Gillette's Billion Dollar Business Strategy that kept it relevant for 120 years
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- Опубликовано: 10 сен 2024
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VIDEO INTRODUCTION:
Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry.
How is it still able to function at the highest level 120 years from the day of inception? What is the Strategy behind its immense success? Let's find out in this video.
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#thinkschool #gillette #gillettebusinesscasestudy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
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Hey everyone
You can connect with me on twitter at
twitter.com/Ganeshprasad999?s=09
Also, we gotta to know from the comments that the razor blade was invented by an Indian named GD Naidu.
And this comment is a small acknowledge from our part for this unknown genius ♥️
Even jio used this technic
GD Naidu 🙏🏽Great to see the legends of our land being celebrated online!🥳
IF you want to people to connect maybe allow them to send you messages too :)
325k subs In just 11 months😐
WOW
The RUclips algorithm loves this guy 🙌🏻
I think ki algorithm understand potential of this man🙂
@@nikhilsingh4615 or might be @thinkschool could have understood RUclips's algorithm 😎
Algorithm is simple if your content is great it will automatcally be in everyones recomendations.
@@Adonitologist You got it ♥️♥️
previously it was very low...recently youtube started suggesting ❤️
This is the teacher we need and this is the school we wanna learn from
Thank you :) ❤️❤️
Brhh chill out
@@ThinkSchool bro need a ysrcp victory 2019 case study ..
Jio also copy the same idea
Yes sulla
Jio has also used Razor blade Model. In fact Jio gave Razor (Sim) and Blade (Data) for free in the initial days !! And then began to charge for blade.
True.
Modified Razor Blade Model
Jio used Razor blade model by providing Jio phones at cheap price..now you can use Jio sim only in it...This is perfect eg. of Razor blade model not the one you mentioned ..bcoz you can port your Jio sim anytime with other network provider..
@Leonardo DaVinci bcoz earlier 28 days were not sufficient to use 56gb data bcoz of the slow speed of internet..Vodafone, Airtel, Idea looted India for so long.
Jio's strategy was little different:
They inaugurated a zoo with much fan fare with absolutely no entry fees ..
People grabbed the occasion to get into the zoo ..
When they had reasonable people gathered inside - they shut the zoo gate & asked every visitor to a pay fee to exit ..
🙄
Hey everyone,
Thank you so much for your love and support. Your school now has 100k subscribers :)
Now you are a part of this journey and our next stop is a million!
So don't EVER forget to hit the like Button so that we can keep youtube baba happy ❤️
and your comments mean the world to me, so please do let me know what you think about the case studies 🙃
Thank you
Lots of love,
Ganeshprasad
Yesterday 91k today 100k good genuine content is heard 👍
The CRED effect
Could definitely be the next Johnny Harris from India
Brother we need u to make full case study on Walmart and sam Walton please brother ✌✌✌✌🙃🙃🙃🤗
Bro while u will do that case study please use the ppt file and try to give business strategy and core point of business
and there is different marketing technique for this guy's youtube channel
what a growth keep up bro
Thanks bro :) ❤️
Everytime I watch a think school video, I think I become wiser . The content is unbelievably captivating and lucid, the unique way of delivering the content makes this channel stand out.
Thank you so much :)
Whe way you present, the numbers/figures, graphs, confidence, introduction, facts, conclusion. These are the exact things they teach in bschools. Well done. Keep up the knowledge sharing.
On 14th april 2021 only 5.9k subscribers now it's 105k and still counting. Congrats..
And I think it's happened because of the CRED effect..
It happened bcz of wonderful people like you :)
What’s CRED effect
@@ThinkSchool This is the reason ur growing so fast. Keep it up.
CONGRATS BROTHER FOR 1M SOON ...AS UR CONTENT IS PRECISE TO OUR DAILY ACTIVITIES ..WOW KEEP IT UP ...
@@Surajsingh-lr8um You are a part of the journey now. Let's get there together ❤️ :)
I discovered this channel a couple of days back and subbed immediately. I've been watching all your videos and was eagerly waiting for this one. Keep going, your ability to break things down and your analysis is unmatched in the Indian youtube community 👏
Gilette : Zoorr se bol kar scheme bata de sabko 😅
😂🙈
And just add Khiladi Akshay’s voice over for the absolute true essence 🤣
Aik time tha beta hum b fresh startup thy
Lol
This channel gives a lot of information for entrepreneurs like us. It takes a lot of efforts to do research about the company, their past, the reason for the decline/Growth and loss of the company. Loads of info in a 8 min video. Kudos to you guys, for spreading knowledge. And must mention the narration is really captive.
