how you light the track scene? was it so run n gun you just had to work with stadium lights or were you bouncing off those lights at all for some fill?
Hey Jonathan! We covered this in your cinematography breakdown of this project and it goes pretty in-depth. Thanks for watching
Hey, I love this execution. I'm just curious about how you lit this? I saw the stadium had lights that were struck, was that enough? Did you need any bounces or anything of that sort?
Mainly stadium, a neg and a bounce here and there whenever we needed. Mostly just shaping light vs adding
Thanks for this @@TenfoldProduction
Curious. I know I'm ignorant to Arri cameras. But you said you guys wanted to use an Arri instead of the Red. My question is why? I know it's a better camera(according to RUclips)
which may be me answering my own question, but with cameras being so great today, what results could have been achieved with Arri that weren't from using a Red? This commercial is fire!!!
Thanks for the kind words! Typically there’s a trade off with cameras, the red allows you to be more nimble and agile which is what we needed here. The Arri to use created a more pleasing image with a distinct look and more dynamic range + flexibility in post. The Arri does require more hands and attention which would have been a big crutch for this type of run and gun commercial.
ahhh. Okay.. Got it. O appreciate the response. It turned out great. Ive watched it 5 times!!!
@@TenfoldProduction
Where can we watch the commercial?
Just in our commercial videos! Will add to the description
Ummmm you said you used anamorphic lenses with diopters for the studio shots, yet you are using the DZOFilm 90 mm ... huh?
We used all of our lenses for that. There are shots not in the final that were shot on anamorphic too. We just added our macro shots in there with anamorphic ratio.
Yeah I figured@@TenfoldProduction
nice one, nice cinematography but story wise nothing new...
Appreciate the feedback and thanks for watching!