Navigating Social Media Tips and Pitfalls for Dental Practices
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- Опубликовано: 10 сен 2024
- In this digital age, capturing the attention of potential patients on social media platforms can indeed be challenging.
In this video, we will discuss whether investing time or money in social media is worth it, outline the results you can expect, and provide insights into the type of content that will benefit your dental office the most.
➡️ Subscribe to our RUclips channel for more videos about dental marketing.
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ABOUT REVUP DENTAL AND OUR CHANNEL:
At RevUp Dental we work to find the most efficient and cost-effective ways to bring new patients to your dental practice. We work with dental practices all across Canada and U.S and know the difference between what works and what is a waste of your time and money. Our focus is on growing your practice and ensuring you see a great ROI.
#dentist #dentistry #dentalmarketing #dentalpractice
Hey there! Just discovered your channel, and I wanted to express my gratitude for your insightful video on navigating social media for dental practices. The themes of effective communication and outreach align closely with the values I emphasize in my own Christian youtube channel, where I discuss the importance of connecting with others and making a positive impact. I've already liked and subscribed to your channel-looking forward to more valuable content from you in the future! Keep up the fantastic work!
Well, social media advertising still works. Doesn't really work like google ads, but as you guys say, it's part of the customer journey.
If you have a descent trafic on your website, it's great to consider retargeting.
And depending your target customer, choose wisely your plateforme.
Exemple: Dental practice in Switzerland. Target 25-35 yrs old. => ads on instagram.
Again, not the same conversion as Google Ads, but it's a great plus !
Thanks again for the great content RevUp ! ;)
The challenge with integrating marketing strategies that use multiple platforms is it becomes really hard to track the results properly. Sure, someone can see a post on Instagram, then discover your website, look around, decide they are not interested in an appointment right now, but maybe look you up again a week later, maybe click on a Google ad, and then fill out an appointment request form. Tracing that appointment request back to the Instagram ad they originally found you through is very difficult. When you're doing marketing for dentists, these are small businesses with small marketing budgets, and every dollar invested needs to translate into a clear and tangible return-on-investment. This is why in general we don't recommend putting a lot of money into social media ads when you are likely going to get much better returns on Google. People searching for a dentist on Google are looking to go to a dentist. Trying to engineer some clever campaign of Instagram ads that get them into your funnel is kind of overkill for the budgets 99% of dentists have to spend on marketing.
@@revupdental Indeed. Totally agree with that ! 👍
Thanks again for the great content !