Thanks bro ❤️
Found this channel yesterday, and I subscribed immediately. I know this channel will grow and make me grow too. Love you bro.
Thanks bhai ♥️
@@ThinkSchool ❤️❤️❤️
@@ThinkSchool I want to start a start-up too. I want to employ people.❤️ You are doing a great job bhaiya.
Printer and Cartridges also work on the same model. Probably the most widely used example of the Rajput razor-blade model used in any industry.
Great video as always. May this channel grow to be one of the biggest channels on RUclips.
True bro and thanks alot for the wishes :)
His strategy for 1 million subscribers, "Hard work"👍
❤️❤️
10000000% very intresting
g d naidu was a person from india who invented razor blades but no one knews him
The let's have a case study on this "Edison of India" G.D Naidu.
@Think School I hope you'll do case studies on such unnoticed or forgotten legendary people.
Your school students would love it.
Now we know. Thanks for the information.
and if u visit tamilnadu there is a museum which showcases the invention of gd naidu and car collection
the place is coimbatore
Really 🙄?
Oh Great 👍 ...
Great man thanks for the information
Even your channel is showing massive growth congrats
Thanks to you guys ♥️
Thumbnail 🤔
This is the first one I have watched today. Kudos to your presentation style. You have encapsulated the gist of it from different time frames and companies. Would love to hear more from you.
You becoming a unicorn channel of RUclips 🔥❤️👌🏽 . Congratulations for 100k subscribers
All bcz of wonderful people like you ❤️
Thanks alot :)
Another master piece from Think School. Amazed and proud to see the growth of this channel. More power to you brother.❤
Thanks bro ♥️ wouldn't be possible with your support :)
Your more frequent uploads have made this my go to channel for news with a splash of entertainment at the start.. Keep it up!!! A lot has changed and that's on everything but the truth is I don't even care much about bullish or bearish market anymore because Bryan Anderson got me covered as I am comfortably making 13.1B T C monthly......
I won't doubt this because my cousin just got into crypto for up to six months and he's already making huge profit with Bryan strategy, even when price was down, Coin base hasn't credited me with the crypto i bought, i cant wait to start trading with Bryan signal
I have been looking for a way to go about trading,, the fact i am a newbie i believe i need someone that understands that market, someone to give me all the right advice i need investing, thank you for sharing this helpful comment Legendary update! I can see that this is a start of something special..
This Bryan program is amazing, but I only make 5 bitcoin with 2.1 bitcoin the third week of working with him
Please don't stop making these videos. You have no idea how helpful they are to someone who hasn't been to buisness schools but still want to start their own buisness someday!
The biggest advantage of Gillette is its brand name. When i use a Gillette shaving blade, i feel pampered, i feel i am giving myself a special treatment.. even though razor blades from other brands provide the same features. And the whole "The Best A Man Can Get" line used by them really works, like the "Marlboro Man" line.
That's exactly what I thought. There are similarities with Marlboro marketing
Your all episodes are thought provoking and inspiration.
Good job bro keep it up 👍👍👍.
Thank you for the valuable information and case study
Thank you so much ♥️
Actually i have subscibed it when it was 50k, and now it is 100k, now you are eligible for youtube silver play button. Congrats🎉 Great success.
Thank you :)
We need teacher like you who can explain every topic in detail information . From its basic to advanced information
Thank you so much bro :)
Amazingly insightful.
Read many books, but the razor blade business model, along with great storytelling of gilette makes this video so insightful and amazing.
Thanks a lot! 😊
One more insight I would like to add :
*Juicero* company could have been a success, if they used the razor blade model... i.e, selling the machine at very low cost (or free - at a loss) and could have charged consistently subscription for the juice packets. Instead, they sold the machine so expensive *($699)* ...that when customers found out that one can extract the juice just by hand pressing as well.... it led to it's downfall...and eventually, death.
So, deciding the model for a business is ultra important!
True bro. That was an insane juice story :p
Congrats on 100k bro..... Soon might have to congratulate for 1 MILLION mark ..... Keep uploading keep educating 👍
thanks alot :)
While I appreciate the effort went into making this video, this is a classic example of a Red Herring story used by B-schools to boost their importance in a company's success. Gillette success mainly comes from their R&D in their blade manufacturing. Anyone who has used Gillette and other brands can notice the difference in other blades when it touches their skin. The thickness, long lasting sharpness and corrosion resistance of their blades are light years ahead of competition. Some marketing tricks do play role in increasing profitability and market share, but it will only take you till the first purchase. A long history such as Gillette is only attained by the unsung heroes toiling in their R&D labs, while watching the silver tongued, B-School graduated marketing folks take the credit!
This is just pure gem. As an aspiring business strategist, I am in awe of the density of insights I get just from your one video. Will be marathoning the business case playlist in your channel.. so excited!
Do a breakdown of marketing strategy of Pharmaceuticals please :(
Yeah
Happy 100k!
Many more people to educate and be awared!
You are a part of the journey now :) let's get there together ❤️
@@ThinkSchool yeah! I would love to
I m also clear shaved .🙂🙂🙂
Coz I am beardless.
Lucky you
Super bro. One suggestion - Make a 2-3 point summary of the entire video ❤
Saw this video and was completely Mind-Blown the half way! Great Video!!
Thank you so much :)
This is the first video about business I watched without fast forwarding
Great stuff!
Thanks bro :)
Piyush You also see this kind of informative videos
Nice
Congrats bro for 100+ K subscribers. Always deliver quality content with audience (Customer) as #1 priority. People are here to support you.
Means alot :)
Love to see the tremendous growth of the channel! Hope to see you reach a million soon 😊🥳🔥
Thank you :)
I got to know about you from my brother he used play ur videos and then one by one all were recommended ur video in my firestikck the fire of fire stick was less egnite then the knowledge of yours 🥰🥰I'm so happy to watch Ur 1 billion content in free of cost may god bless you always keep uploading 🥺❤️
Thank you so much Neha :)
@@ThinkSchool 🥰🤝 thanks for reading my comment 🥺🥺🥺❤️
Mst vdo h💚💚💚👌👌👍👍
Vdo dekhne se pahle hi likh dia , kyuki bad me v yhi likhna tha 🙂🙂😎😎
Dude.. You are fast but crystal clear, it shows your commitment, time and the energy you put to create a great learning session. Great Job 👍
Are you kidding me? Barely like a unicorn... subscribers are increasing.. 😍
All because wonderful people like you. :)
Hey! Just watched your analysis on CRED! When I was watching , the subscribers was around 1.77lakh or so, and when I'm watching this video after finishing the video, it's 1.88 lakh ..! And you totally deserve it! I wish by the end of this video, it'd become 200k ! You're so amazing.. keep up this amazing work..
( I'm a subscriber too, now!)
RUclips baba is recognizing your content 😄🙌
All cz of you guys ❤️
We viewers should admire his research, analysis and dedication.
Thanks for this mate 🙏🏽
You forget JIO to add in the inspired list bro!
Man you should start Spotify.. You are so good.. And you explanation is so good..
RUclips Algorithm be like : BOOM Boost Karo iss bande ko
Haha :) that's because of wonderful people like you ♥️
@@ThinkSchool it's your Hardwork too you are doing a great work keep going keep growing
A very valid input from Think School. As a professor at a B-School in Bangalore we do teach about disruption and pricing models, but this one "Razor Blade Model" is really an eye-opener! Thank You
Dr. Murali S
Sales Funnel Expert & Digital Coach
Cred's video blew up!
♥️
I am CMO of 1000 cr turnover company but still, I am learning from your video I am watching your all video improve my knowledge you are great and with me short time you are done fantastic growth in your cheanl
Keep it up 👍
Thank you so much :)
Congratulations 🎉 for 100K
Video on NFTs , Metaverse and Crypto Mining
Thank you so much :)
@@ThinkSchool 270k today
A month back, I commented the channel is under-appreciated and now see 🌸🌸🌸 Congrats 👏
That's all because you believed in us ❤️
HP printer sells printer at low cost, but the inks are half of the price of the printer.
*_rofl_*
Then duplicate Market of cartridges started
Whenever i visit market or surf online for printer and its cartridges.... I feel like to support Digital India Abhiyaan 😅😅😅 I am fed up from visiting stationery shops and looking for suitable printers
Us samay mere ander ka Cost accountant fatt ke bahar ata h 😂😂
@@anandtewani7591
Buy Canon or Epson Ink Printers. They initial cost may be high but the Ink refills are cheap and they last really long. So if your requirement is heavy duty but at home, go for these.
The model I can suggest is Canon G2000 Pixma series. It gives both Colour and Black prints.
Yeah, as soon as I found out about their 'cunning' plan, I switched to inktanks. Let's just say, my quality of life associated with printing has just upped since then!!
Thank u for these superb videos. Currently, I am preparing for IIMs and I think these case studies gonna help me greatly
I've been following this channel since it had 65000 subscribers. Fun fact is that, the channel had 65k subscribers in the past week and now it's increased to more than 100k😂
You are a genius.. I watched the whole video just because of the way u explained it.. fabulous way of presenting a concept..👌👌
Wtf 1 week back u had 16k subscribe now suddenly more than 100k❤️❤️
Cheers to wonderful people like you :)
@@ThinkSchool I am so happy for you and above all you deserve it very much ❤️☺️😍
True. Last I saw there were 88k. Now 112k
I am going to cherish this forever. Accidently I stumbled upon one of the channel's video and then glued to it ever since.
I'm simply Loving it.
Good work bro 👍
Good inspirational videos👍👍🙏
This channel is gold
Thank you so much ♥️
After 1 million subscribers. Teach us about the Think school business model :)
Pakka bro :)
This guy is studying business models and making video. One day his success of RUclips will be made and studied. Have a great year ahead . Excellent idea
Also colour printer mfg companies like HP use this model to make profits from their colour toner & refills!
True
First time on your channel but very glad to see your content it's awesome .....
If we talk in investment language,
This channel is going through very low intrinsic value so investor's hurry up😂🙌💯
😂😂 that's because of your love ♥️
The way you go about explaining your stuff is awesome. Keep going buddy. This channel will grow exponentially!!:)
Thank you so much :)
Gillette ecosystem....😂😂😂
myann that really struck me 😉
I watch think school for knowledge and English
Are you a mba student??
No bro. We both are engineers
@@ThinkSchool 😅🤣
Tumhe kaise pta Mai v Engineers hu
@@radha_preymi because of beardless
@@madhusudhan.c7539 🤣🤣🤣🤣
Brother. You are the real teacher. Some of the best explanations ever and some of the unique ideas ever heard of. Thank you so much and never stop this channel.
Thanks bhai ♥️
Volkswagen group also is using in a way this Razor Blad Model, by keeping the cost of cars extremely cheap but, without basic features and overpricing the add-ons.
Hey there, charmer, look after your subtitles,... Not "seize to exist"; "cease to exist" ...... Love you loads!
Clicked just because of Rahul Dravid in thumbnail... and then found this worth watching channel🔥
If you are obsessed with acquiring knowledge, you might also get obsessed with this channel! Great job!!
This is the only reason why I still have a good opinion on RUclips content 💯
Your explanation will be very simple and easy to understand... usually I will be watching Dr Vivek Bindra video but your way of making is totally different... Very happy to see your growth
thank you so much :) means alot :)
Gillette is so popular
Never heard of any other company regarding it
Boss Your content are really awesome. May your channel hit Millions subs this year. All the best👍👍
Kal hi jaise 50k dekha tha Aur aaj 110k.
Keep it coming man. ❤
I never liked marketing but your explanation is something which I watch 1000 times without stopping ❤
Thank you so much :) ♥️♥️
This Channel is a Gem...
Hats off you man...
My humble request not to compromise with the quality of information you share with us.... Really loved your content.. Don't know why people haven't still discovered your channel
Thank you so much :) ♥️♥️
Will give it my best shot :)
Explanation with real use cases are outstanding
Though I knew lot of things in content of your all videos before.
I like the way you explain a things.🔥
Keep growing.
Thank you so much :)
I found your channel couple of days ago and to be honest, I am like addicted to your channel.
your way of explaining and story telling is really very good. You will touch Million subscribers very soon.
Keep going and sharing such amazing content.
Thank you so much :)
That's it! I'm subscribing to you right away
Thank you so much ♥️ :)
Good one. Love the way you speak and convey a message.
Congratulations to 1 lakh subscribers 🎉
Keep making good quality videos, no one can stop you from growing
Thank you so much :)
Valuable content 💯 happy to see this chqnnel is growing 💯🤩👏❤️ lots of love to you bro ❤️ from karnataka❤️🤩
i m following this guys when he has 12k and he still amazes me everytime i see his videos. truly amazing thank u so much
❤️❤️ :)
Hii brother, I simply love your videos. Can you please make a video on how to make an ecosystem? In detail. I quite realize its importance
Brother where did you get idea for such amazing things!!!
Nice one keep it up👍
am I coming back here often?! ;)
Watched every single one of your videos of Business Case Studies in one go.. content is tempting like a netflix web series.. ...videos are aspirational and very much helpful in developing business acumen... Thanks a lot..
This is my first video in this channel and hardly 30 seconds into the video, liked it and subscribed to the channel. Amazing narration. You have a flair.
Thank you so much :)
The growth of your channel makes me happy by heart. It feels connected...love you brother keep growing ❤
Thank you so much :)
So happy for the growth of your channel brother, One of the first 100 subscribers and seen you grow from Zero to One😃
Thank you so much :)
I wish I found this channel during MBA..
Good video get insight if RAZOR buss model. Rarely I am seeing this kind of video s in you tube mostly food & film based content..
Thanks
Muthu
Thank you :)